Alliance for Kids Inc
1962 Main Street
Ste. 224
Sarasota FL 34236-8551

The Mission of Alliance For Kids, Inc. is to provide innovative programs and resources to enhance Child Life services for hospitalized pediatric patients and their families.

CEO/Executive Director Jane W Miller
Board Chair Cammie R. Rice
Board Chair Affiliation Rice Foundation
General Info
Tax Exempt Status Public Supported Charity
Incorporation Year 2012
State Charitable Solicitations Permit Yes Feb 2018
State Registration Yes 0
Financial Summary
Note: Revenue includes the value of in-kind contributions/donations
IRS Letter of Determination
IRS letter of determinationView
Impact Statement

Our 2015 -2016 fiscal year accomplishments:

  1. We completed our first 3D Animation Education Series it includes preparation for a MRI, FMRI, CAT Scan and Brain Scan.
  2. Became a National Charity! We have increased the amount of children we can help eight times more than what we were helping the year before.
  3. Strong partnerships within the corporate community has given us incredible strength and bandwidth for a charity our size. Our partnership with GE and GE healthcare alone has provided us with the capability to expand and our website, create high quality educational videos; design our very own app for patients to receive support after discharge. All donated from GE IT Engineers.
  4. Help reduce the readmission rate for children with conditions such as Asthma, Diabetes, Sickle Cell and infections due to surgery with our next Super Serum Animation series.
  5. Begin building our Tommy Terrific App. This app will contain all of our education materials, our large resource database and the latest Virtual Assistant technology to help guide our little patients with self at home care. No other app has this new technology Complete our “Concussion Adventure” video, possible sponsorship of either Center for Disease Control or the National Football League. Continue our research at Palm Beach Children’s Hospital to measure and find the best ways Child Life Specialists can prepare patients for MRI without the use of sedation.
Goals for 2016-2017:
  1. We hope to expand to more types of facilities such as doctor’s offices, rape crisis centers and hospice as they can be equally intimidating for a child. 
  2. We will help raise funds to provide fellowships for Child Life Specialist in large pediatric offices, clinics and dental offices. Alliance For Kids goal is support the medical staff and make the medical visit experience less stressful for children. 
  3. This year we will be hiring two more employees by the end of the year to help us provide our programs to 10 additional medical facilities & hospitals.


Needs Statement

Alliance For Kids most important needs:

  1. Monkey For Me® donation to provide local hospitalized children with a year of Monkey For Me® kits, $10/kit, 1000 kits for the year = $10,000.
  2. Storage, office and warehouse space to hold our inventory and distribute Monkey For Me®, Bravery Band ™and Super Serum® kits = $6,000.
  3. Salary for hiring an internal Director of Development to help engage the local community about our cause and hire a marketing agency to develop and implement PR and marketing strategies $150,000.
  4. Ongoing stability funding to help secure our ability to grow. A life of a growing charity is always uncertain, an endowment to ensure our continued success and growth $135,000 annually.
  5. Completion of our Serum Animation Adventure Series Library. 15 procedure preparation videos to prepare children for difficult and painful procedures and and 15 diagnostic education video to help them understand their diagnoses on their developmental level $10,000/video = $150,000
Background Statement

Alliance For Kids is a 501©(3) a national nonprofit organization. We started in 2011 when our founder, Child Life Specialist, Jane Miller saw that parents of hospitalized children needed more resources. She created a resource database called RESCUE for families for before, during and after their hospital experience focusing on common childhood diseases and illnesses. RESCUE helped tremendously but Jane still needed to do more for her families and at the same time rebuild the under-supported Child Life program being currently outsourced. With the support of Palm Beach Children’s Hospital, Jane rebuilt the Child Life department and convinced the hospital administration to take the dissolving program under its wing. With the help of Alliance For Kids, in two short years it became an award winning, first class fully staffed program. In 2015 Jane was awarded Tenet Healthcare highest honor of Hall of Fame Tenet Hero for Alliance For Kids innovative programs.

All of our programs are aimed at making the hospital less scary and manageable for kids and their families. Childhood illnesses are often traumatic for children, we aim to make their hospital stay the easiest it can be. Alliance For Kids was founded by a Child Life Specialist and built for Child Life Specialists patients and their families. We are so proud of where we came from and look forward to helping as many children as possible.

Areas Served
Areas Served
FL- Sarasota
Areas Served Comments
In Florida we serve Sarasota, Palm Beach and St. Lucie Counties, we had previously been based out of West Palm Beach, Florida but our headquarters are now in Sarasota. We also have other Alliance Partner hospitals in Georgia, primarily Foulton County and a hospital Texas in Bexar County.  
Service Categories
Primary Org Type Health Care
Secondary Org Type Human Services
Tertiary Org Type Medical Research
Statement from the Board Chair/Board President
Statement from the CEO/Executive Director

2016 was an exciting year for Alliance For Kids®. The circles in our logo represent our Volunteers, the Community Superheroes, our Hero Alliance, our Programs and our Team. Each of these work together to make Alliance For Kids mission a success. Each circle is growing equally strong and our philosophy of “Bringing the Community Together” was working so well we decided it was time to help more children and families and transform into a national charity and begin to allow the local, state, national and global community to help us reduce trauma for all hospitalized kids.

This year we began the process of developing community partners from around the country to help us provide our programs to all hospitalized children.

In 2015 I received the Tenet Hospital Hero Hall of Fame Award for the creation of Alliance For Kids programs.

Our Super Serum Program expanded to include 3D Animation Series to help children cope with hospitalization procedures. Production began in August 2015 and GE Healthcare sponsors the series. We were just awarded a second grant to continue our library. We completed the first series in May 2016. We were very honored and proud to be chosen as a GE Corporation matching charity and chosen as the first charity for their crowd sharing GENIE program. GE IT is granting us three IT wishes. They are rebuilding our website, creating our Tommy Terrific App and putting our videos in 5 different languages.

Alliance For Kids’ new national strategy would not have evolved if not for the leadership of our new Chairman of the Board, Cammie Rice. Ms. Rice brings with her the experience and expertise needed to create a successful national and some day global charity.

Thankfully, we then acquired a valuable and super powerful seven-member Advisory Council to help us successfully help us guide our management of the new growth.

We are looking forward to all the challenges and rewards of helping all hospitalized children with our amazing programs.

Happy Child Healthy Life,

Jane Miller

CEO, Founding Chairman

Description RESCUE is resource database for families of hospitalized children. On our website, the resources for each illness include: Resources, Education, Support, Camps & activities, United funding and Events. For example if a patient has asthma her parents could look up different resources or camps locally or nationally that their daughter would be able to attend specifically for kids with asthma. The Child Life Specialists at our Alliance Partner hospitals and the Alliance For Kids team are constantly updating the database to have the latest information and resources for patients and their families based on doctors, nurses child life specialists and family recommendations.
Budget $75,080
Category Health Care, General/Other Patient Education
Program Linked to Organizational Strategy Yes
Population Served Children and Youth (0 - 19 years) Families People/Families of People with Health Conditions
Short Term Success In one place families will find resources for important questions they will be faced with once their child is hospitalized. We provide resources for the hard questions. Who will help my family and my child cope with this crisis? Where can my child find a safe and supporting place to go to camp with other children who have the same diagnosis? How do I prepare my child for a painful procedure? How and when do I prepare my other children that their sibling may not live?
Long Term Success RESCUE, like all our programs, will reduce the long-term effects hospitalization. If families have access of a wide variety of resources they will have a support system to help them and their ill child manage the trauma of being hospitalized. Prepared and Child Life supported young patients become better adult patients. They experience less anxiety when seeking medical care and become knowledgeable and compliant with their medical treatment in the future.
Program Success Monitoring In our new website design we will provide survey questions for parents and families. We will ask for testimonials about resources. Every session will end with a follow up thank you email and if the resources we helpful.
Program Success Examples Our founder and Certified Child Life Specialist created and used this database with her patients' families. She felt it was such a valuable tool for her to provide resources all in one place for her families. Families found ways to raise funding for their high medical bills, information on treatments, sources for grief support and fun opportunities the local community provides for hospitalized children. Over 20,000 families have been access to RESCUE. This number will increase to 350,000 this year as we start our national expansion. 

In production are 30 3D animated videos, 15 on procedural preparation and 15 for diagnostic education that will help prepare the child for their hospital experience, diagnoses and help with care questions once they go home. We currently have 4 videos created, MRI, CAT Scan, fMRI and Brain Scan. When hospitalized children master their experience and no longer see the experience as an “unknown” it is often a lot less intimidating for them. Our videos put into kid friendly terms what they will be experiencing including the sounds and what their Child Life Specialist, nurses and doctors may say to them.

Our series will be presented on our Superhero Headquarters App along with Virtual Assistant technology that follows the child home to answer diagnosis specific questions.

Budget $175,080
Category Health Care, General/Other
Program Linked to Organizational Strategy Yes
Population Served Children and Youth (0 - 19 years) Families People/Families of People with Health Conditions
Short Term Success

It has been shown that preparing a child for a procedure reduces the anxiety and trauma they experience by helping them master the experience. We are currently researching the outcomes of patients prepared for MRI are able to master the experience to reduce the without sedation. This is an ongoing study by our current Child Life Fellow at Palm Beach Children’s Hospital. Research in the field of Child Life has already shown a measurable difference in anxiety reduction levels and procedure success between children who were received child life education and those for who were not. Our research will show the same with the added measure of which combination of our education techniques had the most success

Long Term Success

Our animation series is being created on our custom-designed animation platform to easily change content to match and grow with the current trends in procedural preparation and diagnostic education so our videos will never be out of date. The second series in our library will help reduce the re-admission rate for five of the top re-admissions illnesses in pediatric care. “Asthma Adventure” is currently in production and was created with our Child Life education that has proven to help reduced the re-admission our Asthma patients in two years by 82%. 

We pride ourselves on being innovators in our field to utilize the latest in technology advances to help hospitalized children cope and help reduce their chance of re-admission by taking an active role in their own care. For example, our Super Serum Headquarters App allows patients to ask age appropriate questions using Virtual Assistant Technology, about their home care after they have left the hospital.   

Program Success Monitoring

We are currently in partnership with Palm Beach Children’s hospital on research projects and studies that monitor the success of our programs which include family and patient feedback.

Program Success Examples

This is a brand new project but the feedback from the patients and families have been positive.


Super Serum® was created to make IV’s less scary for kids. Instead of their IV drip seeming like scary medicine, we renamed it their Super Serum! The children become Superheroes and their Serum now gives them their Superhero strength and helps them feel better. They receive their choice of  character Superhero cape, a comic book that features our own Superhero, Tommy Terrific, a foam shield activity that can cover their IV drip and a coloring book.

Budget $264,080
Category Health Care, General/Other
Program Linked to Organizational Strategy Yes
Population Served Children and Youth (0 - 19 years) Families People/Families of People with Health Conditions
Short Term Success

Perception plays a big role in a hospitalized child’s recovery. The short term success of this program is measured by knowledge that changing the perception of “scary medicine” to a positive strength building serum reduces the anxiety and trauma they experience by helping them look the experience in a more positive way. This positively impacts every patient who receives a Super Serum Kit.

Long Term Success In making a patients IV drip seem less scary, that reduces stress in the hospital and makes their hospital stay a little better. It can change the patients whole perception of their hospital stay which could be lifelong. When patients are more at ease with the hospital and some of their procedures that helps the whole hospital system, our goal is to eventually help all hospitalized children which would create a generational change in hospital perception. 
Program Success Monitoring

All of our programs were used and tested with the pediatric patients at Palm Beach Children’s hospital. As with all our programs we gain valuable feedback from the Child Life Specialists, patients and families from our Alliance Partners Medical facilities.

Program Success Examples We just ordered additional Super Serum kits for our beta hospital. The patients and families feedback has been very positive. Several of our Alliance Partners are also waiting for donations so they can also get Super Serum in their hospitals.

Bravery Bands are silicon bands given to children in the hospital as a reward system based for different hospital experiences. On Admission, pediatric patients are given a rainbow colored band and each procedure earns a different color and different Superhero attribute. “Courage” band for Chemotherapy, “Magnetism” for Radiology, “Bravery” for Blood Draw are some examples.

Budget $200,080
Category Health Care, General/Other
Program Linked to Organizational Strategy Yes
Population Served Children and Youth (0 - 19 years) Families People/Families of People with Health Conditions
Short Term Success

Bravery Bands are a great way for hospitalized kids to be able to communicate with each other, medical care givers and family about their experiences. It gives the children an easy way to communicate about their hospital experience. We currently have Bravery Bands in three different Alliance Partner hospitals and that is rapidly growing as they have been a big success in those three. Children's Healthcare of Atlanta has personal Bravery Band sets that can be donated in their gift shop and due to the popularity they will soon be getting Bravery Bands as well. 

Long Term Success

This is a popular program with children, parents and hospitals. We believe we will place 20 hospitals this year alone with this program. Children’s Healthcare of Atlanta is requesting the program for 13,000 of their patients.

Program Success Monitoring

All of our programs were used and tested with the pediatric patients at Palm Beach Children’s hospital. As with all our programs we will gain feedback from the Child Life Specialists, patients and families from our Alliance Partners Medical facilities.

Program Success Examples

Alliance For Kids provided Bravery Bands for over 15,000 patients at Palm Beach Children’s Hospital in the last 3 years. They have also become very popular at North Central Baptist Hospital in San Antonio, who have been using the bands for the past 3 months.


Monkey For Me is another popular community funded program in which pediatric patients are given a very soft stuff-able monkey upon admission into the hospital. The Monkey For Me kit includes a “Super” monkey that the child can stuff and put a foam heart into, birth certificate, coloring book and crayons. Kids love our Monkey For Me program because it gives them a comforting friend at admission that can provide comfort and they can have after their hospital stay. Their medical staff and family can also sign the shirt as a keepsake. The community fully supports and loves this program because anyone can give back, donors can spend just $10 and provide a Monkey For Me kit for a hospitalized child, they are able to sign the birth certificate so the child knows some special Superhero was thinking about them and wanted to make their hospital stay a little better.

Budget $215,080
Category Health Care, General/Other
Program Linked to Organizational Strategy Yes
Population Served Children and Youth (0 - 19 years) Families People/Families of People with Health Conditions
Short Term Success

We have provided monkeys for over 4,000 pediatric patients. Over 500 different community individuals, organizations and companies have donated to and love this program.

Long Term Success

Young patients who have healthy coping tools will manage their hospital experience better than those patients who do not. Proving a patient with a Monkey provides tools for comforting, communication and anxiety reduction. Young patient who cope better with hospitals stressors grow up to be better adult patients. 

Program Success Monitoring

All of our programs were used and tested with the pediatric patients at Palm Beach Children’s hospital. As with all our programs we will gain feedback from the Child Life Specialists, patients and families from our Alliance Partners Medical facilities.

Program Success Examples

All Alliance For Kids programs are therapeutic tools for Child Life Specialists. Coping in a hospital environment for children is difficult. Super Monkeys have become so beloved that long term patients are returning to the hospital with their monkey, showing how important this coping tool really is. “ My child takes his monkey everywhere, his monkey became his friend at a scary time and is now a family member”, oncology patient’s mother

CEO/Executive Director
CEO/Executive Director Jane W Miller
CEO Term Start 2011
CEO/Executive Director Email

Bringing the community together to make the hospital easier for kids.

Jane Miller is the founder of Alliance For Kids, Inc. a 501c3 that helps provide innovate programs for hospitalized children. Being in the hospital can be a scary space for a child. Her greatest passion is helping children manage their hospital experiences.

She knows no single approach is the right one for every child. So, she will continue to create different ways to help a child cope with the traumas they will face.

Her background includes:

Certified Child Life Specialist

Child Life Manager

Child Life Advisor

ESE Educator

System Integrator

Volunteer Coach

Former CEOs/Executive Directors
Senior Staff
Jane Miller CEO
Staff & Volunteer Statistics
Full Time Staff 2
Part Time Staff 0
Staff Retention Rate % 100
Professional Development Yes
Contractors 1
Volunteers 30
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation N/A
Alliance For Kids collaborates with Palm Beach Children's Hospital .
Alliance For Kids provide innovative programs to their pediatric patients. The hospital's Child Life team and staff provide feedback on our programs' success. They measure the children's responses, impact on their emotional acuity and procedure success.
We are currently partnering on a research project to measure the effects of Child Life education using Alliance For Kids programs on patients trying to master the MRI, CT, fMRI or Brain Scan without sedation.
External Assessments and Accreditations
Awards & Recognition
Hero in Medicine Palm Beach Medical Society2016
Hero Hall of Fame AwardTenet Hospitals2015
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan Yes
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
Policies and Procedures Yes
Multi-Media Comments by Organization

Alliance For Kids works with the community to provide innovative programs to help children cope with the trauma of hospitalization.

Board Chair
Board Chair Cammie R. Rice
Company Affiliation Rice Foundation
Board Term Jan 2016 to Dec 2021
Board Chair Email
Board Members
Board Members
Jane Miller Alliance For Kids
Ben Northrop Cheney Brothers
Cammie Rice Rice Foundation
Edward Welch Broad and Cassel
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 4
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 2
Female 2
Board Term Lengths 99
Board Term Limits 99
Board Orientation Yes
Number of Full Board Meetings Annually 4
Board Meeting Attendance % 100
Board Self-Evaluation No
Written Board Selection Criteria Under Development
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 33
% of Board Making In-Kind Contributions 50
Standing Committees
Advisory Board / Advisory Council
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Governance Comments by Organization

We have a small board and have a great opportunity to build a strong and active board with the recruitment of new members in Sarasota. We are actively seeking new members with the guidance of the Sarasota Community Foundation. We need a better understanding of what to expect from board members and how to communicate these expectations with board members in other cities or even abroad will help us utilize the contributions of their time.

Current Year Projections
Tax Year Start Month Nov
Tax Year Start Day 01
Tax Year Begins 2017
Tax Year End Month Oct
Tax Year End Day 31
Tax Year Ends 2018
Projected Revenue $375,200.00
Projected Expenses $375,400.00
Total Projected Revenue includes "in-kind" contributions/ donations No
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? No
Campaign Purpose
Campaign Goal
Amount Raised To Date 0 as of 0
IRS Form 990s
Audit/Financial Documents
Financial Review
Expense Allocation
Fiscal Year201620152014
Program Expense$139,395$58,543$20,277
Administration Expense$61,573$3,840$896
Fundraising Expense$8,679$1,917$387
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.732.214.51
Program Expense/Total Expenses66%91%94%
Fundraising Expense/Contributed Revenue6%1%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$175,513$228,709$79,081
Current Assets$173,288$225,536$76,689
Long-Term Liabilities$0$0$0
Current Liabilities$3,567$0$0
Total Net Assets$171,946$228,709$79,081
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountContributions, gifts, grants $153,765Contributions, gifts, grants $145,488Contributions, gifts, grants $60,137
Second Highest Funding Source & Dollar AmountInvestment Income $480 $0Fundraising $37,094
Third Highest Funding Source & Dollar Amount0 $00 $00 $0
CEO/Executive Director Compensation $50,001 - $75,000
Tax Credits No
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities48.58----
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Foundation Financial information taken from the organization's Federal 990. 
Nonprofit Alliance for Kids Inc
Address 1962 Main Street
Ste. 224
Sarasota, FL 33418 8551
Phone 941 208-1717