William Monroe Rowlett Academy for Arts and Communication
400 30th Ave. West
The mission of Rowlett Academy is to foster a love of learning in all students by promoting creativity and excellence in academics through a communications and arts theme, with emphasis on developing leadership skills in all students.
CEO/Executive Director Mr. Brian Flynn
Board Chair Mr. Fred Moore
Board Chair Affiliation Blalock Walters
General Info
Organization DBA
Rowlett Academy
Rowlett Elementary Academy for Arts and Communication
Rowlett Middle Academy
William Monroe Rowlett Academy for Arts and Communication, Inc.
Former Names
William Monroe Rowlett Elementary
Tax Exempt Status Public Supported Charity
Incorporation Year 2015
State Charitable Solicitations Permit Yes Feb 2019
State Registration Yes 0
Financial Summary
IRS Letter of Determination
IRS Letter of DeterminationView
Impact Statement
  1. Recognized by The Franklin/Covey organization as the 169th Lighthouse Schools in the world that promotes leadership skills to its students
  2. Rowlett Academy is the number 1 chosen elementary school in Manatee County with a student population of over 900 students with a long waiting list.
  3. Rowlett Academy participates in Odyssey of the Mind with qualifying teams in regional, state, and world competitions every year.
  4. The Rowlett Boys Choir performed the National Anthem at the Tampa Bay Rays baseball game.
  5. We are a tuition free, public, not for profit charter school completing our third year of operation.
  1. Raise the leaders of tomorrow.
  2. Helping children find their voice through immersion in an arts integrated curriculum that supports their highest level of academic success.
  3. To enhance our Performing Arts environment by funding the upgrade of light and sound boards for our performance stage.
  4. To increase the safety features of our car rider loop used daily by over 400 students
Needs Statement
  1. Safety improvements of car-rider area: awning and safety fence - $20,000
  2. Add sun awning to outdoor stage for sun protection - $10,000
  3. Visiting Artists to enhance arts integrated curriculum experience -$10,000
Background Statement
Rowlett Elementary opened in 1999 as the first magnet elementary school in Manatee County. We converted to a public charter school (Rowlett Academy) in 2014. We serve 900 plus children from grades K-5 and have a long list of students who would like to attend if room becomes available.  Our theme is the arts and communication. We offer  programs that include dance, film and television production, theater, music, strings, percussion, technology, Spanish language, and visual art. 
We are a school of diversity: 46 % of our students are minority and 41% of our students are classified as lower socioeconomic. 
Our students perform all over Manatee and Sarasota County. Some of the venues have been The Ringling Museum, Manatee County Schools Foundation, The Tampa Bay Rays game, The Pittsburg Pirates spring training games, The Lakewood Ranch Memorial Day Parade and Freedom Village. Our students are in constant demand to perform at various functions for the community. 
We are recognized as "A Leader in Me" school by the Franklin Covey Organization and  have been identified as the 169th "Lighthouse School" for our programs that promote leadership skills with our students.
 Although we started as a public school with The Manatee County School District we converted to a public charter school for the 2014/15 school year. The conversion process required a majority vote of both the parents and teachers for it to take place. When the vote was taken- 95% of the parents voted in favor of the conversion and 94% of the teachers voted in favor of converting as well.
This overwhelming support of both staff and parents is what has in the past and continues in the present to be the reason we are such a success. 
Areas Served
Areas Served
FL- Manatee
FL- Sarasota
FL- Hillsborough
Areas Served Comments We primarily serve students in Manatee County but have students from Sarasota and Hillsborough Counties
Service Categories
Primary Org Type Education
Secondary Org Type Arts,Culture & Humanities
Tertiary Org Type Arts,Culture & Humanities
Statement from the Board Chair/Board President

As a father of 4, I know first hand how unique each child is, and how differently they all learn.  I am committed to providing children with an education that strives to identify what an individual child needs, so that the children can become community leaders in our area. Rowlett Academy offers a framework in an educational setting that allows individual students to discover the leader in themselves.

Statement from the CEO/Executive Director
Our elementary school offers a unique educational opportunity for the students in Manatee County. We are the only elementary school in both Manatee and Sarasota County to offer both a communication and arts based education. Our highly trained teachers infuse the arts and communication themes into their daily instruction. In addition we also have instruction in dance, drama, art, music, band, voice, strings, Spanish, t.v. production and film making. We are the number one chosen elementary school in Manatee County with a long waiting list. 
In addition to the unique educational programs we offer we also practice the Raving Fans philosophy. The underlying principle of "Raving Fans" is to make their experience at Rowlett one that they will "Rave"about to their friends. We do this by giving that personal touch in everything we do and never take for granted that their involvement in our school is a forgone conclusion.
Another unique aspect of our school is our implementation of Stephen Covey's "Seven Habits of Highly Effective People" as part of our academic curriculum. Some of our staff have adapted the concepts of "The Seven Habits" into an elementary curriculum we call "Power Up Your Habits". This curriculum emphasizes being proactive, setting goals, prioritizing what is important, thinking win-win, listening, working as a team and taking care of yourself mentally, socially spiritually and physically. Our school has been recognized as "A Leadership School" by the Franklin/Covey organization and has received" Lighthouse" recognition by them as well. Lighthouse recognition means we are a model school for developing leadership qualities in its student body.
Description We offer over 80 after school enrichment classes free of charge to all Rowlett students in grades K-5. These 45 minute classes are taught by staff, parents and community members and include various dance classes, music classes, art classes, drama classes and a large selection of arts and technology related activities. 
Budget $80,000
Category Arts, Culture & Humanities, General/Other Performing Arts
Program Linked to Organizational Strategy Yes
Population Served Children Only (5 - 14 years) Poor,Economically Disadvantaged,Indigent Minorities
Short Term Success Students who attend our after school enrichment classes frequently are performers who gain confidence in themselves and their ability to perform in front of large audiences. This confidence they gain will benefit them as speakers and also give them much needed skills to work with others.
Long Term Success Many of our students have returned and shared their success in their everyday activities because of the exposure to the arts and performance opportunities that our after school activities have afforded them. 
Program Success Monitoring This program is very successful as nearly three quarters of our student body participates in our after school enrichment program. 
Program Success Examples We have over 700 of our 900 students participate in our after school enrichment program each year. A recent testimonial came from a parent whose twin sons have chosen to study film making as their college major. They attribute this to our enrichment program we offer on film making.
Description Two members of Sarasota Orchestra conduct violin and cello instruction for students during and after school.  We have over 70 students partaking in this experience with the opportunity to expand.
Budget $5,000
Category Education, General/Other Extracurricular Music
Program Linked to Organizational Strategy Yes
Population Served Children Only (5 - 14 years)
Short Term Success We have a significant number of students who have been accepted to Sarasota's Youth Orchestra since beginning this program.
Long Term Success Our program has grown from 15 students to over 70 students.  Our alumni students participate in the Sarasota Youth Orchestra and the Manatee County School Orchestras.  We look forward to our first college string scholarships.
Program Success Monitoring Teachers assess progress each quarter using appropriate tools.
Program Success Examples One of our graduates is now performing with the MSA performances.
CEO/Executive Director
CEO/Executive Director Mr. Brian Flynn
CEO Term Start Feb 2018
CEO/Executive Director Email flynnb@rowlettacademy.org
I have over 40 years of experience in the educational field. I have taught Grades 1,4,5,7 and 8. I have served in an administrative role either as an assistant principal or principal for 25 years. I was the first principal of Rowlett Elementary and opened the school in 1999 as the first magnet elementary in Manatee County. In 2013 I was the principal of Rowlett Elementary when we went through the charter conversion process. We opened as a charter school in 2014 and I served as principal for two years. I have recently been asked to return as the interim principal until the Charter Board chooses a new principal as the most recent principal has resigned for personal reasons.
Former CEOs/Executive Directors
Mr Brian Joseph Flynn July 2014 - June 2016
Mrs. Kimberly Penman EdSJuly 2015 - Jan 2018
Senior Staff
Mrs. Cathy Choate EdSAssistant Principal
Staff & Volunteer Statistics
Full Time Staff 110
Part Time Staff 12
Staff Retention Rate % 97
Professional Development Yes
Contractors 6
Volunteers 275
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
Rowlett Academy collaborates with Bank of America, Florida Orchestra, Circus Sarasota, Florida Studio Theatre, University of South Florida, Asolo Theatre, Ringling Museum, Sarasota Film Festival, West Coast Black Theatre Group and The Franklin/Covey "Leader In Me "Leadership Division.
Florida Consortium of Charter Schools
Florida Charter School Conference2013
External Assessments and Accreditations
Awards & Recognition
Parent Involvement AwardFlorida Parent Teacher Association2005
Little Red School House Award for Parent UniversityFlorida Association of Elementary and Middle School Principals2004
Little Red School House Award for Espanol En RouletteFlorida Association of Elementary and Middle School Principals2006
Busness Partner in EducationManatee Chamber of Commerce2008
Leadership AwardLatin Chamber of Commerce2002
Leave Your Mark AwardKeep America Beautiful2011
Award of ExcellenceTake Stock In Chidren2014
First PlaceOdyssey of the Mind2015
Lighthouse SchoolFranklin/Covey Corporation2016
First PlaceOdyssey of the Mind2017
First PlaceOdyssey of the Mind2016
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures Yes
Management Comments by Organization
Inspired by the Covey's Leadership program staff and students participate in the 7 Habits of Highly Effective People philosophy.
We, the adults are inspired by students' continuous creativity and ingenuity by finding their Voice/Passions.
Students and staff alike find ways to find our voices by finding ways to make our corner of the world a better place through acts of kindness and community involvement. This way of work governs our actions and interactions with each other.    
Multi-Media Comments by Organization Rowlett Academy has a closed group Facebook page that serves as an official parent resource.
Board Chair
Board Chair Mr. Fred Moore
Company Affiliation Blalock Walters
Board Term Aug 2016 to July 2018
Board Chair Email mooref@rowlettacademy.org
Board Members
Board Members
Mr. Scott Brownell Twelfth Judicial Circuit Judge
Mr. Fred E. Moore Blalock Walters, P.A.
Mrs. Marisol Rodriguez Suneva Medical
Mr. Robert Sket Braille Works, Inc.
Mrs. Jill Wilch Community Volunteer
Mrs. Debra Childs Woithe Community Volunteer
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 5
Hispanic/Latino 1
Native American/American Indian 0
Other 0 0
Board Gender
Male 3
Female 3
Unspecified 0
Board Term Lengths 3
Board Term Limits 3
Board Orientation Yes
Number of Full Board Meetings Annually 10
Board Meeting Attendance % 88
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Standing Committees
Board Governance
Governance Comments by Organization Since the time of incorporation and the opening of the charter school, governance has gone very well in support of the school.  Board members have worked effectively together to review and approve needed policies, budgets, and contracts. The Executive Director (Principal) has successfully managed the daily affairs of the school and communications with the board. Challenges as we move forward are being addressed by the governance committee and include continued commitment of the board and diversity of the board.
Fiscal Year Projections
Fiscal Year Start Month July
Fiscal Year Start Day 01
Fiscal Year Begins 2017
Fiscal Year End Month June
Fiscal Year End Day 30
Fiscal Year Ends 2018
Projected Revenue $999,136,968.00
Projected Expenses $1,088,015,262.00
Total Projected Revenue includes "in-kind" contributions/ donations No
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign Yes
Anticipate Campaign within 5 years? Yes
Campaign Purpose We have an on going campaign to expand Rowlett into a middle school - k - 8 . Our elementary has ongoing needs: addressing arts integrated curriculum  and specific safety needs.  
Campaign Goal $2,000,000.00
Campaign Dates Jan 2016 to 0
Amount Raised To Date 160000 as of Jan 2016
IRS Form 990s
Audit/Financial Documents
Historical Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
Government Contributions$0$7,705,417$187,246
Individual Contributions$7,349,288$0$123,438
Investment Income, Net of Losses$0$0$0
Membership Dues$0$0$0
Special Events$0$0$355,755
Revenue In-Kind$0$0$0
Expense Allocation
Fiscal Year201720162015
Program Expense$8,324,354$6,996,869$5,070,428
Administration Expense$104,547$107,995$1,170,092
Fundraising Expense$0$0$3,087
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.961.081.17
Program Expense/Total Expenses99%98%81%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$1,466,652$1,912,786$1,973,534
Current Assets$1,466,652$1,912,786$1,830,483
Long-Term Liabilities$0$0$0
Current Liabilities$691,320$596,605$636,414
Total Net Assets$775,332$1,316,181$1,337,120
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar AmountContributions, gifts, grants $7,349,288Government Grants - State $6,520,919Elementary School $6,341,038
Second Highest Funding Source & Dollar AmountProgram Service Revenue $703,437Government Grants - Local $808,239Fundraising $355,755
Third Highest Funding Source & Dollar AmountOther Revenue $1,570Government Grants - Federal $376,259Government Grants - Unspecified $187,246
CEO/Executive Director Compensation N/A
Co-CEO/Executive Director Compensation $50,001 - $75,000
Tax Credits No
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities2.123.212.88
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization Although we have a positive fund balance for our current school which is Rowlett Academy Elementary School, we are going to open a new 6-8 school site in the fall of 2017, Rowlett Academy Middle School. Our elementary is a conversion charter and as such does not have to make monthly payments in either rent, bonds or a mortgage. This new school will have the challenge of paying for and furnishing a recently purchased school site. 
Financial Comments by Foundation Financial information taken from the Federal tax return.  Financial information for 2017 taken solely from the audited financial statements as the Federal tax return was not available at time of review.
Nonprofit William Monroe Rowlett Academy for Arts and Communication
Address 400 30th Ave. West
Phone 941 708-6100 2001