Red Lion Jobs Inc
7458 North Tamiami Trail
Sarasota FL 34243

Find the right job at the right time for those facing life's challenges.

CEO/Executive Director No Executive Director
Board Chair Anita Rothard
Board Chair Affiliation Diversified Rehab., Inc.
General Info
Tax Exempt Status Public Supported Charity
Incorporation Year 2012
State Charitable Solicitations Permit Yes June 2018
State Registration Yes Jan 2018
Financial Summary
Note: Revenue includes the value of in-kind contributions/donations
IRS Letter of Determination
IRS Letter of DeterminationView
Impact Statement
1) Personnel changes and additions
   a) Released unproductive personnel. Hired quality replacements.
   b) Added additional Employment Specialist (ES) as well as two new positions:
      i) Employment Specialist Liaison
      ii) Communications Director
2) Marketing
   a) Rebuilt website
   b) Improved marketing material
   c) Implemented new business communication campaign
3) Improved the internal communication between headquarters and ES.
4) Hired a client as an intern, then as a part-time Communications Director.
1) Place 28 clients with challenges in good jobs per month. We have grown to a placement staff of 14 Employment Specialists (ES). The goal is for each ES to place two clients into lasting employment a month.
2) Implement marketing programs:
   a) Provide ES electronic presentation programs, community recognition branded material fitting for group presentations and convention booths.
   b) Begin social media programs. 
3) Establish a computer/online system for the ES Liaison and ESs.
    a) Improve phone lines.
   b) Provide the tools, training, and communications necessary to be organized, focused, efficient and effective.
   c) Increase ES phone/online meetings from four a year to six a year.
4) Increase contact for:
   a) New/Improved business development with employers and Division of Vocational Rehabilitation.
   b) Feedback from each group and clients on how to improve based on their interaction with Red Lion Jobs.
Needs Statement

  1. Four new desktop computers for clients and ES job searches. Total: $2,400.
  2. Four new printers to go with the desktop computers. Total: $280.
  3. Testing software program. It would help us identify client interests and match those with their job search quickly, effectively and efficiently. There is a wonderful software program we could use for this if we had extra funds. Total: $600.
  4. Add four telephone lines to our existing phone system. Our employees and job developers must wait for a line to be available to call clients, employers or vendors. Clients receive a busy signal when they call until a line is free. Totals: Monthly cost $300. Installation estimate $450. The first year total $4,050. Thereafter, $3,600 a year.
  5. Add a new Employment Specialist position. Total: $33,000.


Background Statement


After working for over 30 years helping people with disabilities, Dr. Anita Rothard and Donald Rothard were headed for retirement. Then Donald realized he wasn’t ready and said to Dr. Anita, "We can't do that, there is still too much we can do to help others." That is how Red Lion Jobs, Inc. (RLJ) was born. That was in 2012.

Their "Retirement" small business started with the idea of a one-on-one job placement and assistance program for people with disabilities who were having problems getting a job. The goal was to help people find a job that engages their abilities, not setting limits due to their disabilities.

RLJ has grown into a good not-for-profit Florida business. It provides the community of disabled Floridians a means for employment and local businesses a reliable, pre-screened and valuable employment resource.

Program Description

RLJ philosophy is simple, everyone is special and has certain abilities or qualities contributable to the workplace.

Each client is assigned an Employment Specialists (ES). They guide each client through the process of preparing for work, gaining courage, and successfully securing employment. Every client is unique. Each ES takes the time to work with and identify special qualities and inspire the individual to overcome any perceived limitations. Job placement is done one on one.

The ES pounds the pavement looking for suitable jobs for each client and develops business relationships with local employers. Then the ES helps the client prepare for interviews to show just how valuable he/she can be to a business. Once a client is employed, his/her ES monitors the client's progress and follows up with the employer for a period of up to 150 days after employment to ensure the placement is successful and both are satisfied. 

RLJ offers vocational planning programs and on the job training for youth ages 14 -22 with disabilities as well.

Our programs are the framework for helping people with challenges find employment. Each ES is required to qualify for the "Best Practices & Supported Employment" certificate offered by Florida State Agency for Persons with Disabilities. This training in addition to Red Lion's training and this provides the highest level of expertise and customer service available in the vocational industry.

Red Lion Jobs, Inc., measures success when the people we place stay on their job long-term and both employer and worker are satisfied.

Areas Served
Areas Served
FL- Sarasota
FL- Manatee
FL- Charlotte
FL- DeSoto
FL- Hillsborough
FL- Lee
Areas Served Comments

Counties: Sarasota, Manatee, Brevard, Broward, Charlotte, Collier, Hillsborough, Lee, Miami-Dade, Orange, Osceola, Palm Beach, Pasco, Pinellas, & Polk 

Service Categories
Primary Org Type Employment
Secondary Org Type Human Services
Tertiary Org Type Employment
Statement from the Board Chair/Board President

As President of the Board of Red Lion Jobs, Inc., I’m proud and humbled to be a part of an agency where you can watch an individual with disabilities life change for the better. Each day, I work with individuals that have almost given up on finding work. Every time we place a disabled person on a job it brings a promise of tomorrow and a future for him/her and their families.

There is nothing better than seeing the smiles and sense of pride on the faces of those who have had success in landing a job.

Our Employment Specialists take great care to find the right job for each client’s skill set. With a job comes the hope of owning a car or living independently. Through our Employment Specialists, along with our community partners, we are making a difference changing lives, one client at a time.

I want to thank all our volunteers, our donors, and our community partners for working together with Red Lion Jobs, Inc., in helping to change lives, one individual at a time, one job at a time. Together we make a difference.

Statement from the CEO/Executive Director


All Employment Specialists (ES), including those within the Sarasota, Manatee, Charlotte and DeSoto geographic regions are required to take the “Best Practices & Supported Employment” training class offered by the Florida State Agency for Persons with Supported Disabilities. This ES training provides a well-defined approach to help persons with significant disabilities in need of additional time and support before, during and after the placement process.

Budget $75,000
Category Employment, General/Other Vocational Rehabilitation
Program Linked to Organizational Strategy Yes
Population Served Adults People/Families with of People with Disabilities Adolescents Only (13-19 years)
Short Term Success We have provided pre-employment services to 25 individuals in the first year. We have provided pre-employment and placement to over 60 individuals this year. 
Long Term Success We have provided successful placement to over 20 individuals. 
Program Success Monitoring We provide background checks, random drug screening, pre and post tests during each process of pre-employment training, surveys to customers and quality control measurements. 
Program Success Examples

Nic's success story, "Throughout my time working with my employment specialist she has helped me narrow down what kind of position would be best suited for me and gave me the tools and confidence I needed to land a position. She helped me complete applications and get in contact with store managers over the phone to schedule interviews, went over what to say and the kind of body language I needed to have, and then proceeded to follow up with potential employers after the interview.

I definitely lacked the confidence to do many things myself due to my stutter. After a while of working with Cynthia and many words of encouragement from her I became a lot more motivated to make a change in my life. I used all the tools she gave me and decided to apply for a position at Burger King. I walked into the interview with confidence that I would get the job, and it worked! About a week later I had a second interview and got the position as soon as it was over.

It's been about three weeks and things have been going great. I absolutely love the people I work with and am so grateful to have had Cynthia in my corner backing me up. I can honestly say that without her I probably would not have found the motivation within myself to come this far."

Program Comments by Organization

In 2017, Red Lion Jobs worked with 312 new clients, of which 88% required more than just one service, and, 25% required the Supported Employment program listed above.

Almost 30% of our clients are within Manatee, Sarasota, Charlotte, Lee and Collier counties. Headquartered in Sarasota, Red Lion Jobs is happy to help our neighbors find jobs and see local business thrive. Our team had a 93% service completion rating.

CEO/Executive Director
CEO/Executive Director No Executive Director
CEO Term Start 0
CEO/Executive Director Email n/a

Former CEOs/Executive Directors
Senior Staff
Staff & Volunteer Statistics
Full Time Staff 3
Part Time Staff 1
Staff Retention Rate % 60
Professional Development Yes
Contractors 12
Volunteers 5
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation N/A
Senior Management Formal Evaluation N/A
Non-Management Formal Evaluation Yes

Red Lion Jobs is creating and building relationships with national and local vendors and employers. Here's a sample of employers who've teamed up with us: 

AMC Entertainment Holdings, Inc., AutoZone, Inc., Brownies Pool Clinic, Burger King Corporation, Capone’s, Choices Children's Academy, Conifer Health Solutions, Consulate Health Care, CSi, Dr. Susan Crum, FedEx Corporation, Florida Air Experts, Inc., Goodwill Industries of Sarasota, Goodwill Industries of Manatee Co., Grandma B's Ice Cream, Gulf Coast Village, IMG Academy, LLC, Lexington Manor, Inc., Little Friends Learning Center, Nassau Candy, Inc., New Beginnings, NWL, Inc., Papa John’s Pizza, Parking Solutions, Inc., Pet Smart, Inc., Pizza Hut, Publix Super Markets, Inc., RGIS, LLC., Ross Store, Inc., Sarasota County Public Works, Shula's Bar and Grill, TriCounty, Walmart Stores, Inc., Wendy’s and West Coast Tomatoes, LLC..

External Assessments and Accreditations
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy No
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures Yes
Management Comments by Organization

From a management perspective, the personnel enhancements in 2017 have enabled us to strategize for growth and improve operations.

 It has helped to grow our relationship with the Division of Vocational Rehabilitation (VR), a Federal-State program that helps people with disabilities get or keep a job. VR provides all client referrals for Red Lion Jobs. VR's mission statement is, "To help people with disabilities find and maintain employment and enhance their independence." VR's vision statement is, "To become the first place people with disabilities turn when seeking employment and a top resource for employers in need of qualified employees."
Red Lion Jobs, Inc. (RLJ) is a resource for businesses. Employers throughout Florida trust us and many have hired more than one person with a disability from us. They understand the benefits of hiring persons with disabilities - federal tax incentives, reduced turnover, and positive community opinion, among others. We work with employers daily, filling their vacant positions with quality employees. 
With the changes in the Americans with Disabilities Amendments Act, awareness around the importance of - and requirements for -employing people with disabilities continue to grow, but understanding the opportunity has yet to take root across the business landscape of this nation. Although for some, this model is new and is a journey through unchartered water, RLJ serves as a beacon of hope and is implementing key elements necessary to the creation of a winning work environment. We have responded to changing needs, overcome resistance, addressed concerns, found the right fits, embrace opportunities, and we continue to educate, motivate and communicate and collaborate.  
Planning & Policies Comments by Organization The Succession Plan and the Communication Plan are underway. Until which time we'll continue as directed by the Board Chair and CEO. 
Multi-Media Comments by Organization
Check out the cover story by the Sarasota Herald on December 11, 2017!
Board Chair
Board Chair Anita Rothard
Company Affiliation Diversified Rehab., Inc.
Board Term Jan 2016 to Dec 2020
Board Chair Email
Board Members
Board Members
Joanie Anderson Community Volunteer
Debbie Berger Community Volunteer
Phillip Defreest Community Volunteer
Sue Parent Community Volunteer
Anita Rothard Diversified Rehabilitation
Constituency Includes Client Representation No
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 5
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 1
Female 4
Unspecified 0
Board Term Lengths 2
Board Term Limits 2
Board Orientation No
Number of Full Board Meetings Annually 1
Board Meeting Attendance % 80
Board Self-Evaluation No
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 50
% of Board Making In-Kind Contributions 100
Governance Comments by Organization

Dr. Anita B. Rothard C.V.E., C.R.C., A.B.V.E. has a doctorate in psychology and has worked as a career counselor and vocational expect for over 40 years. She has worked as an independent consultant for Federal, State and local governments, Longshore, Social Security Administration, Division of Vocational Rehabilitation, and many others. Dr. Rothard served in Florida, California, Hawaii, and Colorado doing vocational evaluations and providing vocational testimony in Federal, State, and Local Courts.

Dr. Rothard has developed several original assessment methods to better serve individuals who are non-readers, non-skilled and those who have limited academic functioning. Her innovation approach with hands-on testing provides a better assessment of the functional ability of people with disabilities. This assists in providing more positive outcomes.

Red Lion Jobs, Inc. and Diversified Rehab, Inc. were founded by Dr. Anita B. Rothard and her husband, Donald L. Rothard. Dr. Rothard continues to improve the lives of the disabled community with her visionary approach to job placement and original assessment methods.

Current Year Projections
Tax Year Start Month Jan
Tax Year Start Day 01
Tax Year Begins 2018
Tax Year End Month Dec
Tax Year End Day 31
Tax Year Ends 2018
Projected Revenue $900,000.00
Projected Expenses $850,000.00
Total Projected Revenue includes "in-kind" contributions/ donations No
Organization has Endowment No
Endowment Spending Policy N/A
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? Yes
Campaign Purpose
Campaign Goal
Amount Raised To Date 0 as of 0
IRS Form 990s
990 EZ2016
990 2015
990-N 2012 & 20132013
Audit/Financial Documents
Financial Review
Expense Allocation
Fiscal Year201720162015
Program Expense$737,241$501,595$448,940
Administration Expense$0$0$0
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.001.250.98
Program Expense/Total Expenses100%100%100%
Fundraising Expense/Contributed Revenue------
Assets and Liabilities
Fiscal Year201720162015
Total Assets$159,027$190,732$88,259
Current Assets$126,750$143,164$22,908
Long-Term Liabilities$0$0$0
Current Liabilities$37,675$72,138$95,855
Total Net Assets$121,352$118,594($7,596)
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar AmountProgram Service Revenue $739,998Program Service Revenue $627,785Program Service Revenue $439,164
Second Highest Funding Source & Dollar Amount0 $00 $00 $0
Third Highest Funding Source & Dollar Amount0 $00 $00 $0
CEO/Executive Director Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities3.361.980.24
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization We’ve made great strides to make our name known within the Vocational Rehabilitation (VR) offices. Yet with our Employment Specialists throughout Florida, there is a need to increase staff and back office support for staff, hence expenses are expected to rise significantly in 2018. However, our only income source is a fee for service contract with VR. And although we continue to aggressively market VR, we cannot predict referrals, or, an increase in income through referrals to balance the expected increase in expenses. 
Financial Comments by Foundation Financial information taken from Federal 990.
Nonprofit Red Lion Jobs Inc
Address 7458 North Tamiami Trail
Sarasota, FL 34243
Phone 941 807-2821