In the Pink Boutique Inc
1727 Fruitville Road
Sarasota FL 34236
In the Pink is a non-profit boutique dedicated to helping women heal, cope and survive the effects of cancer...physically and emotionally.
CEO/Executive Director Mrs. Jeri Killough Millard
Board Chair RET. CMDR USN Kevin Switick
Board Chair Affiliation Avian Engineering LLC
General Info
Organization DBA
In the Pink
Tax Exempt Status Public Supported Charity
Incorporation Year 2009
State Charitable Solicitations Permit Yes July 2018
State Registration Yes Sept 2019
Financial Summary
IRS Letter of Determination
IRS Letter of DeterminationView
Impact Statement
During the 2016 calendar year, we have:
  • Provided help to over 1000 women. 
  • Been active in the Cancer Resource Network.  Our CEO is the Secretary.
  • Coordinated assistance for our client's with other resources in the Sarasota area.
  • Taken part in cancer-related activities/seminars throughout the Sarasota community.
  • Added free yoga sessions for cancer patients.  These are offered on Wednesday evenings.

Our goals for the current year are:

  • Increase number of survivors assisted by 20%.
  • Increase funding through donors and/or event fundraising activities.
  • Expand awareness of our services throughout the Sarasota area.
Needs Statement
In the Pink must secure $100,000 annually to provide services to our client's in Sarasota. Most of our funding is generated through events and fundraisers. Our most pressing needs at this time are:
  1. $25,000 to provide free individual and/or group counseling to cancer patients.
  2. $5,000 to provide free yoga to all cancer patients in the Sarasota community.
  3. $5,000 to provide free breast prosthesis to breast cancer patients who are Medicaid eligible and/or uninsured.
  4. $5,000 to provide lymphedema/compression garments to cancer patients who are Medicaid-eligible, uninsured, underinsured, or whose policy excludes coverage for these items. 
  5. $15,000 to extend awareness of our services through advertising and personal interaction/social activities. 
Background Statement
In the Pink was founded in 2009 in Jacksonville Beach, Florida by Jeri Millard, a two-time cancer survivor.  Since that time, the business has expanded locations to include an additional site in downtown Jacksonville, FL (2011) and in Sarasota, FL (2014).  
The goal of In the Pink is to provide a warm, caring atmosphere in which women with cancer benefit from a "one-stop" shop, surrounded by individuals who understand their needs.  Items such as wigs, headshaving, post-surgical garments, mastectomy prosthesis, mastectomy bras, lymphedema/compression garments, and radiation skincare are available and appropriately fitted by certified personnel.  As an accredited Durable Medical Equipment provider (DME), many such items are provided for by insurance and, if so, In the Pink files the insurance claims for each client, as well as assists client's in managing interactions between medical providers, prescription requirements, etc. that are necessary in order to complete insurance claims.  
In addition to the DME products, In the Pink has also been able to provide emotional support through cancer-related education, private counseling, a women's empowerment group designed for cancer patients, yoga, meditation, a breast cancer dragon boat team, headshaving parties, wig parties, and healing activities. In 2015, In the Pink's three locations provided for more than 3000 women with cancer, with 1000 of those in the Sarasota location.
Areas Served
Areas Served
FL- Sarasota
FL- Charlotte
FL- Manatee
FL- DeSoto
FL- Lee
Areas Served Comments There are very few organizations that provide the comprehensive care and services such as those provided by In the Pink.  Therefore, client's come from Sarasota, as well as all of the surrounding areas.  Client's come from as far away as 300 miles to access these services.
Service Categories
Primary Org Type Health Care
Secondary Org Type Human Services
Tertiary Org Type Public & Societal Benefit
Statement from the Board Chair/Board President

In The Pink… a beautiful concept turned into reality.  Jeri Millard and the entire In the Pink staff have written a wonderful story on how to create a successful business that supports the fight against cancer.  Many express their thanks to these women on a daily basis.  Their vision was not only to be successful in achieving their goals, but to be significant in doing so.   Significant in the lives of women living with all types of cancer.  Significant in impacting those lives to feel the desire to survive and endure.  To be successful means one has achieved a goal; to be significant means one has touched another person’s life forever.  When living with cancer, success should never be good enough; it can’t be.  As a non-profit working with limited funding, it’s amazing how much Jeri and her team have become significant to the fight; to the right to survive.  Just hearing the many personal stories of the survivors who lives have been impacted by In the Pink exemplifies that.  Now it’s time to make this wonderful story of success one of significance and we can only do that with help.  Jeri built a successful business model, one that can easily achieve great significance, but that requires funding.  I am a board member on many non-profits, but I am most passionate for In The Pink.   It’s vision to become a powerful force in helping women living with cancer embrace their lives and learn to live with love rather than anger …  that’s defines significance.  (Kevin Switick, BOD Chair)

Statement from the CEO/Executive Director
In the Pink is a unique non-profit, in that it has established "store front" locations where retail and giving activities come together.  Within the walls of this beautiful space, miraculous things take place.  It has far exceeded my original vision of how women with cancer could be provided the solace and support needed to survive their journey with cancer.  It is my belief that all people with cancer should have access to the items and services they need to make this journey more palatable, while being treated with the dignity they deserve.  Cancer is an overwhelming disease that affects everyone within the survivor's world and they often need a non-medical place to go to be able to express their fears, discuss personal issues, and share resources in a safe environment.  I am very proud to have a staff that meets those needs and feel fortunate to be able to be part of so many lives.  It is not unusual to find entire families gathered together at In the Pink to take part in significant, life-changing events such as a head shaving or choosing a wig.  We encourage these interactions and hope to put a "good face" on an otherwise grim situation.  Every day brings new challenges to cancer patients and we try to remember that these people need our human touch.  They want to tell their stories and be heard in order to feel loved and respected.  Though many of the stories and challenges are similar, each path is different, depending on the life-altering choices each patient must make.  At In the Pink, we do not give advice, but can assist them through providing knowledge about their disease, the side effects, their choices, products, and the availability of resources in their community.  This knowledge is empowering to the cancer patient and helps reduce fear of the unknown (i.e., when will my hair fall out, how will I look with only one breast, what will I wear, etc.), giving them some semblance of control in an otherwise chaotic situation.  Our work at In the Pink is not a job, but a mission.
Description The "Cami Fund" provides post-surgical camisoles free of charge to post-mastectomy patients that are Medicaid-eligible, uninsured, or underinsured. These camisoles are complete with drain management pouches and cotton pockets that hold a leisure mastectomy form in place.  This garment is extremely valuable to the mastectomy patient and allows them to feel "whole" again.  An observer would be unaware that the patient had recently undergone breast removal.
Budget $5,000
Category Health Care, General/Other Health Care, General/Other
Program Linked to Organizational Strategy Yes
Population Served People/Families of People with Cancer Females Adults
Short Term Success Women facing a mastectomy are very fearful of people staring at their missing breast(s).  By being provided with this post-surgical camisole, they are relieved of the anxiety of people noticing they are missing a breast(s).  In addition, they are given a garment that is essential in being able to wear "normal" clothing; it hides their drain bags and provides them with the ability to recover with self-confidence.  A woman's self-image is drastically improved by wearing this garment following a mastectomy.  Through use of this garment, 100% of the women will experience an improved quality of life. 
Long Term Success
The long-term benefit of being provided the post-surgical camisole is that the breast cancer patient faced with a mastectomy will feel less anxiety about their transition back into society, such as returning to work, making social contact, etc.  
The success of the program is monitored through a patient survey following their recovery.  The goal is that 95% of all women will feel less anxiety/stress related to their new appearance. 
Program Success Monitoring The success of the program is monitored through a patient survey following their recovery.  The goal is that 95% of all women will feel less anxiety/stress related to their new appearance and an improved quality of life.
Program Success Examples This program allows mastectomy patients to recover without the fear of others noticing their breast removal.  Many of these patients tell us in their follow-up care how grateful they were to have such a garment.  They often characterize it as a "life-saver."
Description This festival began in 2016 and is now an annual event at Nathan Benderson Park.  Jeri Millard (In the Pink's CEO) and her husband produce this festival to generate funds for In the Pink.  Dragon boat paddling has proven to be successful in the management and prevention of lymphedema, a disease experienced by 20% of all breast cancer survivors.  Currently a breast cancer team exists in Sarasota, which In the Pink supports through referrals and encouragement in participation in the sport. 
Budget $30,000
Category Health Care, General/Other Patient & Family Support
Program Linked to Organizational Strategy Yes
Population Served Females Adults People/Families of People with Cancer
Short Term Success Participants are engaged in a healthy activity that improves the quality of life for cancer patients, physically and emotionally.  The cancer patient's will also significantly reduce their chances of lymphedema occurrence by taking part in this activity.  The festival is an introduction to dragon boat paddling and promotes breast cancer awareness.  In addition, it increases community awareness of In the Pink and the services they provide, while generating funds needed to continue these services.
Long Term Success The festival will become an annual fundraising event to support the services of In the Pink and raise awareness of the services provided by this organization.  The community is engaged in a healthy sport through development of community and corporate team participation.  Club teams from other areas will generate economic impact on the Sarasota area. 
Program Success Monitoring We monitor the success by the number of attendees, the amount of money raised after costs of production, and feedback from the athletes.
Program Success Examples In the Pink has hosted a dragon boat festival in Jacksonville, Florida for the last three years.  Each year, the festival has grown and been more financially beneficial.
Program Comments by Organization The Cami Fund program has been successful and warmly received by all whom have benefited from it.  Quite often, we receive calls from nurses, doctors and hospital staff thanking us for providing the items to their patients.
CEO/Executive Director
CEO/Executive Director Mrs. Jeri Killough Millard
CEO Term Start Mar 2009
CEO/Executive Director Email
  • Founder of In the Pink (2009)
  • Has led two prior entrepreneurial endeavors, both of which were successful 
  • Owner, Rainbow Diagnostic Services:  Testing children and adults with a variety of learning needs (1997-current)
  • Owner, Drycleaning Connection in Virginia (1994-97)
  • M.S. degree in Educational Diagnostics & Learning Disabilities (1985)
  • B.S. degree in Speech Pathology (1978)
  • Served on BOD for American Cancer Society in Jacksonville, FL
  • Currently serves on the BOD for A Different Type of Courage (ADTOC)
  • Currently serves on the BOD as Treasurer for the Cancer Resource Network (CRN) in Sarasota, Florida
Former CEOs/Executive Directors
Senior Staff
Staff & Volunteer Statistics
Full Time Staff 4
Part Time Staff 2
Staff Retention Rate % 100
Professional Development Yes
Contractors 0
Volunteers 50
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
In the Pink works in collaboration with numerous non-profits, medical institutions, and community organizations such as:
Non-Profit Program Partners:
Partner with Breast Investigators for resources, referrals and the breast cancer dragon boat survivors team, "Survivors in Sync." 
Partner with Cancer Resource Network for resources and referrals.  In the Pink's CEO is currently the Secretary of this organization. 
Medical Organizations:
In the Pink receives referrals for the services we provide by a variety of medical professionals, including all surrounding Hospitals, Breast Care Coordinators, Physicians, Nursing staff, and Physical Therapists providing lymphedema care. 
Community Organizations:
Several community organizations have held fundraising events to benefit In the Pink, such as the Spanish Main Yacht Club (luncheon), Dr. Barnett (BRA Day Event), and Manasota Gun Traders (golf tournament).  
Greater Sarasota Chamber of Commerce2014
Greater Sarasota Chamber of Commerce2015
Greater Sarasota Chamber of Commerce2016
American Board for Certification in Orthotics Prosthetics and Pedorthics (ABCOP)2014
American Board for Certification in Orthotics Prosthetics and Pedorthics (ABCOP)2015
American Board for Certification in Orthotics Prosthetics and Pedorthics (ABCOP)2016
Cancer Resource Network2016
Cancer Resource Network2015
External Assessments and Accreditations
Centers for Medicare and Medicaid Services (U.S. Department of Health and Human Services) - Medicare Certification2014
Centers for Medicare and Medicaid Services (U.S. Department of Health and Human Services) - Medicare Certification2016
Centers for Medicare and Medicaid Services (U.S. Department of Health and Human Services) - Clinical Laboratory Improvement Amendments Accreditation2015
American Board for Certification in Orthotics Prosthetics and Pedorthics (ABCOP)2014
American Board for Certification in Orthotics Prosthetics and Pedorthics (ABCOP)2015
American Board for Certification in Orthotics Prosthetics and Pedorthics (ABCOP)2016
Awards & Recognition
Courage AwardAmerican Cancer Society2009
Energizer Bunny Award- 3rd Place in the NationEnergizer2011
EVE Award (Education, Volunteer, Employment) for Volunteer ServiceJacksonville Times Union2011
Breast Cancer HeroFlorida Breast Cancer Foundation2012
Charity of ChoiceJacksonville Jaguars Women & Wives Club2013
Florida's Favorite Non-ProfitVOID Magazine2012
Charity of ChoiceJacksonville Jaguars Women & Wives2015
Charity of ChoiceJacksonville Jaguars Women & Wives Club2016
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures No
Management Comments by Organization
The primary challenge we experience is insuring that all three In the Pink locations follow established processes and procedures as outlined in our Operations Manual.  This is addressed by continual monitoring by the CEO and routine unannounced visits. 
Another challenge is the ever-changing insurance industry.  As a DME provider, In the Pink is required to comply with all established insurance, prescription and accreditation requirements.  This involves on-going training that is costly and time-consuming.  In the Pink addresses this challenge by attendance at in-service training opportunities, research related to the health insurance industry, as well as trial and error during our daily activities.
Multi-Media Comments by Organization
Board Chair
Board Chair RET. CMDR USN Kevin Switick
Company Affiliation Avian Engineering LLC
Board Term Sept 2017 to Sept 2020
Board Chair Email
Board Members
Board Members
Mrs. Sue Buck College Professor
Agnes David M.D.Baptist M.D. Anderson Hospital
Ms. Mary Ann Fiorentino Community Volunteer
RET. CMDR USN Kevin Switick CEO, Avian Engineering LLC
Mrs. Judith Switick Registered Nurse
Constituency Includes Client Representation No
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 1
Caucasian 4
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 1
Female 4
Unspecified 0
Board Term Lengths 3
Board Term Limits 99
Board Orientation No
Number of Full Board Meetings Annually 1
Board Meeting Attendance % 80
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 60
Governance Comments by Organization
Fiscal Year Projections
Fiscal Year Start Month Jan
Fiscal Year Start Day 01
Fiscal Year Begins 2017
Fiscal Year End Month Dec
Fiscal Year End Day 31
Fiscal Year Ends 2017
Projected Revenue $400,000.00
Projected Expenses $375,000.00
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
IRS Form 990s
Form 9902016
990 20152015
Form 9902011
Form 9902010
Form 9902009
Audit/Financial Documents
Historical Financial Review
Expense Allocation
Fiscal Year201620152014
Program Expense$298,165$239,504$23,907
Administration Expense$50,314$42,762$32,362
Fundraising Expense$6,556$10,165$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.941.211.00
Program Expense/Total Expenses84%82%42%
Fundraising Expense/Contributed Revenue5%5%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$166,210$200,846$60,266
Current Assets$140,932$166,687$37,572
Long-Term Liabilities$0$52,369$103
Current Liabilities$44,314$3,629$4,136
Total Net Assets$121,896$144,848$56,027
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountNet Income from Sales of Inventory $165,882Contributions, gifts, grants $143,327Net income from sales of inventory $51,935
Second Highest Funding Source & Dollar AmountContributions, gifts, grants $97,879Net Income from Sale of Inventory $112,793Contributions, gifts, grants $4,073
Third Highest Funding Source & Dollar AmountFundraising $34,432Fundraising $72,392Miscellaneous $367
CEO/Executive Director Compensation $0 - $50,000
Tax Credits No
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities3.1845.939.08
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%26%0%
Financials Comments
Financial Comments by Organization Just as most small non-profits, we are continually challenged to operate more efficiently, expand our services, advertise, and generate the funds necessary to remain financially stable.  We address this by developing new fundraising activities, improving the effectiveness of on-going fundraising activities, and enhancing our relationships with non-profits to avoid duplication of services.
Financial Comments by Foundation State Charitable Solicitations Permit applied for May 2015. Financial information for 2014 taken from unaudited compilations as they pertain solely to the local operation and not from the Federal 990s which are at the State level.  Contributions include foundation and corporate support.  Financial information for all years, excluding 2014, were taken from the Federal tax return as the organization's compilations were not available at time of review.
Nonprofit In the Pink Boutique Inc
Address 1727 Fruitville Road
Sarasota, FL 32250
Phone 904 534-3266