The Salvation Army of Manatee County
1204 14th Street West
Bradenton FL 34205
The Salvation Army, an international movement, is an evangelical part of the Universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the Gospel of Jesus Christ and to meet human needs in His name without discrimination.
CEO/Executive Director Major Dwayne A Durham
Board Chair Terry Rehfeldt
Board Chair Affiliation The Rehfeldt Group
General Info
Organization DBA
The Salvation Army of Manatee County
Tax Exempt Status Public Supported Charity
Incorporation Year 1865
State Charitable Solicitations Permit Exempt 0
State Registration Yes 0
Financial Summary
IRS Letter of Determination
IRS Letter of DeterminationView
Impact Statement
Every day The Salvation Army of Manatee County impacts hundreds of lives through programs and services designed to journey with people affected by life's daily challenges. Families and individuals are assisted with hot meals; safe, clean, comfortable housing; rental/mortgage and utility assistance; life-skills classes; and other helpful forms of support as we seek to move people to self-sufficiency, independence, and a fuller life as productive citizens. 
Needs Statement

1 – A primary need is funding to support our shelter programs.  Those who chose to enroll in a program receive lodging, one free meal per day from The Salvation Army and case management services.  These programs run 24 hours/day, seven days/week.  

2 - Another primary need is funding to support our emergency shelter and community dinners provided to the public. Serving nearly 200 nutritious meals each evening and providing emergency shelter for more than 100 is not an inexpensive task. In the same sense, providing shelter requires manpower and the facility’s infrastructure takes more of an impact with the volume of traffic using the shelter nightly.  

3 - Maintenance and infrastructure is another great need for The Salvation Army. Anyone who owns a home knows and understands the expense of keeping maintaining the home with projects ranging from roofing to lawn care. The Salvation Army is no different as there is always a project that needs to be tackled. While preventative maintenance is always the goal, in time, due to extreme use, age and normal wear and tear, systems require updating and/or replacement. Currently, The Salvation Army is investigating options to upgrade the facility’s plumbing system.

4 - While most people think of The Salvation Army as an agency that helps the homeless, services are offered to prevent individuals from becoming homeless. Programs are in place to assist with electric bills and rent. Florida Power & Light (FPL) customers in Manatee County can designate to include a donation with their own payment to assist needy families. Those funds are sent to The Salvation Army on a quarterly basis to be support local families in need of assistance. Funds for rental assistance are provided through the Season of Sharing campaign.

5 - Finally, The Salvation Army has character building programs for youth ranging from elementary school through high school at the Center for Worship on State Road 70. This faith-based ministry provides support for at-risk children.

Background Statement

Since 1923, The Salvation Army has been assisting residents in Manatee County with an assortment of programs.  Over the years, the needs of the community have changed and at The Salvation Army, we work to adapt to best serve the community. 

Focusing on basic needs, The Salvation Army offers a free, hot meal each evening for anyone who would not otherwise have dinner. On any given evening, we see men and women of all ages as well as children. These individuals may or may not be homeless. They may simply be unable to purchase and prepare food for themselves.

Once the dinner hour is complete, homeless individuals are welcome to check into the shelter for the night. Space is offered on a first-come, first serve basis and they are given the opportunity to use shower facilities.

In addition to the emergency shelter services offered by The Salvation Army, individuals may enter a long-term program where they are guaranteed a spot in the shelter (a specific bunk or room for the duration of their stay) where they receive case management and life skills classes to help them overcome some of the obstacles that led to homelessness. The goal is to assist each in finding long-term, sustainable housing with a better understanding creating and maintaining a realistic budget as well as how to access other available services available in the community, such as discounted bus passes for veterans or subsidized day care for families.

At the Center for Worship located on State Road 70, The Salvation Army provides character-building programs for children, ranging from elementary school through high school.

Finally, each holiday season, The Salvation Army supports qualified Manatee County residents with Christmas presents through the Angel Tree and Adopt-A-Family programs. Each fall, families who meet residency and income requirements, may register for one of the two programs. In December, gifts which have been donated to the adopted families or angels are distributed. Gifts can include clothing and toys.

Areas Served
Areas Served
In a specific U.S. city, cities, state(s) and/or region.
FL- Manatee
Areas Served Comments The Salvation Army of Manatee County serves all residents of Manatee County Florida without discrimination..
Service Categories
Primary Org Type Human Services
Secondary Org Type Housing, Shelter
Tertiary Org Type Food, Agriculture & Nutrition
Statement from the Board Chair/Board President

The Salvation Army, Manatee County is facing and addressing the challenges of homelessness every day with the increased numbers of the community in need of support.

Sheltering in the Men’s and Family Lodges are the only structured accommodations available in Manatee County. The need far outweighs the availability many evenings.
We are currently undergoing a “Mission Planning Study” to explore the future expansion of services. Decisions must be made on how and where to expand the programs which consist of Safety, Feeding, Shelter, Social Development and Transitional Housing.

Our goal is to be a supporting factor to the needy, both spiritually and physically, in Manatee County. The Salvation Army continues to do as our motto proclaims, “Doing The Most Good”.
Statement from the CEO/Executive Director

While The Salvation Army is an international movement every local unit is charged with providing local programs and services and raising local support. Our work in the community is unique in that ours is the only emergency housing option for men, women with children (outside of domestic violence and substance abuse programs). We are also the only place in Manatee County where a hot, no-cost dinner is provided 365 days a year to anyone in need. Our Christmas assistance programs provide gifts for the largest number of families with children in Manatee County.

We seek to serve the whole person (body, mind, and soul) through the programs and services we provide.


The Salvation Army serves residents of Manatee County by offering overnight shelter to men, women and children. With two separate buildings on our 14th Street campus, we can provide emergency shelter for about 100 men each evening. Those who are seeking assistance for long-term success are given the opportunity to enter a shelter program which provides case management.

The family lodge provides programs for five families (women and children only) and six women. In addition another 45 women and children may utilize the shelter for overnight stay. Just as in the men’s shelter, women seeking case management assistance may also apply to enter a shelter program. On average, families stay in the shelter programs for six to 10 months while they complete their case plan and save money for future sustainable housing.

All clients are linked to other community services that can include medical/dental care, job search assistance, educational and child care opportunities.

Budget $1,356,991
Category Human Services, General/Other Human Services, General/Other
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified At-Risk Populations Poor,Economically Disadvantaged,Indigent
Short Term Success Before exiting the shelter, clients will improve their immediate circumstance and advance positively towards their goals.  Upon entering the shelter clients are offered food, clothing and if needed personal supplies.   Clients have access to shower and laundry facilities as well as connections to community resources.  Short term successes allow for individuals and families to have a clean, safe place to stay while determining their next step.  All clients staying in a Salvation Army shelter achieve some level of short term success.  
Long Term Success Those who elect to participate in a transitional program while in shelter achieve long term success.  Comprehensive results oriented case management service and classes help them develop and strengthen independent living skills.  With them they improve income opportunities, employment, housing, transportation, health care, food and nutritional knowledge and create a support network.  While success rates vary between men and women with children, on average 60-80% of those participating in a transitional sheltering program achieve long term success.
Program Success Monitoring Success is tracked and monitored by staff who enter client information into the HMIS data management system.  Using the incorporated Self-Sufficiency Matrix, staff and assess client gains and needed adjustments.  Matrix scores are augmented by case notes and client self reporting.
Program Success Examples

Jill, a single mom with two children, came home one day to get the worst possible news….Her landlord of six years was selling the rental property where she lived and she had only 15 days before she needed to vacate the property or see the cost of her rent double.

As it was, Jill was struggling to make ends meet. She had two children, only made $9 hour at her job and was not receiving child support. She turned to The Salvation Army for help and enrolled in the Pathway of Hope program.

Today, while still seeking more reliable transportation and child care, Jill still participating in the long-term case management made possible through the Pathway of Hope program. She has found a safe place to live and a new job that pays a slightly higher wage and commission. She is also receiving child support and Women’s, Infants and Children (WIC) assistance for food. She was even able to open a checking account and have her pay direct deposited into the account.

For many, it is a simple part of our daily lives that we take for granted eating a hot, nutritious dinner. However, for many members of our community, the ability to eat a dinner is a challenge. The Salvation Army, Manatee County, operates a Community Dinner each evening to serve those who are hungry. The dinner, which averages 200 men, women and children each night, is served free of charge and is designed to ensure at least one good meal per day for those who struggle to provide for themselves. During the course of a calendar year, we serve more than 50,000 meals to those who attend the community dinner.
According to the USDA, 23% of the households in this area of Manatee County do not have access to a vehicle and live more than ½ mile from the nearest supermarket. Typically, food deserts are served by convenience stores that provide prepackaged foods laden with preservatives, sugars and fats, all contributors to our nation's obesity issues.
Budget $426,216
Category Human Services, General/Other Emergency Assistance
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified Poor,Economically Disadvantaged,Indigent At-Risk Populations
Short Term Success

No one is turned away from the Community Dinner feeding program. Everyone who enters has the opportunity to eat a hot, nutritious meal, which is a positive step in maintaining good health.

Long Term Success

As part of the daily community dinner, all participants are requested to first secure a free meal card. Upon requesting a meal card, clients meet one on one with a case manager and client information is entered into the HMIS system. This interview allows case managers to assess client needs and connect clients to additional resources that may improve their self-sufficiency.

Program Success Monitoring

As part of the daily community dinner, all participants are requested to first secure a free meal card. Upon requesting a meal card, clients meet one on one with a case manager and client information is entered into the Homeless Management Information System (HMIS). This interview allows case managers to assess client needs and connect clients to additional resources that may improve their self-sufficiency.

Program Success Examples

A young man spent time in jail and was released and placed on probation. He had no family, no friends and no place to go. He spent three days on the streets in Manatee County before learning he could go to The Salvation Army for a hot meal. He obtained his food card and met with a case manager. This meeting revealed that the gentleman was challenged with a mental health disorder.

He enrolled in one of The Salvation Army shelter programs and worked with numerous community partners to connect him with appropriate health care and getting him set up to receive disability payments, which put him on the path of being independent.

Description The Salvation Army Social Services department offers Manatee County residents who are at risk of becoming homeless the opportunity to maintain a stable home environment through financial assistance for electric and rent, basic needs assistance and life skills coaching workshops.  Participants can choose to meet with a case manager to develop a customized life journey plan designed to enhance their sustainability.  
Budget $556,125
Category Human Services, General/Other Case Management
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified At-Risk Populations Poor,Economically Disadvantaged,Indigent
Short Term Success The goal of the social services programs is to help families obtain resources to solve a crisis and stay in their homes.  Short term successes include stopping eviction by paying one months rent or preventing utility shut off by satisfying a past due utility bill.  
Long Term Success After the initial crisis is resolved, case managers seek to assist clients in learning how to improve their situations and avoid future crisis.  Life skills workshops are strongly encouraged and can assist clients with parenting, family management and budgeting.  One on one budgeting is also offered on an extended basis until a family is no longer at risk.  
Program Success Monitoring Client information is entered into the Homeless Management Information System and client success is monitored using the Self Sufficiency Matrix.  Clients show gains on the matrix which is augmented by case notes and client self reporting.  
Program Success Examples

Success can be found in many clients like Peter, a husband and father of two. Legally blind and facing a number of ongoing medical issues, Peter is unable to maintain gainful employment. His wife fills in where she can with a minimum wage job but her hours have been cut to barely part time. With nowhere else to turn Peter comes to The Salvation Army for help. For nearly 11 months Peter and his wife worked with a case manager to meet the families immediate needs, rent and utility assistance, and eventually, long-term positive change. The case manager assisted Peter in securing disability income. Peter's wife found a full time job and the family moved into a more affordable apartment. Peter and his wife attended life skills workshops and continued one on one budget counseling with a Salvation Army case manager until they were stable.

Program Comments by Organization

On a daily basis, most of the focus at The Salvation Army centers on shelter, shelter programs and feeding. However, this does not minimize other services offered by The Salvation Army, such as the youth programs targeting at-risk children offered at our Center for Worship, the Emergency Disaster Services (EDS) team which lends support in the wake of natural and national emergencies. For example, in fall of 2016, The Salvation Army deployed to the Atlantic coast providing food for the first responders providing assistance to areas hit by Hurricane Matthew. In the fall, focus shifts to running Angel Tree and Adopt-A-Family programs, as well as packing holiday meal bags for close to 200 families.

CEO/Executive Director
CEO/Executive Director Major Dwayne A Durham
CEO Term Start June 2012
CEO/Executive Director Email


Having grown up in The Salvation Army, Major Dwayne Durham is a long-time Salvationist. Prior to becoming a Salvation Army officer, Major Dwayne entered the workforce after graduating from high school, holding various positions in industry.

He married in 1994 and entered The School for Officers Training in Atlanta in 1995. Major Dwayne was commissioned and ordained in 1997 with the “Messengers of God’s Love” session. His first appointment was as corps officers in the Baltimore Middle River corps. He then served as corps officers in Cambridge, Maryland, before becoming Divisional Youth Leader in the Kentucky/Tennessee Division (overseeing the Youth work, including a Summer Camp and Youth Events). Just prior to coming to Bradenton in June of 2012, he served as corps officer in Panama City..

His appointments have required him to oversee sheltering and transitional housing programs, youth ministry (including Boys & Girls Club administration), full domestic violence programs, a corrections office, disaster services, as well as standard Salvation Army ecumenical ministries.


Former CEOs/Executive Directors
Senior Staff
Jeanne Arendell Lead Accounant
Justin Creel Program Manager
Kelly French Director of Community Relations & Development
Annette Horner Social Services Coordinator
Julie Showers Business Administrator/Program Director
Jennifer Underwood HR Generalist/Program Assistant
Staff & Volunteer Statistics
Full Time Staff 27
Part Time Staff 8
Staff Retention Rate % 92.5
Professional Development Yes
Contractors 0
Volunteers 475
Management Reports to Board No
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes

Social Service Collaborations:

Bay Pines


Manatee Food Bank

Manatee Technical College

Suncoast Partnership to End Homelessness

Turning Points

Local partnerships (food donations):

Erbelli’s Pizza

Little Caesar’s Pizza

Olive Garden

Outback Steakhouse


Pizza Hut

External Assessments and Accreditations
Risk Management Provisions
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years 5
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan
Nondiscrimination Policy No
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy
Policies and Procedures No
Management Comments by Organization One challenge we face is keeping good, qualified monitors for our shelters. These positions are in the lower pay scale for the market yet can be somewhat stressful. For some, it is a temporary position while looking for something that pays better. 
Other Documents
Other Document 2
Document Destruction Policy
Board Chair
Board Chair Terry Rehfeldt
Company Affiliation The Rehfeldt Group
Board Term Jan 2017 to Dec 2019
Board Chair Email
Board Members
Board Members
Stewart Batts Pulix Supermarket
Robert Blalock Blalock, Walters, Held & Johnson P.A.
Dann Bouwer Ten-8 Fire Equipment Inc.
Bruce Braithwaite First America Bank
Carol Chamberlain Retired
Tarnisha Cliatt Manatee Black Chamber of Commerce
Phil Davis Retired
Ed Dick Retired
Bill Evers Former Bradenton Mayor
Judge Robert Farrance Manatee County Court
Brando Fetzek NDC Construction
Ronnie Grubbs Grubbs Insurance
George Hoagland Red Hoagland Hyundai
Alan Irving Irving Financial Group, Inc.
Judge Paul Logan Retired
Mike McCoy Bank of America
Cia McKoy Retired
Dick Moore Feeding Empty Little Tummies
Dion Elven Mullis Retired
John Nichols Retired
Mr. Alton Pardue Bank of America
Terry Rehfeldt The Rehfeldt Group
Judge Gilbert Smith Manatee County Court
Constituency Includes Client Representation No
Board Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 22
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 19
Female 4
Unspecified 0
Board Term Lengths 3
Board Term Limits 99
Board Orientation Yes
Number of Full Board Meetings Annually 9
Board Meeting Attendance % 59
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy No
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 25
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Program / Program Planning
Fiscal Year Projections
Fiscal Year Start Month Oct
Fiscal Year Start Day 01
Fiscal Year Begins 2016
Fiscal Year End Month Sept
Fiscal Year End Day 30
Fiscal Year Ends 2017
Projected Revenue $3,265,390.00
Projected Expenses $3,446,878.00
Total Projected Revenue includes "in-kind" contributions/ donations Yes
Organization has Endowment Yes
Endowment Value $1,388,501.00
Endowment Spending Policy Income Only
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? Yes
Campaign Purpose

The decision regarding development of a capital campaign will result from a five-year plan to be conducted later this year.

Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
IRS Form 990s
2016 9902016
Audit/Financial Documents
Historical Financial Review
Expense Allocation
Fiscal Year201620152014
Program Expense$2,782,618--$2,649,252
Administration Expense$350,995--$343,829
Fundraising Expense$319,562--$319,437
Payments to Affiliates$0--$0
Total Revenue/Total Expenses0.94--1.00
Program Expense/Total Expenses81%--80%
Fundraising Expense/Contributed Revenue11%--11%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$541,224--$840,753
Current Assets$448,599--$743,483
Long-Term Liabilities$0--$0
Current Liabilities$70,530--$87,333
Total Net Assets$470,694--$753,420
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountContributions, gifts, grants $2,628,370--Contributions, gifts, grants $2,725,324
Second Highest Funding Source & Dollar AmountGovernment Grants - Unspecified $351,773--Other Income $295,310
Third Highest Funding Source & Dollar AmountOther Income $252,892--Government Grants - Unspecified $223,610
CEO/Executive Director Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities6.36--8.51
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%--0%
Financials Comments
Financial Comments by Organization Like many non-profit organizations, we are seeking ways to engage younger donors/potential donors. Social media is an avenue we continue to expand. Engaging multiple generations simultaneously is a high priority.
Financial Comments by Foundation Financial information taken from the audited financial statements.  Contributions include foundation and corporate support.
Nonprofit The Salvation Army of Manatee County
Address 1204 14th Street West
Bradenton, FL 34205
Phone 941 748-5110 123