University of South Florida Foundation Inc dba WUSF Public Media
4202 E. Fowler Avenue TVB100
Tampa FL 33620-6870

WUSF Public Media’s mission is to provide meaningful and relevant content that enhances our community’s quality of life. As the only comprehensive public media organization in the area, we are able to deliver a unique blend of news (NPR) & information, jazz (WUSF 89.7) & classical music (WSMR 89.1), as well as educational programming for children & adults through WUSF TV (PBS). We also provide a wide range of original, cross platform digital content with a focus on education, healthcare, the environment and military affairs.


For more than half a century, WUSF Public Media has provided an irreplaceable and deeply valued mix of radio, television and digital programming that uses media for its highest purpose; to make life better for residents and visitors alike. Over the years WUSF has grown into the community’s trustworthy source for the very best news, educational and arts programming, freely accessible to all. We are committed to providing creative, entertaining, responsive, educational and trustworthy programming and dedicated to serving our listeners and viewers for years to come.
CEO/Executive Director Ms. JoAnn Urofsky
Board Chair Ms. Joe P. Teague
Board Chair Affiliation Retired
General Info
Organization DBA
WUSF Pubic Media
Classical WSMR
WSMR and WUSF Public Media
Tax Exempt Status Public Supported Charity
Incorporation Year 1958
State Charitable Solicitations Permit Exempt 0
State Registration Exempt 0
Financial Summary
Projected Revenue $12,234,736.00
Projected Expenses $11,633,839.00
IRS Letter of Determination
IRS Letter of DeterminationView
Impact Statement


In its 54rd year, WUSF Public Media serves the local community with free unbiased news, information, all night jazz, 24/7 Classical music on the radio while providing education and entertaining PBS programming on television. WUSF is proud to continue its vital partnerships with the community including the support of local arts organizations. Following are a few of our favorite accomplishments.

-- WUSF 89.7 News brings the community award winning news year after year. In 2016, WUSF won 4 Society of Professional Journalists’ ‘Green Eyeshade’ awards in a contest that puts the newsroom’s work up against radio broadcasters in 11 southern states. In November 2014, WUSF News Director Mary Shedden’s personal interview with President Barrack Obama about prescription drug development and cost was carried on NPR stations across the US. Also in 2015, WUSF won two Region 13 Murrow Awards for Large Market Radio Feature Reporting and Large Market Radio Writing, the Sunshine State Awards named Carson Cooper First Place Anchor of the Year and also won 5 Green Eyeshade Awards. For coverage in 2014, WUSF News won 7 Florida Associated Press Broadcasting Awards.

-- WUSF continues June LeBell's Musical Conversations, on Classical WSMR 89.1 & 103.9, featuring fascinating conversations with great artists in the world of classical music. The program takes listeners into June’s radio living room for unscripted, insightful, fun conversation about and with music throughout the hour. The guest list is a name-droppers dream!

--WUSF provided over 40 Live Performance Broadcasts on Classical WSMR 89.1 & 103.9 throughout the year. These presentations help to promote the vast talent being brought to the community by local arts organizations in Sarasota and Tampa.

-- WUSF produced and premiered Florida Wildlife Corridor's documentary film, "The Forgotten Coast: Return to Wild Florida." Following in the footsteps of a wandering Florida black bear, three friends leave civilization and become immersed in a vast and unexplored wildlife corridor stretching from the Everglades to the Florida-Alabama border. The rugged thousand-mile journey by foot, paddle, and bike traverses Florida’s Forgotten Coast – a wilderness that has the potential to change the way we see the natural world. WUSF currently is developing curriculum about the film for Florida’s K-12 classrooms through PBS LearningMedia’s online resources.

-- WUSF continued its strong support of Veterans by working with key partner organizations to recognize veterans’ service and share their stories, opportunities and challenges through national and local content as well as to increase the number of veterans connecting with local resources to support their successful transition to civilian life. In November 2014, WUSF collaborated with the Patterson Foundation as a part of the Veterans Legacy Summit.



Needs Statement

The most pressing needs for WUSF Public Media are as follows:

(1) Operating support for WUSF's broadcasting, digital media and community service programming which provides meaningful and relevant content that enhances our community's quality of life.

(2) Classical WSMR Expansion Fund - an effort to raise $750,000 to expand Classical WSMR’s Reach. Some funds have been raised.  Please inquire as to how close we are to our goal to date.

(3) WSMR Sarasota Live Performances – The location of WUSF’s Sarasota studio on the USF Sarasota-Manatee campus provides easy access for local arts organizations such as The Sarasota Orchestra, The Sarasota Opera, La Musica and visiting artists to The Artists Series and Guitar Center concerts. The cost to conduct the live performances includes salary, travel and equipment ($2,000/occurrence - $32,000/year).
Background Statement

WUSF Public Media's main studio is located on the University of South Florida (USF)’s Tampa campus in Hillsborough County and is licensed to the university with a Live Performance studio located on the USF Sarasota-Manatee campus and a newsroom on the USF St. Petersburg campus.

WUSF 89.7 is the primary NPR station in the Tampa Bay area that includes the cities of Tampa, Sarasota, and St. Petersburg. WUSF TV serves 13 counties offering four digital TV channels including WUSF Main Channel, WUSF Kids, WUSF Create, and WUSF Knowledge.
Additionally, WUSF News has four robust online/on-air news reporting projects that enable the station to provide a depth of reporting on key community issues, particularly military/veterans affairs, health care policy, education policy, and environmental issues.
WUSF 89.7 broadcasts local, statewide and national news, and all night jazz. Locally produced programs like Florida Matters provide listeners local content on local issues. As West Central Florida’s NPR station, we carry flagship programs Morning Edition and All Things Considered that bring national news as its best.
Classical WSMR 89.1 & 103.9 are the only local stations devoted to classical music. We broadcast live performances in additional to well-known classical music shows like From the Top and Sunday Baroque. The station also is available online at and on HD radio on WUSF 89.72.
 WUSF TV features educational and entertaining programs on four broadcast channels.
-- Our main channel, WUSF TV, broadcasts programs for adults that include public affairs, science, nature, travel and drama.
-- WUSF Kids is a 24/7 channel devoted to the highest quality of educational children’s programming.
-- How-to programs, cooking, gardening and travel programs are shown on WUSF Create.
-- WUSF Knowledge focus on educational programs for the community.
WUSF TV offers PBS favorites like Rick Steves’ Europe, NATURE and Antiques Roadshow. WUSF TV also produces programs of local, regional and national interest, such as Coastal Dune Lakes, JFK in Tampa, The Florida Wildlife Corridor Expedition and Power Yoga: Mind & Body.
Areas Served
Areas Served
Areas Served Comments
We serve members, listeners and viewers from Crystal River in the North, to Port Charlotte in the South and Osceola County to the East. (See coverage map) Pinellas, Pasco, Hernando, Citrus, Polk, Manatee, Hardee, Highlands, Sarasota, DeSoto, and Charlotte Counties 
Service Categories
Primary Org Type Arts,Culture & Humanities
Secondary Org Type Education
Tertiary Org Type Public Safety, Disaster Preparedness and Relief
Statement from the Board Chair/Board President
Statement from the CEO/Executive Director

I am fortunate to be able to thank many of you personally for your financial support and your commitment to WUSF Public Media. Every day your financial support makes a difference at WUSF.


Your philanthropic gifts enable us to win awards at WUSF for doing the work we love, but more importantly, your gifts give us the ability to give voice to the issues that face our community.


Your interest in the Arts, Education, Health, Environment and Veterans Affairs and Military Families are reflected in our news coverage, on our airwaves and online.


I give my heartfelt thanks to you who have helped sustain WUSF for over 50 years, and extend my warmest invitation to those of you who are just waiting for the right moment to commit your support.


I invite you to give Kathy Jordan, our associate development director in Sarasota, a call at 941-359-4240. I promise you, it will be a great conversation!


Best regards.


JoAnn Urofsky

General Manager
WUSF Public Media 

WUSF TV is the only local television station providing commercial-free, 24/7 PBS educational programs on its WUSF KIDS channel. PBS provides content that expands the minds of children, programs that ensure the worlds of music, theater, dance and art remain available to all Americans.

WUSF, along with other PBS stations in Florida, has launched an initiative to bring PBS LearningMedia resources to Florida students and teachers. Projects include:

Ready to Learn - established PBS KIDS Raising Readers Library Corners to help meet the critical learning needs of children ages 2 through 8 from low-resource families.

Artz 4 Life - established a partnership with Artz 4 Life Academy to develop and implement an artist residency based upon Angelina Ballerina books and on-air/online content as part of its summer camp program.

Martha Speaks Reading Buddies program and Peg+Cat activities that enhanced math skills for pre-kindergarteners, kindergartners, and first graders.

Budget $335,614
Category Youth Development, General/Other Youth Development, General/Other
Program Linked to Organizational Strategy Yes
Population Served Children and Youth (0 - 19 years) General/Unspecified Children and Youth (0 - 19 years)
Short Term Success Children are given opportunities and resources to improve reading skills and comprehension. Once an individual can read, the whole world opens up to them. By making reading fun, children are motivated to continue learning, exploring and advancing their education. PBS has been rated as the most trustworthy institution among nationally known organizations for 12 consecutive years. Over the course of a year, 86% of all U.S. television households - and 211 million people - watch PBS. The demographic breakdown of PBS' full-day audience reflects the overall U.S. population with respect to race/ethnicity, education and income. (Nielsen NPower, 9/23/2013-9/21/2014)
Long Term Success

Helping to Close the Achievement Gap

  • PBS is the No. 1 source of media content for preschool teachers. (Grunwald Study, 2009 Media and Technology Use and Trends Among K-12 & Pre-K Teachers)
  • PBS LearningMedia, a partnership of PBS and WGBH Educational Foundation, is a free media-on-demand service offering educators access to the best of public media and delivers research-based, classroom-ready digital learning experiences to engage students in exploring curriculum concepts that align with National and Common Core State Standards.
    • Teachers have access to more than 87,000 curriculum-aligned digital resources from over 200 trusted media partners bringing learning to life for students.
    • Over 1.5 million educators have registered access to PBS LearningMedia.
  • PBS offers more than 50 interactive whiteboard games for educators to use in the classroom.
  • PBS Parents ( provides the tools and resources for parents to be their children’s best first teacher.
Program Success Monitoring According to Nielsen, PBS stations reach more kids aged 2-5, more moms with children under 6 years old and more low-income children than any other kids TV network. Last season we were watched by 80% of all children ages 2-5, on television alone. As of June 2015, viewership among this age group increased 16% year over year. PBS KIDS is also the leader in streaming video, with placing first in the kids’ category for total video views and minutes spent.
Program Success Examples
PBS KIDS series received 10 Daytime Emmy Awards in 2014, and in spring 2015 earned a combined 10 Parents' Choice Awards across television, mobile app and website categories. PBS KIDS also received six Kidscreen Awards, including being named Best Channel Website and Best Channel Design, and was also honored with a People's Voice Webby Award. 
Parents are asking for more because they have seen their children's reading improve.  Lydia of Sarasota says, "I trust WUSF and love that I don't have to be present all of the time while my kids are watching. It gives me peace of mind to know they are learning and can apply the information to the milestones they are going through. I don't know where I would be without WUSF Kids." 
Description WUSF 89.7 broadcasts local, statewide and national news, and all night jazz. Locally produced programs like Florida Matters provide listeners local content on local issues. As West Central Florida’s NPR station, we carry flagship programs Morning Edition and All Things Considered, that bring you national news as its best.
Budget $5,341,487
Category Arts, Culture & Humanities, General/Other Broadcasting
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified Families US& International
Short Term Success WUSF serves over 285,000 listeners each week and wins numerous prestigious awards every year. WUSF was recently honored with a pair of Edward B. Murrow Awards for 2015 given by the Radio Television Digital News Association (RTDNA). The awards honor outstanding achievements in electronic journalism.
Long Term Success

For over half a century, WUSF 89.7 has been enhancing the intellectual lives of countless listeners throughout the Tampa Bay region. Through a combination of local, national and international news, insightful educational programs and world-class jazz, WUSF has become an integral part of daily life. Our people and programs, our ideas, our research and our solutions comprise an ambitious plan to enhance health care, science, technology, education, business, the arts and global partnerships.

Program Success Monitoring

The largest monitor of success for WUSF 89.7 is audience feedback. As a listener-supported radio station, financial contributions are easily measured and increase year to year. We also encourage comments and suggestions as the community is our priority. WUSF's radio audience is measured by Nielsen, a leading research company and is the 2nd most listened to radio station in the area.

Program Success Examples Testimonial from listener Marianne T., "I stay informed of world events with the news and Morning Edition, and then get to laugh about it all with Wait Wait Don't Tell Me!  I learn about new science discoveries with Science Fridays; get to hear different perspective and life stories, many of which are inspiring and help to balance out all that sometimes depressing world news!  I also love to catch the People's Pharmacy on Saturday mornings, and being exposed to new and different music that I would never hear on any other local radio station.  In short, WUSF helps me be a well-rounded, informed individual."

Classical WSMR 89.1 is the only local station devoted to classical music. Each weekday morning, listeners enjoy classical music with insight and wit provided by Russell Gant.  He finds the interesting stories and history that makes music come alive.  Gant is followed by Middays with Bethany Cagle and at the end of the day is Evenings with Susan Giles WantuckJune LeBell’s Musical Conversations features fascinating conversations with all sorts of great artists in the world of classical music.  A favorite for listeners is our Live Performances featuring music and interviews with visiting world renowned musicians broadcast live from our studios. The station also provides well-known classical music shows like From the Top and Sunday Baroque and is also available online at and on HD radio on WUSF 89.72.

Budget $1,690,793
Category Arts, Culture & Humanities, General/Other Broadcasting
Program Linked to Organizational Strategy Yes
Population Served US& International General/Unspecified General/Unspecified
Short Term Success

It is essential for children to be introduced to classical music since it’s highly beneficial for their development.

Many studies reveal benefits of listening to classical music are to lower blood pressure, relieve stress levels, help fight depression and manage pain, improve sleep quality, and enhance mental alertness and memory, along with many others.
Long Term Success

Classical WSMR 89.1 ensures the preservation of classical music. Classical music, made up of songs composed hundreds of years ago, continues to serve as a historical record for the life and times of days past, a backdrop for all our favorite contemporary forms of entertainment and a trainer for our developing brains. The high riffs of the violins, the low rumble of the basses and percussion, the shout of the brass section and the call of the choir touch and tug at the heart strings of audiences now just as they did hundreds of years ago.


Program Success Monitoring With every donation, we ask for feedback from our listeners; the majority are positive.  The only negative feedback is from those not able to clearly receive our signal.  It is vital that we raise the funds to expand our signal to create a larger base of support for our classical station.
Program Success Examples Classical WSMR 89.1 is a listener supported public radio station. We constantly received feedback from our audience. A listener in Port Charlotte writes, “I love WSMR, and can't imagine a day without it. The programming is so much better than any I had in CT. For this reason I am happy that I moved to Florida, that and no snow.” Another supporter from Sarasota says, “I I listen to and love Classical WSMR. If classical music is to survive it must be accessible to all, not just to those who can afford symphony concert tickets. WSMR brings the beauty and wonder of classical music to everyone in west central and southwest central Florida. It's a true treasure.”
CEO/Executive Director
CEO/Executive Director Ms. JoAnn Urofsky
CEO Term Start July 2002
CEO/Executive Director Email

WUSF Public Media General Manager and Associate Vice President

JoAnn Urofsky leads the public media organization at the University of South Florida that includes WUSF TV, WUSF 89.7, and Classical WSMR in Tampa, Florida. The stations serve audiences throughout the west central coast of Florida from Crystal River to Venice and have main studios on the USF Tampa campus, a performance and broadcast studio at USF Sarasota-Manatee and a studio at USF St. Pete. WUSF Public Media has an annual budget of $12 million, a staff of 70 and 24,000 individual supporters.

During her 22 years with WUSF Public Media, JoAnn Urofsky served as station manager of WUSF 89.7 in Tampa and WGCU in Fort Myers, Florida. Prior to moving to Florida, she was program director of WAER in Syracuse, New York, and was at West Virginia Public Radio as jazz director, reporter, Morning Edition host, and cultural affairs producer. Her commercial radio background encompasses country, MOR, and adult contemporary formats at stations in Pennsylvania and West Virginia.

Urofsky has served local and national civic, charitable, and professional groups. She is the chair of NETA (National Educational Television Stations), is in her second term on the board of directors of PBS, and has served two terms on the board of directors of NPR. She has been on the board of Public Radio Program Directors, Inc, Station Resource Group and Radio Research Corporation. In Tampa, she is a past-president of the Athena Society and of the Network of Executive Women and has been a board member of Leadership Tampa Alumni. She was on the executive committee of the Tampa Bay Partnership. She’s a Leadership Florida alum. In Syracuse she served as vice president of Women in Communications Inc., and was a national judge for the Clarion Award.

Urofsky received her B.A from The Pennsylvania State University earned an M.A. at Syracuse University.

Former CEOs/Executive Directors
Dr. James Heck Dec 1978 - July 2002
Senior Staff
Rob Fischman Chief Financial Officer
Ms. Kathy Jordan Associate Director of Development
Mr. Scot Kaufman Sales Manager
Mr. Scott Nolan Director of Development
Max Sitero
Mr. David Yearwood Director of Finance
Staff & Volunteer Statistics
Full Time Staff 69
Part Time Staff 18
Staff Retention Rate % 83
Professional Development Yes
Contractors 0
Volunteers 15
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes

WUSF Public Media is an active participant in the Sarasota and Tampa Bay communities as demonstrated by it many collaborative partnerships.


Economic Development
WUSF’s General Manager JoAnn Urofsky participates in Tampa Bay Partnership activities and is a member of the Athena Society and the CEO Council of Tampa Bay.


WUSF’s newsroom works collaboratively with other public media stations across Florida through online and on-air health and education initiatives. Health News Florida provides health policy journalism for on-air and online audiences at as well as Through education reporting, a collaborative tie between WUSF and WLRN has strengthened content sharing among Florida stations. 


WUSF Education Initiatives
WUSF has established partnerships with five elementary schools to implement fun, classroom based programs such as Martha Speaks Reading Buddies and Peg+Cat 100th Day of School. Additionally, WUSF has ongoing after-school and summer programs with the Artz 4 Life Academy in Clearwater and R’Club, the premiere provider of child care services in the Tampa Bay area. WUSF is reaching out with training opportunities on the use of PBS LearningMedia aimed at teachers in all area schools.

WUSF supports PBS KIDS Raising Readers Library Corners. The Library Corner helps kids 2 – 8 strengthen their literacy skills using interactive media, resources and books from popular PBS KIDS shows. 

WUSF has long-standing collaborative relationships with arts organizations such as the Sarasota Orchestra, the Florida Orchestra, and the Van Wezel Performing Arts Hall. As a result of these relationships, WSMR brings live performances through the radio into area homes and serves as a strong voice for the arts in Sarasota and Tampa.

AFP (Association of Fundraising Professionals)2015
Arts and Cultural Alliance of Sarasota County2015
Economic Development Corporation of Manatee County2015
Economic Development Corporation of Sarasota County2015
Greater Sarasota Chamber of Commerce2015
Manatee Chamber of Commerce2015
Manatee County Cultural Alliance2015
Venice Area Chamber of Commerce2015
External Assessments and Accreditations
Southern Association of Colleges and Schools2011
Awards & Recognition
Large Market Radio Feature ReportingEdward R. Murrow Awards2015
Large Market Radio WritingEdward R. Murrow Awards2015
First Place Award for Best Continuing CoverageFlorida Associated Press Broadcasters2015
First Place Award: Best Sports FeatureFlorida Associated Press Broadcasters2015
Green Eyeshade Award (received 4)Society of Professional Journalists2016
Risk Management Provisions
Automobile Insurance
Blanket Personal Property
Government Licenses
Organization Licensed by the Government Yes
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy No
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures No
Board Chair
Board Chair Ms. Joe P. Teague
Company Affiliation Retired
Board Term July 2014 to June 2017
Board Chair Email
Board Members
Board Members
Don A. Aripoli PhDretired
Peter Baronoff Promise Health Care
Rebecca Bast Northwestern Mutual
Hon. Franklin N. Biggins retired
Alan C. Bomstein Creative Contractors, Inc.
Allen Brickman Suntrust Bank, Inc.
Darryl M. Burman Group 1 Automotive, Inc.
Joie Chitwood International Speedway Corp
Shaukat H. Chowdhari MDUniversity Pain Management Center, PA
Cornelia G. Corbett philanthropist
T.J. Couch University Commercial Center
Gene Engle Gene Engle Real Estate, Inc.
Mark Fernandez Tampa Bay Rays Baseball, Ltd.
Jeffrey D. Fishman Investors Title & Settlement Services, Inc.
Judy Genshaft University of South Florida System
Mr. Gordon L. Gillette Tampa Electric/Peoples Gas
David Goldstein USF
Mike Griffin Savills Studley
Steve Griggs Tampa Bay Lightning Sports & Entertainment
Jim Harvey USF
Stephanie Holmquist-Johnson Holmquist Educational COnsultants, Inc.
Oscar J. Horton Sun State International Trucks
Hon. Pam Iorio Big Brothers Big Sisters of America
Anthony "Tony" James Retired
Tina P. Johnson Publix Super Markets, Inc.
Brian P. Keenan First National Bank of the Gulf Coast
Todd Leiweke Tampa Bay Lightning Sports & Entertainment
John Long University of South Florida System
Donna Longhouse Allen Dell
Joel Momberg University of South Florida System
George Morgan retired
Leslie Muma retired
Ray "Chip" Newton National Psoriasis Foundation
Betty Otter-Nickerson Sun Dental Labs
Carole Philipson Florida Hospital Carrollwood
Valerie Riddle Curran Partners, Inc.
Frank Rief Akerman Senterfitt
Dr. Paul R. Sanberg PhD, DSCUSF Health
Nancy M. Schneid Nancy Schneid, LLC Consulting
Ms. Linda O. Simmons Simmons Management Services, Inc.
Geoffrey A. Simon Simon Johnson Stanger Weath Advisors
John T. Sinnott MDUSF Morsani College of Medicine
Richard Smith Christopher, Smith, Leonard, Bristow, Stanell & Wells, P.A.
Sandra Stone PhDUSFSM
Joe P. Teague Northwestern Mutual
Charles Touchton The Touchton Group
David Touchton Touchton Restoration Services
Jose Valiente retired
Ralph Wilcox University of South Florida System
Sophia Wisniewska PhDUSF St. Petersburg
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 3
Asian American/Pacific Islander 1
Caucasian 38
Hispanic/Latino 6
Native American/American Indian 0
Other 0 0
Board Gender
Male 34
Female 14
Unspecified 0
Board Term Lengths 4
Board Term Limits 3
Board Orientation Yes
Number of Full Board Meetings Annually 3
Board Meeting Attendance % 65
Board Self-Evaluation No
Written Board Selection Criteria Yes
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 89
% of Board Making In-Kind Contributions
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Fiscal Year Projections
Fiscal Year Begins 2016
Fiscal Year Ends 2017
Projected Revenue $12,234,736.00
Projected Expenses $11,633,839.00
Organization has Endowment Yes
Endowment Value $508,000,000.00
Endowment Spending Policy Percentage
Endowment Spending Policy % 6
Capital Campaign
Currently In a Capital Campaign Yes
Anticipate Campaign within 5 years? Yes
Campaign Purpose An ambitious plan to enhance health care, science, technology, education, business, the arts and global partnerships.
Campaign Goal $1,000,000,000.00
Campaign Dates July 2006 to June 2018
Amount Raised To Date 932172581 as of June 2016
Historical Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$36,184,684$49,315,931$137,908,223
Investment Income, Net of Losses($3,506,232)$26,621,637$28,424,516
Membership Dues$0$46,289$49,791
Special Events$2,356,331$1,251,684$1,055,544
Revenue In-Kind$0$2,319,601$114,366,688
Expense Allocation
Fiscal Year201620152014
Program Expense$45,546,250$49,182,109$170,548,605
Administration Expense$7,927,001$9,563,390$8,174,218
Fundraising Expense$9,975,611$9,569,218$3,812,163
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.761.350.95
Program Expense/Total Expenses72%72%93%
Fundraising Expense/Contributed Revenue19%18%3%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$582,015,627$593,860,172$573,295,468
Current Assets$128,846,944$48,435,717$39,237,918
Long-Term Liabilities$40,075,873$33,675,113$27,336,439
Current Liabilities$1,734,561$4,947,912$5,244,471
Total Net Assets$540,205,193$555,237,147$540,714,558
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountContributions, gifts, grants $36,184,684Contributions, gifts, grants $49,315,931Contributions, gifts, grants $137,908,223
Second Highest Funding Source & Dollar AmountFoundation & Corporate Support $13,382,125Investment Income $26,621,637Investment Income $28,424,516
Third Highest Funding Source & Dollar AmountFundraising $2,356,331Donated Professional Services $9,158,180Related Organization Support $3,183,269
CEO/Executive Director Compensation $125,001 - $150,000
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities74.289.797.48
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets7%6%5%
Financials Comments
Financial Comments by Foundation
2016 990 will not be available until May 2017; accordingly, the financial information for 2016 was taken solely from the audited financial statements. Financial information taken from Federal 990s and audited financial statements.  Contributions include foundation and corporate support.  Federal tax returns and audited financial statements reconcile.
Nonprofit University of South Florida Foundation Inc dba WUSF Public Media
Address 4202 E. Fowler Avenue TVB100
Tampa, FL 34243 6870
Phone 800 741-9090