Postpartum Society of Florida Inc.
1958 Prospect St.
Sarasota FL 34231

Postpartum Society of Florida supports new mothers transitioning from pregnancy to parenthood.  We know healthy mothers are the foundations of healthy families.  Our mission is to ease the stress of the perinatal adjustment period through parent and provider education, postpartum preparation classes, and new mother peer support programs.  Recent medical research suggests that peer support in the postpartum period may reduce incidence of Postpartum Depression & Anxiety by 50% and significantly improve Maternal-Infant outcomes in the first year.  (British Medical Journal).

CEO/Executive Director No Executive Director
Board Chair Sarah Workman Checcone J.D.
Board Chair Affiliation None
General Info
Organization DBA
Postpartum Society of Florida
Postpartum Florida
Tax Exempt Status Public Supported Charity
Incorporation Year 2013
State Charitable Solicitations Permit Yes Apr 2017
State Registration Yes 0
IRS Letter of Determination
Financial Summary
Projected Revenue $12,000.00
Projected Expenses $11,000.00
Impact Statement

Top Accomplishments of 2015:

  1. Maintained and steadily grew a weekly, very well-attended peer-to-peer support group at Lakewood Ranch Hospital.  Provided peer support and/or resources to 40+ new mothers weekly throughout 2015.
  2. Educated providers and volunteers about Postpartum Stress & Distress Complications via 60-90 minute Presentations at at local primary care practices, held he first ever Postpartum Florida Maternal Wellness networking meeting.
  3. Continued to provide our SISTER Support Guide to Birth and the Postpartum Year:  FROM BUMP TO GRIND:  The Secret Scoop on Labor, Delivery & Early Motherhood to local perinatal providers and Group Support moms at no cost in order to increase awareness, connect suffering mothers with support, and create understanding among local clinical providers.
  4. Continued to supply the very well-received MITUNES:  Mother-Infant Music, a 16 song collection of classic children's melodies with lyrics gently tweaked with helpful postpartum wellness messages - plus two original tunes including a PPD "Self-Screen" to music, to our three area hospitals and two major birthing centers so that all discharged/recovering new mothers would receive MITUNES as a "parting gift," empowering our community moms with information about our peer-to-peer support services and the reality of Postpartum Adjustment struggles and treatment.
  5. Established open, flexible community gathering space for new moms to find fellowship, safe social opportunities, relaxation.
  6. Awarded HELPP Maternal Mental Health Training Scholarship to 19 Florida mental health professionals in 8 counties to take the Postpartum Support International Maternal Mental Health Webinar, thus gaining specialized knowledge in the field for the benefit of our Florida moms in crisis.
Top Goals for 2016:
1. Continue to publicize and grow our weekly peer-to-peer support group
2. Launch, publicize and grow a weekly Toddlers n' Tinies peer-to-peer support group for moms with toddlers, as well as newborns/infants
3. Pilot SISTER one-to-one New Mother Mentorship Program - 32 hours of training over 12 months; currently training 18 volunteers from across Florida
4. Train SISTER volunteers to bring SISTER Program to own communities
5. Create and launch overhauled Postpartum Society of Florida website, including Zip Code look up feature to quickly and easily connect moms with local volunteers, support groups, mental health professionals with special training in Perinatal Mental Health complications, as well as in-home help/doulas/whole mother wellness providers
6. Continue to grow HELPP (Higher Education and Learning for Perinatal Providers) Maternal Mental Health Training Scholarship Program, covering an additional 10 Florida counties in 2016
7. Supplying area hospitals with PPSF MiTunes PPD outreach and awareness CD
8. Sending Provider Packets with quality reading material, brochures and rack cards to local OB and pediatrician offices in order to lend support to new mothers, raise awareness among clinicians, and spread the word about PPSF services
9. Adding a weekly Spanish-speaking mother-to-mother peer support group in Sarasota facilitated by native Spanish-speaking moms and supervised by fluent Spanish-speaking clinicians
10. Providing mental health counseling to Group mothers at no cost courtesy of our Mental Health Counseling Intern/volunteer
11. Sponsoring our first PPSF-focused fundraising event TBD 
Needs Statement

1. Marketing instruction and/or professionals so that we can easily and competently promote or services to our communities, and bookkeeping/accounting services

2. $10 to purchase two perinatal peer support guides (FROM BUMP TO GRIND) to place in provider waiting rooms 
3. $25 to create and distribute 50 MiTunes New Mother and Baby Support CDs to 50 area new mothers in Sarasota and Manatee Counties
4. $45 to support our website Provider Zipcode look up and web hosting for one month
5. $50 for one Florida volunteer to attend the Postpartum Support International Social Support Networking Webinar in order to create a network of perinatal support in her community 
Background Statement

We believe there is value and healing in honesty. We respect the unique experience of a new mother, and recognize that she has her own story to tell. We discuss issues and answer new moms’ questions with openness, encouragement, and a little humor. We educate parents and providers with practical information. We encourage reasonable expectations during a woman’s postpartum transition.

Areas Served
Areas Served
FL- Charlotte
FL- DeSoto
FL- Hillsborough
FL- Manatee
FL- Sarasota
Areas Served Comments Manatee, Sarasota, Hillsborough, Pinellas, Pasco, DeSoto, and Charlotte Counties, as well as the state of Florida at large, and in some cases nationally and internationally.  
Service Categories
Primary Org Type Human Services
Secondary Org Type
Tertiary Org Type
Statement from the Board Chair/Board President
Greetings, and thank you for your interest in our Mission for Maternal Wellness!  Our greatest success is establishing a strong, empathic, authentic mom-to-mom support network for new mothers in  Sarasota-Manatee Counties.  We have grown to do more than 40 units of service every week! Our great challenge continues to be in raising awareness, reducing stigma, and debunking myths surrounding Postpartum Distress (Depression, Anxiety, etc.) and motherhood generally.
Statement from the CEO/Executive Director

The Postpartum Period is the most complicated emotional and physical time in a woman’s life. When a woman cannot be honest about her experience, she, her baby, and her family suffer. When she can be honest, she can normalize her experience, find hope, and begin to heal. 

Establish scheduled drop-in play, quiet & work hours for new moms at our headquartered office location at 1958 Prospect Street where moms can play with their babies, take a break and socialize with other moms, and/or work on their resume or business responsibilities out of the overwhelming home environment.
Budget $4,000
Category Human Services, General/Other Family Preservation
Program Linked to Organizational Strategy Yes
Population Served Females Children and Youth (0 - 19 years) Families
Short Term Success Improved coping with stress of early motherhood, decreased marital/partner stress, improved maternal/infant wellness.
Long Term Success Understanding and appreciation of complexities of perinatal period and a woman's adjustment to motherhood.
Program Success Monitoring Surveys, evaluations, personal observations.
Program Success Examples Woman who states a positive attachment to program and/or how program has lessened stress and/or conflict in her relationships.
Secure placement of PPSF original peer support (SISTER) book, FROM BUMP TO GRIND in 70% of all OB and Pediatrician offices in Sarasota & Manatee Counties in order to lend support to new mothers, raise awareness among clinicians, and spread the word about PPSF services.
Budget $500
Category Health Care, General/Other Maternal & Infant Care
Program Linked to Organizational Strategy Yes
Population Served Females Infants to Preschool (under age 5) Adults
Short Term Success By the end of their pregnancies, 50% of the women who attend their OB appointments will have read 10-25% of the book, be better prepared for their own transition, and feel comfortable contacting the volunteers of PPSF for support in the event of increased Postpartum Stress.
Long Term Success For women attending their OB and children's pediatric appointments regularly, 50% will read portions of the book, gain general knowledge of PPSF and our services for new moms, and have immediate name recognition for Postpartum Society of Florida.
Program Success Monitoring Evaluation forms, questions from office staff and providers.
Program Success Examples A woman who felt unprepared or simply uncertain of how to prepare for the transition from pregnancy to parenthood reporting feeling better informed, more confident, and further equipped to supervise her own needs after birth.

Featuring local musician Zachary Johnson on acoustic guitar & PPSF Executive Director Sarah Workman Checcone on vocals, MiTunes(R) is a wholly original, innovative approach to Postpartum Stress & Distress awareness, prevention & bridge to treatment.  MiTunes(R) includes 15 traditional children's melodies with lyrics tailored to Post-birth recovery and adjustment, plus two original PPDistress screening and treatment tunes, "You Are Not Alone" and "Fake it 'Til You Make It," with music and lyrics by Sarah and Zach.

OUR GOAL: Distribute electronic copies of this collection to every mom in Sarasota & Manatee counties through our area hospitals, OB/Gyn offices, pediatricians, and other perinatal providers.  The new moms will be able to scan a QR Code at any of these locations with their smart phones, and the code will take them to our MiTunes(R) web page where they can download the MiTunes(R) music and view complete information about our Peer Support resources as well as those of community partners in order to reduce isolation and escalation of postpartum stress & crisis, and improve maternal-infant outcomes in the first year.

Budget $5,000
Category Health Care, General/Other Maternal & Infant Care
Program Linked to Organizational Strategy Yes
Population Served Females Infants to Preschool (under age 5) Adults
Short Term Success 40% of the women who employ our services report learning about us from the "HM, HB - Songs to Soothe," and 50% report positive effects from CD for selves and baby.
Long Term Success More bonding, stress reduction and relaxation for mom; improved alliance with local hospitals; immediate name recognition for Postpartum Society of Florida among area new mothers.
Program Success Monitoring Asking every new mother contact, "How did you hear about us?"
Program Success Examples 40% of the women who employ our services report learning about us from the "HM, HB - Songs to Soothe," and 50% report positive effects from CD for selves and baby.
Description Send one interested OB, one pediatrician, and one mental health professional from Manatee, Sarasota, DeSoto and/or Charlotte Counties to the Postpartum Support International Provider Certification course (3-4 days) on scholarship. 
Budget $6,000
Category Health Care, General/Other Maternal & Infant Care
Program Linked to Organizational Strategy Yes
Population Served Females Infants to Preschool (under age 5) Adults
Short Term Success One certified provider in each of eight designated regions across Florida by 2016.
Long Term Success Long-range goal is to increase number of scholarships each year in order to have one Postpartum Support International Certified OB, Pediatrician, and mental health professional in 50% of Florida counties by 2020.
Program Success Monitoring Participant and client/patient evaluation
Program Success Examples Reliable, convenient referrals to trained providers for all mothers suffering with Postpartum Distress complications.

The SISTER Program

SISTER is a New Mother Mentorship Program.

SISTER stands for Self-Image Support Team and Emotional Resource

The Postpartum Florida SISTERs are an elite team/force of women trained to triage perinatal crisis, confidently connect women with vetted resources and, most importantly, mentor and encourage new mothers one-to-one through their postpartum year

The SISTER Training

Purpose: To create/amass an elite force of New Mother Mentors and Community Advocates through a 3-part, year-long, 32 hour training experience

Learning Objectives:

By the conclusion of the SISTER Training, SISTERMom volunteers should know how to build a relationship by being able to listen effectively, set appropriate expectations, understand different communication styles, maintain boundaries and more.

Budget $13,200
Category Human Services, General/Other Mentoring
Program Linked to Organizational Strategy Yes
Population Served Females Families Children and Youth (0 - 19 years)
Short Term Success

Short Term Goal: To train the Postpartum Florida 8 Regional Directors, collaborate to create our SISTER Training Manual, and empower each Regional Director to confidently train 5-10 volunteers in their regions in 2017, creating a team of Perinatal Advocates in every Florida community.

mothers to care for themselves appropriately, and reduce the incidence of PPD and family strife in the early years following birth and beyond.

Long Term Success

Long-Term Goal: To grow the Postpartum FL SISTERMama Mentorship Program to more than 100 volunteers by 2020 in order to improve Maternal Mental Health in the state of Florida, empower mothers to care for themselves appropriately, and reduce the incidence of PPD and family strife in the early years following birth and beyond, improving outcomes in Maternal-Infant Health, Educational success, and Economic Opportunity for families with children.

Program Success Monitoring Training assignments, one-to-one contact with trainees, follow-up with SISTER Moms being mentored.
Program Success Examples This is a pilot program, yet the success of mentoring programs such as Big Brothers/Big Sisters and the Guardian Ad Litem are indisputable.  Mentoring works, and the care and attention of just one person at a time of struggle can be a bridge to positive change and success for life.
Program Comments by Organization These Programs provide vitally needed support to new mothers, babies and their families no other resource in this community is providing.
CEO/Executive Director
CEO/Executive Director No Executive Director
CEO Term Start 0
CEO/Executive Director Email n/a
Former CEOs/Executive Directors
Senior Staff
Staff & Volunteer Statistics
Full Time Staff 0
Part Time Staff 0
Staff Retention Rate % N/A
Professional Development No
Contractors 0
Volunteers 24
Management Reports to Board N/A
CEO/Executive Director Formal Evaluation N/A
Senior Management Formal Evaluation N/A
Non-Management Formal Evaluation No
  • Holding weekly support groups, bi-annual volunteer trainings, and quarterly Board meetings at Lakewood Ranch Hospital Women's Center
  • Collaborating with Lakewood Ranch Hospital Women's Center to offer the Parenting for Every Personality course as part of the Childbirth Education Curriculum
  • Cooperating with Forty Carrots Family Center, Healthy Start of Manatee County, Healthy Start Coalition of Sarasota County, and related agencies
  • Bringing together local perinatal providers and mental health professionals to bridge the Maternal Wellness Gap
  • Working with Spanish-speaking mothers and coordinators from Healthy Families and Healthy Start Sarasota to train Spanish-speaking mothers to facilitate a Spanish-speaking Mom-to-Mom peer support group in Sarasota
  • Collaborating with Perinatal Advocates and mental health professionals from across Florida and Postpartum Support International to train New Mother Mentors through an innovate pilot program called "SISTERs for Mothers"
External Assessments and Accreditations
Risk Management Provisions
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years N/A
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy
Policies and Procedures No
Board Chair
Board Chair Sarah Workman Checcone J.D.
Company Affiliation None
Board Term July 2013 to Oct 2016
Board Chair Email
Board Members
Board Members
Sarah Workman Checcone J.D.Community Volunteer
Susan Crater LCSWCenterstone of Florida
Jessica Crosby PsyDCenterstone of Florida
Rebecca M Leader IMHCForty Carrots Family Center
Stacey Marks Community Volunteer
Helen McClure PC(DONA), CLCMcClure Doula Services
Jennifer L Swanson M.D.Lakewood Ranch Ob/Gyn
Brandy Thomas CNMPremiere Ob/Gyn
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 8
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 0
Female 8
Unspecified 0
Board Term Lengths 99
Board Term Limits 99
Board Orientation No
Number of Full Board Meetings Annually 2
Board Meeting Attendance % 83
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 50
% of Board Making In-Kind Contributions 25
Governance Comments by Organization As we are a young, small organization, one of our greatest governance challenges is finding people willing to take on key leadership roles and move our mission forward.  
Fiscal Year Projections
Fiscal Year Begins 2016
Fiscal Year Ends 2016
Projected Revenue $12,000.00
Projected Expenses $11,000.00
Organization has Endowment No
Capital Campaign
In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
IRS Form 990s
Historical Financial Review
Expense Allocation
Fiscal Year201520142013
Program Expense$8,647$5,609$0
Administration Expense$0$303$115
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.112.4413.04
Program Expense/Total Expenses100%95%0%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$11,091$10,137$1,385
Current Assets$11,091$10,137$1,385
Long-Term Liabilities$0$0$0
Current Liabilities$0$0$0
Total Net Assets$11,091$10,137$1,385
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar AmountContributions, gifts, grants $9,210Fundraising $12,150Contributions, gifts, grants $1,500
Second Highest Funding Source & Dollar AmountIn-Kind Contributions $340Contributions, gifts, grants $1,6930 $0
Third Highest Funding Source & Dollar AmountInvestment Income $35Investment Income $3020 $0
CEO/Executive Director Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization As a young organization, we are laying the foundation of our financial goals.  Currently, we are grateful for a few generous donors whose gifts, combined with the revenue from our CD and book sales, have enabled us to safely meet our expenses, as well as launch our most essential community outreach and awareness programs.  We appreciate our donors so much!  Thank you!!
Financial Comments by Foundation
Compilations provided for 2014 do not foot. Total revenue per the detail is $14,404.97 and not $14,565.15 as organization reports. Total expense is $5,912.91 per the detail and not $5,812.91 as organization reports. 
Financial information taken from unaudited financial compilations.  Organization includes value of in-kind contributions in revenue calculation.
Nonprofit Postpartum Society of Florida Inc.
Address 1958 Prospect St.
Sarasota, FL
Phone 941 348-3528