Postpartum Society of Florida Inc.
1958 Prospect St.
Sarasota FL 34231

Postpartum Society of Florida supports new mothers transitioning from pregnancy to parenthood.  We know healthy mothers are the foundations of healthy families.  Our mission is to ease the stress of the perinatal adjustment period through parent and provider education, postpartum preparation classes, and new mother peer support programs.  Recent medical research suggests that peer support in the postpartum period may reduce incidence of Postpartum Depression & Anxiety by 50% and significantly improve Maternal-Infant outcomes in the first year.  (British Medical Journal).

CEO/Executive Director No Executive Director
Board Chair Sarah Workman Checcone J.D.
Board Chair Affiliation None
General Info
Organization DBA
Postpartum Society of Florida
Postpartum Florida
Tax Exempt Status Public Supported Charity
Incorporation Year 2013
State Charitable Solicitations Permit Yes Apr 2017
State Registration Yes 0
Financial Summary
Note: Revenue includes the value of in-kind contributions/donations
IRS Letter of Determination
PPSF Tax Determine letterView
Impact Statement

Top Accomplishments of 2016:

1. Continued to publicize and grow our weekly peer-to-peer support group at Lakewood Ranch.

2. Launched, publicized and grew a weekly Toddlers n' Tinies peer-to-peer support group for moms with toddlers, as well as newborns/infants at Rosemary Birthing Center.
3. Started the SISTER one-to-one New Mother Mentorship Program. Trained SISTER volunteers to bring SISTER Program to own communities.

4. Continued to grow HELPP (Higher Education and Learning for Perinatal Providers) Maternal Mental Health Training Scholarship Program, covering additional counties in Florida.

5. Supplied area hospitals with PPSF MiTunes PPD outreach and awareness CDs.

6. Sponsored our first PPSF-focused fundraising event.

7. Offered clinical services to women struggling with perinatal distress at low or no cost.

8. Worked with national providers to bring a perinatal mood disorder medication management training to local providers.


Top Goals for 2017:

1. Implement structured “Community Connect” program: bring together clinical providers in the field, along with new parents, to determine how to connect with and serve parents in distress.

2. Supply Provider Packets with quality reading material, brochures and rack cards to local OB and pediatrician offices in order to lend support to new mothers, raise awareness among clinicians, and spread the word about PPSF services.

3. Educate providers and volunteers about Postpartum Stress & Distress Complications via 60-90 minute presentations at local primary care practices.

4. Continue to supply area hospitals with PPSF MiTunes PPD outreach and awareness CDs.

5. Expand the HELLP program: develop independent training program to save cost and boost attendance for the HELLP scholarship.

Needs Statement
1. Marketing instruction and/or professionals so that we can easily and competently promote or services to our communities, and bookkeeping/accounting services
2. $1000 to print and distribute our new trifold brochure including information on how to get help, and our Sarasota/Manatee area support groups to all delivering hospitals in the Sarasota, Manatee, Charlotte, and De Soto County areas.

3. $3000 to distribute our MiTunes: Mother–Infant Music outreach and self-help CD to all delivering mothers in the Manatee and Sarasota County areas.

4. $45 to support our website Provider Zipcode look up and web hosting for one month

5. $35 to print 10 SISTERMama Mentorship volunteer training manuals for a new peer support volunteers in our community and across Florida.
Background Statement

We believe there is value and healing in honesty. We respect the unique experience of a new mother, and recognize that she has her own story to tell. We discuss issues and answer new moms’ questions with openness, encouragement, and a little humor. We educate parents and providers with practical information. We encourage reasonable expectations during a woman’s postpartum transition.

Areas Served
Areas Served
FL- Charlotte
FL- DeSoto
FL- Hillsborough
FL- Manatee
FL- Sarasota
Areas Served Comments Manatee, Sarasota, Hillsborough, Pinellas, Pasco, DeSoto, and Charlotte Counties, as well as the state of Florida at large, and in some cases nationally and internationally.  
Service Categories
Primary Org Type Human Services
Secondary Org Type
Tertiary Org Type
Statement from the Board Chair/Board President
Greetings, and thank you for your interest in our Mission for Maternal Wellness!  Our greatest success is establishing a strong, empathic, authentic mom-to-mom support network for new mothers in  Sarasota-Manatee Counties.  We have grown to do more than 40 units of service every week! Our great challenge continues to be in raising awareness, reducing stigma, and debunking myths surrounding Postpartum Distress (Depression, Anxiety, etc.) and motherhood generally.
The Postpartum Period is the most complicated emotional and physical time in a woman’s life. When a woman cannot be honest about her experience, she, her baby, and her family suffer. When she can be honest, she can normalize her experience, find hope, and begin to heal.
Secure placement of PPSF original peer support (SISTER) book, FROM BUMP TO GRIND in 70% of all OB and Pediatrician offices in Sarasota & Manatee Counties in order to lend support to new mothers, raise awareness among clinicians, and spread the word about PPSF services.
Budget $500
Category Health Care, General/Other Maternal & Infant Care
Program Linked to Organizational Strategy Yes
Population Served Females Infants to Preschool (under age 5) Adults
Short Term Success By the end of their pregnancies, 50% of the women who attend their OB appointments will have read 10-25% of the book, be better prepared for their own transition, and feel comfortable contacting the volunteers of PPSF for support in the event of increased Postpartum Stress.
Long Term Success For women attending their OB and children's pediatric appointments regularly, 50% will read portions of the book, gain general knowledge of PPSF and our services for new moms, and have immediate name recognition for Postpartum Society of Florida.
Program Success Monitoring Evaluation forms, questions from office staff and providers.
Program Success Examples A woman who felt unprepared or simply uncertain of how to prepare for the transition from pregnancy to parenthood reporting feeling better informed, more confident, and further equipped to supervise her own needs after birth.

Featuring local musician Zachary Johnson on acoustic guitar & PPSF Executive Director Sarah Workman Checcone on vocals, MiTunes(R) is a wholly original, innovative approach to Postpartum Stress & Distress awareness, prevention & bridge to treatment.  MiTunes(R) includes 15 traditional children's melodies with lyrics tailored to Post-birth recovery and adjustment, plus two original PPDistress screening and treatment tunes, "You Are Not Alone" and "Fake it 'Til You Make It," with music and lyrics by Sarah and Zach.

OUR GOAL: Distribute electronic copies of this collection to every mom in Sarasota & Manatee counties through our area hospitals, OB/Gyn offices, pediatricians, and other perinatal providers.  The new moms will be able to scan a QR Code at any of these locations with their smart phones, and the code will take them to our MiTunes(R) web page where they can download the MiTunes(R) music and view complete information about our Peer Support resources as well as those of community partners in order to reduce isolation and escalation of postpartum stress & crisis, and improve maternal-infant outcomes in the first year.

Budget $5,000
Category Health Care, General/Other Maternal & Infant Care
Program Linked to Organizational Strategy Yes
Population Served Females Infants to Preschool (under age 5) Adults
Short Term Success 40% of the women who employ our services report learning about us from the "HM, HB - Songs to Soothe," and 50% report positive effects from CD for selves and baby.
Long Term Success More bonding, stress reduction and relaxation for mom; improved alliance with local hospitals; immediate name recognition for Postpartum Society of Florida among area new mothers.
Program Success Monitoring Asking every new mother contact, "How did you hear about us?"
Program Success Examples 40% of the women who employ our services report learning about us from the "HM, HB - Songs to Soothe," and 50% report positive effects from CD for selves and baby.
Description Send one interested OB, one pediatrician, and one mental health professional from Manatee, Sarasota, DeSoto and/or Charlotte Counties to the Postpartum Support International Provider Certification course (3-4 days) on scholarship. 
Budget $6,000
Category Health Care, General/Other Maternal & Infant Care
Program Linked to Organizational Strategy Yes
Population Served Females Infants to Preschool (under age 5) Adults
Short Term Success One certified provider in each of eight designated regions across Florida by 2016.
Long Term Success Long-range goal is to increase number of scholarships each year in order to have one Postpartum Support International Certified OB, Pediatrician, and mental health professional in 50% of Florida counties by 2020.
Program Success Monitoring Participant and client/patient evaluation
Program Success Examples Reliable, convenient referrals to trained providers for all mothers suffering with Postpartum Distress complications.

The SISTER Program

SISTER is a New Mother Mentorship Program.

SISTER stands for Self-Image Support Team and Emotional Resource

The Postpartum Florida SISTERs are an elite team/force of women trained to triage perinatal crisis, confidently connect women with vetted resources and, most importantly, mentor and encourage new mothers one-to-one through their postpartum year

The SISTER Training

Purpose: To create/amass an elite force of New Mother Mentors and Community Advocates through a 3-part, year-long, 32 hour training experience

Learning Objectives:

By the conclusion of the SISTER Training, SISTERMom volunteers should know how to build a relationship by being able to listen effectively, set appropriate expectations, understand different communication styles, maintain boundaries and more.

Budget $13,200
Category Human Services, General/Other Mentoring
Program Linked to Organizational Strategy Yes
Population Served Females Families Children and Youth (0 - 19 years)
Short Term Success

Short Term Goal: To train the Postpartum Florida 8 Regional Directors, collaborate to create our SISTER Training Manual, and empower each Regional Director to confidently train 5-10 volunteers in their regions in 2017, creating a team of Perinatal Advocates in every Florida community.

mothers to care for themselves appropriately, and reduce the incidence of PPD and family strife in the early years following birth and beyond.

Long Term Success

Long-Term Goal: To grow the Postpartum FL SISTERMama Mentorship Program to more than 100 volunteers by 2020 in order to improve Maternal Mental Health in the state of Florida, empower mothers to care for themselves appropriately, and reduce the incidence of PPD and family strife in the early years following birth and beyond, improving outcomes in Maternal-Infant Health, Educational success, and Economic Opportunity for families with children.

Program Success Monitoring Training assignments, one-to-one contact with trainees, follow-up with SISTER Moms being mentored.
Program Success Examples This is a pilot program, yet the success of mentoring programs such as Big Brothers/Big Sisters and the Guardian Ad Litem are indisputable.  Mentoring works, and the care and attention of just one person at a time of struggle can be a bridge to positive change and success for life.
Program Comments by Organization These Programs provide vitally needed support to new mothers, babies and their families no other resource in this community is providing.
CEO/Executive Director
CEO/Executive Director No Executive Director
CEO Term Start 0
CEO/Executive Director Email n/a
Former CEOs/Executive Directors
Senior Staff
Staff & Volunteer Statistics
Full Time Staff 0
Part Time Staff 0
Staff Retention Rate % N/A
Professional Development No
Contractors 0
Volunteers 24
Management Reports to Board N/A
CEO/Executive Director Formal Evaluation N/A
Senior Management Formal Evaluation N/A
Non-Management Formal Evaluation No
  • Holding weekly support groups, bi-annual volunteer trainings, and quarterly Board meetings at Lakewood Ranch Hospital Women's Center
  • Collaborating with Lakewood Ranch Hospital Women's Center to offer the Parenting for Every Personality course as part of the Childbirth Education Curriculum
  • Holding weekly support groups at Rosemary Birthing Home
  • Cooperating with Healthy Start of Manatee County, Healthy Start Coalition of Sarasota County, and related agencies
  • Bringing together local perinatal providers and mental health professionals to bridge the Maternal Wellness Gap
  • Collaborating with Perinatal Advocates and mental health professionals from across Florida and Postpartum Support International to train New Mother Mentors through an innovate pilot program called "SISTERMamas for New Mothers"
  • Working closely with the Florida Perinatal Mental Health Collaborative to create policy and practical progress for patients experiencing and providers treating Perinatal Mood and Anxiety Disorders
External Assessments and Accreditations
Risk Management Provisions
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years N/A
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures No
Board Chair
Board Chair Sarah Workman Checcone J.D.
Company Affiliation None
Board Term Nov 2016 to Oct 2018
Board Chair Email
Board Members
Board Members
Robert Boxley Ph.D.Centerstone Hospital
Sarah Workman Checcone J.D.Community Volunteer
Susan Crater LCSWCenterstone of Florida
Jessica Crosby PsyDCenterstone of Florida
Rebecca M Leader IMHCForty Carrots Family Center
Helen McClure PC(DONA), CLCMcClure Doula Services
Abdul Nadeem MDPathways
Renee St. Laurent ARNPCenterstone Hospital
Rene Armando Sueiro MDFirst Physicians Group
Jennifer L Swanson M.D.Lakewood Ranch Ob/Gyn
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 8
Hispanic/Latino 1
Native American/American Indian 0
Other 0 1 Arab
Board Gender
Male 3
Female 7
Unspecified 0
Board Term Lengths 99
Board Term Limits 99
Board Orientation No
Number of Full Board Meetings Annually 4
Board Meeting Attendance % 76
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 50
% of Board Making In-Kind Contributions 25
Governance Comments by Organization Our board of directors has expanded in 2016 from eight to ten members as we have been able to reach targeted clinical professional populations. 
Current Year Projections
Tax Year Start Month Jan
Tax Year Start Day 01
Tax Year Begins 2017
Tax Year End Month Dec
Tax Year End Day 31
Tax Year Ends 2017
Projected Revenue $4,200.00
Projected Expenses $2,300.00
Total Projected Revenue includes "in-kind" contributions/ donations Yes
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign No
Campaign Purpose
Campaign Goal
Amount Raised To Date 0 as of 0
Financial Review
Expense Allocation
Fiscal Year201620152014
Program Expense$10,514$8,647$5,609
Administration Expense$135$0$303
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.261.112.44
Program Expense/Total Expenses99%100%95%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$0$11,091$10,137
Current Assets$0$11,091$10,137
Long-Term Liabilities$0$0$0
Current Liabilities$0$0$0
Total Net Assets$0$11,091$10,137
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountContributions, gifts, grants $2,732Contributions, gifts, grants $9,210Fundraising $12,150
Second Highest Funding Source & Dollar AmountInvestment Income $63In-Kind Contributions $340Contributions, gifts, grants $1,693
Third Highest Funding Source & Dollar Amount0 $0Investment Income $35Investment Income $302
CEO/Executive Director Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets--0%0%
Financials Comments
Financial Comments by Organization As we grow, we are finding our financial footing through a body of 20-25 committed annual contributors.  This year we were also incredibly grateful to welcome more than 30 unique (new) donors to our fundraising campaign during the 2016 Giving Challenge!  The incorporation of these first-time donors supports both our financial and education/awareness aims, and we are most thankful.  Our financial challenge continues to be inspiring folks who have not been touch ed by the darkness and pain of Perinatal Mood and Anxiety Disorders of the worthiness to give their hard-earned dollars to help adults in what seems to be an intangible way (mental health help).  As we can provide more measurable evidence of the impact of their gifts through our programs, we believe we will continue to make inroads in the community's minds of the vital importance and far-reaching consequences of maternal mental health and wellness on child health and wellness, education, economics, divorce rates, substance abuse, domestic violence, child abuse, breastfeeding compliance, child safety, and so much more.  Mental state is everything, and though the positive and negative effects of a parent's mental state may be difficult to track and measure, they are the gateway to positive outcomes in virtually every other child and family-related program and intervention.  Our message is solid and evidence-based, and we will continue to further our mission.  
Financial Comments by Foundation
Compilations provided for 2014 do not foot. Total revenue per the detail is $14,404.97 and not $14,565.15 as organization reports. Total expense is $5,912.91 per the detail and not $5,812.91 as organization reports. Financial information taken from unaudited financial compilations.  Organization includes value of in-kind contributions in revenue calculation.
Nonprofit Postpartum Society of Florida Inc.
Address 1958 Prospect St.
Sarasota, FL 34231
Phone 941 348-3528