Artists' Guild of Anna Maria Island
HOLMES BEACH FL 34217-0000
The Artists' Guild of Anna Maria Island's mission is to educate, promote and encourage cultural and charitable artistic endeavor. 
This shall be accomplished by:
A.  Bringing together community people for educational, cultural and charitable activities.
B.  Bringing together people interested in all phases of the artistic field to learn through classes, demonstrations and lectures.
C.  Recognizing and supporting talent and educational endeavor.
D.  Fostering interest in local arts.
E.  Providing for the exchange of artistic ideas and information.
F.  Arranging exhibits, shows and other means to further local arts.
G.  Providing a place to exhibit local artist's work.
H.  Encouraging the support of friends and patrons.
Membership is open to all, regardless of gender, ethnicity/nationality, sexual orientation, mental/physical ability, age, socio-economic class and religion.  Members may be permanent or temporary residents of Anna Maria Island and the surrounding areas. 
CEO/Executive Director No Director
Board Chair President Polly Tetrault
Board Chair Affiliation Retired
General Info
Tax Exempt Status Public Supported Charity
Incorporation Year 2007
State Charitable Solicitations Permit Yes Jan 2019
State Registration Yes Apr 2018
Financial Summary
Note: Revenue includes the value of in-kind contributions/donations
IRS Letter of Determination
IRS LetterView
Impact Statement
1)  Developed and Implemented a Board Conflict of Interest Policy
2)  Held a Board Retreat to review past years' activities and plan for next year.
3)  Historic (first time in 25 years) joint collaboration with Anna Maria Art League on joint public art show; and Guild filmed and created its first film, "Call to Artists" for that art show.
4)  Implemented Paypal on website and set up online registration for classes/workshops and set up online renewal of membership and online new membership applications.
5)  Signed Artists' Guild of Anna Maria Island up on Twitter and LinkedIn.
Goals for current year are:
1)  Develop and implement Communications Plan (Internal & External)
2)  Develop and implement Stragetic Plan Document.
3)  Brainstorm on how to engage more volunteers
4)  Intiate "Palette Shuttle" ... a ride share to Guild meetings, events and programs...helps shut-ins; those that can't drive at night; and lessens the footprint on the environment.
5)  Establish sister guilds with similar guilds (age, philosophy, membership and styles) in England, France, Germany, and Italy.
Needs Statement
1)  Technology Support...Portable media projector, tripod and screen for classes; events; programs.(Completed)  Microphones for classroom instructors and program speakers; 
2)  Upgrade gallery lighting to showcase displayed art, lower electrical bill and lessen environmental footprint impact. (in progress)
3)  A donated building with parking that is dedicated for Artists' Guild of Anna Maria Island classes, workshops and art exhibits in the Holmes Beach area.
Background Statement
We provide adult education classes and workshops, leadership retreats and art shows with substantial prizes for artists sponsored by individuals and area businesses.  We also have provided leadership in promoting the arts in the community.  We have "Gallery District Walks" to provide a larger arts presence.  Educational and social Guild meetings/programs are scheduled monthly that encourage learning and fellowship.
Areas Served
Areas Served
FL- Manatee
FL- Sarasota
Areas Served Comments
Anna Maria Island and surrounding communities--Manatee and Sarasota Counties.
Service Categories
Primary Org Type Arts,Culture & Humanities
Secondary Org Type Arts,Culture & Humanities
Tertiary Org Type Arts,Culture & Humanities
Statement from the Board Chair/Board President
It takes collaboration and open minds to bring an organization success.
My predecessors, Co-presidents, Midge Pippel and Joan Voyles worked tirelessly to achieve that success for the Artists’ Guild of Anna Maria Island. They are credited with having provided an example for members to "team" up to share their assignments or position.  Their successes include:
  1. Joined Constant Contact to email newsletter instead of mail.
  2. Added a Guild web page
  3. Developed a budget line for advertising
  4. Created a Facebook page
  5. Printed business cards and rack cards for the Guild Gallery
  6. Joined the Anna Maria Chamber of Commerce
  7. Provided new format for meetings
  8. Held retreats annually for the board and standing committees
  9. Added classes and workshops
  10. Held a Sale-a-bration with Keeton's Office and Art Supplies
  11. Art Island Style Community Celebration of the Arts
  12. Remodeled the Artists’ Guild of Anna Maria Island gallery
  13. Repainted the historic Holmes Beach wall mural
  14. Restructured our Guild meetings to make them interesting and education
Statement from the CEO/Executive Director

The Artists' Guild of Anna Maria Island has made huge strides in the technology field enabling us to improve and modernize our organization. We now use "Constant Contact", the email marketing tool for our monthly newsletter, news-blasts, and data collection, as well as "Local", the digital online guide to all things on
Anna Maria Island. Both of these tools, in addition to our webpage and Facebook
accounts enable us to reach a larger audience and be more effective in our mission and community outreach. Our recent collaboration with the PBS' WEDU artsPlus program provides us with an additional outlet to broaden our market and introduce viewers to the arts and culture on Anna Maria Island located on the Gulf Coast of Florida.

The Guild Gallery is the Guild's largest program. Celebrating 27 years in the Island Shopping Center in Holmes Beach, Florida, the 1,200 sq ft gallery displays works of 50-60 artists who share in the staffing of the gallery.  As artists, they provide the basis for interesting conversations with visitors and customers to the gallery. The Gallery is "the visible face" of the Artists' Guild organization.  It hosts openings for featured artists, participates in Art Walks, now part of business development promoting the Holmes Beach Arts District, Island-wide annual artsHOP Gallery walks, demonstrations and business activities such as the Halloween Trails of Treats and the December Holiday Open Houses. 
It is used for board meetings, Guild meetings, and other Gallery programs when a smaller space is appropriate. Visitors/customers include a significant number of international tourists who have a special interest in purchasing  art that fits into suitcases!  
Budget $35,000
Category Arts, Culture & Humanities, General/Other Visual Arts Exhibitions
Program Linked to Organizational Strategy Yes
Population Served Adults K-12 (5-19 years) US& International
Short Term Success
1.  The Gallery continues to attract artists who wish to display and sell their art.  A waiting list continues.
2. Visitor attendance has 15% increase in visitors between 2011- 2012.  There were over 8,600 visitors in 2012.
3. Recent remodeling has resulted in many favorable comments from returning snowbird artists and shoppers. 
4.  There is a  new perception that with the new facility, the art on display is viewed as of a higher quality and value. 
 4. The Gallery has a loyal following of customers who return to buy art, cards and gifts and talk about other art purchased here that are personal treasures or were great gifts.
 5. Local residents, visitors, and Guild members socialize together at the Gallery and at monthly meetings and learn new skills and techniques at our workshops and classes.
Long Term Success
-There becomes a demand for a larger building space for the gallery in wall and 3-D art displays.
- The attendance and demand has increased for The Guild to own their own space for holding classes, meetings and demonstration.  (Currently Guild rents a shopping center space for the gallery and uses space in three local churches for meetings, classes and special events. 
- The Gallery continues to have one of the largest number of documented visitors in the annual November artsHOP Gallery Walk and 'in season" Featured Artists Receptions and Open House events on Second Friday Art Walks in Holmes Beach when compared to the other businesses.
-Artists' Guild members, Gallery patrons and the surrounding communities continue to benefit from the availability of quality art reasonably priced at  the Gallery's artwork displayed for viewing and sale,  workshops and classes offered to the membership, local schools, and  the public, scholarships offered to high school students; funding donated to community school art programs at risk classrooms; and the community spirit that the Guild Gallery evokes.   
Program Success Monitoring
-Day/Weekly/Monthly/Annual sales figures for artwork sold at gallery are compared with past sales.
-Daily visitors statistics are continuing to be recorded and compared with prior years data.  This has been used in decision making about changing of business hours and days of closure in different times of year which affect gallery visitors volumes. 
-There is a new formalized process for documenting and maintaining statistics of visitors to Gallery at special events, the totals of donations for wine and raffle sales and any other data for future comparison and decision making.  
Attendance at classes and workshops is noted.
There is a change in how quickly high schools art departments respond to an invitation to have an example of student art on display in the gallery for a month.
Guild Membership statistics.
Program Success Examples
-One artist, after seeing the changes in the Gallery after remodeling said, "I am going to have to bring more of my better and more expensive art here!"
- We have many visitors from out of the country, esp, England, Canada and Germany.  They buy art to decorate their Florida homes in beach style and also to take back, out of the country, as reminders of Anna Maria Island.  Then they return to buy more and tell gallery staffers stories about this.  
- Sales of artwork have increased at the Gallery each year.... not only an indicator about the economy, but we think about as a result of increased expenditures on advertising.  
Participation is up in classes and workshops and we have increased the number of classes offered.
Member artists, Gallery patrons and visitors have increased their art dialouge while perusing the art work displayed or discussing workshops and programs in our gallery and other cultural events we are associated with such as Gallery Walks, artsHOP, and others events.
Day and Evening Art Classes are held for members and nonmembers (fees involved).   Due to space limitations, the Guild relies on local worship centers (Church of the Annunciation; Crosspointe Fellowship; Gloria Dei Lutheran Church) to host classes and workshops.  
Sponsor events such as "Art Island Style" in 2012, "Salebration" in 2013-2016 which encourages people in the community to experience arts processes at no cost, learn about Guild-sponsored classes and workshops; and buy art materials with special prices.
Collaboration with local businesses and other nonprofits to call attention to the arts (i.e., a Guild author having a book signing at the Island Coffee Haus [local coffee shop] with a portion of the proceeds being donated to nonprofit supporting Children's needs]; public art projects [mural on local hardware store wall depicting Anna Maria Island daily life].
Monthly meetings in season include informative programs which are advertised inviting the public to attend at no cost.
Budget $15
Category Arts, Culture & Humanities, General/Other General Arts Education
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified General/Unspecified General/Unspecified
Short Term Success
Adults and children learn a new skill and want to pursue additional classes and/or membership which, in turn, results in higher membership numbers, additional funding toward our programs and operating expenses.  
Participants have a great time creating and discover their artist within.  They leave and tell others what fun they had which give the Artists' Guild of Anna Maria Island more attention.
Long Term Success
Additional programs, classes, workshops and community venues. Children and adults explore art Adults artists get want to join our Guild and for fellowship and creativity and some to sell their art.
Program Success Monitoring
Attendance Sheets (workshops, classes, programs, community venues).
Smiles on participants faces and positive remarks they express during classes and workshops.
Program Success Examples
A class or workshop is advertised and fills up resulting in having to wait-list others for the class or workshop.
Our Featured Artist monthly (Dec-April) receptions, gallery walks, community venues brings in high visitor traffic (350 plus during a 3-hour period) to our Gallery.  This is measured by counters greeting visitors as they arrive.
Program Comments by Organization
The Artists' Guild of Anna Maria Island, celebrating its 27th Anniversary in 2016, was the first cultural organization other than the theater on Anna Maria Island.
Originally the membership was a mixture of people involved with all the arts, but now visual artists are the core.   However, scholarships and other support continues with the founding concept of supporting all the arts.  
From its "parenting role," two additional arts organizations have evolved; first the Art League, a nonprofit visual arts organization and then the artists co-op, Island Gallery West. 
Because there are two visual arts nonprofit groups on this small island of Anna Maria, there has been a continued sense of confusion for the general public.  In recent years there has been intention and effort to work together and complement each other as well as, all the unique cluster of arts and cultural groups on Anna Maria Island.
In the Artists' Guild of Anna Maria Island, there continues to be a unique feeling of "family" which has an appeal to potential members.  This is largely due to the fellowship and sharing at monthly meetings.  
The Gallery, as a business,  is the visible and tangible evidence of the non profit organization.  For many displaying artists, it is their first gallery experience, and they find working together in the community is rewarding.
There continues to be a dream of having our own space or building where classes, gallery, art exhibits and meetings can all be in the same space.  This would help in community recognition and allow for more growth of the services and programs of this non profit arts organization.  
CEO/Executive Director
CEO/Executive Director No Director
CEO Term Start 0
CEO/Executive Director Email

Former CEOs/Executive Directors
Senior Staff
Abby Sawyer Assistant Bookkeeper
Staff & Volunteer Statistics
Full Time Staff 0
Part Time Staff 1
Staff Retention Rate % N/A
Professional Development Yes
Contractors 1
Volunteers 100
Management Reports to Board N/A
CEO/Executive Director Formal Evaluation N/A
Senior Management Formal Evaluation N/A
Non-Management Formal Evaluation No
1. Keeton's Office & Art Supply - free, hands on art technique demonstrations, class promotions, sales of art supplies. 
2.  Cultural Connections of Anna Maria Island  - serves as Anna Maria Island arts council. 
3. Art League of Anna Maria Island and Island Gallery West - plan community art events, refer customers, and co-host art events. 
4. Restless Natives - share costs of musicians and plans for local art walks.
5.Six for-profit local businesses -  share ads promoting Holmes Beach as an arts-shopping destination. 
6. CrossPointe Fellowship - offers space for classes and meetings. 
7. The Studio at Gulf and Pine - community art show, events.
8. Anna Maria Island Elementary School - The Guild sponsors annual classes trips
9. Art Teachers - Manatee County high schools nominate one of their students' art work and the students' teacher(s) for display in the Guild  Gallery.
10.  Anna Maria Island Chamber of Commerce - ads in the annual publication
11.   WEDU artsPLUS Partner - list our upcoming events on their calendar, reaching a broader market.
13.   Bradenton Area Convention Vistors Bureau (BACVB) - promotes tourism to Manatee County and the communities of Anna Maria Island, Longboat Key, Bradenton and Lakewood Ranch.
14.  Island Coffee Haus - sponsor and promote our Guild
External Assessments and Accreditations
Awards & Recognition
Risk Management Provisions
General Property Coverage
Government Licenses
Organization Licensed by the Government No
Fundraising Plan Yes
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy No
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures No
Management Comments by Organization
Entering our 27th year, the Artists' Guild of Anna Maria Island's biggest challenge is keeping the balance between old school ideals and embracing the new within membership.  Our organization has grown in membership, program offerings, mandatory accountability and reporting to varying agencies, and technological advancement that require skills and due diligence that were not required 27 years ago.  This growth presents a greater need for volunteers and strong yet compassionate leadership that can meet the demands and remain mission focused given the skill and commitment challenged membership pool to work from.  
Leadership addresses this by providing explanations, training, programs and more to its membership in the hopes of easing the transitional shock that comes with change and in doing so, builds members confidence and skills so they will understand and embrace the new and be more involved.  
 We use Constant Contact in use for our monthly newsletter, news-blasts, and data collection.   Our social media includes our website, Facebook, Twitter, WEDU ArtsPlus Partnership, and (a dedicated island website listing of island events) and access to Anna Maria Island Chamber of Commerce Event Calendar.
We provide adult education classes and workshops, leadership retreats, art shows with substantial prizes for artists sponsored by individuals and our area businesses, hands-on art technique demonstrations in our gallery with local elementary classes and visiting art groups.  We also provide funding for bus transportation for our Anna Maria Island elementary school students to visit the Ringling Art Museum in Sarasota. 
We also have provided leadership in promoting the arts in the community.   We have Community Art Walks to provide a larger arts presence.  Educational and enjoyable Guild meetings and programs are scheduled monthly that encourage learning and fellowship.
Hold retreats each year for the Board and Standing Committees; 
Added classes and workshops at new community locations--Gloria de Lutheran Church in Holmes Beach, GT Bray Recreational Park in Bradenton; Keetons' Office and Art Supply.
Held Sale-a-bration with Keeton's Office and Art Supplies (of Bradenton)
Art Island Style Community Celebration of the Arts
Remodeled the Gallery
Repainted the historical wall mural in the shopping plaza where the Gallery is located.
Greater community education and event presence promoting how the arts play a important role in individual, family and community connections.
Active participation in Chamber of Commerce events to showcase who the Artists' Guild of Anna Maria Island is and how much we offer individuals and the community. 
Multi-Media Comments by Organization Leadership of the Artists' Guild of Anna Maria Island produced three Utube videos to date promoting the arts and culture.  They have also interviewed with a national radio (Lisa Singer, Women's Radio Network) station and a local (Sarasota Public Radio [The Mullet Report] radio station promoting the Artists' Guild of Anna Maria Island, Cultural Connections of Anna Maria Island, and arts and culture in general.  In producing the videos, members were exposed to technology and creative thinking and given an opportunity to be part of something that was new and different to them yet still focused on the Guild's mission and promoted the arts.   This plays to balancing the old school ideals while embracing new and different challenges.
Board Chair
Board Chair President Polly Tetrault
Company Affiliation Retired
Board Term Jan 2018 to Jan 2019
Board Chair Email
Board Members
Board Members
First Vice President Jinny Goggin Retired
Treasurer Lynne Jensen Retired
Recording Secretary Leslie Robbins Retired
Second Vice President Roger Rockefeller Retired
Corresponding Secretary Sharon Tarras Retired
President Polly Tetrault Retired
Constituency Includes Client Representation No
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 6
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 1
Female 5
Unspecified 0
Board Term Lengths 1
Board Term Limits 99
Board Orientation Yes
Number of Full Board Meetings Annually 11
Board Meeting Attendance % 82
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 20
% of Board Making In-Kind Contributions 100
Standing Committees
Program / Program Planning
Communications / Promotion / Publicity / Public Relations
Community Outreach / Community Relations
Governance Comments by Organization
The Artists' Guild has twenty-eight years of an all-volunteer working board history. Our leaders, volunteers, and customers, in part, arise from a population that lives part of the year in other places.  Because of this, organization business is done differently in the summer than the winter season.   Summers are more informal with members meeting at a local restaurant for dinner with a lighter business focus.  This is preceded by the monthly board  meeting.   
These summer monthly meetings foster a strong sense of  fellowship and sharing among members. 
This history has also affected our governance practices.    
Unlike more traditional boards, we have a more inclusive practice of involving our committee chairs in the voting process. These volunteer committee chairs contribute greatly to the operation of our organization.  In addition, the “traditional board members” believe it creates a more supportive and involved membership.  With the ongoing growth and development of the Guild it takes greater involvement and commitment of a larger number of members. 
We believe our board meetings become a training ground for new leaders and promote a larger understanding of the organization.  In addition, we benefit from the ideas and concerns of others.  
Unique to the Artists' Guild is major standing committee - the Gallery Committee. This group administers the operations of our largest program, the Guild Gallery located at 5414 Marina Drive in Holmes Beach is our Guild's brick and mortar.  They report to the Guild Board, which maintains  ultimate authority for decisions and support.  This committee does not maintain any financial responsibilities. The membership of this committee varies in numbers and is open to interested artists. 
In the Artists' Guild of Anna Maria Island, there continues to be a unique feeling of "family" which has an appeal to potential members.  This is largely due to the fellowship and sharing at monthly meetings and opportunities to work together at the Gallery or in other Guild activities. 
Current Year Projections
Tax Year Start Month Jan
Tax Year Start Day 01
Tax Year Begins 2018
Tax Year End Month Dec
Tax Year End Day 31
Tax Year Ends 2018
Projected Revenue $52,000.00
Projected Expenses $52,000.00
Total Projected Revenue includes "in-kind" contributions/ donations No
Organization has Endowment No
Endowment Spending Policy N/A
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? No
Campaign Purpose
Campaign Goal
Amount Raised To Date 0 as of 0
IRS Form 990s
Financial Review
Expense Allocation
Fiscal Year201720162015
Program Expense$39,848$51,635$66,788
Administration Expense$9,256$0$5,546
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.941.001.07
Program Expense/Total Expenses81%100%92%
Fundraising Expense/Contributed Revenue--0%0%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$46,227$49,017$47,779
Current Assets$46,227$49,017$47,779
Long-Term Liabilities$0$0$0
Current Liabilities$9,358$6,918$7,884
Total Net Assets$36,869$42,099$39,895
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar AmountProgram Service Revenue $40,660Program Service Revenue $35,865Space Rent $25,781
Second Highest Funding Source & Dollar AmountMembership Dues $5,125Contributions, gifts, grants $7,180Contributions, gifts, grants $12,290
Third Highest Funding Source & Dollar AmountOther $111Membership Dues $6,966Sales $10,784
CEO/Executive Director Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities4.947.096.06
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization

 The Artists' Guild of Anna Maria Island has a dream of purchasing or receiving a donation of a facility where all of our programs and offerings are in a central location similar to our present "rented" location.  This would create a larger presence by providing more centralized services to the artists and community.  In 2012, the Guild board decided this was not in the immediate future. There had been a significant increase in other art related businesses and galleries on Anna Maria Island.  To remain competitive in attracting customers as well as quality exhibiting artists in our membership and gallery, changes were necessary. 

A committee looked at other site locations and compared costs and advantages. It was determined that staying in our current location was best. 
For 27 year the Guild has sponsored a trip to the Ringling Museum for a grade level from the nearby Anna Maria Elementary School by paying for the bus costs. When the bill came for the 2012 cost and it was triple of the past... from the $100 range to nearly $400.  There was temporary indecision by the education committee whether that amount of money might better serve a larger number of children if used in another manner.  To put that decision in perspective, another education committee program is the annual gifting of $200 to two different elementary or junior high school art teachers in alternating years.  A total also of $400.  That money serves more children.   At present (2016), we remain committed to funding the bus trip and also those school art programs that are at risk.   Artists donate art supplies throughout the year.  These are collected and delivered to varying schools whose needs are the highest at the time.  Palmetto High School and Blackburn Elementary School were two art programs that received funding recently.
Our leadership now goes out into the community to raise money for bigger monetary awards for our annual fine art show at The Studio at Gulf and Pine in the City of Anna Maria.  This allows for a more significant show by increasing interest, entries and involving community businesses in our activities.   The show-entry fees are no longer the source of award money and the show is a fund raiser for the Guild.  In the past, the plan was for shows to be even in income and costs.   This did not always work out.
Financial Comments by Foundation Financial information taken from organization's unaudited profit and loss statements.  For 2013, financial information was taken from Federal 990-EZ as profit and loss statements were not available at time of review.For 2016, financial information taken from the organization's Federal 990-EZ.
Nonprofit Artists' Guild of Anna Maria Island
Address 5414 MARINA DRIVE
HOLMES BEACH , FL 34217 0000
Phone 941 778-6694