Sertoma Kids, Inc.
PO BOX 25412
SARASOTA FL 34277-2412

Sertoma Kids, Inc. provides speech and language therapy to children with communication disorders—regardless of their families’ ability to pay.

CEO/Executive Director No Executive Director
Board Chair Jay Frank Castle
Board Chair Affiliation Level Mediation LLC
General Info
Tax Exempt Status Public Supported Charity
Incorporation Year 2013
State Charitable Solicitations Permit Yes May 2018
State Registration Yes May 2017
Financial Summary
IRS Letter of Determination
Sertoma Kids, Inc. IRS Determination LetterView
Impact Statement

- We provide quality service at affordable prices to families that otherwise could not afford it.

- We provide therapy appointments at convenient times for working parents and school age children. Other programs in Sarasota County (children ages 3-5 that qualify for free services at their districted school) must be brought to their districted school during regular school hours at a specified time for outpatient services, for children who attend pre-school and for working parents this is not feasible.

- Our service delivery model ensures the most appropriate setting and intensity for the child. Both individual and small group settings are provided depending on the individual needs of the child.

- We have state of the art technology including active board, ipads, software and apps to engage students and enhance therapy.

- Surveys reveal that our parents are very satisfied with the quality of service provided to their children. 

- Parents are encouraged to take an active role in their child's therapy to ensure carryover and maximize positive outcomes.  

Goals for the next year

- Increase community awareness of our program.
- Provide therapy in areas of Sarasota that exhibit the most need.

- Increase the number of clients served and reduce our waiting list.

- Increase partnerships with other non-profit organizations in the community to identify and provide therapy to families and children that exhibit the greatest need and that are the most at risk. 

Needs Statement

Sertoma Kids has partnered with the Sarasota YMCA as well as Children First, allowing us to offer two clinic locations and to reach more families that need our services. We need donations of any size to help us to maintain and operate these locations so that we can serve more children and reduce our waiting list. In particular: 

1. Therapy costs us $55 per session. The co-pay charged to our clients ranges from $5 to $55, depending upon the client's financial need. A gift of $500 can pay for a single child to receive anywhere from 5 to 10 weeks of ongoing therapy sessions. 

2. Testing and evaluation materials are invaluable to our therapists. They allow us to look at the child's current developmental level and provide us with the information needed to develop an individualized treatment plan that will meet the needs of each child. A donation of $700 will pay for a comprehensive language evaluation. A donation of $430 will pay for a comprehensive articulation evaluation. A donation of $200 will pay for a phonological awareness test. 

3. We use various educational materials in our therapy sessions.  A gift of $99 will pay for language software. A gift of $150 will pay for Social Thinking curriculum. A set of photo articulation cards costs $150. Education apps for cost anywhere between $7.99 and $59.99. A gift of $174 will pay for a communication app. 

4. Kids sometimes learn and improve best when they are playing. We use developmentally-appropriate motivational activities that include toys, games and incentives to reach our children. A gift of $200 would help us update/refresh our inventory.

Background Statement
Sertoma Kids, Inc. is affiliated with Sertoma Inc. - an organization in existence for over 100 years with hundreds of local chapters across the United States, Canada and Mexico.  Sertoma is an acronym for “SERvice TO MAnkind”. Soon after its founding in 1956, the Sertoma Club of Greater Sarasota determined that one of its primary philanthropies would be the provision of speech and hearing services for needy children in Sarasota.
On September 16, 1959, the Sertoma Club of Greater Sarasota caused the first Sertoma Speech and Hearing Clinic to be chartered as a non-profit corporation.  It opened for service on November 17, 1959 in the Sarasota County school system's Special Services building on School Avenue.  The first speech therapists included Marcia Tesar, wife of Sertoma Club of Greater Sarasota charter member Dick Tesar, and Charles Bie.
The clinic remained in the school system's building until February of 1962, when it was moved to a renovated house at 2850 Hillview Street in Sarasota. That home had been purchased by the Sertoma Club of Greater Sarasota in 1961, and was renovated as a speech clinic by the Club's members, led by John A. Hartenstine, a local contractor.  In 1966, the house was sold and the clinic was moved back onto school grounds.  Around that same time, a new speech therapist – Mrs. Stanley Gaye - was hired, and she directed the program at that location for the next two decades.  

In 1985, the clinic was moved to a location within the First Presbyterian Church on Oak Street in Sarasota, and Barbara Keys was hired as the speech therapist. In 2010, our clinic name was changed to Sertoma Kids Speech Therapy and was relocated from the First Presbyterian Church to the present location at the YMCA on Euclid Avenue in Sarasota.  We now enjoy a centrally located facility with state of the art technology.

In 2012, the current entity – Sertoma Kids, Inc. – was incorporated as a Florida non-profit corporation.  While our relationship with the Sertoma Club of Greater Sarasota remains very strong, we established this separate entity so that we can expand the operations of the current clinic as well as open other clinics around Southwest Florida.
Areas Served
Areas Served
FL- Sarasota
FL- Manatee
Service Categories
Primary Org Type Human Services
Secondary Org Type Human Services
Tertiary Org Type Education
Statement from the Board Chair/Board President

Imagine a brilliant young child with great potential. She already has profound ideas for real and lasting improvements to our society. But she is unable to tell others about them. Perhaps the way she speaks causes others to take her ideas less seriously. Perhaps the way she speaks has caused the adults to label her in a way that tears her down, rather than builds her up. Perhaps those labels become self-fulfilling prophecies. Her life – our world – could have been better if she had only been given a chance.

Sertoma Kids, Inc. allows kids facing communication challenges to overcome those challenges, and to live their lives to full potential.  My lovely wife Dedra received speech therapy at an early age, and I have seen what an enormous difference that has made in her personal and professional life.  As a mediator and licensed attorney, I understand the importance of communication in our society today.  Communication skills will become even more important in our post-industrial world.  
We know there is great need for this service in the Greater Sarasota area. We have already helped hundreds of kids and their families.  We are anxious to expand our scope so that we can better address this need.  We have a very engaged board of directors, great volunteers, and excellent speech language pathologists.  We now need to raise the money to fulfill our vision - a community where children facing communication challenges need not go without help or support.  Where those kids can focus on growing and learning, rather than withdrawing. Please help us.   
Thanks for reading and giving.
Best regards,
Jay Castle
Board Chair and President, Sertoma Kids, Inc. 
Statement from the CEO/Executive Director

As stated above, we serve clients who do not have access to other speech language therapy resources.  Speech therapy is sometimes offered in the public schools; however, that therapy is only offered if administrators have determined it to be educationally relevant.  If the child’s academics are not suffering, they are not referred or will not qualify for treatment.  Moreover, school-based therapy follows the education model and does not address feeding, oral motor therapy, or sensory issues.  In the school system, the therapy is often provided in a large group or in the classroom, parents’ involvement is limited, and it is not always accessible for working parents since they cannot leave work midday to transport the child to therapy.  (For pre-K students who qualify for walk-in services at their districted school, they must go to their districted school at the time deemed appropriate by that school's therapist.)  Also, school-based therapy has also declined in recent years due to state and local budget cuts.  Private clinics cannot offer speech language therapy at reduced, or free, rates.  

We fill these gaps by providing therapy to children who may not have access to school-based therapy, or may not qualify for school therapy, or where school therapy may not serve the needs of the child – such as a child that requires one on one therapy instead of a group setting, or where the family cannot afford private clinic therapy.  We strive to provide convenient, family-friendly facilities for our clients and intend to expand as appropriate to areas where we may identify additional clients who are in need of our services.  In some cases, parents are present for therapy to learn techniques so they can continue the therapy at home.  Through our unique system of subsidies and other forms of customized financial assistance for our clients, we provide therapy services to clients regardless of their ability to pay.  Finally, our delivery model uses state of the art technology, including iPads and the most up to date relevant applications, for children to use at the clinic and in their home settings.  For small groups, we employ mulit-user interactive smart boards with iPad applications that encourage social interaction.

We currently operate two clinics, one within the YMCA facility at Euclid Avenue and another clinic within the Children First facility at 17th Street. Our speech language pathologists provide speech therapy for children and their families facing the following types of challenges:

  • Fluency
  • Expressive and Receptive language delay
  • Apraxia
  • Autism Spectrum disorders
  • Traumatic Brain Injury
  • Down Syndrome
  • Chromosonal abnormality
  • Intellectual disability
  • Articulation delay
  • Auditory Processing disorders
  • Hearing loss
  • Developmental delay                

In our most current fiscal year, we served 81 new children between the ages of 12 months and 19 years. This population is broken down by ethnicity as follows:

50 Caucasian clients (62%) 

16 Hispanic clients (20%) 

10 African American clients (12%)

5 Asian/Pacific Islander clients (6%)

85% of our clients received some level of financial assistance in our most recent fiscal year. 

Budget $100,000
Category Human Services, General/Other Children & Youth Services
Program Linked to Organizational Strategy Yes
Population Served Children Only (5 - 14 years) Children and Youth (0 - 19 years) Poor,Economically Disadvantaged,Indigent
Short Term Success Our clients achieve maximum results and outcomes after receiving treatment, regardless of their ability to pay.  On average, we provide therapy to 25-32 children per month per location. Our clients are seen for 1 to 3 sessions per week, and sessions range in length from 30 to 60 minutes.   
Long Term Success A community where children facing speech language challenges have the opportunity to become productive, influential adults with enhanced prospects for personal growth and economic success.   
Program Success Monitoring We monitor success by our speech language pathologist's reports of client progress against their personalized treatment plans.  We also conduct surveys - formal and informal - of the parents and teachers of our clients on success metrics such as client academic performance, client self-esteem, client inter-personal relationships, and overall satisfaction with our services. 
Program Success Examples
  • An autistic child who learns how to communicate and express herself to others.
  • A stuttering/stammering child who learns how to overcome this challenge and, in the process, gains self-confidence and the respect of peers. 
  • A child for whom English is a second language with a pronounced accent, who learns how to minimize it and better assimilate into our society. 
Program Comments by Organization

The Programs we provide are individualized based on the need of each student. The child is evaluated using standardized assessments. The result of the evaluation, parent information and information from other professionals is gathered to determine the best program for that child.

Long and short term goals are developed and data is collected from sessions to ensure each child is reaching their potential.

Examples of these goals include:

Long Term: Student A will improve his ability be understood by familiar listeners during spontaneous conversation after 12 therapy sessions.

Short Term: Student A will demonstrate inclusion of final consonants in single words with 80% accuracy.

Short Term: Student A will maintain inclusion of final consonants in phrases and short sentences with 80% accuracy.

Short Term: Student A will self correct during structured language activities.

Outcomes we are attaining with our clients include improving fuctional communication skills so children are able to successfully advocate for themselves, to express ideas and feelings to family and to develop and maintain relationships with peers.

Improving behavior at home and school because they are understood and able to make their needs/wants understood by others.

Parent satisfaction for all of our families.

CEO/Executive Director
CEO/Executive Director No Executive Director
CEO Term Start 0
CEO/Executive Director Email
Former CEOs/Executive Directors
Senior Staff
Pam Plank Speech Language Pathologist
Staff & Volunteer Statistics
Full Time Staff 0
Part Time Staff 1
Staff Retention Rate % N/A
Professional Development Yes
Contractors 2
Volunteers 20
Management Reports to Board N/A
CEO/Executive Director Formal Evaluation N/A
Senior Management Formal Evaluation N/A
Non-Management Formal Evaluation No

We currently collaborate with the YMCA and Children First. We share space and success stories. 

We have a positive working relationship with Sarasota County School Board and they refer many families to us.

External Assessments and Accreditations
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy No
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
Policies and Procedures No
Management Comments by Organization We continue to work on developing various policies and procedures, and will post these as they are approved by our board of directors. However, we currently employ many best practices in our operations and in our governance. 
Board Chair
Board Chair Jay Frank Castle
Company Affiliation Level Mediation LLC
Board Term Feb 2016 to Jan 2018
Board Chair Email
Board Members
Board Members
Jay Frank Castle JDLevel Mediation LLC
Bill Connell Retired
Susan E. Fulton PhDUniversity of South Florida Sarasota-Manatee
Steve Grantham Grantham Enterprises, Inc.
Ron Haynes Investor
Katherine Lamb PhDValdosta State University
Tim Self Insignia Investment Services
Constituency Includes Client Representation No
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 7
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 5
Female 2
Unspecified 0
Board Term Lengths 2
Board Term Limits 99
Board Orientation Yes
Number of Full Board Meetings Annually 11
Board Meeting Attendance % 78
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Fiscal Year Projections
Fiscal Year Start Month Jan
Fiscal Year Start Day 01
Fiscal Year Begins 2016
Fiscal Year End Month Dec
Fiscal Year End Day 31
Fiscal Year Ends 2016
Projected Revenue $125,388.00
Projected Expenses $124,907.00
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? Yes
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Audit/Financial Documents
Historical Financial Review
Expense Allocation
Fiscal Year201520142013
Program Expense$103,125$66,417$43,014
Administration Expense$98,742$34,262$17,870
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.851.051.62
Program Expense/Total Expenses51%66%71%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$29,034$56,855$49,085
Current Assets$21,176$56,855$39,967
Long-Term Liabilities$0$0$0
Current Liabilities$8,341$5,896$3,510
Total Net Assets$20,693$50,959$45,575
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar AmountProgram Service Revenue $86,082Contributions, gifts, grants $53,090Concert Revenue $30,628
Second Highest Funding Source & Dollar AmountContributions, gifts, grants $51,936Program Service Revenue $46,810Program Service Revenue $28,422
Third Highest Funding Source & Dollar AmountIn-Kind Donations $31,200Fundraising $4,163Fundraising $27,623
CEO/Executive Director Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities2.549.6411.39
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Foundation Financial information taken from IRS Form 990-EZ.  Individual contributions include foundation and corporate support. The value of donated facilities is included in revenue on the Federal 990-EZ.
Nonprofit Sertoma Kids, Inc.
Address PO BOX 25412
Phone 941 228-1062