Sertoma Kids, Inc.
PO BOX 25412
SARASOTA FL 34277-2412

Providing accessible communication therapy regardless of ability to pay.      

CEO/Executive Director No Executive Director
Board Chair Tim Self
Board Chair Affiliation LPL Financial
General Info
Tax Exempt Status Public Supported Charity
Incorporation Year 2013
State Charitable Solicitations Permit Yes May 2018
State Registration Yes May 2018
Financial Summary
IRS Letter of Determination
Sertoma Kids, Inc. IRS Determination LetterView
Impact Statement


  • Sertoma Kids provides quality, affordable speech therapy by professionally trained and certified speech pathologists to families throughout Sarasota County who might not otherwise be able to afford it.
  • At two locations in Sarasota County, Sertoma Kids offers speech therapy appointments at convenient times for working parents with preschool and school-age children.
  • Sertoma Kids offers speech and communication services to preschool-age children, ages 3-5, that are often either unavailable through other providers or unaffordable for the children's parents.  
  • At other programs in Sarasota County, school-age children (ages 6 and up) who qualify for free services must take time out of class to receive therapy during regular school hours. This can be socially stigmatizing and often leads to the student falling even further behind in his/her studies.
  • Through individualized treatment plans, Sertoma Kids' service delivery model ensures that each child receives therapy tailored to his/her specific needs. 
  • Sertoma Kids provides both individual and small group therapy settings, depending on the individual needs of each child.
  • Sertoma Kids utilizes state-of-the-art technology, including active boards, iPads, software and apps, to engage and enhance the therapy and treatment options for each child we serve.
  • Sertoma Kids understands the value and importance of parental involvement in each child's therapy plan and thus facilities and engages each child's parent(s) in ways that help ensure carryover and maximize positive outcomes.  



  • Provide speech and communication therapy in areas of Sarasota County that exhibit the most need.
  • Increase the number of children served and reduce our waiting list.
  • Increase partnerships with other nonprofit organizations in the community to identify and provide therapy to families and children that exhibit the greatest need and that are the most at risk. 
  • Increase overall community awareness of the Sertoma Kids' program.
Needs Statement

The need for speech and communication therapy for children in our community continues to grow, and Sertoma Kids needs donations of all amounts to help maintain and operate our existing facilities and to expand our services to children and their families currently forced to be on our waiting list.

The following are areas in which we have a particular need for financial support: 
  1. Therapy Costs - 85% of our families require financial assistance. A gift of $500 can pay for a single child to receive anywhere from 5 to 10 weeks of ongoing therapy sessions. 
  2. Testing and Evaluation Materials - These invaluable resources provide information we need in order to develop individualized treatment plans for each child we serve. Yet, few of our families can afford them. A gift of $700 pays for a Comprehensive Language Evaluation; $430 pays for a Comprehensive Articulation Evaluation; and $200 pays for a Phonological Awareness Test.
  3. Education Materials - Books, computer software and apps, and other educational resources play a vital role in helping children develop their communication skills and abilities. A gift of $175 pays for a Communication App; $150 pays for Social Thinking Curriculum or Photo Articulation Cards; $99 pays for Language Software; and $10-$60 pays for Education apps we use.
  4. Developmentally-appropriate Motivational Activities - Kids sometimes learn and improve best through the use of toys, games and other incentive-based resources. A gift of $200 helps Sertoma Kids update and refresh our inventory of these essential items.
Background Statement

Sertoma Kids, Inc.
Originally founded as the Sertoma Speech Clinic in 1959 by the Sertoma Club of Greater Sarasota, Sertoma Kids has served our community for nearly 60 years by providing the highest quality outpatient speech and language programs available for children suffering from a wide variety of speech and communication disorders.
Originally based out of the First Presbyterian Church in downtown Sarasota, Sertoma Kids relocated to the Frank G. Berlin, Sr. Branch of the Sarasota YMCA in 2010. While the move allowed us to expand our services and take advantage of new state-of-the-art technologies, our mission has remained focused throughout the years.
Today, as always, Sertoma Kids continues to provide speech therapy to children, regardless of their families' income levels and ability to pay. Most of the kids in our clinic are either preschool-age children who do not yet qualify for therapy available through the school system or are K-12 students who need enhanced and expanded programming for needs that the schools are not fully equipped to provide.
About Sertoma Club of Greater Sarasota
Sertoma is an acronym for “SERvice TO MAnkind.” We are part of an International Organization that has existed for almost 100 years with hundreds of local chapters across the United States. The Sarasota chapter is known as the Sertoma Club of Greater Sarasota. This well regarded and highly recognized chapter has been in the Sarasota area since 1956, serving thousands of young children with speech, hearing and language disorders. Its members are Sarasota business leaders who have taken on the mission of helping these children reach their full potential.

Areas Served
Areas Served
FL- Sarasota
FL- Manatee
Service Categories
Primary Org Type Human Services
Secondary Org Type Human Services
Tertiary Org Type Education
Statement from the Board Chair/Board President
Imagine a brilliant young child with great potential. She already has profound ideas for real and lasting improvements to our society. But she is unable to tell others about them.

Perhaps the way she speaks causes people to take her ideas less seriously. Perhaps the way she communicates has caused adults to label her in a way that tears her down, rather than builds her up. Perhaps those labels have become self-fulfilling prophecies. Her life, and our world, could have been better - if only she had been given a chance.

At Sertoma Kids' two clinics in Sarasota, we have worked with hundreds of children, providing speech therapy that helped them overcome the disadvantages communication disorders have brought to their lives. Because of those services, these children now communicate better with their families and friends, learn better at school, and have a better chance to succeed!
Yet, the need for therapeutic speech and communication services in our community continues to grow. Sertoma Kids is eager to expand our scope so that we can even better address this need. We have a very engaged board of directors, great volunteers, and excellent speech language pathologists. All are working together to reach our vision of a community where children facing communication challenges need not go without help or services.
With your kind contribution, you will help us realize our vision and treat more children in underserved areas. Your commitment to Sertoma Kids will also ensure that a child with communication challenges will have access to the vital care they need. In short, your gift will help change children's lives.
Thank you for your support!
Best regards,
Tim A. Self
Board Chair, Sertoma Kids, Inc.

Sertoma Kids operates two speech therapy clinics in Sarasota County - one at the Sarasota YMCA located on Euclid Avenue and another at Children First, Sarasota County's official Head Start provider on 17th Street. Our professionally trained and certified speech language pathologists provide speech therapy for children and their families facing the following types of communication challenges:

  • Fluency
  • Expressive and Receptive Language Delay
  • Apraxia
  • Autism Spectrum Disorders
  • Traumatic Brain Injury
  • Down Syndrome
  • Chromosonal Abnormality
  • Intellectual Disability
  • Articulation Delay
  • Auditory Processing Disorders
  • Hearing Loss
  • Developmental Delay                


In our most current fiscal year, Sertoma Kids served 81 new children between the ages of 12 months and 19 years.
This population was broken down by ethnicity as follows:


  • 62% Caucasian (50 clients) 
  • 20% Hispanic (16 clients) 
  • 12% African American (10 clients)
  • 6% Asian/Pacific Islander (5 clients)


 Of these clients, 85% received some level of financial assistance in our most recent fiscal year. 

Budget $100,000
Category Human Services, General/Other Children & Youth Services
Program Linked to Organizational Strategy Yes
Population Served Children Only (5 - 14 years) Children and Youth (0 - 19 years) Poor,Economically Disadvantaged,Indigent
Short Term Success Sertoma Kids' clients achieve maximum results and outcomes after receiving treatment, regardless of their ability to pay.  On average, we provide therapy to 25-32 children per month per location. Clients typically receive 1-3 sessions per week, with each session ranging in length from 30 to 60 minutes.   
Long Term Success By providing children with speech and language challenges the skills, tools and confidence they need to communicate more effectively, Sertoma Kids is helping the young people we serve to achieve better results in school, at home and in the workplace. The end result means that they are able to lead richer, more productive and successful lives both now and into the future. 
Program Success Monitoring Sertoma Kids' trained speech pathologists create a personalized treatment plan for each of the children we serve, and they monitor and report on the child's progress related to each plan's goals and benchmarks. Sertoma Kids also regularly surveys and gathers feedback from the parents and teachers of the children we serve to gauge success and progress on metrics such as the child's academic performance, development of self-esteem and interpersonal relationships, and overall satisfaction with our services. 
Program Success Examples
Examples of success stories for Sertoma Kids have included:
  • Helping an autistic child learn how to communicate and express herself to others.
  • Helping a stuttering/stammering child learn how to overcome this challenge and, in the process, gain self-confidence and the respect of peers. 
  • Assisting a child for whom English is a second language with a pronounced accent learn how to speak English more fluently in order to avoid bullying at school and better assimilate into our society. 
Program Comments by Organization

Programs provided by Sertoma Kids are individualized and based on the needs of each student. Prior to initial therapy, each child is evaluated using standardized assessments. The result of this evaluation as well as information from the child's parent(s) and other professionals is gathered to determine the best individualized treatment program for that child.

Long and short term goals are developed and data is collected from sessions to ensure each child is reaching his/her potential.

Examples of these goals include:

Long Term: Student A will improve his ability to be understood by familiar listeners during spontaneous conversation after 12 therapy sessions.

Short Term: Student A will demonstrate inclusion of final consonants in single words with 80% accuracy.

Short Term: Student A will maintain inclusion of final consonants in phrases and short sentences with 80% accuracy.

Short Term: Student A will self-correct during structured language activities.

Outcomes Sertoma Kids is attaining with the children we serve include:

  • Improving functional communication skills so that the children are able to successfully advocate for themselves, to express their ideas and feelings to family members, and to develop and maintain relationships with peers.
  • Improving the children's behavior at home and in school because they can communicate more effectively and are able to make their needs and wants understood by others.
  • Parents whose lives with their children are improved and enriched because of their ability to better communicate with one another.
CEO/Executive Director
CEO/Executive Director No Executive Director
CEO Term Start 0
CEO/Executive Director Email
Former CEOs/Executive Directors
Senior Staff
Pam Plank Speech Language Pathologist
Staff & Volunteer Statistics
Full Time Staff 0
Part Time Staff 1
Staff Retention Rate % N/A
Professional Development Yes
Contractors 2
Volunteers 20
Management Reports to Board N/A
CEO/Executive Director Formal Evaluation N/A
Senior Management Formal Evaluation N/A
Non-Management Formal Evaluation No

We currently collaborate with the YMCA and Children First. We share space and success stories. 

We have a positive working relationship with Sarasota County School Board and they refer many families to us.

External Assessments and Accreditations
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy No
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
Policies and Procedures No
Management Comments by Organization We continue to work on developing various policies and procedures, and will post these as they are approved by our board of directors. However, we currently employ many best practices in our operations and in our governance. 
Board Chair
Board Chair Tim Self
Company Affiliation LPL Financial
Board Term Feb 2017 to Jan 2018
Board Chair Email
Board Members
Board Members
Jay Frank Castle JDLevel Mediation LLC
Bill Connell Retired
Carrie Ford-Coates The Law Office of Philip J Schipani
Steve Grantham Grantham Enterprises, Inc.
Ron Haynes Investor
Rick Hughes Michael Saunders & Co.
Mark Johnson Community Volunteer
Katherine Lamb PhDValdosta State University
Mary LeMay The Law Place
Tim Self Insignia Investment Services
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 10
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 7
Female 3
Unspecified 0
Board Term Lengths 2
Board Term Limits 99
Board Orientation Yes
Number of Full Board Meetings Annually 12
Board Meeting Attendance % 75
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Fiscal Year Projections
Fiscal Year Start Month Jan
Fiscal Year Start Day 01
Fiscal Year Begins 2018
Fiscal Year End Month Dec
Fiscal Year End Day 31
Fiscal Year Ends 2018
Projected Revenue $125,388.00
Projected Expenses $124,907.00
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? Yes
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Audit/Financial Documents
Historical Financial Review
Expense Allocation
Fiscal Year201620152014
Program Expense$98,304$103,125$66,417
Administration Expense$69,300$98,742$34,262
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.180.851.05
Program Expense/Total Expenses59%51%66%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$55,297$29,034$56,855
Current Assets$49,980$21,176$56,855
Long-Term Liabilities$0$0$0
Current Liabilities$3,981$8,341$5,896
Total Net Assets$51,316$20,693$50,959
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountContributions, gifts, grants $90,167Program Service Revenue $86,082Contributions, gifts, grants $53,090
Second Highest Funding Source & Dollar AmountProgram Service Revenue $54,060Contributions, gifts, grants $51,936Program Service Revenue $46,810
Third Highest Funding Source & Dollar AmountDonated Facilities $54,000In-Kind Donations $31,200Fundraising $4,163
CEO/Executive Director Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities12.552.549.64
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Foundation Financial information taken from IRS Form 990-EZ.  Individual contributions include foundation and corporate support. The value of donated facilities is included in revenue on the Federal 990-EZ.
Nonprofit Sertoma Kids, Inc.
Address PO BOX 25412
Phone 941 228-1062