Drug Free America Foundation, Inc.
Suite 301
Drug Free America Foundation, Inc. is a drug prevention and policy organization committed to developing, promoting and sustaining national and international policies and laws that will reduce illegal drug use and drug addiction. 
CEO/Executive Director Mrs. Calvina Fay
Board Chair Mr. James W. Holton Esq.
Board Chair Affiliation Holton Companies
General Info
Former Names
Straight Foundation, Inc.
Tax Exempt Status Public Supported Charity
Incorporation Year 1995
State Charitable Solicitations Permit Yes Aug 2018
State Registration Yes May 2019
Financial Summary
Note: Revenue includes the value of in-kind contributions/donations
IRS Letter of Determination
IRS Letter of DeterminationView
Impact Statement


1. Educated over 2,000 elementary students about drug dangers.
2. Implemented 415 drug-free workplace programs impacting about 2,500 Florida workers. Online courses trained 657 employees and supervisors. Published quarterly newsletters reaching 2,309 businesses.
3. Hosted summit educating 300 prevention, treatment, health and law enforcement leaders.
4. Produced/aired TV PSA featuring Sheila Raye Charles, daughter of Ray Charles.
5. Educated almost 200 youth offenders and parents for Juvenile Diversion Program.
1. Statewide Drug Summit.
2. Drug-free workplace programs and online training for supervisors, employees and parents including educational breakfast in Manatee County.
3. Forum on opioid epidemic and potential solutions.
4. Work with Florida legislature to implement Amendment  2 in manner to best protect public health and safety.
5. Drug awareness campaigns in elementary schools in Pinellas, Hillsborough, Sarasota, Manatee, Pasco, and/or Polk counties. 
Needs Statement

1.       Funding to support chapters for anti-drug collegiate program ($10,000).

2.       Funding for our Drug-free workplace division including seminars in Manatee County and other locations TBD to provide guidance to employers about dealing with Amendment 2 impacts in the workplace. ($130,000/yr.).

3.        Funding for operational expenses ($50,000).

4.       Funding for opioid awareness forum and educational toolkit ($25,000).

5.       Financial support for statewide drug summit ($25,000).  

Background Statement
Mrs. Betty Sembler founded Drug Free America Foundation, Inc. (DFAF). Incorporated in St. Petersburg, FL, in 1995, DFAF is a Non-Governmental Organization (NGO) in Special Consultative Status with the Economic and Social Council of the United Nations. James W. Holton, Esq. is chair of the board.  

DFAF’s vision is that nations, through their leaders and their people, create an environment where citizens live lives free of illicit drugs. Accordingly, DFAF commits to the following objectives: 

  • Oppose efforts that would legalize, decriminalize or promote illicit drugs or drug abuse.
  • Encourage citizens of all nations to strive for drug-free homes, schools, workplaces and communities.
  • Advocate abstinence-based drug education in schools and teach children healthy alternatives to drug use.
  • Educate employers about the dangers of drug abuse in the workplace and the importance of drug-free workplace programs.
  • Support law enforcement and drug interdiction.
  • Promote cooperation between national and international leaders and governments to develop and implement policies/laws that will reduce drug use and abuse.
  • Improve global communication between scientists, researchers and physicians to advance knowledge of drug abuse, addiction and treatment.
  • Share our knowledge, resources and experience with others working to prevent/eliminate illicit drug use.

 DFAF achieves its purpose through divisions:

-The Institute on Global Drug Policy, an alliance of physicians, scientists, attorneys, and drug experts, advocates on substance abuse issues.
-The International Scientific and Medical Forum on Drug Abuse, a brain trust of leading researchers and concerned physicians, dispels misinformation related to current drug issues in the media.
-International Task Force on Strategic Drug Policy, a network of professionals and community leaders who promote drug demand reduction principles, develop community coalitions, and advance communication and cooperation among NGOs working to stem illicit drugs and promote sound drug policy globally.
-Students for Healthy Drug Policy, a student driven anti-drug advocacy program with chapters in various universities.
-National Drug-Free Workplace Alliance, a network of stakeholders dedicated to preventing substance abuse in the workplace.
Areas Served
Areas Served
FL- Sarasota
FL- Hillsborough
FL- Manatee
FL- Charlotte
FL- Lee
FL- DeSoto
FL- Hardee
State Wide
Areas Served Comments
DFAF is a national and international organization based in St. Petersburg, Fl, that serves the state of  Florida as a whole and Tampa Bay and the Suncoast communities.  
Service Categories
Primary Org Type Public & Societal Benefit
Secondary Org Type Education
Tertiary Org Type Community Improvement, Capacity Building
Statement from the Board Chair/Board President

I have supported Drug Free America Foundation since 2001.  On November 30, 2012, I was honored to be elected as the Vice Chair of the board, and then on July 8, 2015, I became the Chair. 

As far back as college and law school, I have known that drugs destroy individuals and impact those who are a part of their circle of friends and family. I watched drugs devastate friends as fellow law students had their lives and careers ruined because of substance abuse. Drugs robbed them of their potential futures as great lawyers and business leaders.

I believe in the work that the foundation does because we must create a cultural shift in society about drug use. If we fail, we have an entire generation of young people at risk. We must help people make healthy lifestyle choices and to reject harmful substances. No life is ever made better through drug abuse!

Scientific research has established a link in marijuana use and significant declines in IQ. Since marijuana is the “drug of choice” with today’s young people and studies clearly link marijuana use to mental illnesses, this is troubling. It is further disconcerting when you consider research that shows how vulnerable the brain is to being damaged, especially until it matures in the early to mid-twenties.

Many victims started down the road of addiction through legally prescribed medications. Drug Free America Foundation has worked to educate the public and lawmakers about the dangers of misusing these medications and how individuals and families can find help.

We raised awareness during the meth epidemic, about abuse of performance-enhancing drugs, synthetic drugs, and even specific alcohol and cigarette issues.

The U.S. is losing its ability to compete in a global market. As a business leader, I am concerned about our future workforce. Substance abuse costs businesses an enormous amount in lost productivity and overall quality of workmanship, and higher liability and insurance.

The public seems to think that people have a “right” to abuse drugs and others should “mind their own business.” We have forgotten that the majority of people, including youth, do not abuse drugs and the non-abusers have “rights” too. We have forgotten that there are significant public safety issues related to substance use that impact us all.

Impaired driving affects everyone, whether it is alcohol, illegal drugs, or legal drugs that are used improperly and irresponsibly. This is a message that Drug Free America works hard to put forth.

Our challenge is to make the drug issue personally relevant to everyone. It is difficult to convince people to support prevention because it is hard to prove what has been prevented. Making the issue personally relevant by educating the public that it affects us all through public safety, public health, and quality of life is very important to the process.

I am proud of the work at Drug Free America Foundation and happily give of my time and finances to its efforts and encourage my friends to also support it.

Statement from the CEO/Executive Director

I have worked in the substance abuse prevention field for over 35 years and at Drug Free America Foundation for 19 of those years. I have a Masters degree in business administration and have started, built and sold 2 successful for-profit businesses.  Coming from the business world, I run DFAF like it is my own business. I am careful to use every penny wisely and effectively and to ensure that we comply with local, state, and federal laws and regulations.  

I discovered years ago that a key component to preventing substance abuse is having sound drug policy. That is what attracted me to Drug Free America Foundation. DFAF is unique because it focuses a lot on shaping and influencing public policy pertaining to the drug issue. It also develops and shapes the prevention messages that are then adopted by prevention, law enforcement and treatment allies. We are specialists in organizing like-minded groups and then training the trainers! 

It is amazing to me how much we accomplish with so little money. Much of our success is due to the utilization of volunteers and networking. We put on top-notch conferences and seminars and almost never pay for speakers. We draw from world-class physicians, scientists, and policy experts who freely donate their time because they are committed and passionate about the drug issue. We publish a peer-reviewed online journal on drug policy and practice, the first of its kind known to us. All of our authors and peer reviewers contribute freely of their time to this project. Through DFAF, we have built a very unique system of information and resource sharing that is rarely seen. The system works at the local level, state level, national level, and even internationally.

 We have led the nation in the pushback against drug legalization and normalization. When we first started this pushback in the mid-1990s , virtually no one in the country was doing this work. Today, there are a number of groups engaged in this battle and almost all of them were either directly trained by us or trained by someone that we trained. We are widely known as the “go-to” organization when it comes to the efforts to stop drug legalization and normalization.

 Additionally, we have been leaders in Florida on turning the tide of the prescription drug abuse epidemic and also pushing back against the proliferation of synthetic drugs such as K-2 and Spice.

 The staff that I manage here at DFAF works hard and with true passion. They are professional, kind and caring and really want to make a difference in our community, our state, and our nation. 


National Drug-Free Workplace Alliance (NDWA) – To effectively address substance abuse in the workplace, NDWA directly assists small businesses in Florida to establish comprehensive drug-free workplace programs (DFWPs) and supports a national coalition of DFWP service providers. The centerpiece of NDWA is its website located at http://ndwa.org with online training courses. NDWA provides no-cost technical tools needed to address substance abuse concerns. For employers, program support includes written drug-free workplace policies and forms, drug testing and EAP set-up, online supervisor, employee and parent training, one-on-one consultation and continued education. For community prevention coalitions, NDWA provides a developed program, education, materials and resources to implement a workplace initiative. This year, NDWA plans to conduct educational events and public forums to Florida businesses on what they need to know about workplace impacts of Amendment 2.

Budget $130,000
Category Mental Health, Substance Abuse Programs, General/other Substance Abuse Prevention
Program Linked to Organizational Strategy Yes
Population Served Adults Families General/Unspecified
Short Term Success

This program will result in more parents knowing the signs of substance abuse with youth and knowing where to get help and more awareness in the workplace about why drugs are not acceptable.  NDWA will provide ongoing Drug-Free Workplace information and resources to over 1,200 employers and employees about the benefits of reducing drug and alcohol use; educate approximately 100 community substance abuse prevention stakeholders on the impact of drugs in the workplace; implement 20 complete drug-free workplace programs and 175 partial drug-free workplace programs; educate 450 employees, and 1,000 supervisors or 1,500 persons total, about the benefits of a drug-free workplace; train 375 supervisors who will have completed our online drug-free workplace supervisor course; train 250 employees who will have completed our online drug-free workplace awareness education and 200 parents who will access our online parent awareness module: Communication: The Key to Keeping Your Kids Drug Free.  

Long Term Success

The National Drug Free Workplace Alliance has a two-fold mission – to directly assist Florida’s small businesses in establishing comprehensive drug-free workplace programs and to support a national coalition of drug-free workplace service providers. Our long-term goal is to decrease 75% of substance abuse related accident and injury to all Florida businesses that implement drug-free workplace policies via our services and take our online training. We also would like to increase profits by 10% to those businesses who have taken our training due to the discounts they are receiving for workman’s comp insurance, increased employee productivity and lower health insurance premiums. Tracking should be plausible by utilizing self-reported data from those taking the course. Yearly follow-up survey data will be required to capture a long-term assessment.

Program Success Monitoring

The tools we utilize to measure success of the NDWA program are the increased number of drug-free workplace programs we implement yearly, interviews with clients who are implementing a drug-free workplace program, pre-and post-survey results of our online training course, participant registration and test scores that are built into the training modules.

Program Success Examples

The National Drug-Free Workplace Alliance has increased the number of online training course participants from 80 participants in the year of the course’s inception, 2008, to more than 5,052 participants as of June 2017.  We have impacted 20,693 workers with our program and have implemented drug-free workplace programs at 2,544 workplaces.


The Journal of Global Drug Policy and Practice- To effectively address pressing issues in the drug policy and treatment fields and to inform professionals on the front lines of drug prevention, Drug Free America Foundation (DFAF) established the highly regarded, peer-reviewed Journal of Global Drug Policy and Practice at www.globaldrugpolicy.org. The Journal is a joint effort of the Institute on Global Drug Policy and the International Scientific and Medical Forum on Drug Abuse, two divisions of the Foundation. Each year DFAF releases 4 issues of this scientific, free, online publication which enables public and private entities, clinicians and non-clinicians, professionals and consumers to participate in the exchange of information about drug policy and practice while sharing different cultural perspectives on this global challenge. 

Budget $50,000
Category Mental Health, Substance Abuse Programs, General/other Substance Abuse Prevention
Program Linked to Organizational Strategy Yes
Population Served Adults International General/Unspecified
Short Term Success

  We launched Volume 11, Issue 2 of the journal in April 2017. A new issue is published each quarter and has generated over 100,000 visits over the past 5 years.  We are able to track visitors and pages viewed through Google analytics. 

Long Term Success

The Journal of Global Drug Policy is a joint effort of the Institute on Global Drug Policy and the International Scientific and Medical Forum on Drug Abuse, two divisions of Drug Free America Foundation. The long-term goal of the Journal is to bridge the gap between science and policy through raising global awareness about drug related issues. The ultimate change that will result from this program is that 100% of readership will have increased awareness of drug abuse and its worldwide impacts. 

Program Success Monitoring

Program success is monitored by utilizing Google Analytics that tracks visits to the Journal and new visitors we gain each quarter. We also measure success by new author submissions. The Journal is also included in the premier database collection of periodicals that is the number one reference source owned by academic and public libraries worldwide – EBSCO. Through our partnership with EBSCO, the vital information published in the Journal is readily available to any scholar in almost every library in the U.S. and nearly every country.

Program Success Examples

The impact of the Journal is increasing and measured by visits and new visitors. For example Volume 6, Issue 1 had a total of 12,597 visitors and of those visitors 11,022 were new visitors. We have also had a total of 25,202 page views over all for this issue. Issue 2 had a total of 596 visitors and of those visitors 498 were new visitors. We have also had a total of 1014 page views over all for this issue. Issue 3 had a total of 16,089 visitors and of those visitors 13,784 were new visitors. We have also had a total of 31,806 page views over all for this Issue. Issue 4 had a total of 19,061 visitors and of those visitors 16,553 were new visitors. We have also had a total of 35,561 page views over all for this Issue. In the last two years we have had approximately 7 new author submissions for the last 8 editions. 


Drug Education begins at an early age and DFAF is committed to the goal of helping to instill healthy values in our children by participating in local events as part of Red Ribbon Week, a yearly national campaign to promote drug prevention awareness.  DFAF, with the generous support of donors, conducts the “Drugs Are Nasty” program featuring the iconic Tampa Buccaneers Fan, The Big Nasty.  These events educate students on the harms of drugs, provide banners that the students sign as a pledge to be drug free, and facilitate a fun run with a red ribbon finish. DFAF also provides stickers, booklets and bookmarks with catchy red ribbon sayings. During the week of red ribbon, we conduct this event at four to five elementary schools that are typically located in Polk, Pasco, Hillsborough, Hernando, Pinellas and Manatee counties. 

Budget $5,000
Category Mental Health, Substance Abuse Programs, General/other Substance Abuse Prevention
Program Linked to Organizational Strategy Yes
Population Served Children Only (5 - 14 years) Adults Families
Short Term Success

Our goal is to educate at least 1,500 students about drugs during this Red Ribbon Week cycle. We intend to increase the amount of at-risk students receiving the program by ensuring that at least two participating schools are Title I schools.  

Long Term Success

Drug Free America Foundation would like to increase the reach of at-risk youth (K-5) receiving the “Drugs Are Nasty” program at school during Red Ribbon Week by scheduling more schools (Title I) with a higher free/reduced lunch count. Tracking is plausible by utilizing data that shows participating schools that receive free/reduced lunch.

Program Success Monitoring

This program’s success is measured by one-on-one interviews with school administrators after the event. We also measure success by receiving subsequent invitations to present the program the following year.

Program Success Examples

Since its inception in 2010, we have reached nearly 4,500 elementary school children with our anti-drug messages. The following are testimonies of impact from a sponsor of this program and an administrator of a participating school. “It is a pleasure to sponsor Red Ribbon Week festivities. It is so important to educate our youth, the future of our country, on the dangers of drugs in our society, but more importantly in the elementary schools, where our children are first exposed to drugs. My hope is that we can have an impact on the children in our community and that we have educated them to say “No to Drugs.”– Mike Dyer, President of Alpha Pro Solutions. “Big Nasty was the centerpiece of our Red Ribbon week. His engaging and informative presentation used real life examples at a developmentally appropriate level to teach our students about making proper choices. Big Nasty is welcome back to our school any time that he would like to present.” – Steve Royce, Principal at Tara Elementary.


Drug Free America Foundation hosts a variety of statewide drug educational summits for coalition members, prevention and treatment professionals, health and wellness coordinators and other industry professionals. These summits include topics such as the impact of marijuana use, prescription drug abuse and the importance of drug free workplaces. Each summit provides education and corresponding materials to approximately 180 participants. We would like to continue hosting summits and expand our audience reach to include more young adults and engage more senior citizens on drug-related topics. We would also like to expand our topics to include those suggested on participant surveys.

Budget $20,000
Category Mental Health, Substance Abuse Programs, General/other Mental Health, Substance Abuse Programs, General/other
Program Linked to Organizational Strategy Yes
Population Served Adults Aging, Elderly, Senior Citizens Alcohol, Drug, Substance Abusers
Short Term Success

Immediate outcomes that will result from the drug summits are development of regional strategic plans, creation of effective talking points and white papers, formation of taskforces on different illicit drugs and presentation of educational seminars to community members. 

Long Term Success

Our long term goal of the drug summits is to educate community stakeholders and provide them with research and evidence-based materials so that they can encourage, motivate and affect change that will reduce illicit drug use and abuse in their communities.  

Program Success Monitoring

We use a logic model that takes us from inception to completion. Success is measured by pre and post surveys of the event and monthly updates to discuss effectiveness of materials. These are conducted via conference calls and survey monkey.

Program Success Examples

Direct results of this year’s summit was the development of a strategic plan and a marijuana tool kit for coalition members, airing of public service announcements, presentation of a community summit and other educational events.

Program Comments by Organization

Some programs have more challenges than others. The program that is a current challenge for us is the National Drug-free Workplace Alliance which helps small businesses set up drug prevention programs in the workplace. It provides training about drugs for supervisors and drug and education programs and resources for employees and parents. This program was fully funded by the U.S. Small Business Administration from 1999 until 2012, at which time the funding was zeroed out.  With the legalization and normalization of marijuana as a "medicine" employers are more concerned than ever about the impact of drugs in the workplace and are in need of guidance on how to deal with the issue.

Our newest challenge is the development and implementation of our newest program where DFAF utilizes the younger generation to be the force of resistance against the tide of drugs and alcohol and a voice to advocate for drug policies that promote public health and safety. We are launching collegiate anti-drug organizations on campuses to combat tacit consent, utilize the silent majority and engage the new generation in rejecting a pro-drug culture.  


CEO/Executive Director
CEO/Executive Director Mrs. Calvina Fay
CEO Term Start Nov 1998
CEO/Executive Director Email cfay@dfaf.org

Calvina Fay is Executive Director of Drug Free America Foundation, Inc. and Save Our Society From Drugs.  She is the founder and director of the International Scientific and Medical Forum on Drug Abuse, Fellow for Drug Free Australia, advisory board member of the Drug Prevention Network of Canada, co-founder and board member of the World Federation Against Drugs, and on Informed Families’ board of trustees.


Fay has advised the Whitehouse and several political leaders, including Presidential candidates.  With over 30 years of experience in drug prevention, she has authored several books and publications.  She was lead investigator, managing editor and co-author of A Report on Employer Attitudes and the Impact of Drug Control Strategies on Workplace Productivity and managing editor of the monograph Drug Abuse in the Decade of the Brain.


She served as an evaluator for the National Institute on Drug Abuse (NIDA), project director of a Workplace Supplement and advisory board member to the Houston-Harris County Community Partnership, and on the advisory board of Houston’s Region IV Drug Education Service Center.


Fay served as project director to drug demand reduction initiatives funded by the U. S. Department of State (eight years), U.S. Department of Juvenile Justice (five years), U.S. Small Business Administration (thirteen years), and Center for Substance Abuse Prevention (one year).


Fay holds an MBA and is an honorary professor at the Argentina Universidad del Salvador.  She has managed 3 nonprofits, founded, built and sold two successful businesses and was named Tampa Bay Business Journal’s 2008 Tampa Bay Area Business Woman of the Year for non-profits.   She received special recognition from President George W. Bush for her exemplary efforts and is the recipient of numerous awards, including FBI’s 1993 Director’s Community Leadership Award and National Narcotics Officers Associations Coalition’s 2009 President’s Award.

Former CEOs/Executive Directors
Senior Staff
Mrs. Amy Lyn Ronshausen Deputy Director
Staff & Volunteer Statistics
Full Time Staff 6
Part Time Staff 0
Staff Retention Rate % 100
Professional Development Yes
Contractors 1
Volunteers 75
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes

DFAF collaborates with several national and international organizations. In Florida, DFAF's collaborations include the Florida Coalition Alliance, St. Petersburg College’s Center for Public Safety Innovation, University of Tampa’s Health and Wellness Center, Operation PAR, Pinellas County Schools, Central Florida Behavioral Health Network, Inc., Sarasota Behavioral Health Strategic Planning Work Group, Florida Sheriff's Association, AAA and several local coalitions. These coalitions include Drug Free Collier, Drug Free Charlotte County, Lee County Coalition for a Drug-Free Southwest Florida, Hardee County ASAPP, Drug Free Desoto, Pasco ASAP, Stand Up Polk, Manatee County Substance Abuse Coalition, Drug-Free Hendry County, LiveFree Substance Abuse Coalition and Hillsborough County Anti-drug Alliance. We work together with these organizations to share resources and audiences. We collaborate on various projects such as drug prevention summits, red ribbon events, education initiatives, town hall meetings and drug free workplace programs. We also provide resources and how-to presentations to these groups on drug policy issues.

External Assessments and Accreditations
Awards & Recognition
Non Profit of the Year Award FinalistTampa Bay Business Journal2015
Risk Management Provisions
Workers Compensation and Employers' Liability
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan Yes
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy No
Policies and Procedures Yes
Management Comments by Organization

Drug Free America Foundation has management challenges that are typical of a small business. We are a small staff so when an employee is out of the office, we are short-staffed and crunched to get the work done because the work never slows down.


We mitigate this problem through cross-training. Every employee has someone else on staff that has been cross-trained in their duties so that their job functions can continue even in their absence. We also have created written job descriptions and procedures for job duties that can be referred to if needed.  


We require that all files be stored on a server and not on the hard drives of personal computers so as to allow other employees unimpeded access to all files. Confidential files such as personnel records and even the bookkeeping, however, are in protected drives and allow access only by employees who need access as a part of their work.


We have a detailed written employee handbook that describes workplace rules and expectations so that employees know what is expected of them. Every employee receives a copy when they are hired. Every year it is reviewed by management and updated as needed and it is reviewed with employees every year with special emphasis on any updates. All employees receive a performance review at least once per year.


We also utilize Paychex to manage our payroll and employee benefits. This is extremely valuable to help ensure that we are in compliance with state and federal rules on withholdings, healthcare, 401k reports, etc. They are also a very valuable resource in helping us sort through any employee issues that may arise including disciplinary actions, workers comp and unemployment claims.

Planning & Policies Comments by Organization We are in the process of formulating a new strategic plan and communications plan for the organization.  We just completed our 20 year anniversary at the end of last year and are looking forward for the next 20 years.
Multi-Media Comments by Organization

DFAF is experienced in using multi-media for communicating our message. We maintain multiple websites, facebook pages, Twitter accounts; conduct satellite media tours, satellite uplinks, and webinars; and have produced a number of CDs, Public Service Announcements, You Tube videos, and Power Point slide presentations. We utilize media productions effectively by placing them in multiple venues. 


Some productions include:

  • A 4-part series of educational videos on topics such as marijuana, predator drugs and club drugs. Titled Real View Mirror, promoted on our website and distributed at conferences and to organizations such as the Boys and Girls Clubs. The series was aired via satellite uplink and the Department of Justice Network.
  • A CDROM, InFocus: A Clear Message About Drugs, directed to youth and parents, was distributed to schools, faith communities, YMCAs, after school programs, and other community-based groups. It received the prestigious Bronze Telly and Addy awards.
  • True Compassion About Marijuana campaign with an educational CDROM, supporting website and three public service announcements (PSAs).
  • A free concert for youth by the singer/songwriter whose composition was used in one PSA to premiere the announcements. These ads generated a broadcast audience impression of over 400,000,000 with an estimated value of over $3,600,000. Nielsen ranked them in the top 10 of all PSAs for over 6 months and they won national Telly and Addy awards. We translated them into Spanish for Telemundo and Univision and streamed them from our website.


Our challenge with social media is that advocates of drug legalization frequently inundate our sites with nasty and vulgar comments requiring us to sort through those comments and delete them from public view while ensuring that respectful comments are not censored. 

Other Documents
Other Document 2
Document Destruction Policy
Board Chair
Board Chair Mr. James W. Holton Esq.
Company Affiliation Holton Companies
Board Term Oct 2017 to Oct 2018
Board Chair Email
Board Members
Board Members
Mr. Jeremy Bailie Esq.Abbey, Adams, Byelick, & Meuller, LLC
Mr. Ronald Brooks Brooks Bawden LLC
Mr. James W. Holton Esq.M.H.H. Enterprises,Inc.
Mrs. Laura Jolly Boston Holding
Mr. Kevin P. Kauffman Kevnin P. Kauffman Company, Inc.
Ms. Susan Latvala Community Volunteer
Ms. Mary Anne Reilly Reilly, Fisher & Soloman, PA
Mr. Michael W. Schmidt Atlantic Coast Communications, Inc.
Mrs. Betty S. Sembler Homemaker
Dr. Donna Smith PhDRecovery Trek, LLC
Judge Irene Sullivan Retired
Mr. Daniel Zsido Community Volunteer
Constituency Includes Client Representation No
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 12
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 6
Female 6
Unspecified 0
Board Term Lengths 5
Board Term Limits 2
Board Orientation Yes
Number of Full Board Meetings Annually 4
Board Meeting Attendance % 51
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 92
% of Board Making In-Kind Contributions 50
Standing Committees
Program / Program Planning
Board Governance
Board Development / Board Orientation
Governance Comments by Organization

DFAF has faced the typical challenges that are common with nonprofits when it comes to board governance. Board members are typically busy with their professional and personal lives and it is a challenge to get use of their time for the work of the foundation. 


We have undergone board development work. We took inventory of our existing board to determine how we could improve its function and its diversity. Standing committees were formed and activated and the nominating committee proactively worked to add diverse board members to fill gaps that existed pertaining to specific skills, cultural backgrounds and age groups. We are still working on this and will continue to add to the board but are aware that it is not advisable to do this too quickly. We have also added more diversity to our advisory board.


We took proactive steps to insist that all board members are expected to make annual financial contributions to support the foundation and to participate in activities. Board expectations were revised and reduced to writing. A review was done of our bylaws and they were revised to clarify board terms. 


We also implemented the practice of establishing the dates of board meetings a year in advance so that board members could block these dates on their calendars, thereby increasing their availability for the meetings.


Some board members who were not fulfilling their duties for various reasons were asked to step off the board and were replaced with board members who have committed to execute their duties as expected.


Through committee work, we have conducted 2 board retreats since the beginning of the board development and engaged the full board in strategic planning. The board is now playing a more proactive role in reviewing and establishing policies.


The board has also taken on a greater responsibility in helping with fundraising and we have initiated an annual Lifetime Achievement Award event as a means to raise money for the organization. Our first event raised $450,000, the second one raised $500,000.


Our immediate past board chair who has served in this capacity for a number of years is now elderly so a lot of consideration has gone into succession of leadership. Our vice chair, who has been preparing for the past two years, has been elected as our new chair. A new vice chair has been elected who is actively engaged with the executive director so as to be prepared to step in as the chair in the future.

Current Year Projections
Tax Year Start Month Oct
Tax Year Start Day 01
Tax Year Begins 2017
Tax Year End Month Sept
Tax Year End Day 30
Tax Year Ends 2018
Projected Revenue $720,000.00
Projected Expenses $710,969.00
Total Projected Revenue includes "in-kind" contributions/ donations No
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign No
Campaign Purpose
Campaign Goal
Amount Raised To Date 0 as of 0
Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
Government Contributions$0$0$7,763
Individual Contributions$357,700$575,578$748,890
Investment Income, Net of Losses$12,287$32,791$33,012
Membership Dues$0$0$0
Special Events$276,737$316,350$197,565
Revenue In-Kind$79,858$78,948$73,012
Expense Allocation
Fiscal Year201720162015
Program Expense$420,767$595,215$1,217,388
Administration Expense$114,173$122,116$152,379
Fundraising Expense$26,006$49,260$21,064
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.151.210.71
Program Expense/Total Expenses75%78%88%
Fundraising Expense/Contributed Revenue4%6%2%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$1,088,211$964,962$973,039
Current Assets$1,086,222$960,757$964,819
Long-Term Liabilities$0$0$0
Current Liabilities$15,434$15,065$174,467
Total Net Assets$1,072,777$949,897$798,572
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar AmountContributions, gifts, grants $357,700Contributions, gifts, grants $575,578Contributions, gifts, grants $748,890
Second Highest Funding Source & Dollar AmountFundraising $276,737Fundraising $316,350Fundraising $197,565
Third Highest Funding Source & Dollar AmountInvestment Income $12,287Investment Income $32,791Investment Income $33,012
CEO/Executive Director Compensation N/A
Tax Credits No
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities70.3863.775.53
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization

Drug Free America Foundation utilizes Quick Books Pro which enables us to code income and expenses to specific projects. The system provides us with an easy and accurate method of tracking expenditures and generating financial reports. All employees complete and turn in time sheets on a weekly basis for the purpose of documenting time spent on specific projects so that payroll can be properly coded out to projects in our bookkeeping system. The program also enables us to properly prepare for and survive our annual external audits.


Some organizations dread external audits. We welcome them. The audits, when completed, give us reassurance that we are doing things properly and complying with laws and the principles of good accounting.


We begin preparing for them several months before our fiscal year ends. We utilize checklists to ensure that we do not overlook important tasks. We maintain a clear line of communication with our accountants and our audit committee throughout the entire process.


The small size of the Foundation’s accounting and administrative staff precludes certain internal controls that would be preferred if the office staff were large enough to provide the optimum level of segregation of duties. So, we compensate for this by having the Board of Directors involved in the financial affairs of the Foundation to provide oversight and independent review functions.


We are pleased to brag that none of our audits have identified significant deficiencies or material weaknesses and the auditors have always reported that they encountered no significant difficulties in dealing with management in performing and completing our audits.

Financial Comments by Foundation Financial information taken from IRS Form 990 and audit documents.  Individual contributions include foundation and corporate support.  Federal tax returns and audited financial statements reconcile.
Nonprofit Drug Free America Foundation, Inc.
Suite 301
ST PETERSBURG , FL 33710 8500
Phone 727 828-0211 101