Keep Manatee Beautiful, Inc
PO BOX 14426
BRADENTON FL 34280-4426

Keep Manatee Beautiful, Inc. is a public/private partnership dedicated to litter prevention, beautification and environmental improvement through leadership in community awareness, education and involvement.

CEO/Executive Director Ms. Ingrid McClellan
Board Chair Mr. Thomas Hovanec
Board Chair Affiliation Tropicana
General Info
Tax Exempt Status Public Supported Charity
Incorporation Year 1992
State Charitable Solicitations Permit Yes Sept 2015
State Registration Yes Dec 0
Financial Summary
Projected Revenue $139,461.00
Projected Expenses $137,699.00
IRS Letter of Determination
IRS Letter of Determination of Tax Exempt StatusView
Other Documents
Who We Are MagazineView
KMB BrochureView
Graffiti Hurts & Leave Your Mark School ProgramView
Impact Statement

Keep Manatee Beautiful's top three accomplishments from the past year: 

  • KMB is an eight-time award recipient since the Keep America Beautiful President’s Circle Award inception in 2003 that recognizes exemplary performance made by certified affiliates of Keep America Beautiful in building and sustaining vibrant communities. 
  • KMB and its work with the Manatee County Environmental Lands Management and Acquisition Advisory Committee was recognized with a 2012 Friends of Our Urban Forests Award from the Florida Urban Forestry Council for stimulating landscape beautification, tree planting, maintenance, preservation, and public educational programs within their community about the value of trees - environmentally and economically.  With the help of KMB, local Tree City USAs include Anna Maria, Bradenton, Bradenton Beach, Holmes Beach, Palmetto, and Manatee County as a Tree County USA.
  • KMB’s Adopt-A-Shore volunteers helped Manatee County receive five “Blue Wave” flags from the Clean Beaches Coalition in 2012 designating the following beaches as healthy and clean:  Coquina Beach, Cortez Beach, Manatee Beach, Holmes Beach and Anna Maria Beach.
Keep Manatee Beautiful top 4 goals for the current year are to expand the following programs:
  • The Adopt-A-Shore Program since 1991 and the Adopt-A-Highway/Road programs since 1992. This also includes the Great American Cleanup and the International Coastal Cleanup.
  • Cigarette Litter Prevention program where 145 cigarette bins were purchased and installed at public beaches, trolley stops and piers on Anna Maria Island and Palmetto.
  • Graffiti Hurts program, which is done in partnership with the Manatee County Sheriff’s office and the Florida Department of Juvenile Justice, where students paint over graffiti, sometimes with artistic murals.
  • Adopt-A-Spot Program since 2000 where we have planted Florida-Friendly landscaping and more than 6,000 trees in our gateways, roads, shores, parks and neighborhoods.
Needs Statement
  • Volunteer appreciation tee-shirts and awards
  • Seed grants to become a Keep America Beautiful School
  • Funds for trees and landscaping for beautification projects
  • Funds for graffiti removal and litter prevention supplies
  • Sponsorships for media campaigns and magazine
Background Statement

Keep Manatee Beautiful is a non-profit organization established in 1991 as the local affiliate of Keep America Beautiful.  We bring people together to build and sustain vibrant neighborhoods.  Through partnerships with other Keep America Beautiful affiliates, businesses, organizations and local governments, we work with volunteers to take action and create sustainable impact.  Keep Manatee Beautiful offers solutions to clean and improve Manatee County’s public places, reduce waste, increase recycling and inspire generations of environmental stewards.

We believe that lasting change happens when people work together – one person at a time, one community at a time.  Our programs rely on the dedication of volunteers, currently more than 7,000.

Want to get outside, meet other people and do good work towards keeping the community beautiful?  Do you have a special place in Manatee County that you would like to keep beautiful?

Be part of the community and join us today!

Areas Served
Areas Served
FL- Manatee
Areas Served Comments We partner with all six cities in Manatee County (Anna Maria, Bradenton, Bradenton Beach, Holmes Beach, Longboat Key and Palmetto) and unincorporated Manatee County (Manatee County Government) in the enhancement of their community properties.
Service Categories
Primary Org Type Environment
Secondary Org Type Education
Tertiary Org Type Community Improvement, Capacity Building
Statement from the Board Chair/Board President

Within Keep Manatee Beautiful’s (KMB) litter cleanup and prevention program there are four different sections that volunteers can be a part of: Adopt-A-Highway, Adopt-A-Road, Adopt-A-Shore & KMB’s Earth Day Festival.                                                 

This program is existing and expanding and is partially funded by the Manatee County Government.  KMB is looking for donors, because the citizens are donating their time and vehicles to assist in removing litter from its public properties, such as highways, roads, shores, waterways and parks.

KMB has been the sole nonprofit agency coordinating the Adopt-A-Shore Program since 1991 and the Adopt-A-Highway/Road programs since 1992. 

KMB reduces the risk of stormwater pollution required by the U.S. Environmental Protection Agency by 1) implementing litter control programs to remove litter within jurisdictional areas and properly dispose of collected materials, and 2) actively promoting and support a voluntary “Adopt-A-Highway” Program (or similar program) where volunteers are periodically called upon to pick up litter and trash along roadways through their jurisdiction. 

KMB is cost-effective, because we leverage donations to obtain private sector funding, and volunteers.  KMB develops citizen ownership of public properties, and the task is overwhelming for government to do alone.

The volunteers' efforts in these programs create a positive impression reflective of the overall community's quality of life.  Research shows that people are much less likely to litter in attractive, well-maintained areas of our county.   This provides aesthetic, environmental and economic benefits, such as the desirability of our county as a destination for tourists and new businesses.

Budget $38,793
Category Environment, General/Other Natural Resources Conservation & Protection
Program Linked to Organizational Strategy Yes
Population Served Adults Children and Youth (0 - 19 years) Families
Short Term Success

For the Adopt-A-Highway/Road/Shore Programs, KMB measures total number of adopting groups, total number of volunteers, total number of volunteer hours, total miles adopted and total amount of litter collected in pounds.  This occurs on a quarterly basis.

Long Term Success

Keep America Beautiful requires each certified affiliate to conduct an annual Litter Index. The Litter Index is a tool that uses a simple four-point Likert-type ordinal scale (ranging from 1 - no litter, to 4 - extremely littered) and was tested for statistical validity and refined in six field test sites throughout the USA.  The Litter Index was designed to be applicable in rural or urban areas of any population size.  KMB and Manatee County Government staff divided the county into 15 areas.  Each July beginning in 2001, these staff have been grading these 15 areas of Manatee County during a drive-by examination of the same areas at the same time of the year, to assess if the area is more or less littered, which gives an indication of the success of anti-littering education, or work yet to be done.  Manatee County’s 2013 score is 1.5.

Program Success Monitoring
  • Volunteer monthly cleanup report forms
  • Manatee County - Quarterly outcome report forms
  • Keep America Beautiful - Annual Report
  • Keep America Beautiful - Annual Litter Index
Program Success Examples
Manatee County's overall score from 2003 to 2009 was 1.5, an improvement from the previous two years of 1.7.  From 2010 to 2013, the overall score has ranged between 1.3 and 1.5!   The Solid Waste Code Enforcement Officers and Manatee County Offender Work Program are helping do litter cleanups on those locations that score 3 or 4.
CEO/Executive Director
CEO/Executive Director Ms. Ingrid McClellan
CEO Term Start Feb 1996
CEO/Executive Director Email

Ingrid McClellan joined Keep Manatee Beautiful as their Executive Director in 1996, and Keep Florida Beautiful’s Board of Directors in 2011.  However, she has been active with Keep America Beautiful since 1989 with three years in Texas and four years in Sarasota County.  In Texas, she worked with Sea World and state government in coastal management and education, including Keep Texas Beautiful's Adopt-A-Beach Program.  Here in Florida prior to Keep Manatee Beautiful, she coordinated Keep Florida Beautiful's Adopt-A-Shore Program in Sarasota County when employed as Education Coordinator of Mote Marine Laboratory. 

Currently, Ingrid uses skills and education in natural resources, mass communications and science education to make a difference in Florida in building and sustaining vibrant communities from our shorelines to our urban forests.

Former CEOs/Executive Directors
Senior Staff
Staff & Volunteer Statistics
Full Time Staff 1
Part Time Staff 0
Staff Retention Rate % 100
Professional Development Yes
Contractors 3
Volunteers 7268
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation N/A
Non-Management Formal Evaluation N/A
  • Adopt-A-Highway in partnership with the Florida Dept. of Transportation
  • Adopt-A-Road in partnership with the municipalities and Manatee County Public Works Dept.
  • Adopt-A-Shore in partnership with the municipalities and Manatee County Parks & Natural Resources Dept. and Property Management Dept.
  • Adopt-A-Spot in partnership with the municipalities, Manatee County Parks & Natural Resources Dept., Property Management Dept. and Public Works Dept., and Florida Dept. of Transportation
  • Bag it in the Car and Stash Your Trash on the Bus with municipalities, Manatee Co. Gov., chambers of commerce
  • Boaters' and Anglers' Pledge with Stash Your Trash and Keep Florida Waters Clean as well as the Monofilament Recovery and Recycling in partnership with the Boat U.S. Foundation, Florida Sea Grant, Manatee County Parks & Natural Resources Dept. and Property Management Dept., waterfront resorts, marinas, boat shops, tackle shops, bait shops and dive shops
  • Cigarette Litter Prevention Program in partnership with Keep America Beautiful, Manatee County Property Management Dept. and cities of Anna Maria, Bradenton, Holmes Beach and Palmetto
  • Clean Builders Program
  • International Coastal Cleanup and Great American Cleanup in partnership with municipalities, Manatee County Parks & Natural Resources Dept., Property Management Dept., Public Works Dept. and the Ocean Conservancy
  • Graffiti Hurts with the Manatee County Sheriff’s Office & Florida Dept. of Juvenile Justice
  • Storm Drain Stenciling in partnership with the Tampa Bay Regional Planning Council-Stormwater Education Committee, Florida Department of Transportation, Manatee County Public Works Dept., and municipalities
  • Trash Trackers in partnership with the Manatee County Sheriff's Office
Keep America Beautiful2013
Keep America Beautiful Affiliates of Florida2013
External Assessments and Accreditations
Awards & Recognition
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2003
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2005
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2006
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2007
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2008
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2009
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2010
Outstanding Tree Advocacy GroupFlorida Urban Forestry Council2012
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2013
Blue Wave Clean Beaches AwardClean Beaches Coalition2012
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years 1
Strategic Plan Adopted Oct 2013
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures No
Board Chair
Board Chair Mr. Thomas Hovanec
Company Affiliation Tropicana
Board Term Oct 2012 to Oct 2014
Board Chair Email
Board Members
Board Members
Mr. Brian Alford Stantec
Mr. Keith Banasiak Waste Pro
Mr. Richard Bauer 1-800-GOT-JUNK
Ms. Kimber Bereiter ZNS Engineering
Mr. Jim Black Florida Power & Light Company
Mr. Mike Bridges Waste Management of Manatee Co.
Mr. Shed Cooper Tuscany Lakes Apartments
Mr. Willie Cooper Boys & Girls Club of Manatee Co.
Mr. Martin Emmrich Royal Palm Car Wash
Ms. Heather Ferrara Florida Dept. of Juvenile Justice
Mr. David Friebus FDOT Sarasota Operations Ctr.
Mr. Patrick Gallagher School District of Manatee Co.
Mr. Bob Goodwin Community Volunteer
Ms. Molly Gummin TLC5 - The Life Coaching Connection
Ms. Uganda Harris Hope Family Services
Mr. Thomas Hovanec Tropicana
Mr. Seth Kohn City of Bradenton
Ms. Tammy Kovar Biological Tree Services
Mr. Robert Longworth City of Holmes Beach
Mr. Billy Malfese Manatee County Government
Mr. Geoff Seger City of Palmetto
Ms. Julianne Sunseri Ad-VANCE Talent Solutions
Capt. Lorenzo Waiters Manatee County Sheriff's Office
Mr. Dieter Zoellner Manatee Chamber of Commerce/Dieter's Sod Services
Board Ethnicity
African American/Black 5
Asian American/Pacific Islander 0
Caucasian 17
Hispanic/Latino 2
Native American/American Indian 0
Other 0 0
Board Gender
Male 18
Female 6
Unspecified 0
Board Term Lengths 2
Board Term Limits 2
Board Orientation Yes
Number of Full Board Meetings Annually 12
Board Meeting Attendance % 75
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Board Conflict of Interest Policy No
% of Board Making Monetary Contributions 24
% of Board Making In-Kind Contributions 100
Standing Committees
Community Outreach / Community Relations
Fiscal Year Projections
Fiscal Year Begins 2014
Fiscal Year Ends 2015
Projected Revenue $139,461.00
Projected Expenses $137,699.00
Organization has Endowment No
Endowment Spending Policy N/A
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? Yes
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
IRS Form 990s
Audit/Financial Documents
Historical Financial Review
Expense Allocation
Fiscal Year201420132012
Program Expense$77,235$131,446$110,928
Administration Expense$59,731$0$17,944
Fundraising Expense$0$0$34,257
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.050.880.95
Program Expense/Total Expenses56%100%68%
Fundraising Expense/Contributed Revenue0%0%22%
Assets and Liabilities
Fiscal Year201420132012
Total Assets$24,217$17,543$50,400
Current Assets$23,164$16,301$50,175
Long-Term Liabilities$0$0$0
Current Liabilities$36$0$16,965
Total Net Assets$24,181$17,543$33,435
Top Funding Sources
Fiscal Year201420132012
Top Funding Source & Dollar AmountContributions, gifts, grants $110,631Contributions, gifts, grants $94,826Contributions, gifts, grants $120,081
Second Highest Funding Source & Dollar AmountFundraising $32,970Fundraising $20,724Fundraising $35,245
Third Highest Funding Source & Dollar AmountInvestment Income $3Investment Income $4Investment income $14
CEO/Executive Director Compensation $50,001 - $75,000
Tax Credits No
Short Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities643.44--2.96
Long Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization Keep Manatee Beautiful's number of volunteers concerned about  care and growth of Manatee County's community environment has increased from 1,900 1991 to 7,268 in 2011.  However, our funds raised to enhance our community properties has not.
Financial Comments by Foundation Financial information taken from IRS Form 990 and audit documents.  Individual contributions include foundation and corporate support.  Federal tax returns and financial reviews reconcile.
Nonprofit Keep Manatee Beautiful, Inc
Address PO BOX 14426
Phone 941 795-8272