Keep Manatee Beautiful, Inc
4412 66th Street W
Keep Manatee Beautiful, Inc. is a public/private partnership dedicated to litter prevention, beautification and environmental improvement through leadership in community awareness, education and involvement.
CEO/Executive Director Ms. Jennifer Hoffman
Board Chair Ms. Whitney Knepp
Board Chair Affiliation The Artec Group, Inc.
General Info
Tax Exempt Status Public Supported Charity
Incorporation Year 1992
State Charitable Solicitations Permit Yes Sept 2015
State Registration Yes Dec 0
Financial Summary
IRS Letter of Determination
IRS Letter of Determination of Tax Exempt StatusView
Other Documents
Who We Are MagazineView
KMB BrochureView
Graffiti Hurts & Leave Your Mark School ProgramView
Impact Statement
Keep Manatee Beautiful's top three accomplishments from the past year: 

KMB is an eight-time award recipient since the Keep America Beautiful President’s Circle Award inception in 2003 that recognizes exemplary performance made by certified affiliates of Keep America Beautiful in building and sustaining vibrant communities. KMB and its work with the Manatee County Environmental Lands Management and Acquisition Advisory Committee was recognized with a 2012 Friends of Our Urban Forests Award from the Florida Urban Forestry Council for stimulating landscape beautification, tree planting, maintenance, preservation, and public educational programs within their community about the value of trees - environmentally and economically.  With the help of KMB, local Tree City USAs include Anna Maria, Bradenton, Bradenton Beach, Holmes Beach, Palmetto, and Manatee County as a Tree County USA.KMB’s Adopt-A-Shore volunteers helped Manatee County receive five “Blue Wave” flags from the Clean Beaches Coalition in 2012 designating the following beaches as healthy and clean:  Coquina Beach, Cortez Beach, Manatee Beach, Holmes Beach and Anna Maria Beach.

Keep Manatee Beautiful top 4 goals for the current year are to expand the following programs:
The Adopt-A-Shore Program since 1991 and the Adopt-A-Highway/Road programs since 1992. This also includes the Great American Cleanup and the International Coastal Cleanup.Cigarette Litter Prevention program where 145 cigarette bins were purchased and installed at public beaches, trolley stops and piers on Anna Maria Island and Palmetto.Graffiti Hurts program, which is done in partnership with the Manatee County Sheriff’s office and the Florida Department of Juvenile Justice, where students paint over graffiti, sometimes with artistic murals.Adopt-A-Spot Program since 2000 where we have planted Florida-Friendly landscaping and more than 6,000 trees in our gateways, roads, shores, parks and neighborhoods.
Needs Statement
  1. Volunteer appreciation tee-shirts and awards
  2. Seed grants to become a Keep America Beautiful School
  3. Funds for trees and landscaping for beautification projects
  4. Funds for graffiti removal and litter prevention supplies
  5. Sponsorships for media campaigns and magazine
Background Statement
Keep Manatee Beautiful is a non-profit organization established in 1991 as the local affiliate of Keep America Beautiful.  We bring people together to build and sustain vibrant neighborhoods.  Through partnerships with other Keep America Beautiful affiliates, businesses, organizations and local governments, we work with volunteers to take action and create sustainable impact.  Keep Manatee Beautiful offers solutions to clean and improve Manatee County’s public places, reduce waste, increase recycling and inspire generations of environmental stewards.

We believe that lasting change happens when people work together – one person at a time, one community at a time.  Our programs rely on the dedication of volunteers, currently more than 7,000.

Want to get outside, meet other people and do good work towards keeping the community beautiful?  Do you have a special place in Manatee County that you would like to keep beautiful?

Be part of the community and join us today!
Areas Served
Areas Served
FL- Manatee
Areas Served Comments We partner with all six cities in Manatee County (Anna Maria, Bradenton, Bradenton Beach, Holmes Beach, Longboat Key and Palmetto) and unincorporated Manatee County (Manatee County Government) in the enhancement of their community properties.
Service Categories
Primary Org Type Environment
Secondary Org Type Education
Tertiary Org Type Community Improvement, Capacity Building
Statement from the Board Chair/Board President
Statement from the CEO/Executive Director

Keep Manatee Beautiful is a nonprofit organization with one paid employee – a full-time executive director. Since our successful partnership began in 1991, KMB has mobilized 115,888 volunteers to remove litter and do other improvement activities of public properties, donating 407,400 hours.

KMB has been coordinating the Adopt-A-Highway Program in agreement with the Florida Department of Transportation – Manatee Operations since 1992. KMB has also been coordinating the Adopt-A-Road Program in agreement with Manatee County Government and the cities of Bradenton, Palmetto and Holmes Beach since 1992. KMB assists in litter control and prevention on public property by recruiting, training and providing supplies for citizen volunteers to adopt sections of state highways or city/county roads by removing litter from them. We currently have 25 Adopt-A-Highway groups and 85 Adopt-A-Road groups in Manatee County.

KMB has been coordinating the Adopt-A-Shore in agreement with Manatee County Government and the cities of Bradenton, Palmetto, Anna Maria, Bradenton Beach, Holmes Beach and Longboat Key since 1992. KMB assists in litter control and prevention on waterways by recruiting, training and providing supplies for citizen volunteers to adopt sections of shoreline by removing litter from them. We currently have 49 Adopt-A-Shore groups in Manatee County.

America Recycles Day at SandBlast is fun family event draws attention to the natural beauty of our beaches. Held on the shores of the Gulf of Mexico at Manatee Public Beach on Anna Maria Island, amateur teams in an Elementary-Middle School Division and a High School-Adult Division compete in a sand sculpture competition. The teams are paired with local business sponsors to raise funds to support KMB’s programs and events. This fun family event also celebrates America Recycles Day to recycle and to buy recycled products, so as to create a better natural environment.

These programs and events in Manatee County have a significant purpose and effect on the community whether it is pertaining to marine debris and its effects on water quality; to keep medians, parks and other areas litter free; or how oil, chemicals and debris affect water quality and threaten wildlife. They have not only generated more awareness in our community, but have also created a deeper sense of responsibility. People and volunteers generously donate to accomplish our mission. Our goal is to continue this trend, and to maintain our beautiful community and the environment we call home.


Within Keep Manatee Beautiful’s (KMB) litter cleanup and prevention program there are four different sections that volunteers can be a part of: Adopt-A-Highway, Adopt-A-Road, Adopt-A-Shore & KMB’s Earth Day Festival.                                                 

This program is existing and expanding and is partially funded by the Manatee County Government.  KMB is looking for donors, because the citizens are donating their time and vehicles to assist in removing litter from its public properties, such as highways, roads, shores, waterways and parks.

KMB has been the sole nonprofit agency coordinating the Adopt-A-Shore Program since 1991 and the Adopt-A-Highway/Road programs since 1992. 

KMB reduces the risk of stormwater pollution required by the U.S. Environmental Protection Agency by 1) implementing litter control programs to remove litter within jurisdictional areas and properly dispose of collected materials, and 2) actively promoting and support a voluntary “Adopt-A-Highway” Program (or similar program) where volunteers are periodically called upon to pick up litter and trash along roadways through their jurisdiction. 

KMB is cost-effective, because we leverage donations to obtain private sector funding, and volunteers.  KMB develops citizen ownership of public properties, and the task is overwhelming for government to do alone.

The volunteers' efforts in these programs create a positive impression reflective of the overall community's quality of life.  Research shows that people are much less likely to litter in attractive, well-maintained areas of our county.   This provides aesthetic, environmental and economic benefits, such as the desirability of our county as a destination for tourists and new businesses.

Budget $38,793
Category Environment, General/Other Natural Resources Conservation & Protection
Program Linked to Organizational Strategy Yes
Population Served Adults Children and Youth (0 - 19 years) Families
Short Term Success

For the Adopt-A-Highway/Road/Shore Programs, KMB measures total number of adopting groups, total number of volunteers, total number of volunteer hours, total miles adopted and total amount of litter collected in pounds.  This occurs on a quarterly basis.

Long Term Success

Keep America Beautiful requires each certified affiliate to conduct an annual Litter Index. The Litter Index is a tool that uses a simple four-point Likert-type ordinal scale (ranging from 1 - no litter, to 4 - extremely littered) and was tested for statistical validity and refined in six field test sites throughout the USA.  The Litter Index was designed to be applicable in rural or urban areas of any population size.  KMB and Manatee County Government staff divided the county into 15 areas.  Each July beginning in 2001, these staff have been grading these 15 areas of Manatee County during a drive-by examination of the same areas at the same time of the year, to assess if the area is more or less littered, which gives an indication of the success of anti-littering education, or work yet to be done.  Manatee County’s 2013 score is 1.5.

Program Success Monitoring
  • Volunteer monthly cleanup report forms
  • Manatee County - Quarterly outcome report forms
  • Keep America Beautiful - Annual Report
  • Keep America Beautiful - Annual Litter Index
Program Success Examples
Manatee County's overall score from 2003 to 2009 was 1.5, an improvement from the previous two years of 1.7.  From 2010 to 2013, the overall score has ranged between 1.3 and 1.5!   The Solid Waste Code Enforcement Officers and Manatee County Offender Work Program are helping do litter cleanups on those locations that score 3 or 4.
CEO/Executive Director
CEO/Executive Director Ms. Jennifer Hoffman
CEO Term Start Nov 2017
CEO/Executive Director Email

Jennifer Hoffman joined Keep Manatee Beautiful as their Executive Director in 2017.  She joins KMB from Dallas, Texas. In Texas, she worked as Vice President of Earthday Texas and Director of Outreach for Texas Discovery Gardens and Dallas Arboretum.  She has a Masters of Public Affairs in Nonprofit Management from University of Texas, and completed coursework on her Ph.D. in Public Affiars, Nonprofit Management.

Currently, Jennifer uses skills and education in natural resources, mass communications and science education to make a difference in Florida in building and sustaining vibrant communities from our shorelines to our urban forests.

Former CEOs/Executive Directors
Ms. Ingrid McClellan June 1996 - Nov 2017
Senior Staff
Staff & Volunteer Statistics
Full Time Staff 1
Part Time Staff 0
Staff Retention Rate % 100
Professional Development Yes
Contractors 3
Volunteers 7268
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation N/A
Non-Management Formal Evaluation N/A
  • Adopt-A-Highway in partnership w/ the Florida Dept. of Transportation
  • Adopt-A-Road in partnership w/ the municipalities and Manatee Co Public Works Dept.
  • Adopt-A-Shore in partnership w/ the municipalities and Manatee Co Parks & Natural Resources Dept. and Property Mgmt Dept.
  • Boaters' and Anglers' Pledge w/ Stash Your Trash and Keep Florida Waters Clean as well as the Monofilament Recovery and Recycling in partnership with the Boat U.S. Foundation, Florida Sea Grant, Manatee County Parks & Natural Resources Dept. and Property Mgmt Dept., waterfront resorts, marinas, boat shops, tackle shops, bait shops and dive shops
  • Cigarette Litter Prevention Program in partnership with Keep America Beautiful, Manatee Co Property Mgmt Dept. and cities of Anna Maria, Bradenton, Holmes Beach and Palmetto
  • International Coastal Cleanup and Great American Cleanup in partnership with municipalities, Manatee Co Parks & Natural Resources Dept., Property Mgmt Dept., Public Works Dept. and the Ocean Conservancy
  • Graffiti Hurts with the Manatee Co Sheriff’s Office & Florida Dept. of Juvenile Justice
  • Storm Drain Stenciling in partnership with the Tampa Bay Regional Planning Council-Stormwater Education Committee, Florida Department of Transportation, Manatee Co Public Works Dept., and municipalities
Keep America Beautiful2013
Keep America Beautiful Affiliates of Florida2013
Keep America Beautiful2014
Keep America Beautiful Affiliates of Florida2014
Keep America Beautiful2015
Keep America Beautiful Affiliates of Florida2015
Keep America Beautiful2016
Keep America Beautiful Affiliates of Florida2016
Keep America Beautiful2017
Keep America Beautiful Affiliates of Florida2017
Manatee Chamber of Commerce2017
External Assessments and Accreditations
Awards & Recognition
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2003
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2005
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2006
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2007
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2008
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2009
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2010
Outstanding Tree Advocacy GroupFlorida Urban Forestry Council2012
President's Circle Award - Excellence in litter prevention, waste reduction, beautification and community improvement.Keep America Beautiful2013
Blue Wave Clean Beaches AwardClean Beaches Coalition2012
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years 1
Strategic Plan Adopted Oct 2013
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures No
Board Chair
Board Chair Ms. Whitney Knepp
Company Affiliation The Artec Group, Inc.
Board Term Oct 2017 to Oct 2019
Board Chair Email
Board Members
Board Members
Lt Robert Andrews Manatee Co. Sheriff's Office
Michelle Atkinson Manatee Co. UF/IFAS Extension Service
Rina Avellaneda Manatee Chamber of Commerce
Gregory Bennett Waste Management of Manatee Co.
Ian Boyle Waste Connections
Dan Callaghan Callaghan Tire
Willie Cooper Boys and Girls Club of Manatee Co.
Sgt. Leo Donnelly Bradenton Police Department
Marjorie Drake Tropicana
Heather Ferrara Florida Dept. of Juvenile Justice
Zan Fuller City of Holmes Beach
Marty Gainous Peace River Electric Cooperative
Susan Hochuli City of Bradenton
Brittany Howard Tropicana
Sean Jennings Waste Pro
Whitney Knepp The Artec Group, Inc
Robert Longworth Herons Watch HOA
Jim LoPiccolo Community Volunteer
Billy Malfese 941 Love
Terence Mathews KMB Legal Advisor
Laura McAdams UPS Store
Elizabeth Paskvan Bradenton Herald
Mitzi Petty Florida Dept. of Juvenile Justice
Deputy Christopher Ralston Manatee Co. Sheriff's Office
Mary Runnells Village Green of Bradenton
Geoff Seger City of Palmetto
Stanley Sharek Florida Power and Light
Cris Singer Jeff Gilchrist Landscaping, Inc.
JoAnn Spencer Community Volunteer
Eric Strickland Florida Forest Service
Kyle Vickery School District of Manatee Co.
Scott Wook Manatee Co. Gov. Utilities Dept.
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 28
Hispanic/Latino 2
Native American/American Indian 0
Other 0 0
Board Gender
Male 18
Female 14
Unspecified 0
Board Term Lengths 2
Board Term Limits 2
Board Orientation Yes
Number of Full Board Meetings Annually 12
Board Meeting Attendance % 75
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Board Conflict of Interest Policy No
% of Board Making Monetary Contributions 50
% of Board Making In-Kind Contributions 100
Standing Committees
Community Outreach / Community Relations
Fiscal Year Projections
Fiscal Year Start Month Oct
Fiscal Year Start Day 01
Fiscal Year Begins 2017
Fiscal Year End Month Sept
Fiscal Year End Day 30
Fiscal Year Ends 2018
Projected Revenue $164,221.00
Projected Expenses $158,917.00
Total Projected Revenue includes "in-kind" contributions/ donations No
Organization has Endowment No
Endowment Spending Policy N/A
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? Yes
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
IRS Form 990s
Historical Financial Review
Expense Allocation
Fiscal Year201620152014
Program Expense$126,167$133,824$77,235
Administration Expense$21,524$20,999$59,731
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.001.001.05
Program Expense/Total Expenses80%86%56%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$38,199$25,104$24,217
Current Assets$31,636$20,147$23,164
Long-Term Liabilities$0$0$0
Current Liabilities$5,066$1,370$36
Total Net Assets$33,135$23,734$24,181
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountProgram Service Revenue $116,026Contributions, gifts, grants $110,900Contributions, gifts, grants $110,631
Second Highest Funding Source & Dollar AmountFundraising $32,937Fundraising $43,474Fundraising $32,970
Third Highest Funding Source & Dollar AmountContributions, gifts, grants $8,302Investment Income $2Investment Income $3
CEO/Executive Director Compensation $50,001 - $75,000
Tax Credits No
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities6.2414.71643.44
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization Keep Manatee Beautiful's number of volunteers concerned about  care and growth of Manatee County's community environment has increased from 1,900 1991 to 10,725 in 2017.  However, our funds raised to enhance our community properties has not.
Financial Comments by Foundation Financial information taken from IRS Form 990 and audit documents.  Individual contributions include foundation and corporate support.  Federal tax returns and financial reviews reconcile.
Nonprofit Keep Manatee Beautiful, Inc
Address 4412 66th Street W
Phone 941 795-8272