Angels Among Us In Florida Incorporated (dba My Choice Pregnancy Center)
5277 N Tamiami Trl
Sarasota FL 34234
To empower women and men faced with an unplanned pregnancy or who are parenting young children through education, counseling and material assistance to make the best life choices for themselves and their children.
CEO/Executive Director Cheryl Huston
Board Chair Mrs Deborah Applegate
Board Chair Affiliation Systems Analylist for Manatee County School Board
General Info
Organization DBA
My Choice Pregnancy Center
The Book Nook
Choices Boutique
Angels Attic
Choose Wise-Eat Wise
Tax Exempt Status Public Supported Charity
Incorporation Year 2011
State Charitable Solicitations Permit Yes Sept 2018
State Registration 0
Financial Summary
Note: Revenue includes the value of in-kind contributions/donations
IRS Letter of Determination
IRS Letter of DeterminationView
Impact Statement

Angels Among Us in Florida through its various educational programs has supported nearly four hundred families while they explored healthy life choices. We have created an extensive resource manual which is provided freely in print and on our website. In an effort to best utilize and share this information we have partnered, collaborated or initiated a relationship to foster this community spirit and to educate ourselves about the existing services as to not duplicate what is currently available.

Our Thrift Store, Choices Boutique, has provided opportunities for our clients to learn work skills and help many transition to permanent jobs in the community. During this time we established The Book Nook a children's free library. Each child who visits our center receives two books regardless of age to either keep or return and exchange for others. Goofy Toothy has provided free dental education and given numerous toothbrushes, floss, and toothpaste to area children.

It is our goal to offer additional maternal support in the form of free ultra-sounds, children's clothing and furnishings.

Needs Statement

At this time, our needs include $15,000 to pay for an ultrasound technician to work three mornings per week and an additional $28,000 for a part-time nurse manager. A new ultrasound machine was donated for the purpose of provided early pregnancy confirmation, which helps ensure that mothers are caring for their body in such a way as to have a healthy pregnancy.

Like many non-profits, we have operational overhead which includes the funding to keep our center open such as building upkeep, utilities, and phones. While we have some sustainable income from the thrift store, we are in need of donations to cover our monthly overhead of $3500.

Our center is open six days per week and volunteers are needed for the thrift store, the library, and administrative support.

We need skilled volunteers to offer business, accounting and technical writing, academic tutoring, practical life skills such as cooking, banking, resume building, and mentoring.

Background Statement

This non-profit was founded with a small legacy from a special man who lived his life for his children and family. After many years of working and providing case management to area women and children, the founder and current Executive Director, chose to locate in an area of Sarasota, close to where potential clients lived so they could walk or take the bus easily.

Each day many women, children and young families find their way to the discreet location where they find loving staff willing to provide education, nonjudgmental counseling, and material assistance which can be in the form of clothing, furnishings, food, etc.


Areas Served
Areas Served
FL- Manatee
FL- Sarasota
Service Categories
Primary Org Type Human Services
Secondary Org Type Human Services
Tertiary Org Type
Statement from the Board Chair/Board President
I am honored to serve as the President of the Board of Directors for My Choice Pregnancy Center. Our pregnancy center provides a necessary service to the women and children of Manatee and Sarasota counties. As our programs continue to grow we have seen a steady increase in the number of clients, children and families each month. Great measurable success has occurred since the inception of our programs, with outcomes such as women choosing life over abortion, healthy pregnancies with safe deliveries, and women learning life and parenting skills allowing them to become productive community members.
As we continue to grow and expand with new programs, we will be able to further enrich the lives our clients through education and counseling.   

My Choice Pregnancy Center has provided education to 375 young women and men to the alternatives to abortion, helped them have a healthy pregnancy, thus resulting in a safe delivery. This year alone our center welcomed eighty babies born in 2013.
Statement from the CEO/Executive Director

As the Executive Director, I have personally have been blessed to work in the area of supporting women in one of the most important times of her life, during her pregnancy. For nearly twenty years it has been a personal ministry of mine to support the most marginalized women during a very vulnerable time in her life.

Statistics bare the proof that with early intervention, women will have full-term healthy babies 97% of the time. Additionally, those who are naive may not spend the necessary time to research how important prenatal care is for the unborn.

My Choice offers free and confidential support services each month to over 100 women, their children, and families. As evidence of the need, we continue to grow each month at a rate of 10%.

Open six days a week to those in our community who find themselves experiencing an unplanned or crisis pregnancy, My Choice will help young women navigate the often confusing network of social service programs. We work very hard to ensure she accesses early prenatal support, medical attention, and a healthy lifestyle.

Our center is unique in its capacity to provide on-site adoption assistance as well. This allows those who truly feel they cannot parent, a life-affirming option to abortion.

The Thrift store is a working "benefits to work program" that has seen six women transition off social assistance to full-time employment.

Our agency was just commended by Florida Pregnancy Care Network for our extensive Resource Guide which is provided to each new client and is posted on our website. "Your resource manual is remarkable," said Janice Devore the Senior Contract Manager in an attempt to highlight what they consider to be just one of the best practices in our Center.

We are proud to say we partner with over 50 area providers in a combined effort treat each individual women and treat her unique needs.

We offer a charming library of age appropriate books, puzzles and educational toys for children ages 1-12.  The book room is typically home to over 5000 books which are generously donated by individuals who feel as we do that literacy is very important objective for our clients and their children.
Each child is offered two free books or a new learning puzzle when a mother comes for a visit. They are taught the basic fundamentals of a library system. We have computer access available to show children how to do research should the opportunity be present.
Budget $8,450
Category Education, General/Other Early Childhood Education
Program Linked to Organizational Strategy Yes
Population Served Children and Youth (0 - 19 years) Children Only (5 - 14 years)
Short Term Success
50-60 children accompany their parents each month for visits to our center. The children's response to picking out free books has been very positive as the child will often use the gift as entertainment with a learning twist for the duration of the parents visit.
Additionally, we are encouraging a very necessary skill and making it available without the traditional efforts sometimes required by a library.
Long Term Success Ultimately all children who come to our center are able to attain the necessary skills to read and understand the availability of knowledge through books and computer access.
Program Success Monitoring Quarterly we meet with staff and discuss their thoughts on the success of each program. We periodically inventory our books and puzzles as to ensure we have a good selection of age appropriate items. 
Program Success Examples
Mothers sharing stories of how their children spent hours reading and rereading their new books.
Staff watching the children as they engage in learning activies.

45% of the women who come to our center are first time mothers. It can be a time of fear and concern as the try to understand the changes going on in her life.

We offer a staff guided program that incentivizes her participation by offering her the necessary material assistance at no cost by enjoying classes in all aspects of her pregnancy and her journey into parenthood.

Each visit allows her to gain new knowledge and a skill with a focus first on a healthy pregnancy, then a safe delivery and last a positive and productive parenting experience. All while accumulating points that will translate to items such as cribs, bouncy seats, car seats, swings, strollers and clothes for her newborn.

Budget $89,500
Category Education, General/Other Educational Programs
Program Linked to Organizational Strategy Yes
Population Served Adults Children and Youth (0 - 19 years) Families
Short Term Success
By participating in the program 85% of the women are gaining specific education relating to nutrition, prenatal healthy, parenting skills, safety techniques, self esteem improvement and basic living skills.
For the 58% of women who are already parenting children, we see them change and use the suggested appropriate redirection thus gaining confidence in their skill to parent.
Long Term Success
The majority of women who come to My Choice will gain the necessary knowledge for a safe delivery mothers resulting in a healthy newborn.
By teaching mothers how to advocate for herself and her child in a healthy productive fashion, it will lessen her reliance on social service programs.
Nearly 85% of the women who begin the program in the first-trimester graduate with 100 hours of direct class time and counsel.
90% who finish deliver healthy normal weight infants.
92% will have received one or more referrals to area services compatible with their identified needs.
Program Success Monitoring Each client visit is monitored by a client survey. Each survey contains direct questions which allow our staff to monitor success. Additionally, we are able to watch first hand how the mothers become more secure and peaceful as the gain new knowledge and skill.
Program Success Examples
We take much pride in knowing each woman who has come for services will leave with enhanced knowledge and abilities. 
Here is an excerpt of a letter of thanks received from one of our clients: 
"After talking through the constant changes in my lifestyle with a counselor, I began to feel more confident about parenting. I learned about my own body, how it was working to grow my baby, nutrition, safety, breastfeeding, infant care. I learned what to look for in a daycare facility, how to soothe a crying baby, how to recognize symptoms of postpartum depression, how to choose a pediatrician, and much more.

My Choice also provided me with maternity clothing for myself and clothing a& supplies for the baby. Through their Earn While You Learn program, I earned a beautiful new bassinet for the baby and a breast pump so that I can continue to provide natural nutrition after returning to work."


Through this program, our clients can learn to prepare nutritious meals for themselves and their families while learning to work within their family’s limited budget and monthly food stamps allotment. We have always tried to keep our pantry shelves stocked with healthy snacks and non-perishable meal ingredients, but we have seen an increased need in requests for these food products. This year, we will be starting a series of classes to teach our clients how to prepare a month’s worth of “freezer meals” or crock-pot meals that can be cooked in just one afternoon and then stored and defrosted as the family needs them throughout the month.

With adequate funding, our goal is that after attending the nutritious cooking class for that month, they will be gifted with a bag of groceries to make that month’s meal. This bag will be supplemented with fresh produce, meats and dairy items purchased with their food stamps.

Budget $23,500
Category Food, Agriculture & Nutrition, General/Other Nutrition
Program Linked to Organizational Strategy Yes
Population Served Females Children and Youth (0 - 19 years) Families
Short Term Success

By the end of each class, all of the participants will have been actively involved in preparing the components of that meal. The clients will be taught different skills such as how to use different kitchen utensils, how to avoid cross-contamination in their kitchen, selecting fresh produce, etc., based on the requirements of that day's menu lesson. As she attends classes each month, each client will start to accumulate a recipe book of easy to prepare, nutritious meals.

Long Term Success

Women completing this series of classes will learn how to purchase the ingredients needed to make nutritious meals while working within their family’s limited budget. The clients will learn cooking skills and techniques which they will be able to utilize in the future, and someday be able to share these skills with their children.

Program Success Monitoring

Program success will be monitored by the number of participants in our cooking classes, and the client’s response to the class offerings. We hope that to engage the clients and for them to bring in menu ideas and try cooking meals that are traditionally cooked by members of a different ethnic background.

Program Success Examples

This program was created out of a need expressed by our clients to be able to eat nutritiously on a limited budget and to better manage their time with a new baby on its way. We find it very encouraging that our clients are looking to learn more life skills and how to choose healthier options for themselves and their families. During each appointment, our staff offers the clients healthy snacks such as granola bars and fresh fruit, and we have had a very positive response to these offerings.

CEO/Executive Director
CEO/Executive Director Cheryl Huston
CEO Term Start 2010
CEO/Executive Director Email

Ms. Huston has twenty-two years of experience in social service administration. For twelve years Ms. Huston worked for MAPS, a large multi-national social service agency whose focus was helping women and children. She spent several years traveling to the various offices located on the Eastern Seaboard of the United States. After several visits to the Florida office she relocated in 2002 to oversee the Tampa office.

Ms. Huston has worked for the Kimberly Home Inc. in the capacity of Development Director and Director of Adoption Services.

After founding Angels Among Us in Florida and My Choice Pregnancy Center, Ms. Huston has worked three years as the volunteer Executive Director.

Former CEOs/Executive Directors
Senior Staff
Staff & Volunteer Statistics
Full Time Staff 2
Part Time Staff 1
Staff Retention Rate % 100
Professional Development Yes
Contractors 1
Volunteers 12
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation N/A
My Choice believes in teaching our clients to access services within the community. We partner with local public health to ensure each client is receiving prenatal services and education. We are an Access Partner with the Department of Human Services to help her navigate the State social services while making sure she is only utilizing necessary supports. We work closely with educational partners to support her finishing her primary education and striving for either vocational or academic support.
External Assessments and Accreditations
Risk Management Provisions
Commercial General Liability and D and O and Umbrella or Excess and Automobile and Professional
Government Licenses
Organization Licensed by the Government Yes
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures Yes
Board Chair
Board Chair Mrs Deborah Applegate
Company Affiliation Systems Analylist for Manatee County School Board
Board Term Mar 2017 to Mar 2020
Board Chair Email
Board Members
Board Members
Ms. Deborah Applegate Manatee County School District
Mr. Frank E. Dawes Retired Accountant
Ms. Courtney Madden Harnum Penobscot Adult Services
Mr. Allan J. Huston A.J. Huston Construction
Ms. Cheryl G. Huston Angels Among Us in Florida
Dr. Laura Reidy Northeast Peridontal
Ms. Carly Robbins-Gilbert Assistant County Public Defender
Ms. Jennifer Rutolo C1 Tradeshows
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 7
Hispanic/Latino 0
Native American/American Indian 1
Other 0 0
Board Gender
Male 2
Female 6
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Orientation Yes
Number of Full Board Meetings Annually 5
Board Meeting Attendance % 97
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 70
% of Board Making In-Kind Contributions 100
Standing Committees
Current Year Projections
Tax Year Start Month Jan
Tax Year Start Day 01
Tax Year Begins 2018
Tax Year End Month Dec
Tax Year End Day 31
Tax Year Ends 2018
Projected Revenue $189,000.00
Projected Expenses $189,000.00
Total Projected Revenue includes "in-kind" contributions/ donations Yes
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? Yes
Campaign Purpose
Campaign Goal
Amount Raised To Date 0 as of 0
IRS Form 990s
Audit/Financial Documents
Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$93,374$78,987$0
Individual Contributions$120,494$123,531$309,691
Investment Income, Net of Losses$119$235$399
Membership Dues$0$0$0
Special Events$0$0$0
Revenue In-Kind$44,901$37,855$91,088
Expense Allocation
Fiscal Year201620152014
Program Expense$243,533$253,308$243,682
Administration Expense$30,620$34,253$69,667
Fundraising Expense$5,077$4,688$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.950.820.99
Program Expense/Total Expenses87%87%78%
Fundraising Expense/Contributed Revenue2%2%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$166,462$178,702$229,895
Current Assets$137,165$100,024$186,336
Long-Term Liabilities$0$1,421$0
Current Liabilities$1,918$0$228
Total Net Assets$164,544$177,281$229,667
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountContributions, gifts, grants $120,494Contributions, gifts, grants $123,531Contributions, gifts, grants $309,691
Second Highest Funding Source & Dollar AmountGovernment Grants - Unspecified $93,374Government Grants - Unspecified $78,987Investment Income $399
Third Highest Funding Source & Dollar AmountProgram Service Revenue $52,506Program Service Revenue $27,9400 $0
CEO/Executive Director Compensation $0 - $50,000
Tax Credits No
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities71.51--817.26
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%1%0%
Financials Comments
Financial Comments by Foundation
For 2013 and later, financial information was taken from the organization's Federal 990.  Individual contributions include foundation and corporate support.
The organization has filed 990-N returns through 2012 and will now be required to file Form 990-EZ or Form 990. 
Nonprofit Angels Among Us In Florida Incorporated (dba My Choice Pregnancy Center)
Address 5277 N Tamiami Trl
Sarasota, FL
Phone 941 351-3007