Insight Counseling Services Inc
351 6TH Avenue West
Bradenton FL 34205
Insight Counseling serves the residents of Manatee & Sarasota counties to strengthen families and increase community safety by treating abusive juvenile behavior and changing the lives of troubled youth. 
CEO/Executive Director Susan E Cappiello
Board Chair Charlotte Damato
Board Chair Affiliation Sarasota Memorial Hospital
General Info
Tax Exempt Status Public Supported Charity
Incorporation Year 2000
State Charitable Solicitations Permit Yes Sept 2018
State Registration Yes Dec 2017
Financial Summary
Note: Revenue includes the value of in-kind contributions/donations
IRS Letter of Determination
IRS 501(c)(3) determination letterView
Impact Statement
Insight Counseling Services has a 99% success rate based on tracking successful completers for the past 5 years. Additionally, in that same 5 years, 90% of our youth did not receive any delinquency charges after completion of the program. We work in a structured comprehensive manner to address all behavioral issues and the results are lasting throughout adolescence.  Our goal is not to change behavior for six months to a year, but rather to give tools that will help our young people for a lifetime.
Needs Statement
Our greatest need is to expand our services and availability due to need. We currently serve both counties with three part time therapists. It is hard to meet the needs without more trained staff and office space to reach our clients.  Therefore our greatest needs are:
1. Two full-time licensed and experienced therapists.
2. Funding to support the salaries of those therapist: $40,000 each.
3. Office space in the southern part of Sarasota County.
4. Funding for the office space and utilities $15,000
Background Statement
The evolution of treatment services began in 1985 with volunteer professionals who realized the importance of follow-up services for youth with offending history who were re-integrated back into the community from residential treatment.  Since then, research and outcomes in the field have led to a diversified approach of treating youth while in the community.  It has been proven that children and youth who can be treated in an community setting with proper supervision have better results in overcoming their sexually abusive behavior.  Healthy social skills do not develop thoroughly in residential treatment where patients are cut off from family and the community. 
Insight Counseling Services, which was founded in 2000, has continued to address this specialized need in the community by providing treatment to children and adolescents through highly trained staff and a specialized treatment protocol.  The program has a comprehensive approach which focuses on all aspects of the youth's development, including cognitive and educational aspects as well as social, familial and cultural impacts.  With this approach, Insight is impacting positive change in the youth's over-all behavior, not just sexual misconduct or abuse.  When working with sibling abuse, Insight Counseling works with the whole family to reintegrate the family while addressing safety planning and victim issues collectively. Our goal is to allow families to heal through therapeutic guidance without being sent to several counselors. 
Areas Served
Areas Served
FL- Manatee
FL- Sarasota
Service Categories
Primary Org Type Human Services
Secondary Org Type
Tertiary Org Type
Statement from the Board Chair/Board President

We have had many successes throughout the years but let me start by saying, there are many more youth who could benefit from the services provided by Insight Counseling Services. We have only just touched the surface of our possibilities. However, our Agency is not a limelight or a “Feel good” non-profit. Donors don’t get misty eyed when they think about troubled boys with sexual problems.  Many individual donors feel compelled to give to agencies that help victims but do not feel the same compulsion to give to an agency that has proven year after year that it can make a positive difference in a troubled boy’s life.

Insight Counseling molds and directs and changes boys to ensure they become good citizens. We change the path of many of the boys we serve and in return give them greater opportunity for their futures. Every time the Agency changes the behavior of a young boy, it helps the boy, the family and the community. 
This program has had an exceptionally low rate of recidivism. It was our intent with this initiative to spread these successes to a wider population of troubled youth. There is a delicate balance that excellent leaders adopt and that is the balance between growth and maintaining the success of stability. Although the Board was eager to grow the Agency, our Executive Director remained steadfast that growth would come with patience, recognition of excellent outcomes and a vigilante focus on the youth that the Agency serves.  Ms. Cappiello continues to strive to build a team that has the education, training, personal skills and passion to be excellent clinicians. I am pleased that she is in the process of building a team of counselors who can carry on the mission of the Agency.
Structurally, the organization has grown over the past five years albeit slowly. Financial constraints are always a big factor. I agree with her desire to ensure that every client receives the best treatment and care. It is difficult to find educated, experienced therapists on a shoestring budget. The Board agrees with Ms. Cappiello that we must provide the best treatment, with the best therapists and ensure the best outcomes.  
So what is our biggest challenge? Our Agency message is difficult; it isn’t one that is embraced by private, individual donors. It is a message that attracts those who take the time to understand the Agency’s positive impact on the community. It’s a message that doesn’t bode well to an elevator speech. The Agency’s message only works with those who have the entire package and who really want to take the time to see the value of this successful Agency. We rely on grants and donations to move the Agency forward. We need additional funding to help more young boys become great men. Insight Counseling does exactly that. We sincerely appreciate the time and effort it takes to review the many pleas for financial assistance that you must receive but this community will be rewarded many times over if you make the decision to support Insight Counseling Services.
Thank you in advance for your consideration. You can be assured that every dollar will be spent wisely and that children and families in our community will benefit.
Statement from the CEO/Executive Director
As the Executive Director, I understand the importance of this unique and seldom understood field. We live in a sexualized society, where adults don't talk to their children about sex because "they aren't old enough", yet media talks to them everyday through sexualized television programming and even commercials. Popular teen music is extremely  sexually explicit and graphic pornography is accessible at the click of a button. Kids are being sexualized everyday and when their early exposure and curiosity leads them to sexually experiment or emulate what they see, sexual abuse usually occurs and laws are broken. This causes families to be broken and young lives with much potential to be greatly altered, sometimes permanently.  In this time of stress and heartache, I often hear parents say, "I never imagined"... or "I didn't know..." It's hard to see families go through so much trauma and turmoil but we work with them to get them to the other side of understanding and healing. Yes, we live in a sexualized culture and yes, we ALL need to do more to educate and protect our children but society is moving so fast it is hard to keep pace.  Everyday, the staff at Insight work to build a stronger community, one family at a time.
The SOAR (Sexual Offense and Abuse Rehabilitation) Program is a structured outpatient counseling program for youths who have engaged in sexually abusive behavior or sexual misconduct.  The program is structured through cognitive behavioral treatment with emphasis on skills education, anger regression techniques and age-appropriate sex education.  The program consists of group treatment twice per week as the core component with individual and family counseling to enhance learning, communication and safety planning.  Clients are offered up to four hours of clinical group treatment per week, of which two hours are mandatory.  The intensive setting reinforces learning and creates patterns of behavioral change necessary to promote safe and appropriate sexual behavior. This program stops the cycle of sexual abuse at the root of the problem; by successfully treating young misguided sexual interests and actions. 
Budget $164,069
Category Human Services, General/Other Children & Youth Services
Program Linked to Organizational Strategy Yes
Population Served K-12 (5-19 years) Families Offenders/Ex-Offenders
Short Term Success
Learning key concepts of treatment is essential for youth success. Therefore, at the end of each phase of treatment each youth will pass a competency exam with at least an 80% in the first phase; 85% in the second phased; 90% in the third phase and 95% in the final phase of treatment.
Long Term Success
Our long term goal is to increase community safety and strengthen families by treating abusive juvenile behavior and changing the lives of troubled youth.  Our goal is to reduce sexual crimes and prevent sexual abuse by rehabilitating sexually abusive youth, while reducing general delinquency of juveniles.  The program is entering its 13th year in the community and has an outstanding 98% success rate over the past six years in Sarasota and Manatee counties.  This means that only 2 youth who completed the program in its entirety have re-entered the legal system for a sexual crime.  Additionally, 84% of our successful completers between 2006 and 2011 have not received any new delinquency charges.
Program Success Monitoring
Program outcomes are measured by reviewing juvenile criminal records.
Program Success Examples
All clients who successfully complete the program and their family members are asked to complete a client satisfaction survey.   All fourteen surveys completed report excellent or above average responses.
Program Comments by Organization
All successful completers of our program are given Client Satisfaction Surveys to rate the SOAR Program on how well the counseling helped the client and their family, how satisfied they were with the program and how they would rate the program overall.  One hundred percent of our surveys have been positive with excellent or above average scores.  Clients are also asked to describe what they liked the most or felt was most helpful during counseling.  Here are a few of the client/parent testimonials:
1. "It is not just what helped him during counseling, but everything that he learned, that will help him through life.  I believe he will be a better man and one day a good husband from everything he learned."
2. "He learned how to get boundaries in all of his relationships.  The therapists approach to creating emotional safety for my son was key."
3. "I could see a continuous improvement in his behavior, especially in dealing with his anger and his ability to solve problems on his own and talking about them to me."
4. " My children learned how to heal and overcome from their offenses and make better choices and also myself as a parent."
CEO/Executive Director
CEO/Executive Director Susan E Cappiello
CEO Term Start Feb 2014
CEO/Executive Director Email
Susan Cappiello is the Executive Director of Insight Counseling Services.  Ms. Cappiello has 20 years management experience and an additional 14 years working with Insight.  She began working in the non-profit sector as a part time Administrative Assistant with Insight Counseling which quickly moved into a full time position as the Executive Assistant.  With the guidance and training from the previous Executive Director /Founder, Lisa M. Davis, Ph.D., she understands the importance of this program in our community and has the passion to continue a very misunderstood but much needed service.  
Former CEOs/Executive Directors
Lisa M. Davis Ph.D.June 2000 - Jan 2014
Senior Staff
Amanda Gerber Clinical Director
Staff & Volunteer Statistics
Full Time Staff 1
Part Time Staff 3
Staff Retention Rate % 100
Professional Development Yes
Contractors 0
Volunteers 0
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
Insight collaborates with Child Protective Investigations, the Department of Juvenile Justice, State Attorneys and Public Defenders in both counties and all private agencies including the YMCA, Bay Area Youth Center, Centerstone and the Child Protection Center. We are the only non-profit referral source for this special population so we have a long list of collaborative partners who refer for our services. 
External Assessments and Accreditations
Risk Management Provisions
Commercial General Liability
Professional Liability
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy No
Policies and Procedures No
Management Comments by Organization
The problem Insight addresses is the occurrence of sexual abuse in our community.  Insight offers a unique approach by treating the source of the problem and the effects of the problem.  The population of sexually abusive youth is heterogeneous as there is not a clear cause for youth to become sexually abusive.  Research suggests that over half of the youth who become sexually abusive have experienced some form of abuse other than sexual abuse, such as physical abuse and domestic violence.  However, the earlier the onset of sexual misconduct or abusive behavior, the higher the correlation that the child has experienced sexual abuse or sexualization. 
About 40% of the youth in our program have a history of abuse, predominantly physical and sexual abuse.  The strongest correlation we have observed is access to soft and hardcore pornography.  More than 90% of the youth served by Insight report viewing pornography or being exposed to sexual behavior.  When pornography  becomes the basis for sexual education, there is a potential for development of seriously misguided sexual beliefs and values.  Research indicates that pornography depicts females in a derogatory manner and promotes body damaging acts. As a result of these factors and others, more and more young people are engaging in sexual misconduct, many times in harmful and hurtful manners towards younger children, which perpetuates the cycle of abuse, 
The effect of sexual abuse permeates into other societal issues such as teen pregnancy.  In a study of 535 parenting and pregnant adolescents, 62% had experienced molestation, attempted rape or rape prior to their first pregnancy.
We are working to stop this cycle of abuse.
Board Chair
Board Chair Charlotte Damato
Company Affiliation Sarasota Memorial Hospital
Board Term Oct 2017 to Oct 2020
Board Chair Email
Board Members
Board Members
Rosann Argenti Community Volunteer
Charlotte Damato Sarasota Memorial Hospital
Dr. Tracy Gapin Florida Urology Associates
Kathy Heard Community Volunteer
Janie Peticca The Stacked Heel
Constituency Includes Client Representation No
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 5
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 1
Female 4
Unspecified 0
Board Term Lengths 3
Board Term Limits 3
Board Orientation No
Number of Full Board Meetings Annually 4
Board Meeting Attendance % 75
Board Self-Evaluation No
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Current Year Projections
Tax Year Start Month Oct
Tax Year Start Day 01
Tax Year Begins 2017
Tax Year End Month Sept
Tax Year End Day 30
Tax Year Ends 2018
Projected Revenue $185,220.00
Projected Expenses $185,220.00
Total Projected Revenue includes "in-kind" contributions/ donations No
Organization has Endowment No
Endowment Spending Policy N/A
Capital Campaign
Currently In a Capital Campaign No
Campaign Purpose
Campaign Goal
Amount Raised To Date 0 as of 0
Audit/Financial Documents
Financial Review
Expense Allocation
Fiscal Year201720162015
Program Expense$140,164$152,125$139,256
Administration Expense$16,085$16,140$13,663
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.141.071.01
Program Expense/Total Expenses90%90%91%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$93,203$72,590$60,877
Current Assets$75,757$71,897$58,896
Long-Term Liabilities$0$0$0
Current Liabilities$2,040$2,605$2,105
Total Net Assets$91,163$69,985$58,772
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar AmountProgram Service Revenue $153,993Program Service Revenue $153,347Program Service Revenue $134,724
Second Highest Funding Source & Dollar AmountFundraising $14,666Fundraising $17,140Fundraising $12,248
Third Highest Funding Source & Dollar AmountContributions, gifts, grants $8,768Contributions, gifts, grants $8,991Contributions, gifts, grants $7,655
CEO/Executive Director Compensation $0 - $50,000
Tax Credits No
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities37.1427.6027.98
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Foundation Financial information taken from IRS Forms 990-EZ and audit documents.  Individual contributions include foundation and corporate support.  Federal tax returns and audited financial statements reconcile.
Nonprofit Insight Counseling Services Inc
Address 351 6TH Avenue West
Bradenton, FL 34234
Phone 941 755-4782