Charlotte County Healthy Start Coalition Inc
17940 Toledo Blade Blvd
Unit A
Port Charlotte FL 33948
"Our mission is to improve birth outcomes, optimize child development and reduce infant mortality by providing access to care before, during and after pregnancy for prenatal women and newborns determined to be at-risk for poor outcomes." 
CEO/Executive Director Mrs. Magi Cooper
Board Chair Ms. Paula Wilman
Board Chair Affiliation Punta Gorda Housing Authority
General Info
Tax Exempt Status Public Supported Charity
Incorporation Year 1996
Awarded competitive grant from Community Foundation in the last 5 years? Yes
State Charitable Solicitations Permit Yes Jan 2019
State Registration Yes Jan 2019
Financial Summary
IRS Letter of Determination
letter of determinationView
Impact Statement
Recent Accomplishments
Community-based service contracts have been negotiated to maximize quality services and minimize cost. This ensures our most vulnerable population has access to risk-appropriate services including:
  • Care coordination
  • Childbirth and Safe Baby education
  • Mental health counseling
  • Parenting education
  • Tobacco education and cessation support
  • Prenatal care for qualified uninsured, unfunded women

Charlotte County statistics continue to reflect high rates of substance exposed newborns.  During the last fiscal year, the Healthy Start Executive Director facilitated the Maternal Child Health subcommittee, a workgroup under the Community Health Improvement Partnership.  The goal of the workgroup is to research and formulate strategies to positively impact and reduce substance abuse and maternal smoking.

Additionally, the local Healthy Start program enhanced services with the addition of Baby Safety classes and Infant CPR instruction provided to family members and caregivers. 
Goals for the Future 
Our goals are mission focused to improve birth outcomes and the health of children up to the age of 3.
  • The rate of Charlotte County women who smoked during pregnancy in the three-year period of 2014-2016  (14.4%) is more than three times the State average. It is our goal to reduce this rate by increasing awareness of the dangers of smoking while pregnant through expanded social media venues.  
  • Early and regular prenatal care is vital for a healthy pregnancy. Our goal is to increase the rate of Charlotte county women entering care in the first trimester of their pregnancy from 74.5% to 75% by 2018
  • Obesity, poor nutrition, oral health, stress, substance abuse, and maternal infections are some of the factors contributing to premature births and/or low birth weight. The area's rate of low birth weight births has increased to 9.2% in 2016, a rate higher than state average (8.7%) and the Coalition will work to continue to reduce the incidence of premature births to a rate less than the State average in 2018.
Needs Statement
  • $10,000 to reduce the threat of poor birth outcomes by the provision of prenatal care services for 9 low-income, uninsured pregnant women, who would not otherwise receive care.  Services include comprehensive prenatal care by a licensed obstetrician, along with routine lab and sonogram.
  • $10,000 is needed to reduce the risk of infant mortality by providing area babies with a safe place to sleep and live. Florida babies die each year as a result of bed-sharing or unsafe sleeping practices and unsafe living environments.  Funding for this project will reward 100 low-income mothers-to-be with a safe place for baby to sleep (pack-n-play), following completion of a “safe sleep” education component; 30 low-income mothers with stair/door gates; 30 low-income mothers with door alarms primarily for pool safety, and 100 mothers with flat panel TV harnesses, again all requiring an education component.
  • $5,500 to pay for physician-mandated, higher level sonograms and lab tests  needed for low-income, uninsured prenatal women who are at higher risk of poor outcomes.
  •  $3,000 for the purchase of diapers, wipes and other “infant essential” pantry items for distribution to low-income area families in need.
Background Statement
The Healthy Start program was established through legislature in 1991 as Florida's initiative to reduce infant mortality and improve the birth and health outcomes of infants to age 3.  The Charlotte County Healthy Start Coalition is a partnership of local public and private providers, healthcare professionals, hospitals, schools, social services agencies and individuals.  Coalition members work together to identify local issues that affect pregnant women and their families, develop a system of care for prenatal women and infants determined to be at risk for poor outcomes, and assure access to risk reduction services.
Areas Served
Areas Served
FL- Charlotte
Areas Served Comments Charlotte County Healthy Start Coalition serves all of Charlotte County, Florida
Service Categories
Primary Org Type Health Care
Secondary Org Type Human Services
Tertiary Org Type
Statement from the Board Chair/Board President


I have been affiliated with the Charlotte County Healthy Start program for over nine years and as the current Chairman of the Board of Directors I am able to see first-hand how the Healthy Start program services the needs of our most vulnerable residents and I am personally able to assure that best efforts and practices are made locally to reduce infant mortality rates, to improve birth outcomes and optimize child developments by providing access to care before during and after pregnancy.  

The Healthy Start program was established through legislature in 1991 as Florida’s initiative to reduce infant mortality and improve the birth and health outcomes of infants to age 3.  The Healthy Start Coalition is a partnership of local public and private providers, healthcare professionals, hospitals, schools, social services agencies and individuals.    Coalition members work together to identify local issues that affect pregnant women and their families and to develop a system of care for prenatal women and infants determined to be at-risk for poor outcomes, and assure access to risk reduction services.

Please help us continue to provide for these at-risk mothers and babies in 2015-16 by making your donation and encouraging others to do the same.   Your dollars will mean our babies get the healthy start they so genuinely deserve in life.

Paula M. Wilman, FDC

Board Chair


Statement from the CEO/Executive Director

Charlotte County Healthy Start staff and board members have worked hard to establish a community-based system of care for women and infants who would not otherwise be served. Monitoring area needs, maternal child health trends, and the availability of resources, the Coalition is in the process of updating the current 5-year Service Delivery Plan aimed at improving health and birth outcomes for area moms and babies.  

The Healthy Start program provides risk-appropriate services and referrals for pregnant women and infants to age three who have been identified as at-risk for poor birth or health outcomes.  Helping to ensure that all babies have a healthy start in life begins with Healthy Start care coordinators, who assess individual needs, provide support and tailor service referrals to reduce the risk of poor outcomes.
 Comprehensive services may include:
  • Childbirth education
  • Infant CPR (Cardio-Pulmonary Resuscitation), provided to entire family and infant care-giver
  • Safe Baby Education 
  • Improved pregnancy assessment 
  • Short-term mental health counseling
  • Smoking cessation support
  • Breastfeeding education and support
  • Parenting education
  • Diabetic nutrition counseling 
  • Prenatal care for qualified, uninsured women
Budget $595,100
Category Human Services, General/Other Case Management
Program Linked to Organizational Strategy Yes
Population Served At-Risk Populations Females Children and Youth (0 - 19 years)
Short Term Success

Short term goals vary greatly due to the diversity of issues faced by pregnant women and their families.  Today's families need support and assistance in resolving many of these issues.  Many are "overwhelmed" with multiple social, economic and environmental stressors. 

Regardless of the multiple issues faced by today's families, Healthy Start short-term goals are consistent and geared to risk-reduction.  Immediate goals for case mangers are:

ENROLLMENT of at-risk mothers and babies

EDUCATION of participants to optimize health outcomes

ENGAGEMENT by participants in risk-reduction behaviors

EMPOWERMENT as positive parents and role-models

Long Term Success

Long term goals directly relate to the mission and vision of the program. Long tern goals focus on reducing risk factors to improve birth outcomes and optimize child health and development.


  • To secure funding for provision of prenatal care for women who are low  ncome, ineligible for pregnancy Medicaid, and would otherwise not receive services.
  • Reduce the rate of prenatal smoking in Charlotte County from 14.5% to 14% in 2019.
  • The rate of women who enter prenatal care during their first trimester will increase from 74.5% to 75.5% by 2019.
  • The rate of preterm births will be equal to or less than the State average in 2018.


Work will also continue to reduce the incidents of:   

  • Infant and fetal death
  • Repeat births to mothers age 15-19
  • Births with inter-pregnancy interval of less than 18 month
Program Success Monitoring

Monitoring and evaluation of program performance and successes is contained in the internal/external Quality Improvement & Quality Assurance Manual. Samples of monitoring tools include:


  • Monthly/quarterly performance reports
  • Quarterly record reviews
  • Annual site visits
  • Florida Dept. of Health Vital Statistics
  • Satisfaction surveys
  • Success stories
  • Annual maternal/child health indicator statistics
  • Training attendance sign-in sheets
  • Activity reports
Program Success Examples

In Charlotte County, according to the Florida Department of Health, Division of Vital Statistics:


  • A total of 918 moms and babies received Healthy Start services in the last fiscal year.  
  • The rate of mothers with no prenatal care (1.8%) dropped below the state average ( 2.0%) in 2016. 
  • The rate of preterm births (9.8%) remained below the State average (10.1%) for the fourth year in a row.   
  • The rate of cesarean deliveries in Charlotte County remained below the State average for the 5th year in a row.
  • The rate of overweight mothers at the time of pregnancy (24.0%) dropped below the state average of 24.7% in 2016. 


Through the MomCare program advisors:


  • Ensure that women receiving Pregnancy Medicaid have selected a prenatal care provider
  • Promote early and regular prenatal care
  • Facilitate Healthy Start screening for risks associated with poor birth/health outcomes
  • Refer participants to the Department of Health's supplemental nutrition program for women, infants and children (WIC)
  • Assist participants in navigating the on-line Medicaid ACCESS system
  • Supplies information on area pediatricians and family planning services
  • Distributes educational material on immunizations, infant car seat safety and post-partum depression
  • Collects birth outcome data
Budget $32,360
Category Human Services, General/Other
Program Linked to Organizational Strategy Yes
Population Served Females Other Economic Level
Short Term Success
  • At least 75% of those participants not responding to telephone or mail contacts will receive a home visit
  • The MomCare advisor will report monthly to the Board on service levels and program issues
  • Facilitates post-partum check ups during post enrollment contact

Long Term Success
  • 90% of Pregnancy Medicaid recipients will be successfully contacted within 5 working days of referral
  • 85% of participants will be enrolled with a prenatal care provider within 30 days of referral
  • 90% of participants will receive information about WIC services.
Program Success Monitoring

Performance is monitored quarterly by the Healthy Start Quality Assurance Manager through record reviews, performance reports and satisfaction surveys.


Additionally, the Board of Directors reviews monthly MomCare activity reports and the program is monitored annually by the Florida Dept. of Health through site visit or desk review.

Program Success Examples

Successes for fiscal year 2016-17:


  • The rate of participants successfully contacted within 5 days of referral exceeded 98%
  • The rate of participants enrolled with a prenatal care provider exceeded 88%
  • The rate of participants receiving information on nutritional supplement services exceeded 98%
CEO/Executive Director
CEO/Executive Director Mrs. Magi Cooper
CEO Term Start July 2014
CEO/Executive Director Email

Prior to becoming Executive Director, Magi served as the Quality Assurance and Contract Manager for Healthy Start, overseeing provider contract negotiations and service compliance.  Her previous experience in health systems auditing and eye for detail ensures maximization of funds for service needs and quality care for area mothers and babies.

Magi also serves on the local Community Health Improvement Partnership Access to Care committee and chairs the Maternal Child Health Sub-committee.  She is an active member of the Florida Association of Healthy Start Coalitions (FAHSC), serving at the Association Treasurer and participates on the FAHSC Board and several statewide committees and work-groups.
Former CEOs/Executive Directors
Mrs. Nancy T. Kraus Feb 2005 - June 2014
Ms. Bonnie Scates Aug 2001 - Feb 2005
Senior Staff
Mrs. Nancy Kraus Finance Manager
Staff & Volunteer Statistics
Full Time Staff 2
Part Time Staff 2
Staff Retention Rate % 100
Professional Development Yes
Contractors 0
Volunteers 21
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
Autism Speaks, Bayfront Health - Port Charlotte, Cathy James, RN, Charlotte Behavioral Health Care, Charlotte County Collective, Charlotte County EMS, Charlotte County Homeless Coalition, Charlotte County Human Services,  Charlotte County Public Schools, Children and Families First, Department of Children and Families, Department of Health in Charlotte County, Dr. Michael Coffey, Dr. Lenita Hanson, Drug Free Charlotte, Early Learning Coalition of Florida's Heartland, Early Steps, Family Services Center, Florida Association of Healthy Start Coalitions, Florida Department of Health, Gulfcoast South Area Health Education Centers, Healthy Families Charlotte, Macedonia Human Services, March of Dimes, Maternal Fetal Medicine of Southwest Florida, Sarah Pope, RN, SOLVE Maternity Home, Pregnancy Careline Center, Punta Gorda Housing Authority, Sunrise Kiwanis Club, The Academy, United Way Charlotte County,V. B. Andes Community Clinic, Zonta Club of Punta Gorda/Port Charlotte, Center for Rape and Abuse Emergencies, Englewood Kiwanis, Golisano Children's Hospital (Lee Memorial Health Systems) Charlotte Community Foundation, Community Foundation of Sarasota County, Charlotte County Quilters Guild, Shaun Reeve - Intelli-Choice, Riverwood Ladies Group
External Assessments and Accreditations
Florida Department of Health2013
Florida Department of Health2014
Florida Department of Health2015
Florida Department of Health2016
Florida Department of Health2017
Florida Department of Health2017
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years 1
Strategic Plan Adopted Sept 2016
Management Succession Plan Yes
Continuity of Operations Plan Yes
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Policies and Procedures Yes
Other Documents
Other Document 2
Records retention
Board Chair
Board Chair Ms. Paula Wilman
Company Affiliation Punta Gorda Housing Authority
Board Term Oct 2016 to Oct 2019
Board Chair Email
Board Members
Board Members
Karalee Anderson Community
Elyse Clark Community
Jessica Finncannon New Day Christian Church
Andy Herigodt Catholic Charities
Janet Lane Early Learning Coalition of Florida's Heartland
Steve LeVasseur LaVasseur Building & Remodeling
Sarah McWhirter Dept. of Health - Charlotte County
Gayle O'Brien Bayfront Health - Port Charlotte
Michael Overway Charlotte Co. Homeless Coalition, Inc.
Jacquie Stevens Community
Sue Todd C.A.R.E.
Paula Wilman Punta Gorda Housing Authority
Constituency Includes Client Representation No
Board Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 11
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 2
Female 10
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Orientation Yes
Number of Full Board Meetings Annually 11
Board Meeting Attendance % 70
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Community Outreach / Community Relations
Fiscal Year Projections
Fiscal Year Start Month July
Fiscal Year Start Day 01
Fiscal Year Begins 2017
Fiscal Year End Month June
Fiscal Year End Day 30
Fiscal Year Ends 2018
Projected Revenue $645,442.00
Projected Expenses $636,281.00
Total Projected Revenue includes "in-kind" contributions/ donations Yes
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Historical Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
Government Contributions$569,491$570,164$617,069
Individual Contributions$88,596$104,927$116,929
Investment Income, Net of Losses$393$469$403
Membership Dues$0$0$0
Special Events$0$0$0
Revenue In-Kind$51,540$56,946$60,567
Expense Allocation
Fiscal Year201720162015
Program Expense$627,460$645,834$585,859
Administration Expense$45,750$44,249$44,066
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.980.981.17
Program Expense/Total Expenses93%94%93%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$240,101$256,602$269,557
Current Assets$238,294$254,263$269,311
Long-Term Liabilities$0$0$0
Current Liabilities$39,980$41,510$39,942
Total Net Assets$200,121$215,092$229,615
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar AmountGovernment Grants - Unspecified $569,491Government Grants - Unspecified $570,164Government Grants - Unspecified $617,069
Second Highest Funding Source & Dollar AmountContributions, gifts, grants $88,596Contributions, gifts, grants $104,927Contributions, gifts, grants $116,929
Third Highest Funding Source & Dollar AmountInvestment Income $393Investment Income $469Investment Income $403
CEO/Executive Director Compensation $0 - $50,000
Tax Credits No
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities5.966.136.74
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization

Decreases in funding and the increased need for risk-reducing services pose monumental challenges for non profit program planning and oversight.  This, coupled with the overall reduction in the availability of state-wide funding creates greater competition for existing funding sources. Attempting to "do more with less" like many other agencies, Healthy Start has worked to:
Provide more group services…maximizing services while minimizing costs. Cross-train providers to facilitate more than one type of service. Established a small co-pay for prenatal care services to stretch dollars. Implement a web-based Learning Management System to make the most of training dollars.
Nancy Kraus, Finance Mgr.

Financial Comments by Foundation Financial information taken from IRS Form 990 and audit documents.  Individual contributions include foundation and corporate support.  Federal tax returns and audited financial statements reconcile.
Nonprofit Charlotte County Healthy Start Coalition Inc
Address 17940 Toledo Blade Blvd
Unit A
Port Charlotte, FL 33948
Phone 941 764-9700