Florida Christian Homes Senior Housing Inc dba Water's Edge of Bradenton
2335 N BANK DR
COLUMBUS OH 43220-5423

The mission of the Water's Edge of Bradenton is to provide excellent housing and quality care to the residents of Bradenton, Florida and surrounding areas.

CEO/Executive Director Ms. Penny Smith
Board Chair Mr Mark Ryan Ricketts
Board Chair Affiliation National Church Residences
General Info
Organization DBA
Tax Exempt Status Public Supported Charity
Incorporation Year 1996
State Charitable Solicitations Permit Yes Aug 2017
State Registration Yes Apr 2018
Financial Summary
Projected Revenue $5,363,498.00
Projected Expenses $5,443,955.00
IRS Letter of Determination
IRS Letter of DeterminationView
Impact Statement

As one of Florida’s most admired senior communities, the Water’s Edge of Bradenton has stood for quality housing and care for nearly a decade.  A merger with National Church Residences in 2014 means that Water’s Edge of Bradenton is now owned and operated by the nation's largest not-for-profit developer and manager of housing for seniors.  Since 1961, National Church Residences has been an industry leader in senior services, retirement community management and support for people in need.  The Water’s Edge of Bradenton’s focus on quality housing and wellness fits perfectly with our efforts to integrate health care with housing to help seniors remain healthy and happy at home.


Our goals for the current year include:


To complete a significant facility expansion which will provide 60 assisted living and 20 memory care apartments so we can continue to serve the ever changing needs of our 300+ residents and the seniors in the surrounding community;


As part of this expansion, additional capital projects to be completed include the creation of an Enrichment Center to support person centered care through life enhancement and dementia engagement, the building of four indoor sitting lounges and two exterior sitting lounges, and a quiet room for our memory care residents to visit with their families with minimal distractions, leading to more meaningful time together.


Provide residents with more robust programming by focusing on health and wellness, professional education, and technology.


Continue to strengthen relationships within the community to support programs, services and fundraising efforts.


Increase volunteerism at the Water’s Edge of Bradenton by not only engaging resident volunteers, but also volunteers from the surrounding community.
Needs Statement

1) Lobby, reception area and dining room renovation costs - $200,000

2) The completion of the Memory Care Wing - $150,000

3) Resident programming needs - $90,000

4) Funds for the purchase of a vehicle for resident non-emergency transportation - $50,000

5) Creation of Quiet Room for memory care residents - $20,000

Background Statement

Developed in 2008, Water’s Edge of Bradenton became part of the National Church Residences’ portfolio in 2014. National Church Residences is a 501 (c)(3) tax-exempt organization that was founded in 1961 by Reverend John R. Glenn and four Presbyterian churches and has become the nation's largest not-for-profit developer and manager of affordable housing for seniors and other vulnerable populations. Individuals of all faiths, race, and national origins are served. With over 27,000 housing units and 340+ properties in 27 states and Puerto Rico, National Church Residences provides housing for seniors and modest-income families, supportive housing for the formerly homeless, hospice services, home health care, independent and assisted living, and skilled nursing communities. A holistic approach is used with services across the health care spectrum, resulting in the best possible care for each individual. The goal is to offer better care at lower costs, particularly in these times when the nation needs fresh approaches to care for the aging, homeless and the disabled.

Areas Served
Areas Served
FL- DeSoto
FL- Hardee
FL- Hillsborough
FL- Manatee
FL- Sarasota
Service Categories
Primary Org Type Housing, Shelter
Secondary Org Type Health Care
Tertiary Org Type
Statement from the Board Chair/Board President
The organization’s commitment to the health, housing, and social needs of its residents is the hallmark that has firmly rooted it at the forefront of the senior housing and healthcare arena. The focus on resident health and well-being is engrained throughout the organization, and serves as the foundation for its mission. The organization's core values of mission, compassion, professionalism, and leadership are the guiding principles that permeate its every aspect. Our success stems largely from staunch resident advocacy and thoughtful concern for the issues facing today's seniors.
Statement from the CEO/Executive Director
National Church Residences/Water’s Edge of Bradenton is an innovator that believes quality housing coupled with health care services is the solution needed for the difficult issues currently involving a rapidly aging population. As the nation’s largest provider of service coordination and quality housing for seniors, we are proactively working with residents to assess their well-being and to get them the services they need that will allow them to age in their homes. By offering independent living, assisted living and memory care, the Water’s Edge of Bradenton allows residents to age within the same community, where they call home. We also implement numerous programs that help our residents remain active and social, thereby preventing isolation and depression. Delaying or preventing nursing home care, hospitalizations and emergency room visits results in significant savings to already overburdened health care system and improves the quality of life for the individual. As a faith-based, not for profit organization, we believe that we have an obligation to find a way to deal with the coming senior housing and health care challenges. We want to be a part of the solution and advance better living for all seniors.
Description The Water's Edge of Bradenton  currently offers a creative writing class to its residents.  Lead by a former high school English teacher, the class encourages and fosters creativity, introduces participants to different writing styles and allows residents to interact with each other to prevent isolation and loneliness.
Budget $5,000
Category Education, General/Other Educational Programs
Program Linked to Organizational Strategy Yes
Population Served Adults Aging, Elderly, Senior Citizens Elderly and/or Disabled
Short Term Success The short term success of the program is strictly qualitative.  Feedback from the instructor, residents, and tracking their participation (or lack of) help us measure the short term success of programs such as this. 
Long Term Success The Creative Writing class provides the seniors living at Water's Edge of Bradenton with an outlet for their creativity, a place to gather and share ideas and to socialize.  Studies have shown that seniors who participate in group activities such as this realize multiple positive benefits like decreased feelings of depression and loneliness; feelings that have become an epidemic among our ever aging population.
Program Success Monitoring Participant feedback has been extremely positive for this program as well as its impact on their lives.  The instructor has indicated that the time she shares with the residents is always fun, energetic and she enjoys watching them find their inner voice with their imaginative and artistic work.  
Program Success Examples JR is a female resident who has been at Water's Edge of Bradenton for some time.  JR has lived with a chronic hearing problem for most of her life and because of this, communication with others was challenging and frustrating for her.  As a result, she chose to isolate herself from others because of this communication barrier. When the Creative Writing Class was introduced to the residents, (and after some encouragement from the Activities Assistant) JR decided to join.  After only a few sessions, the instructor noticed a change in JR.  JR had finally found a place where she could be understood; her voice could be heard and she could clearly hear the voices of others through their written words.  She blossomed, made new friends and even had her work published in the resident newsletter. It provided her a way to express herself that she had not yet explored.  It truly changed her life. 
Program Comments by Organization Renovations at Water's Edge of Bradenton are expected to be complete later in 2016.  Once the Assisted Living and Memory Care floors are occupied, it is anticipated that programs such as Music and Memory, Life Bio, LinkedSenior and adjunctive therapies like art, yoga and Tai Chi will be offered to residents. 
CEO/Executive Director
CEO/Executive Director Ms. Penny Smith
CEO Term Start Aug 2015
CEO/Executive Director Email pesmith@nationalchurchresidences.org
Penny is a native of Haslett, Michigan, and a graduate of Western Michigan University in Kalamazoo with a Bachelor’s Degree in Marketing. She has over 13 years of professional experience in the healthcare field, including four years as a retirement counselor in Vernon Hills, Illinois.
She comes to Bradenton after spending nearly eight years as the Executive Director of Kensington Place, a 126-unit independent/assisted living retirement community in Columbus, Ohio. Before that, she was the Director of Marketing for National Church Residences in the Home Care/Hospice division. 
Former CEOs/Executive Directors
Jim Gillespie Feb 2009 - May 2014
Marjorie Johnston June 2014 - May 2015
Senior Staff
Jeanie Brantley Director of Marketing
John Erikson Director of Facilities
Lisa Hlywa Director of Life Enrichment
Dawn Moran RNDirector of Nursing
Patricia Niemann Business Office Associate
Terry Smith Director of Dining Services
Staff & Volunteer Statistics
Full Time Staff 32
Part Time Staff 28
Staff Retention Rate % 70
Professional Development Yes
Contractors 0
Volunteers 6
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
Manatee Chamber of Commerce2016
Manatee County Aging Network2016
Florida Agency for Health Care Administration2016
Florida Assisted Living Association2016
External Assessments and Accreditations
Awards & Recognition
Beautification AwardBetter Business Bureau Part of the Manatee Chamber of Commerce2015
People's Choice Award - Best Retirement CommunityBradenton Herald2012
People's Choice Award - Best Retirement CommunityBradenton Herald2013
People's Choice Award - Best Retirement CommunityBradenton Herald2014
People's Choice Award - Best Retirement CommunityBradenton Herald2015
Risk Management Provisions
Automobile Insurance
Business Income
Commercial General Liability
Directors and Officers Policy
Employee Dishonesty
Government Licenses
Organization Licensed by the Government Yes
Fundraising Plan Under Development
Communication Plan Under Development
Strategic Plan Under Development
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan Under Development
Continuity of Operations Plan Under Development
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures Under Development
Planning & Policies Comments by Organization  
Board Chair
Board Chair Mr Mark Ryan Ricketts
Company Affiliation National Church Residences
Board Term Jan 2016 to Dec 2016
Board Chair Email mricketts@nationalchurchresidences.org
Board Members
Board Members
Joe Bridy Hamiln Capital
Tanya Kim Hahn National Church Residences
Mark Ricketts National Church Residences
Alex Wheeler Bunting, Tripp & Ingley, LLP
John Whitlock National Church Residences
Constituency Includes Client Representation No
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 5
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 4
Female 1
Unspecified 0
Board Term Lengths 1
Board Term Limits 99
Board Orientation Yes
Number of Full Board Meetings Annually 4
Board Meeting Attendance % 88
Board Self-Evaluation No
Written Board Selection Criteria Yes
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 50
% of Board Making In-Kind Contributions 0
Standing Committees
Fiscal Year Projections
Fiscal Year Begins 2017
Fiscal Year Ends 2017
Projected Revenue $5,363,498.00
Projected Expenses $5,443,955.00
Total Projected Revenue includes "in-kind" contributions/ donations No
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
IRS Form 990s
IRS 9902015
IRS 9902014
Audit/Financial Documents
Historical Financial Review
Expense Allocation
Fiscal Year201520142013
Program Expense$4,995,113$4,698,108$4,464,747
Administration Expense$392,363$309,085$602,306
Fundraising Expense$0$0$0
Payments to Affiliates$0$0--
Total Revenue/Total Expenses0.960.970.92
Program Expense/Total Expenses93%94%88%
Fundraising Expense/Contributed Revenue----0%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$25,503,563$27,986,641$27,457,822
Current Assets$188,996$409,500$469,576
Long-Term Liabilities$23,413,184$24,982,174$24,697,278
Current Liabilities$927,651$1,033,724$721,420
Total Net Assets$1,162,728$1,970,743$2,039,124
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar AmountProgram Service Revenue $5,156,238Program Service Revenue $4,879,087 --
Second Highest Funding Source & Dollar AmountInvestment Income $283Investment Income $225 --
Third Highest Funding Source & Dollar Amount0 $00 $0 --
CEO/Executive Director Compensation $75,001 - $100,000
Tax Credits No
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities0.200.400.65
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets92%89%90%
Financials Comments
Financial Comments by Organization National Church Residences acquired Water's Edge of Bradenton in April 2014 and therefore does not have 990's or audits prior to that time,
Financial Comments by Foundation Financial information for 2014 taken from the organization's Federal 990 and audited financial statements. 
Nonprofit Florida Christian Homes Senior Housing Inc dba Water's Edge of Bradenton
Address 2335 N BANK DR
COLUMBUS, OH 34205 5423
Phone 614 451-2151