Goodwill Industries Manasota
2705 51st Ave East
Bradenton FL 34203
Goodwill Manasota changes lives through the power of work.
Goodwill Manasota, Inc. is a 501 (c) (3) not-for-profit charitable organization, legally organized under the laws of the United States and the State of Florida. We serve Sarasota, Manatee, Desoto and Hardee Counties and are accountable to a local Board of Directors. Goodwill Manasota in essence belongs to this community, and is NOT owned by any individual or company.
CEO/Executive Director Mr. Robert Rosinsky
Board Chair Mr. Peter Crowley
Board Chair Affiliation RE/MAX Alliance Group
General Info
Organization DBA
Goodwill Foundation, Inc.
Tax Exempt Status Public Supported Charity
Incorporation Year 2000
State Charitable Solicitations Permit Yes June 2018
State Registration Yes 0
Financial Summary
Note: Revenue includes the value of in-kind contributions/donations
IRS Letter of Determination
Impact Statement


Recent Major Accomplishments


  • Over 750 individuals took part in the GoodPartner Coach program with over 300 enrolled in formal training programs and 83% attaining their short-term goals. GIM maintained a employee retention rate of 92%.
  • The JobConnection program served 1371 individuals and placed 764 with a 89% retention rate.
  • The Veterans Coach program at Goodwill Manasota helps veterans in the community find employment within Goodwill and outside of Goodwill. We provide veterans with a single point of contact and access to services. We provided over 240 services which involved case management/coordination with over 124 community partnering agencies.  74% of our veterans were able to attain employment and stay employed for at least 60 days or longer
  • GIM’s training staff received the 2011 OPAL Award (Outstanding Performance And Learning) for excellence in the use of technology presented by the American Society of Training and Development and the Tamps Bay International Society for Performance Improvement. 
  • GIM ended the year with a positive cash flow. 
Primary Goals
  • Create jobs, pay fair wages and provide family coaching services through the donated goods employment services for persons with disabilities and other barriers to self-sufficiency.
  • Provide interim employment and on-the-job training for persons and families seeking to move from poverty to self- sufficiency. 
  • Help individuals with barriers to self-sufficiency learn positive personal and workplace behaviors and skills, assist in earning a GED all while earning a paycheck through employment with GIM.
  • Provide long-term, supported employment to individuals with physical, developmental and psychiatric disabilities through the Supported JobsPlus program.
  • Provide free job-placement services through the Job Connection to individuals seeking community-based employment. These services include assessment of career goals, resume and cover letter preparation, coaching and practicing interviewing skills and identification of prospective employers.
Needs Statement
1. Veterans Service Program:

Veterans and their Families: Employment Program to help veterans and family members transition from military service to civilian life and find meaningful employment.
S.E.R.V.: Special Emergency Resources for Veterans –to help fill the gap after separation from the military and assist veterans with emergency needs.
Suits 4 Vets: provides veterans with a gift voucher to shop at Goodwill Stores for professional business attire to set them up for success for a job interview.
B.R.A.V.E.: Benefits, Resources and Veterans Education –allows Veterans to network with each other in a group therapy setting, facilitated by a licensed mental health therapist, with the option of one on one counseling.
H.V.R.P.: Homeless Veterans Reintegration Program –helps eliminate barriers to employment and find meaningful employment for veterans who are homeless or at-risk of homelessness.
2 Assist The McKay Academy, a school specifically for children with special needs and expand the therapeutic yoga classes
3. Provide GED coursework and financial education to manage personal finances to transition from poverty to economic independence.
4. Create jobs for persons with disabilities or barriers to employment.
Background Statement


Goodwill Manasota was founded in 1982 with the primary function to help people become self-sufficient by providing jobs, job placement services and/or employment skills and training.
Currently, 24% of all GIM employees have some sort of disability and 57% of all employees have a barrier to self-sufficiency such as a lack of language skills or education. Understanding that barriers to employment are complex and interwoven, GIM created the GoodPartner coach program which assigns a case manager to each team member within the first 90 days of employment. Coaches help new team members determine their goals and develop a plan to reach those goals.
Goodwill strives to create a more employable community. After Team Members are properly trained workers, GIM helps them find other employment outside of Goodwill. GIM is proud of its graduates, but are equally pleased when people want to stay at Goodwill. Our goal is to help them find work experience and skills so that they can achieve their dreams.
We also recognize that another path to self-sufficiency is independent living. The Beneva Oaks Apartments provide affordable, barrier-free living options for people with physical disabilities and low income. 
Areas Served
Areas Served
FL- DeSoto
FL- Hardee
FL- Manatee
FL- Sarasota
Areas Served Comments
Sarasota, Bradenton, Lakwood Ranch, Holmes Beach,Venice, Nokomis, Northport, Englewood, Palmetto, Ellenton, Arcadia, Wachula
Service Categories
Primary Org Type Employment
Secondary Org Type Human Services
Tertiary Org Type
Statement from the Board Chair/Board President
The "help wanted" signs are very few. Individuals with college degrees are applying for minimum wage jobs; the tradesmen are the first let go and are normally the next new "homeless" in our community. The disabled and disadvantaged who want to work have very few options.
There is an unemployment crisis and those who have physical or developmental disabilities; with literacy and education issues; with a history of substance abuse and/or arrest and of course the elderly poor needing to work. For these people – there is Goodwill. As a longtime supporter, donor and friend to Goodwill Manasota, I am very confident about their ability to help provide the much needed services to our community and have been very pleased with my return on investment. I know that every dollar I donate -- that I am truly changing lives…through the power of work.
Statement from the CEO/Executive Director

Goodwill Manasota has a long history of bringing opportunity to people who simply need a chance to show what they can do. We believe that all who wish to work should know the pride of earning a paycheck and move toward self-sufficiency. In 2016 Goodwill Manasota provided 17,000 hours of training and education, placed 764 in community jobs through our job connection offices, served 240 veterans, and assisted partner Goodwill's throughout the country to develop effective mission integrated donated goods business, expand donor acquisition efforts and enhance job creation initiatives. Our generous community enables us to provide programs and services to over 28,000 residents.



Our Supported JobsPlus Program will intentionally recruit, hire and train individuals with disabilities in our community and and assist students graduating out of the school system and have disabilities in the autism spectrum and other special learning needs including Attention Deficit Disorder (ADD), Pervasive Development Delay (PDD), Learning Disabilities (LD) Asperger’s Syndrome, Tourette syndrome, anxiety and bipolar disorders.  Goodwill will provide these individuals with a job and pair them with both a GoodPartner and a Supported JobsPlus Job Coach. The Supported JobsPlus Job Coach will provide the necessary hands on training, extra help and support they will need to learn a new task. The GoodPartner Coach helps the person with disabilities determine short and long term individual goals, including placement outside Goodwill if the students have this objective as a goal, and will help the student achieve the necessary steps to reach their goals.

Budget $56,250
Category Employment, General/Other Job Training & Employment
Program Linked to Organizational Strategy Yes
Population Served Adolescents Only (13-19 years) Elderly and/or Disabled Elderly and/or Disabled
Short Term Success
100% learns a skill and to be self-sufficient.
Long Term Success
We provide 100% training and employment.
Program Success Monitoring
Each employee is assessed and given a coach to create a plan and life's goals.  They are monitored weekly.
Program Success Examples

An example of one success story is Max – was coming close to his age limit with the state to be in school and was being pushed out of the education system. For months he was in deep depression.  Max has had a stroke and brain trauma, so no one was even looking at hiring him -- until Goodwill gave him a chance. It’s been more than six months and Max is excelling at his job at our Honore Store.

Our organization gives someone a hand up – not a hand out. It is imperative that we help this community, especially those with barriers to employment. In addition, Goodwill has been able to efficiently help our community partner – Ava Maria Preparatory School and leverage what we know best – helping someone obtain the dignity of a paycheck.
Description The American Veterans and their Families Initiative has helped hundreds of veterans with numerous services with the primary goal of attaining employment.  This is done through a comprehensive case management program and community partnering that assisted in employment readiness and supportive (wrap around) services such as attaining housing, family and benefits legal cases, benefits and entitlements, attaining transportation and financial assistance.
Budget $1,000,000
Category Employment, General/Other Job Search & Placement
Program Linked to Organizational Strategy Yes
Population Served People/Families with of People with Physical Disabilities Poor,Economically Disadvantaged,Indigent Unemployed, Underemployed, Dislocated
Short Term Success
Program Short Term Goals:
1. Develop a comprehensive network to provide information and referrals to veterans seeking supportive services, employment, education, veterans benefits, counseling and financial assistance for goal completion.
2. Develop a Veterans Resource Guide.
3. Plan, organize and conduct a Veterans and their Families Jobs and Services Fair.
4. Become a legitimate source of community information regarding veteran issues.
5. Conduct community outreach.
6. Identify network resource gaps.
Long Term Success
Program Long Term Goals:
1. Develop program into a community based transition services center.
2. Develop a Veteran Resource Center/Network (Veteran One Stop).
3. Develop community partnerships aimed at providing employment workshops and services
Program Success Monitoring
Outcome Management Report
Program Success Examples
In partnership with the Legacy of Valor, Goodwill Manasota hosted the first ever Veterans and their Families Jobs and Services Fair, in which approximately 200 veterans and family members were connected to 42 employers and 40 service provider’s and was a tremendous community success.
in 2014, the American Veterans and their Families Initiative has helped 520 veterans with services with the primary goal of attaining employment.  This was done through a comprehensive case management program and community partnering that assisted in employment readiness and supportive (wrap around) services such as attaining housing, family and benefits legal cases, benefits and entitlements, attaining transportation and financial assistance.
Goodwill Manasota has partnered with The Garden of Heart Yoga Center and the Karma Yoga Outreach Program to offer transformative healing power of yoga to our nations warriors who suffer from PTSD, brain injury and stress and depression free of charge.
Of the 775 Team Members employed at Goodwill Industries-Manasota, 54% have significant barriers to self-sufficiency. These barriers include disabilities, dislocated workers, underemployment, welfare recipients, at risk youth, criminal background, older workers, homelessness, non-English speakers, illiteracy, lack of a high school diploma, and other disadvantaging conditions.
Goodwill provides a GoodPartner Coach to every Team Member at Goodwill. The GoodPartner Coach is a life coach who assesses the individual’s goals, strengths, preferences, weaknesses, and barriers to self-sufficiency. The Coach assists the individual in developing a plan for short, intermediate, and long-term goals. Goodwill GoodPartner Coaches are experts in the resources available to Team Members, whether those resources are at Goodwill or community- based. The GoodPartner Coach suggests resources, monitors the plan along with the Team Member, and assists the Team Member in attaining their goals.
For many Team Members, employment at Goodwill is transitional and the Team Member uses Goodwill as a launching pad for bigger and better things. For other Team Members, a long-term career at Goodwill is the goal.  Whatever the Team Member wants to accomplish will be the focus of the plan the GoodPartner Coach assists the Team Member to create.
Budget $350,259
Category Employment, General/Other Job Training & Employment
Program Linked to Organizational Strategy Yes
Population Served Poor,Economically Disadvantaged,Indigent People/Families with of People with Physical Disabilities People/Families with People of Developmental Disabilities
Short Term Success Program goals include Team Members obtaining a high school diploma or GED, retention of employment at Goodwill, attainment of goals on individual plans, and transitioning out of employment at Goodwill and into better paying jobs.
Long Term Success Team Members will complete their plans and transition into higher paying employment.
Program Success Monitoring
Outcome Management Reporting System
Program Success Examples Anna was a Team Member at Goodwill with a GoodPartner Coach. Her GoodPartner Coach assisted her in setting some education and employment goals for herself. Anna had not been able to participate in a GED program before coming to Goodwill because she could not afford the enrollment cost, the cost of a babysitter, or the transportation costs to get to a class. She was able to work at Goodwill and earn a paycheck to support her family while, at the same time, participating in a Goodwill sponsored on-site class to obtain her high school diploma. Anna got her high school diploma in May. In June she secured a better paying job with Sarasota County—a job she would not have been qualified for without her high school diploma.
Program Comments by Organization

Goodwill proudly employs people with disabilities and other barriers to self-sufficiency by providing them with the workplace and behavior skills required to maintain stable employment. The younger population of the developmentally disabled have very few employment opportunities that do not require highly supervised, one on one, job coaching-a very expensive and hard to sustain job environment. As a result, persons with severe disabilities, who already form the largest cohort of unemployed locally, are the first to be let go.We have partnerships with many organizations throughout Sarasota County, such as, Easter Seals, Loveland Center, Division of Blind Services and Ave Maria Preparatory School, to name a few, that have many individuals with disabilities that are in dire need of employment. 

CEO/Executive Director
CEO/Executive Director Mr. Robert Rosinsky
CEO Term Start Mar 1973
CEO/Executive Director Email
Experience Bob Rosinsky is the President & CEO of Goodwill Manasota. Bob has been with Goodwill since1973, beginning his career at the Milwaukee Goodwill after receiving a bachelor’s degree from Carroll College in Waukesha, Wisconsin and graduate work in psychology at the University of Wisconsin-Milwaukee. Throughout his Goodwill history Bob served in many facets, including serving as CEO for the Zanesville Ohio Welfare Organization and Goodwill Industries and the Goodwill Heart of Florida as CEO. After coming to Goodwill Manasota in 1996, Bob has been instrumental in creating a consulting arm of the organization called Missions Development Services, in which Goodwills from around the world hire him and his team to train and help locate prime real estate in their local areas. With Bob’s leadership, Goodwill Manasota is thriving $50 million organization that currently stands as the #1 Goodwill in the world for market penetration, has more than 1,000 employees and provides an economic impact to our local community of more than $20 million dollars in wages per year.
Former CEOs/Executive Directors
Senior Staff
Margie Genter Vice President Mission Services
Veronica Brandon Miller Vice President, Foundation
Staff & Volunteer Statistics
Full Time Staff 616
Part Time Staff 143
Staff Retention Rate % 78
Professional Development Yes
Contractors 3
Volunteers 300
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
Goodwill collaborates with more than 900 organizations around the 4 counties.
External Assessments and Accreditations
Commission on Accreditation of Rehabilitation Facilities (CARF) - Employment and Community Services - 3 Year Accreditation2016
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan Yes
Communication Plan No
Strategic Plan No
Strategic Plan Years 3
Strategic Plan Adopted Jan 2017
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy No
Policies and Procedures No
Other Documents
Other Document 2
Whistleblower Policy
Board Chair
Board Chair Mr. Peter Crowley
Company Affiliation RE/MAX Alliance Group
Board Term Jan 2017 to Dec 2017
Board Chair Email
Board Members
Board Members
Steve Boone Chairman-Elect
Peter Crowley Board Member
Debbie Douglas Board Member
Rae Dowling FPL
Alex Floethe Board Member
Rod Hollingsworth Sunbulb
Sandy Kirkpatrick Community Volunteer
Lisl Liang SRQ Magazine
Alan Maio Business Owner
Rob Morris Board Member
Drayton Saunders Board Member
Brad West PGT
Dr. Richard Wharton Board Member
Board Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 12
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 11
Female 2
Unspecified 0
Board Term Lengths 10
Board Term Limits 3
Board Orientation Yes
Number of Full Board Meetings Annually 4
Board Meeting Attendance % 78
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 6
Current Year Projections
Tax Year Start Month Jan
Tax Year Start Day 01
Tax Year Begins 2017
Tax Year End Month Dec
Tax Year End Day 31
Tax Year Ends 2017
Projected Revenue $39,868,054.00
Projected Expenses $38,039,202.00
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign No
Campaign Purpose
Campaign Goal
Amount Raised To Date 0 as of 0
Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$27,013,839$27,459,917$35,149,062
Investment Income, Net of Losses$156,934$209,626$88,955
Membership Dues$0$0$0
Special Events($4,834)($77,903)$24,312
Revenue In-Kind$26,354,030$26,641,869$34,573,559
Expense Allocation
Fiscal Year201620152014
Program Expense$56,195,233$59,021,394$61,803,202
Administration Expense$5,561,944$5,735,329$5,039,478
Fundraising Expense$426,248$497,105$1,178,848
Payments to Affiliates$170,464$170,524$0
Total Revenue/Total Expenses0.991.001.00
Program Expense/Total Expenses90%90%91%
Fundraising Expense/Contributed Revenue2%2%3%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$37,922,301$38,525,700$36,390,023
Current Assets$10,039,460$9,757,114$12,835,105
Long-Term Liabilities$17,048,693$15,623,240$13,048,317
Current Liabilities$2,393,192$3,894,184$4,421,687
Total Net Assets$18,480,416$19,008,276$18,920,019
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountSale of Donated Goods $33,322,751Sale of Donated Goods $33,330,228Contributions, gifts, grants $35,149,062
Second Highest Funding Source & Dollar AmountContributions, gifts, grants $27,013,839Contributions, gifts, grants $27,459,917Sale of Donated Goods $30,806,202
Third Highest Funding Source & Dollar AmountTraining Fees $895,113Training Fees $4,223,911MS-Discon Operations $1,454,678
CEO/Executive Director Compensation
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities4.202.512.90
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets45%41%36%
Financials Comments
Financial Comments by Foundation Financial information taken from IRS Form 990.  Individual contributions include foundation and corporate support.  Unable to reconcile Federal tax returns and audited financial statements. 
Nonprofit Goodwill Industries Manasota
Address 2705 51st Ave East
Bradenton, FL 34243
Phone 941 355-2721 102