Women's Resource Center Of Manatee Inc dba Women's Resource Center
1926 Manatee Ave W
Bradenton FL 34205
The WRC  is dedicated to providing direction to women of all generations by inspiring, educating and supporting them through life's transitions.  The core of our mission is to provide counseling, education and training which leads to emotional and financial fulfillment.
CEO/Executive Director Ms. Ashley A Brown
Board Chair Ms. Mandy Quinones
Board Chair Affiliation BMO Harris
General Info
Organization DBA
Women's Resource Center of Manatee
Women's Resource Center
Tax Exempt Status Public Supported Charity
Incorporation Year 1991
Awarded competitive grant from Community Foundation in the last 5 years? Yes
State Charitable Solicitations Permit Yes Dec 2018
State Registration Exempt Apr 2018
Financial Summary
Note: Revenue includes the value of in-kind contributions/donations
IRS Letter of Determination
501 c 3View
Other Documents
Policy on Fundraising CompensationView
Impact Statement

The Women's Resource Center in Manatee and the Women's Resource Center in Sarasota's merger was complete on January 1, 2017 and we have spent the majority of this past year creating a unified brand and culture.

We have successfully expanded counseling to Sarasota and Venice. The goal was to increase the hours to 150 counseling hours and we actually provided 204 hours of counseling. Our goal is to increase that to 300 this year.

We added a Career Closet to SRQ office and had 104 visits in 2017.

We completed a rebrand that includes new logo, website, and quarterly magazine, My WRC!

We implemented a new client tracking software, Apricot and have a three year paid subscription thanks to our partnership with Sarasota Housing Authority. We are able to efficiently track client statistics including age, race, income level and current housing. As of April we will have one full year of data. Of note: of our 266 employment clients 39% identify themselves as homeless and of our 758 unduplicated peer clients, 23% identify as homeless. And almost 80% of our clients live below the ALICE limits.

The scholarship process has been completely revamped and is all on line. We already have over 40 inquiries about scholarships.

Our goals for 2018 include creation of a new 3 year strategic plan that will include diversifying revenue sources, standardized systems, robust program expansion and facility preventative maintenance protocol.


Needs Statement

Programs without Borders:

Bradenton, Sarasota, Venice & Beyond
We are excited to report that the Boards of the WRC Manatee and WRC Sarasota County have seen the potential of creating a regional approach to providing services to our clients. We are blending the strongest programs of both organizations, the combination of these are exciting as we look at the quality and variety of programming that is now available to the women of our region.
$25,000: Expand Counseling Component to Sarasota County
WRC launched Project Uplift in 2015 to target the ALICE population.  This demographic have the greatest potential to benefit from our services which will help them be lifted from the educational/career restraints which limit their earning potential. WRC provides intensive focus and case management for the participants, providing access to needed support and resources. Each participant is guided and coached to establish career/ personal goals to better their lives and wage earning ability.  We have a case manager to recruit and follow the participants. They receive educational resources, access to scholarships, life planning, goal setting, counseling, legal services, support, referral and encouragement.
$3,000 one year of case management & wrap around services for one client
We have an immediate need for new hardware and expanded AV capabilities in both our Manatee and Sarasota county facilities.
Cost: $28,000 
Background Statement
The need for a Women’s Resource Center has been well documented since it was founded through a collaboration of leaders from local women’s civic organizations. Over thirty-six years later, it is more needed and relevant in this time of change and economic hardship than ever before. The fact that more than 25,000 women have been served since our opening gives testament to fact that there was, and is, a need for our work.

The core of our mission is to provide counseling, education and training which leads to emotional and financial fulfillment. We have traditionally served women during times of transitional experiences and these programs are exactly the prescriptions necessary to turn around the lives of women who have been dramatically impacted by life changing circumstances.
The WRC has been at the forefront of forming collaborative service partnerships whenever possible to meet the full range of our clients’ needs. Examples of some these successful collaborations include WRC partnerships with: Hope Family Services, Visible Men Academy, Career Source Suncoast, Centerstone, Tidewell Hospice, Girl Scouts of the Gulfcoast, PACE Center for Girls, , Alzheimer's Association, Selah Freedom, Sarasota Housing Authority, Family Parternship, and Alta Vista Elementary School. 

We truly do believe that when you empower a woman, you change a life and strengthen our community.
Areas Served
Areas Served
FL- Manatee
FL- Sarasota
Areas Served Comments
We primarily serve clients in Manatee and Sarasota Counties, but we do not deny anyone service. We have clients from Pinellas, Charlotte and DeSoto counties as well. 
Service Categories
Primary Org Type Human Services
Secondary Org Type Employment
Tertiary Org Type Mental Health & Crisis Intervention
Statement from the Board Chair/Board President

I am passionate about the WRC because I have seen first hand the impact of the life changing programs of the WRC. I have friends and family members who have benefited from the services of the WRC both in Sarasota and Bradenton. 

As a manager of a bank I interact with the public on a daily basis. I see the struggle that people are going through and I am so proud to be part of an organization that can help people identify their struggle and develop the coping mechanism and life skills that they need to be successful.
I hope you join me in empowering the women of our community to live their best lives. Empower a women, change a life and a family!
Mandy Quinones, Board Chair
Statement from the CEO/Executive Director
The Women’s Resource Center has provided women (and men) with life skills training, career planning and educational scholarships in Manatee & Sarasota Counties for over 37 years. We assist thousands of women in creating independent lifestyles by identifying problems, enrolling them in programs, and connecting them to appropriate resources they need.

Our clients are diverse: from women seeking their GEDs to those with PhDs… from women in need of housing to women investing in real estate… from women worrying about their next paycheck to those preparing for retirement.  No challenge is too great or too small.

Please join us in supporting our clients and making our community a stronger, thriving community!

Employment Programs:

    • Mentoring
    • Career Coaching
    • Personality Assessment
    • Job Planning
    • Basic computer skills training
    • Developing interviewing skills 
    • Resume writing 
    • Dress for Success 
    • A Career Closet to provide clothing for a woman’s initial job interview
Budget $100,000
Category Employment, General/Other Job Search & Placement
Program Linked to Organizational Strategy Yes
Population Served Females Unemployed, Underemployed, Dislocated Poor,Economically Disadvantaged,Indigent
Short Term Success
Giving the unemployed and underemployed a pathway to finding full employment through confidence that they have a plan and relevant skill sets to achieve their goals
Long Term Success
Our ultimate long term success is for our clients to find & retain employment and continue on a successful career path that enables them to support their family and their future goals.
Program Success Monitoring
The success is measured by both pre and post surveys that are administered to evaluate client feedback and outcomes, completion of course work, deliverables such as a completed resume, counselors observations of attitude and behavioral changes and employment.
Program Success Examples Leslie came to the WRC looking for direction. She knew she needed an income, but was unsure of what steps to take. After meeting with a career coach she was assigned a mentor. Working with her mentor, Leslie realized she wanted to start her own business. She worked with her mentor to develop her plan and took progressive steps toward her goal. Leslie just celebrated her one year anniversary of opening her business. 
Description Mental Health Counseling provides individual sessions with a
Licensed Mental Health Counselor (LMHC) or a Licensed Clinical Social Worker (LCSW).
Each session is $40 with a sliding fee scale based on income guidelines.
Last year (2017)  3,212 women received mental health counseling sessions, through individual sessions and in support groups.
Budget $175,000
Category Mental Health, Substance Abuse Programs, General/other Mental Health Treatment
Program Linked to Organizational Strategy Yes
Population Served Adults At-Risk Populations Hispanic, Latino Heritage
Short Term Success
A change in behavior, attitude and the ability to cope with challenging situations.
Long Term Success

The clients who participate in our counseling programs will gain the perspective and coping skills to meet challenges and work through them. Many of our clients have been through a difficult transition and are stuck in the victim mode. We want people to move through their transition and seek new opportunities.

Of the women who have participated in our counseling services, 88% indicated in a pre and post survey, a positive change in behavior or attitude. 
Program Success Monitoring
Pre and post surveys where clients indicate on a scale of 1-5 their level of coping, anxiety and ability to make decisions.
Program Success Examples A young woman came to the WRC because she was struggling with her personal relationships and that struggle was affecting her job. She met with a counselor and after the first session indicated she was feeling more optimistic and after 4 sessions she felt she had developed better coping skills and was prepared to communicate and set boundaries to create healthier relationships.
Description Educational Seminars, Classes and Workshops – As a Resource Center our
mission is to offer classes and topical programs that will inspire, enrich, and inform. We want the women who come to us to gain skills and knowledge to make informed, healthy decisions for themselves and their families. This past year more than 2,000 people attended special program offerings both at the WRC and at outreach locations including public libraries, the Chamber of Commerce, local businesses and schools.
We realize that transportation may be a barrier to receiving needed services and aspire to reach a wider audience through expanded outreach locations.
Our services include:
  • Project Uplift
  • Navigating Divorce Series
  • Health & Wellness
  • Legal / Ask An Attorney in English & Spanish
  • Computer Classes
  • Financial Planning
  • Healthy Relationships
  • Referral Services - over 1500 individual referrals to other local organizations
  • Specialized Support Groups
  • Social Networking Activities & Opportunities
Budget $75,000
Category Human Services, General/Other Services for Specific Populations
Program Linked to Organizational Strategy Yes
Population Served Adults Unemployed, Underemployed, Dislocated Minorities
Short Term Success
Connecting and educating people who would not normally be inclined to seek out our services on a variety of diverse, specific topics.
The work we are doing through Project Uplift is connecting a new, diverse population to our services. We partner with Visible Men Academy, providing services onsite to the mothers of their students. We have seen amazing results from this partnership. Women, who would never have dreamed of seeking out counseling can now access this wellness service.  
Long Term Success
Long term success is for attendees to have the relevant, timely information they need to make healthy, informed decisions for themselves and their families.
When our clients have access to information and programs that empower them, they are able to build a strong sense of self and resiliency. These are the foundations of moving through the trails and obsttacles that come our way in life. 
Program Success Monitoring
Program Success Examples
Susie connected with the WRC at a difficult time in her life. Her parents were going through an ugly divorce situation and her father was suing her for visitation with his grandchild (Susie's daughter). Struggling financially she had no idea of where to turn. The WRC connected her with our Ask an Attorney program, walked her through her choices and helped her navigate the stressful legal system.   
Program Comments by Organization

The most important thing to keep in mind is that 86 cents of EVERY dollar we raise goes directly to supporting the programs of the Women's Resource Center.

In addition to being good stewards of our funds, the fact that we have program attendance of over 4,000 people in a year tells us that we are serving a need in our community. Both Sarasota and Manatee Counties have wonderful programming for children. However, if we are not giving their parents the skills and tools they need to be successful we are not going to see systemic, generational change. We believe that the women of our community are the heart of the home. If the women of our community have the skills to make good decisions, be self sufficient and the support system for their families: we ALL win.

CEO/Executive Director
CEO/Executive Director Ms. Ashley A Brown
CEO Term Start May 2003
CEO/Executive Director Email abrown@mywrc.org
Ashley has been with the Women's Resource Center for 15 years and has served as the Executive Director for the past 13 years. Ashley started out as a volunteer computer teacher with the WRC before taking over a leadership role with the organization. Prior to this Ashley was a Production Manager with Ohio Transformer.
Ashley has been selected to serve as the President/CEO of the merged organization. 
Former CEOs/Executive Directors
Ms. Sylvia Giesler Jan 1999 - Sept 2002
Ms. Elizabeth Rees Nov 2002 - Apr 2003
Senior Staff
Lillian Elliott Director of Operations
Staff & Volunteer Statistics
Full Time Staff 7
Part Time Staff 6
Staff Retention Rate % 100
Professional Development Yes
Contractors 7
Volunteers 200
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
Visible Men Academy 
Hope Family Services
Selah Freedom 
PACE Center for Girls Manatee
Career Source Suncoast
Sarasota Housing Authority
Goodwill Industries
Alta Vista Elementary School
Family Partnership
External Assessments and Accreditations
Risk Management Provisions
Commercial General Liability
Directors and Officers Policy
Government Licenses
Organization Licensed by the Government No
Fundraising Plan Yes
Communication Plan No
Strategic Plan Yes
Strategic Plan Years 3
Strategic Plan Adopted Jan 2018
Management Succession Plan Yes
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy No
Policies and Procedures No
Management Comments by Organization

We are so excited about the collaborative work we have been doing in our community and the potential of Project UpLift. 

Since launching Project UpLift we have 20 clients who are actively participating in taking their life in a new direction. It includes enrolling in GED classes, obtaining higher paying jobs and setting goals for their future.  
One of our clients through our collaboration with Alta Vista just passed her exam and is a licensed LPN!
Planning & Policies Comments by Organization
We have been working on creating all new policies and procedures including the expansion of client database and project management systems. 
Other Documents
Other Document 2
Document Destruction Policy
Board Chair
Board Chair Ms. Mandy Quinones
Company Affiliation BMO Harris
Board Term Jan 2017 to Dec 2019
Board Chair Email mandy.quinones@bmo.com
Board Members
Board Members
Ms. Kimberly Bald Harlee Bald
Ms. Jaymie Carter Michael Saunders and Company
Ms. Nancy Christian Community Volunteer
Ms. Suzanne Fugate SMR-Lakewood Ranch Development
Mrs. Pauldie Howrigan Avenue 365
Ms. Melissa Karp Attorney
Ms. Cynthia Malkin Retired
Ms. Brenda Parker Retired
Mr. Michael Prohidney Tilden, Prohidney, DiPasquale P.L.
Ms. Mandy Quinones BMO Harris Bank
Ms. Reba Rogers CPA Secure Aging
Mr. Mark Singer Manatee County 12th Circuit Judge
Ms. Gray Videnka Goodwill Industries
Constituency Includes Client Representation No
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 13
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 2
Female 11
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Orientation Yes
Number of Full Board Meetings Annually 9
Board Meeting Attendance % 74
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Board Governance
Governance Comments by Organization
We have a Governance Committee and Board development is an important part of a successful, healthy non profit. While we have a wonderful Board we are in search for well qualified male Board members as well as work of diversity of our Board. 
Current Year Projections
Tax Year Start Month Jan
Tax Year Start Day 01
Tax Year Begins 2018
Tax Year End Month Dec
Tax Year End Day 31
Tax Year Ends 2018
Projected Revenue $927,238.00
Projected Expenses $1,012,663.00
Total Projected Revenue includes "in-kind" contributions/ donations Yes
Organization has Endowment Yes
Endowment Value $136,438.00
Endowment Spending Policy Income Only
Capital Campaign
Currently In a Capital Campaign No
Campaign Purpose
Campaign Goal
Amount Raised To Date 0 as of 0
IRS Form 990s
IRS Form 9902014
Audit/Financial Documents
Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$20,263$24,345$22,308
Individual Contributions$244,170$256,017$126,168
Investment Income, Net of Losses$6,819($1,319)$4,340
Membership Dues$0$0$0
Special Events$72,836$62,256$63,126
Revenue In-Kind$0$0$0
Expense Allocation
Fiscal Year201620152014
Program Expense$301,295$290,137$257,878
Administration Expense$48,007$46,172$40,554
Fundraising Expense$49,019$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.121.230.96
Program Expense/Total Expenses76%86%86%
Fundraising Expense/Contributed Revenue15%0%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$718,886$685,042$620,747
Current Assets$293,164$279,535$103,842
Long-Term Liabilities$198,703$216,758$250,432
Current Liabilities$28,841$26,417$4,373
Total Net Assets$491,342$441,867$365,942
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountContributions, gifts, grants $244,170Contributions, gifts, grants $256,017Contributions, gifts, grants $126,168
Second Highest Funding Source & Dollar AmountFundraising $72,836Fundraising $62,256Fundraising $63,126
Third Highest Funding Source & Dollar AmountProgram Service Revenue $29,514Net Income from Sales of Inventory $45,633Net Income from Sales of Inventory $45,027
CEO/Executive Director Compensation $75,001 - $100,000
Tax Credits No
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities10.1610.5823.75
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets28%32%40%
Financials Comments
Financial Comments by Organization We ended the first year of our merger in a better financial position than anticipated. Our income during the first year of the merger exceeded budget by $455,000. We have a committed Board of Directors and a plan for continue to strengthen our resources.  
Financial Comments by Foundation
990 and audit for 2016 will be ready in May 2017. 
Effective 1-1-2017, Women's Resource Center of Sarasota County, Inc. merged with Women's Resource Center of Manatee County, Inc.
Financial information taken from IRS Form 990.  Individual contributions include foundation and corporate support.
Nonprofit Women's Resource Center Of Manatee Inc dba Women's Resource Center
Address 1926 Manatee Ave W
Bradenton, FL 34237
Phone 941 747-6797