La Musica Di Asolo Inc
PO BOX 5442
SARASOTA FL 34277-5442
Mission
Our mission is to bring together the finest musicians of Europe and the Americas to present exciting programs of familiar and unusual chamber music, communicating a joy in performance to enthusiastic audiences. We strive for high artistic standards in selecting musicians for each annual festival. A major goal is community outreach to draw people into the creative process through special performances and daily open rehearsals. During open rehearsals, musicians collaborate and meld their different musical traditions as the growing audiences listen and learn about musical expression and interpretation. A primary focus of our mission is to reach out to young students, stimulating a love for music which will bring them as older students and adults to those rehearsals and performances. Through these programs, we hope to foster a growing audience for the arts.
Leadership
CEO/Executive Director No Executive Director
Board Chair Mr. Frederick M. Derr
Board Chair Affiliation Frederick Derr and Company
General Info
Organization DBA
DBA
La Musica
La Musica International Chamber Music Festival
Tax Exempt Status Public Supported Charity
Incorporation Year 1987
State Charitable Solicitations Permit Yes Mar 2017
State Registration Yes 0
IRS Letter of Determination
View
Financial Summary
 
 
Projected Revenue $219,444.00
Projected Expenses $219,444.00
Impact Statement

Accomplishments

1.     Our partnership with Classical Music Discoveries, the world’s largest internet radio station, has allow us to reach new audiences.

2.    La Musica had a highly successful 30th anniversary year with a 30% increase in new ticket buyers for concerts and events.

3.    A very effective DVD of La Musica at Thirty was created that was broadcast several times on WEDU.

4.    An outstanding new anniversary piece was created by Sarasota composer, Jerry Bilik which was very well received by audiences and critics.

5.    For the 31st season, we are presenting, for the first time, a program in collaboration with GuitarSarasota in which we will examine the role of the classical guitar in chamber music.

 

Goals:

1.    Continue to increase the number of new ticket buyers through the efforts of the Amici and the Community Outreach Committee while retaining past audience through the quality of the programming.

2.    With the growing international exposure, we will work to draw new visitors to the area with the specific intention of attending the Festival.

Needs Statement

1.    Transportation costs for 3 European and 1 Brazilian musicians and their instruments @$2,000 each.

2.    Lead sponsorships for concert programs @$10,000 per concert.

3.    Sponsorships for individual musicians @$1,250 per concert.

4.    Funding to improve staff salaries by 20%.

5.    Increase corporate sponsorships at the $2,500 level to help fund special events.

Background Statement
For 31 years, La Musica has been bringing together outstanding European and American chamber musicians for two and one-half weeks of intense music making in which differing traditions and ideas are discussed, clarified, and presented in concerts of superior quality. Among the annual festival events are pre-concert lectures, open rehearsals and performances at the historic Sarasota Opera House, plus special community events and appearances. La Musica has established itself as an artistic and critical success and an outstanding American cultural institution. Guided by Artistic Director Bruno Giuranna and Associate Artistic Director Derek Han, La Musica presents exciting programs of familiar and unusual chamber music, communicating a joy in performance to enthusiastic audiences. La Musica is steered by executive director Sally Faron and a dedicated board of directors. Throughout its history, La Musica has collaborated with other cultural organizations, both national (Chamber Music Society of Lincoln Center) and local (Sarasota Film Society, Sarasota Ballet, Ringling College of Art and Design, GuitarSarasota). New works have been commissioned and/or premiered (Turchi, Wallach, Bracali, Wyner, Hyman, Winn, Tower, Bilik). Each year since 1998, La Musica has embarked on a thematic excursion, exploring ways in which music relates to other art forms and cultural movements.
Areas Served
Areas Served
Area
FL- Sarasota
FL- Manatee
FL
Service Categories
Primary Org Type Arts,Culture & Humanities
Secondary Org Type Arts,Culture & Humanities
Tertiary Org Type Arts,Culture & Humanities
Statement from the Board Chair/Board President
The challenges that we face are not much different from any other performing arts organization because in the end it's all about finances and sponsorships. Ticket sales never have and probably never will cover all the expenses, so our biggest challenge is obtaining significant sponsorships. In our 30 years of existence we have successfully accomplished this but season after season it always depends on a concerted and sincere effort by each and every member of the board of directors.
 
As for myself, a civil engineer with no musical education, I had the opportunity to attend a chamber music concert in 1988. At that time, Piero Rivolta was one of the founders of what was then known as La Musica di Asolo and to make a long story short, I was thrilled with what I heard and was determined to become involved. Shortly thereafter, I joined the board of directors. This was serendipity at its best and that first concert opened up a new world to me.
Statement from the CEO/Executive Director
The uniqueness of La Musica lies in the adherence to the purpose for which it was founded: to bring back the original art form of music performed in a “room,” but to give it modern expression. While the great salons of Europe are no longer viable, we have shown for 30 years that the concept of friends getting together to play for friends still works. That is the importance of our open rehearsals where musicians and audience in an intimate setting can grow together in musical understanding and form a relationship that transcends the formality of the concert hall.
Programs
Description La Musica brings together outstanding European and American chamber musicians for its annual festival of intense music making in which differing traditions and ideas are presented in public concerts of superior quality at the historic Sarasota Opera House. Each season embarks on a thematic excursion exploring ways in which music relates to other art forms and cultural movements.
Budget $155,570
Category Arts, Culture & Humanities, General/Other Performing Arts
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified General/Unspecified General/Unspecified
Short Term Success With every festival, the desire is to increase national and international exposure, not only locally with physical attendance rates but digitally from media coverage and podcast listeners. We hope to increase attendance rates by 10% and reach over 40 million listeners worldwide this upcoming season.
Long Term Success Throughout its history, La Musica has collaborated with other cultural organizations, both national (Chamber Music Society of Lincoln Center) and local (Sarasota Film Society, Sarasota Ballet, Ringling College of Art and Design). New works have been commissioned and premiered (Turchi, Wallach, Bracali, Wyner, Hyman, Winn, Tower, Bilik). Such collaborations will continue and are critical for the growth and success of the festival.
Program Success Monitoring Audience surveys and ticket sales data provide geographic statistics of concert attendees. Analytics of podcast traffic and downloads provide details of listener audience and demographics.
Program Success Examples
  • Online tickets sales indicate a 15% increase in out-of-area concert attendees.
  • Podcast analytics showed our podcast from last season was heard by 33 million listeners around the world.
  • La Musica's 30th Anniversary DVD was aired on PBS.
Description During the annual festival, La Musica musicians are in residence for daily rehearsals at the Mildred Sainer Pavilion of New College of Florida. Rehearsals are open to the public for a fee, with no charge to festival subscribers, college faculty, or students. The idea is to draw audiences into the creative process of music making, communicating the joy and enthusiasm in performing arts.
Budget $50,743
Category Arts, Culture & Humanities, General/Other Music Appreciation
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified
Short Term Success Attendance numbers at the daily rehearsals provide a good indication of the interest in the program - very good attendance and enough to keep this program in place.
Long Term Success By drawing audiences into the creative process of music making during open rehearsals, La Musica intends to generate a greater appreciation of chamber music. Our open rehearsals can offer audiences with an introduction or better understanding of chamber music ultimately resulting in larger audiences for our festival performances.
Program Success Monitoring La Musica staffs a volunteer coordinator on premise during all open rehearsals. The coordinator tracks attendance on a daily basis and provides a final report at the end of the season. Also acting as festival representative, the coordinator fields questions and comments from audience members; these are often recorded and/or shared with the executive committee.
Program Success Examples The final attendance report provided by the volunteer coordinator at the end of season is compared from year to year. The numbers, always substantial, have increased by 5% over the last three years.
Description Throughout the past 18 years, La Musica’s school outreach program has expanded and morphed into a DVD-recorded performance for third, fourth, and fifth grade students throughout Sarasota County's school system. Through a collaboration with EdExploreSRQ, the program is available on the internet for all teachers to access and request a copy of the DVD and the guide for their individual classrooms. The underlying thesis of our project is an interactive performance to coincide with the curriculum guide to impart a love of music in young audiences and demonstrate how music speaks with a universal tongue, no matter the differences in language and ethnicity.
In 2015, we implemented major changes in this program. Musicians of La Musica performed a piano trio composed by local student Nicholas Murphy, a sophomore at Out-of-Door Academy during a matinee. High school students received special passes to attend. The program was recorded and became part of the EdExploreSRQ offerings.
Budget $10,300
Category Arts, Culture & Humanities, General/Other Music
Program Linked to Organizational Strategy Yes
Population Served Children Only (5 - 14 years) Children Only (5 - 14 years) Children Only (5 - 14 years)
Short Term Success We keep records of the actual number of teachers who request the DVD project. All music teachers and classroom teachers have access to the program.
Long Term Success La Musica aims to spark an interest in music and the performing arts. By bringing students into the conversation and introducing them to a variety of instruments at this early age, at least 5% of these children will seek formal music lessons.
Program Success Monitoring La Musica tracks the number of DVDs sent and to which schools. We can also request surveys from the music teachers with feedback about the program including positive or negative response from the students, level of interest and participation, and whether any of the students sought further music lessons.
Program Success Examples
We have received letters from teachers and students over the course of the program's 18 years. These comments have helped shaped the program and make the changes necessary for its success and continuation. When the program began to conflict with FCAT schedules, we received suggestions from students, teachers, and arts administrators who encouraged the in-class activity and DVD program rather than having the program end altogether.
Description With the success of the 2016 program at Booker and the quality of questions asked by the students, plans are being made to go to Booker again in 2017 with our featured classical guitarist. Details are being worked out and the results will be filmed and made available on DVD.
Budget $10,500
Category Arts, Culture & Humanities, General/Other Music Appreciation
Program Linked to Organizational Strategy Yes
Population Served K-12 (5-19 years) K-12 (5-19 years) K-12 (5-19 years)
Short Term Success

The students have the opportunity to hear world famous musicians playing a piece and be mentored by these musicians to play the same piece. They will be able to understand more about the art of making music through these close connections to the artists.

Long Term Success

We project success on how often faculty request the film from EdSrq, the rising interest by the music students in chamber music, how much the project encourages musical growth, and how many take advantage of special concert coupons in the current and the following year.

Program Success Monitoring

We prepare surveys for the students which gauge immediate reaction. Following that, our school outreach advisor, Karen Johns, meets with the teachers and head of VPA to discuss strong points and weaknesses and evaluate the program for continuation.

Program Success Examples

Emails from the interested parties indicate a great deal of enthusiasm. Musicians this year will be closely mentoring students more one-on-one on a specific piece rather than just performing a piece for a larger group and answering questions from the group.

Comments
Program Comments by Organization Our program challenges are threefold: first, to create programming that inspires both audiences and musicians; second, to gather musicians who can put the programs together seamlessly with only three rehearsals per performance that are open to the public; and three, to find the financial support to meet the first two challenges. Thanks to the ability of our artistic director, the first challenge becomes an opportunity to share familiar and little known works with the audience. Our artistic director, Bruno Giuranna, is a master, creating programming that is thematic and provides a learning experience for both musicians and audience (see TheStrad, September 2013, in Other Documents). A mix of musicians, old and young, experienced and new to La Musica results in success in meeting the second challenge. Since our musicians play throughout the world, they are always alert for those who would work well in our environment. So it is the third challenge that demands our attention. We must find more ways to increase financial support in order to sustain this outstanding institution, and by joining as a Giving Partner, we hope to expand our horizons.
CEO/Executive Director
CEO/Executive Director No Executive Director
CEO Term Start 0
CEO/Executive Director Email n/a
Former CEOs/Executive Directors
NameTerm
Mrs. Sally Faron Aug 1989 - Oct 2014
Senior Staff
NameTitle
Kelly Fores Marketing Coordinator
Staff & Volunteer Statistics
Full Time Staff 0
Part Time Staff 4
Staff Retention Rate % N/A
Professional Development No
Contractors 11
Volunteers 85
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation N/A
Senior Management Formal Evaluation No
Non-Management Formal Evaluation No
Collaborations
  • Classical Music Discoveries, partnership since 2011 to produce podcasts of La Musica concerts for worldwide internet broadcasting
  • Legacy of Valor/The Patterson Foundation, partnership since 2012 to expand community outreach to honor and serve veterans by creating specific programs/performances for them to attend and participate.
  • EdExploreSRQ, partnership since 2011 to allow music teachers within Sarasota County to access an interactive DVD performance of La Musica, along with a curriculum guide, for use as an introduction to music and instruments.
  • In 2016, WEDU broadcast La Musica's 30th Anniversary special, a one-hour program developed and produced by La Musica. This remains available on PBS and is a DVD for sale via La Musica's website.
  • GuitarSarasota, a new collaboration in 2017 to highlight the role of classical guitar in chamber music.

External Assessments and Accreditations
Assessment/AccreditationYear
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Plans
Fundraising Plan Yes
Communication Plan Yes
Strategic Plan Yes
Strategic Plan Years 1
Strategic Plan Adopted Jan 2017
Management Succession Plan No
Continuity of Operations Plan No
Policies
Nondiscrimination Policy Yes
Whistle Blower Policy No
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Policies and Procedures No
Comments
Management Comments by Organization As retirement becomes a concern, we are embarking on discussions of succession for the CEO. The board of directors is dedicated to the preservation of the festival and realizes its contribution to the arts and culture of the community. At the same time, as our audiences age so arises the challenge to encourage and develop new and younger audiences for the sustenance of the organization. With technological advances in marketing and development strategies, the organization needs a new leader who can embrace these ideas and use them with innovation to help the organization thrive.
Board Chair
Board Chair Mr. Frederick M. Derr
Company Affiliation Frederick Derr and Company
Board Term Nov 2012 to June 2017
Board Chair Email FMDERR@aol.com
Board Members
Board Members
NameAffiliation
Mrs. Linda Bento-Rei Venice Symphony
Mr. Jerry Bilik retired
Mrs. Ellen Cavanaugh The Cavanaugh Company
Mrs. Terri Derr Michael Saunders & Co.
Mr. Frederick M. Derr Frederick Derr and Company
Mrs. Sally R. Faron La Musica President/Secretary
Mrs. Nancy Gold Community Volunteer
Mrs. Renee Hamad Community Volunteer
Ms. Jeanne Marie Hamil volunteer
Mr. Charles Hamilton community volunteer
Mr. David Hess Bobbitt, Pittenger & Company
Mr. John Moffitt retired
Mr. Samuel Schackow Chapman and Associates
Mr. Robert Stanton Ringling College of Art and Design
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 14
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 6
Female 8
Unspecified 0
Governance
Board Term Lengths 1
Board Term Limits 99
Board Orientation Yes
Number of Full Board Meetings Annually 6
Board Meeting Attendance % 76
Board Self-Evaluation No
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Standing Committees
Executive
Volunteer
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Communications / Promotion / Publicity / Public Relations
Community Outreach / Community Relations
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Fiscal Year Projections
Fiscal Year Begins 2016
Fiscal Year Ends 2017
Projected Revenue $219,444.00
Projected Expenses $219,444.00
Total Projected Revenue includes "in-kind" contributions/ donations Yes
Organization has Endowment No
Capital Campaign
In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Anticipate Campaign within 5 years? No
Historical Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
$0$0$0
Government Contributions$21,464$17,872$0
Federal$0$0$0
State$0$0$0
Local$0$0$0
Unspecified$21,464$17,872$0
Individual Contributions$130,974$89,370$124,896
$0$0$0
$80,055$71,690$85,214
Investment Income, Net of Losses$14$14$13
Membership Dues$0$0$0
Special Events$5,832$13,634$4,874
Revenue In-Kind$16,853$16,838$20,138
Other$3,170$1,176$0
Expense Allocation
Fiscal Year201620152014
Program Expense$186,628$135,886$159,592
Administration Expense$25,081$67,384$51,592
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.140.951.02
Program Expense/Total Expenses88%67%76%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$26,571$8,266$20,685
Current Assets$26,571$8,266$20,515
Long-Term Liabilities$0$0$0
Current Liabilities$0$11,512$14,455
Total Net Assets$26,571($3,246)$6,230
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountContributions, gifts, grants $130,974Contributions, gifts, grants $89,370Contributions, gifts, grants $124,896
Second Highest Funding Source & Dollar AmountTicket Sales $64,770Tickets $60,108Tickets $71,963
Third Highest Funding Source & Dollar AmountGovernment grants - unspecified $21,464Government Grants - Unspecified $17,872Program Ads $11,100
CEO/Executive Director Compensation
Tax Credits No
Solvency
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities--0.721.42
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization

Major financial challenges continue to be building audience income while keeping ticket prices reasonable, and increasing corporate and foundation support to provide for a stable basis for longterm planning.

Starting in 2015, we developed a multi-phase plan to attract new audience which resulted in a 20% rise in new concert goers. Indications from 2016 are that we retained a good share of them. Helping to spread the word is a new group, Amici de La Musica, who are tasked with spreading the word. A new and energetic Development Committee, composed of Board, Staff, and Amici is seeking new sources of corporate and foundation support.

Financial Comments by Foundation Financial information taken from IRS Forms 990 and 990-EZ as well as audit documents.  Individual contributions include foundation and corporate support.  Federal tax returns and audited financial statements reconcile.
Nonprofit La Musica Di Asolo Inc
Address PO BOX 5442
SARASOTA , FL 34277 5442
Phone 941 346-2601

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