Planned Parenthood Of Southwest And Central Florida Inc
736 Central Ave
Sarasota FL 34236-4042

The mission of Planned Parenthood of Southwest and Central Florida is to provide affordable access to comprehensive reproductive healthcare and accurate health information through patient care,education and advocacy.

CEO/Executive Director Ms. Barbara A. Zdravecky
Board Chair Carolyn Johnson
Board Chair Affiliation Community Volunteer
General Info
Former Names
Planned Parenthood Association of Southwest Florida
Tax Exempt Status Public Supported Charity
Incorporation Year 1966
Awarded competitive grant from Community Foundation in the last 5 years? Yes
State Charitable Solicitations Permit Yes May 2017
State Registration Yes May 2017
IRS Letter of Determination
Financial Summary
Projected Revenue $16,073,400.00
Projected Expenses $15,760,550.00
Impact Statement

This summer marked the completion of our first year as a merged affiliate, and we're thrilled with how the change has been going! Patients and supporters in our 22 county service area have been joining with us as we've expanded our services, and as we get ready to open up a new health center in Tampa this year.

This fall, we've begun to see patients in our Sarasota health center for primary care services, introduced miscarriage management services throughout our affiliate, and now offer hormone replacement therapy in all of our centers for transgender patients.

Our public policy team continues to mobilize significant numbers of activists of all ages to communicate with elected officials and thought leaders regarding the importance of access to women’s health care and prevention information.

Our upcoming goals for this year include:

- Opening our first full-length film from SOURCE Productions! "First Time Club" is adapted from the SOURCE Teen Theatre's play, and explores themes such as coming out, dating, sexually transmitted infections, and HIV.

- Continuing to providing excellent experiences for our patients and staff to increase staff retention rates and grow our patient base.

- The implementation of strategies to build our advocacy base, promoting positive legislation regarding reproductive health care and information access.

Needs Statement


Some of the most pressing needs for our agency are:

1. Funding to subsidize well-woman visits and pap tests to uninsured and underinsured women. With Florida's refusal to accept funds to expand Medicaid to the uninsured under the Affordable Care Act, teens and young women remain at risk of unintended pregnancy and disease with no preventative care. $20,000 would help to subsidize well-women visits and pap tests to community members.

2. Funding for a an outreach educator to reach teens and young people with messages of prevention, safety, and the information to help them make good decisions, working with at-risk youth at facilities including schools, youth shelters, LGBTQ drop-in centers, in-clinic sessions, and community agencies. $50,000 would provide the educator’s salary, office space, travel expenses to youth-serving agencies and educational materials.

3. Funding for public policy and advocacy needs, including outreach and visibility material, such as tablecloths, pull-up banners, signage to affix to tents, t-shirts for volunteers and staff to wear and a lightweight folding table, and funds to send young activists to Tallahassee to meet with legislators and share their concerns about reproductive health, access and prevention information issues. ($2,000).

4. Enhancement of our security equipment in our three health centers in the greater Orlando area is a priority. Our needs include the installation of additional security cameras in parking areas, entrances/exits, and front lobby and locks on interior doors that currently do not have them to provide a greater number of “safe rooms” for staff and patients ($5,000).


Background Statement

Planned Parenthood of Southwest and Central Florida, Inc. (PPSWCF) is an independently operated affiliate of Planned Parenthood Federation of America, the oldest and largest voluntary family planning reproductive health agency in the U.S. Planned Parenthood of Southwest and Central Florida began providing medical prevention services in the basement of Sarasota Memorial Hospital in 1966, fueled by the commitment of community volunteers who sought to provide low-cost, respectful family planning service and information to their community. On July 1, 2015, the Planned Parenthood affiliates of Greater Orlando, Collier County and Southwest and Central Florida merged to create a large regional health care provider.

PPSWCF empowers individuals to make responsible decisions about their sexual and reproductive health and fertility, by providing comprehensive and affordable health care services and education programs addressing family planning, sexual health, human sexuality and family life through eleven health centers and outreach education programs in a 22-county area. We provide high quality services with special attention paid to the accessibility of our services to underserved populations from diverse backgrounds. With affiliate headquarters in Sarasota, PPSWCF has worked for over 50 years to assure access to family planning information and services for all who want and need them. Patient fees comprise over half of our budget.

PPSWCF operations focus on three initiatives: affordable sexual health care services, prevention education, and advocacy for women's health care. Eleven health centers provide low-cost health care and birth control to more than 42,000 patients annually. The majority of patients are aged 18-34 with little or no health insurance seeking respectful, comprehensive information and services to help prevent unintended pregnancies and sexually transmitted diseases, including HIV/AIDS. Our prevention education programs reach at-risk teens and young adults in the community with information to help them make safe and responsible decisions. Outreach educators and our SOURCE teen theater troupe reach tens of thousands of adolescents and young adults annually through schools, juvenile detention centers, runaway shelters, churches, through online information, and in partnership with other youth-serving agencies. Our public affairs programs work to assure that access to low-cost reproductive health care, sexuality information and choice is available to all community members.
Areas Served
Areas Served
FL- Charlotte
FL- DeSoto
FL- Hardee
FL- Hillsborough
FL- Lee
FL- Manatee
FL- Sarasota
Areas Served Comments We have health centers in Charlotte, Collier, Hillsborough, Lee, Manatee, Orange, Osceola, Pinellas, Polk, and Sarasota counties. Additionally, our education programs serve Brevard, Citrus, DeSoto, Glades, Hardee, Hendry, Hernando, Highlands, Lake, Pasco, Seminole, and Sumter counties.
Service Categories
Primary Org Type Health Care
Secondary Org Type Education
Tertiary Org Type Youth Development
Statement from the Board Chair/Board President

Before my senior year in high school, my father took a job in Mexico and my family, very suddenly, moved there. This experience, living in a place where the population was growing 3.5% a year, people were really poor or very, very rich, with no middle class, people going through our garbage a night, looking for food, children begging on the streets, learning that families typically had 6 children, basically runaway population growth, was an eye-opener to me. The population there was growing faster than schools could be built to educate the children, a recipe for a life of poverty for a large percentage of the population. 

My core beliefs come from concern over rampant population growth, 7 billion now with 9 billion projected by 2050, and the consequences to our environment. How can anyone not see that our world is being degraded and that only we can correct the problems that we have created.

The initiatives which I see as the most important for Planned Parenthood are our leadership in preserving women's rights, in ensuring the rights of our daughters and grand-daughters. All of us have the right to formulate and follow our individual beliefs. No one should be able to impose their beliefs on us and, yet, this is exactly what is happening.

The lack of practicality that the abortion debate has created is perhaps the most frustrating factor for Planned Parenthood. Planned Parenthood, if left to do its stated mission, would prevent abortions by delivering sexual health care and education and birth control to all young women and men. Our challenge is to energize "the silent majority" to stand with us on these issues, to redirect the debate in a more practical manor, one that serves reality, not emotional hysteria.

Providing quality women's healthcare and educating men and women about their reproductive life and their responsibilities are fundamental directives of Planned Parenthood. To deliver quality care, we must use technology for outreach and efficiency. Our organization must prepare for the health delivery systems that America must embrace in order to be competitive in the global world we now all live in.

Statement from the CEO/Executive Director

Planned Parenthood of Southwest and Central Florida (PPSWCF) is celebrating 50 years of service in the southwest and central Florida region. The organization serves over 42,000 patients each yearand provides life-saving cancer screenings, low cost birth control, prevention and treatment of STDs (sexually transmitted diseases), breast health services, pap tests, and sexual health education, information and health counseling. One in five American women have turned to Planned Parenthood at some time in their lives for professional, non-judgmental and confidential care.

Planned Parenthood replaces fear with facts and misinformation with education. Planned Parenthood is staffed by highly trained doctors, nurses and other health care professionals who work every day to reduce the number of unintended pregnancies and keep women healthy. Our website provides information to three million people every month.

We are here for parents who might be uncertain about, or just don't know how to talk to their teens about sex. We're here for schools who need comprehensive sex education programs from abstinence to birth control and we're here to protect teens and encourage them to talk to their parents. In these tough economic times, more women than ever need access to essential health care services. We provide affordable care and our doors are open to everyone.


Planned Parenthood’s Reproductive Health medical program serves disadvantaged populations from diverse ethnic/racial backgrounds who typically do not have access to sexual and reproductive health care and/or education. The Reproductive Health Medical Services program provides clinical services that include reproductive health care, counseling and education, pap tests, birth control supplies, testing and treatment for cervical cancer, testing and treatment for sexually transmitted infections, including HIV,vasectomies, colposcopies, LEEPS and both medication and surgical abortion. We offer reduced fees for our services, and collaborate with area research institutions (USF, Becton Dickinson [a medical technology company that manufactures medical supplies] UCSF, and PPFA [Planned Parenthood Federation of America]) for clinical research and training. Our affiliate serves over 42,000 patients in our 11 health centers, with over 5,500 receiving services in Sarasota and Manatee Counties.

Budget $12,886,912
Category Health Care, General/Other Reproductive Health
Program Linked to Organizational Strategy Yes
Population Served Females At-Risk Populations
Short Term Success

Our goal is to maintain affordable and accessible sexual health care in our service area. Patients accessing our medical services have the need for sexual health and family planning services and information to help prevent unintended pregnancies and sexually transmitted infections and disease. Information shared by our appointment-setting staff and health center staff results in more than 68% of our patients choosing a method of birth control during their visit. In addition, patients receive breast health screening, along with information about and testing for cervical cancer and testing and treatment for sexually transmitted infections. We know our services are effective with more than 83% of our area patients sharing that the health center staff’s knowledge and customer service skills exceeded their expectations as did the quality of care and information they received during their appointment.

Long Term Success

Our goal is to ensure that every person has access to sexual and reproductive healthcare to prevent unintended pregnancies, sexually transmitted infections and breast and cervical cancer. Our healthcare component has had remarkable success measured by the increase in patient numbers year to year, and the expansion of our service area, while keeping our health care fees contained affordable and our services accessible. As our community changes, we continue to see increases in patient from racially and ethnically diverse communities. Recent years have seen a major upswing in the rates of sexually transmitted infections with the Centers for Disease Control in Atlanta reporting that one in four young women aged 26 and younger have a sexually transmitted disease, some leading to cancer or infertility. Long term success will see a decrease in the spread of sexually transmitted infections and disease as well as a continuing decrease in teen pregnancy.

Program Success Monitoring

Planned Parenthood employs multiple tracing and assessments tools, including an accreditation conducted by our national organization every three years to examine and conduct quality assurance tests on medical protocols and follow up measures, yearly surveys of patients to assess patient satisfaction with quality of service, hours of operations and staff’s ability to impart their knowledge in a customer service friendly fashion.

We have yearly lab and chart reviews by the state of Florida licensing division and Agency for Health Care Administration and conduct at least annual surveys with our patients to capture their assessment of our customer care, access to appropriate information to keep them safe and healthy and, hours of service and clinic expertise. We generally see patients within 48 hours of a call for an appointment and have walk-in hours daily.

Program Success Examples

In 2014-2015, our 11 health centers provided over 40,000 patients with reproductive health services, including 4,148 HIV tests; 32,855 STD tests; and 47,580 oral contraceptive/birth control refills to help prevent unintended pregnancies.

Following are letters from our patients to staff and other patients:

“I am here at PP to get tested for STDs. I am scared to death but so thankful that there are places like PP because without them I would prob {sic} never get tested. Thank you for being here for me PP.”

“I just got done with my first ever Pap exam. I was completely freaked out about this but as it turned out I was worried about nothing because it didn’t hurt at all (so don’t freak like I did!) The nurse and staff that work here are really nice and make you feel welcome and at home. I’m definitely glad I came and will come back. Thank you Planned Parenthood for being here for me and my fellow sisters. Where would we be without you?”

CEO/Executive Director
CEO/Executive Director Ms. Barbara A. Zdravecky
CEO Term Start Nov 1993
CEO/Executive Director Email

Barbara Zdravecky has been Planned Parenthood’s President and CEO for more than 23 years. Ms. Zdravecky has a nursing degree and has worked in the non-profit sector in various roles as a social worker, counselor and registered nurse, specifically in the fields of community mental health, and women and children’s healthcare. Prior to joining PPSWCF, she held several executive positions for Manatee Memorial Hospital. She was Divisional Manager of Women’s Health Services, Director of the Life Management Center and Director of Community Relations. In 2006 she was awarded the distinguished Ruth Green Award for being selected as the CEO of the year from more than 120 Planned Parenthood affiliates nationwide. She is a 1999 graduate of Leadership Florida and was appointed by Senator John McKay to the Florida Commission on the Status of Women.  

Former CEOs/Executive Directors
Senior Staff
Ms. Arlene Knox Vice President of Philanthropy
Ms. Pauline Parrish Vice President of Finance/CFO
Dr. Sujatha Prabhakaran Vice President of Medical Affairs/Medical Director
Kathleen Wiggs-Stayner Vice President Clinical Business Operations
Staff & Volunteer Statistics
Full Time Staff 153
Part Time Staff 25
Staff Retention Rate % 89.7
Professional Development Yes
Contractors 5
Volunteers 380
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes

Planned Parenthood collaborates with Healthy Start, Teen Pregnancy Prevention, Community AIDS Network, Safe and Drug Free Schools, and HIV/AIDS and County Health Department coalitions and task forces throughout our service area. This allows for coordination of efforts with other local agencies to avoid duplication of services and maximize our program reach throughout the communities we serve.

External Assessments and Accreditations
Leadership in Energy and Environmental Design (Leeds) Certification
Awards & Recognition
Ruth Green CEO of the YearPlanned Parenthood Federation of America2006
Spirit AwardSarasota Architectural Foundation2008
Reachout Recovery Award for SOURCE TheatreReachout Recovery2010
ALSO Out Youth Appreciation AwardALSO Out Youth2011
National Affiliate Excellence Award in Private FundraisingPlanned Parenthood Federation of America2011
Affiliate Excellence Award in Media and Public RelationsPlanned Parenthood Federation of America2016
Risk Management Provisions
Automobile Insurance
Business Income
Commercial General Liability and Medical Malpractice
Computer Equipment and Software
Boiler and Machinery
Crime Coverage
Directors and Officers Policy
Employee Dishonesty
General Property Coverage and Professional Liability
Medical Malpractice
Patient Liability
Workers Compensation and Employers' Liability
Umbrella or Excess Insurance
Government Licenses
Organization Licensed by the Government Yes
Fundraising Plan Yes
Communication Plan Yes
Strategic Plan No
Strategic Plan Years 3
Strategic Plan Adopted Feb 2012
Management Succession Plan Yes
Continuity of Operations Plan Yes
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Policies and Procedures Yes
Multi-Media Comments by Organization Our SOURCE Productions YouTube page is here, and contains many of our PSAs and trailers for our short films:
Other Documents
Board Chair
Board Chair Carolyn Johnson
Company Affiliation Community Volunteer
Board Term July 2015 to June 2017
Board Chair Email
Board Members
Board Members
Dr. Jody Alexander M.D.Retired
Cole Caruso Community Resource Network of Florida
Ms Laurie Cowan Phillips Retired
Linda Fleming Esq.Attorney
Renée Gilmore Consultant
Ms. H. Sara Golding Scher Community Volunteer
Ms Jane Graham Community Volunteer
Hon. Martha O. Haynie Orange County Comptroller
Carolyn Johnson Community Volunteer
Dr. Boyd Lindsley Ed.D.Nicholson School of Communication
Ms Maria Ruiz Margenot Wyndam Vacation Ownership
Ms. Nancy Natilson International Development/Microfinance
Dr. Robert Nordland M.D.Community Volunteer
Ms. Carol M. Poteat Buchanan Community Volunteer
Dennis Rees Retired Community Volunteer
Juli Robbins Greenwald Community Volunteer
Felice Schulaner Retired - HR Executive
Ms. Clare Segall Community Volunteer
Brenda Sheridan Community Volunteer
Sandra Stuart Retired
Ms Barbara Teaford Community Volunteer
Ms. Kyla Weiner Gray Swan Solutions
Jon Yenari M.D.OB/GYN
Maria Zavala Community Activist
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 2
Asian American/Pacific Islander 1
Caucasian 19
Hispanic/Latino 2
Native American/American Indian 0
Other 0 0
Board Gender
Male 5
Female 19
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Orientation Yes
Number of Full Board Meetings Annually 6
Board Meeting Attendance % 78
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions
Standing Committees
Board Governance
Human Resources / Personnel
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Fiscal Year Projections
Fiscal Year Begins 2016
Fiscal Year Ends 2017
Projected Revenue $16,073,400.00
Projected Expenses $15,760,550.00
Total Projected Revenue includes "in-kind" contributions/ donations No
Organization has Endowment Yes
Endowment Value $899,212.00
Endowment Spending Policy Income Only
Capital Campaign
In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Anticipate Campaign within 5 years? Yes
Historical Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$279,849$317,403$318,271
Individual Contributions$3,686,027$2,568,652$2,441,700
Investment Income, Net of Losses$278,816$165,739$584,897
Membership Dues$0$0$0
Special Events$1,216,014$404,228$260,357
Revenue In-Kind$61,871$0$0
Expense Allocation
Fiscal Year201620152014
Program Expense$14,573,006$8,966,358$9,235,093
Administration Expense$823,501$487,175$397,582
Fundraising Expense$1,241,138$472,908$323,220
Payments to Affiliates$0$82,875$105,900
Total Revenue/Total Expenses0.951.041.02
Program Expense/Total Expenses88%90%93%
Fundraising Expense/Contributed Revenue24%14%11%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$29,855,140$18,704,673$17,992,249
Current Assets$15,180,714$9,101,775$8,114,221
Long-Term Liabilities$7,678,831$6,361,526$6,003,587
Current Liabilities$1,913,944$897,334$1,003,486
Total Net Assets$20,262,365$11,445,813$10,985,176
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountMedical Services $10,044,479Medical Services $5,999,069Medical Services $6,499,719
Second Highest Funding Source & Dollar AmountContributions, gifts, grants $3,686,027Contributions, gifts, grants $2,568,652Contributions, gifts, grants $2,441,700
Third Highest Funding Source & Dollar AmountFundraising $1,216,014Net Gain on Sale of Assets Other than Inventory $457,235Investment Income $584,897
CEO/Executive Director Compensation $175,001 - $200,000
Tax Credits No
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities7.9310.148.09
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets26%34%33%
Financials Comments
Financial Comments by Foundation
Financial figures taken from 990.  990 and audit are reconciled.
Foundation, corporations and congregations are included with individual contributions as they were not separated in the 990 or audit.
The in-kind contribution revenue includes non-cash contributions and donated services and use of facilities as reported on the IRS Form 990.  Donated services and facilities are not included in total revenue on the IRS Form 990.   Financial information for 2016 was taken solely from the audited financial statements as the Federal tax return was not available at time of review.  The audited financial statements include the value of in-kind donations in revenue.
Nonprofit Planned Parenthood Of Southwest And Central Florida Inc
Address 736 Central Ave
Sarasota, FL 34236 4042
Phone 941 365-3913 3000