The Manatee Players Inc
502 Third Avenue West
Bradenton FL 34205-8660

"To represent, enrich and promote diverse artists and art forms.  The Manatee Players, Inc. and its performance venue, Manatee Performing Arts Center, serve as a significant cultural, educational and economic resource for the Florida Gulf Coast region."

CEO/Executive Director Ms. Janene M. Amick
Board Chair Mr. John Hargreaves
Board Chair Affiliation Maintenance Too Paper Company
General Info
Organization DBA
Manatee Performing Arts Center
Manatee Players
Tax Exempt Status Public Supported Charity
Incorporation Year 1951
Awarded competitive grant from Community Foundation in the last 5 years? Yes
State Charitable Solicitations Permit Yes May 2017
State Registration Yes Jan 2017
Financial Summary
Note: Revenue includes the value of in-kind contributions/donations
IRS Letter of Determination
IRS Letter of DeterminationView
Other Documents
Facility Rental Bussiness PlanView
Brand Summary FindingsView
Impact Statement

2017 Accomplishments 

The Manatee Players, Inc. received in November of 2017, 4 stars for the fourth consecutive year in a row from Charity Navigator for sound fiscal management and commitment to accountability and transparency.
The vital cultural contribution of The Manatee Players, Inc. to the region has been acknowledged through the support of Manatee County in the form of a 5 year $250,000 Tourist Development Marketing Grant (Awarded may 2016).
The contribution of The Manatee Players, Inc. and its venue Manatee Performing Arts Center as an  economic driver is evident in a multi-year low interest loan awarded by the City of Bradenton.  With these secured funds the organization purchased 2.5 acres (May 2016) across the street from MPAC, plans for the construction of 246 dedicated parking spaces as well as resident housing for visiting interns and artists are to be completed by Spring of 2017.
During the 2017-8 season The Manatee Players, Inc. will produce and/or presente 65 (different) events, for thousands to discover, learn about, or participate in the arts.
2017-18 Goals
Grow our Technical Theater and Theater Management Internship Program for college and university enrolled students to 6 participants.
The Manatee Players, Inc. will support the voice and mission of 6 socially dedicated nonprofits through their Action Through Acting program. 
The Manatee Players, Inc. will receive for the fourth consecutive year in a row 4 stars from Charity Navigator
The Manatee Players, Inc. will hire additional staff starting January 2018: 1 - part-time marketing assistant and 1 fulltime development assistant.
2017-18 Objectives 
  • Increase attendance by 6%
  • Increase gallery international exhibitors by 11%
  • Increase facility rental income by 30%
  • Increase overall visitors to the Manatee Performing Arts Center by 13%
  • Implement physical and policy changes as recommended by the annual Organizational Risk Assessment evaluation.
Needs Statement

The Manatee Players, Inc. is supported by the generosity of individual donors, government agencies and foundations. The theatre must raise over $500,000 a year in unearned income in order to support programming. General Operating gifts support all of the organizations programs, ranging from $50 at the Friends Level to Executive Producer at $25,000.

There are also opportunities to support specific programming:

  1. Producing a Mainstage show: $7,500
  2. Co-Producing a show: $5,000
  3. Underwriting a Literacy Live production (arts-in-education program for VPK students): $2,500.
  4. Donations our Conservatory Scholarship Program provide tuition for participants who are from low-income families or have special needs. Scholarship gifts are welcome at any level.  
  5. Support for MPAC's Third Avenue Campus debt pay-off. As of January 2018 mortgage debt $5.7 million.
Background Statement
   Founded in December, 1947, by members of the Bradenton Junior Women's Club The Manatee Players, Inc. incorporated in 1951.   
   In 1953, due to the inspiration of The Manatee Players, Inc. first President, Dr. W.D. Sugg, and generosity of Mr. & Mrs. Edward Bishop the Riverfront Theater was built and dedicated to the Bishops.  People quickly embraced Manatee Players, showing a deep-rooted passion for the arts, and supported the grass-roots organization enabling it to become a focal point of the cultural growth in Manatee County.
   Although the group was originally referred to as the "local little theater movement", it continued to grow and flourish by producing such nationally recognized plays as "Oklahoma", "The Diary of Anne Frank", "The Music Man", "The Sound of Music", "Joseph and the Technicolor Dream Coat", "Wizard of Oz" and "Hair Spray".   In 2001, a capital campaign was established to design, build, and open Manatee County's first fully functioning cultural center.  The Manatee Performing Arts Center opened in March of 2013, after receiving contributions from more than 3,000 individual households.  The organization's passion for excellent theatre and community outreach, combined with its commitment to improving the quality of life for the people they serve, ensures The Manatee Players, Inc. and its new performance venue the Manatee Performing Arts Center will remain a significant component of the cultural fabric of the Florida Gulf Coast region.
Areas Served
Areas Served
FL- Hillsborough
FL- Manatee
FL- Sarasota
Areas Served Comments Bradenton is a historically working-class community with small town appeal that enjoys a strategic location between Tampa/St. Petersburg and Sarasota. Home to Tropicana Products, Champs Sports, Beall’s Department Stores and the spring training location for the Pittsburgh Pirates baseball team, Bradenton’s economy is based on agriculture, tourism and manufacturing. It is the county seat and the largest community in Manatee County with a population of nearly 54,000 people, in a county of 342,000.
Service Categories
Primary Org Type Arts,Culture & Humanities
Secondary Org Type Arts,Culture & Humanities
Tertiary Org Type Arts,Culture & Humanities
Statement from the Board Chair/Board President
The Manatee Players, Inc. has accomplished the transition to our new home, Manatee Performing Arts Center. The first phase of our facility development is complete. An integral part of this included securing the land on which MPAC is built from the City of Bradenton. As we continue to pursue our mission, we have initiated numerous new programs and begun the next phase of development which involves the acquisition and construction of a dedicated parking facility in the rapidly growing Riverwalk area along the Manatee River. We feel it is of utmost importance to increase the awareness and participation in our shared service commitment to the Florida Gulf Coast region. 

Our goals include:

  • Significant enhancement of our education programs (kids camps, internships, DraMature and others).

  • Expansion of our successful Action Through Acting program in which we partner with organizations in the region to promote topics of critical importance to our communities (e.g. Easter Seals of Southwest Florida, Woman's Resource Center, Florida Holocaust Museum).

  • Broadening of our artistic activities to provide a cultural action zone for artists to create and audiences to be delighted.

  • Support for the economic development of the Manatee/Sarasota area by offering programs, entertainment and an inviting meeting place for both residents and visitors.

As Board Chair, I welcome your support in the pursuit of our goals.

John Hargreaves
Statement from the CEO/Executive Director
Rebranding and growing a transforming company for our area is probably one of the hardest tasks an organizational team can under take.  I've certainly felt this at times.  There are no fixed rules for hybrid theaters, many times implementing new programs or processes is by trial and error.  What is important and sets us apart from our industry colleagues is our team's philosophy of self development and community advocacy.   
Our philosophy of self development builds upon the strengths of one another.   We are loyal to our employees through annual budgeting, flex time, continued education and mentoring.  Committed to creating a team, based on individual strengths, all employees have participated in Tom Rath's Strength Finder 2.0 assessment.  Funded by a grant awarded by the Community Foundation of Sarasota, the staff participated in an all hands 1/2 day workshop facilitated by Marilyn Thompson, a leadership coach and consultant.  Employees focused on building a positive and strengths-oriented work environment plan.  Senior staff meet weekly to discuss and evaluate culture change opportunities and business progress.  Every employee contributes a monthly status report (reports include objectives accomplished and new goals for the following month).
Our philosophy of community advocacy starts with our facility venue the Manatee Performing Arts Center.  The regional gem is more than a venue for entertainment.  The organization has been, and will remain, an anchor for the downtown cultural arts district and a national leader among its peer organizations committed to providing opportunities that transform lives.  With so many successful years as a producing and presenting theatrical/educational institution, The Manatee Players, Inc. has built a reputation of not only providing nationally acclaimed live entertainment, but also a willingness to collabrate with other organizations to meet the educational and social needs of a diverse and growing community. 
Partners include:
  • Manatee County School District
  • Realize Bradenton
  • Manatee Educational Foundation
  • Boys and Girls Club of Manatee County
  • Bradenton Kiwanis Club
  • Easter Seals of Southwest Florida
  • Humane Society of Manatee County
  • Lighthouse of Manasota
  • Desoto Young Marines
  • Manatee Memorial
  • METV (Manatee Education Television)

Proud to be apart of an amazing team,

Janene M. Amick CFRE, CEO
Conservatory for the Performing and Technical Arts, consists of year-round in-depth theatrical educational opportunities for ages 3-90: The Manatee Players, Inc. and its facility provide year round performance based conservatory classes and workshops. Programs are specifically designed to offer young performers the opportunity to participate in theatrical, dance, technical and/or vocal experiences while gaining skills in creative thinking, problem-solving, oral communication and cross-cultural understanding as well as self confidence.
  • Saturday Technique (dance, vocal, acting etc.) camp will run in 4 month cycles starting September 2015, with a $200 tuition
  • Summer intensive camps run 9-5 Monday - Friday and range in tuition $400 and $600 per student. 

It is the of the desire of The Manatee Players, Inc. never to deny a student the opportunity to participate in any class, camp or workshop because of financial restraints. 

Budget $31,500
Category Arts, Culture & Humanities, General/Other Theater Arts Instruction
Program Linked to Organizational Strategy Yes
Population Served K-12 (5-19 years)
Short Term Success
By the end of the program, 95% will experience increased self esteemed, ability to work productivity in a group environment and the ability to follow stage directions.  100% of all participants will perform at least twice to a live audience of their peers and two performances to a patron based audience.
Long Term Success
  • For youth completing a full camp program, 60% will audition and be cast in a future mainstage production.
  • Youth learn confidence skills is performance based activity's
  • A creative outlet has been recorded to relieve day to day stress.
Program Success Monitoring
Parent written and verbal surveys of child's improvements, increased abilities and/or social skills.
Program Success Examples
"Looking back on our experiences at the theater, I appreciate the time it brought my family together and gave us something wonderfully fulfilling to share.  I was taught how to present myself, how to express my thoughts and feelings.  It was a very vocational endeavor for me and my experiences with The Manatee Players definitely made me a better attorney!"
Bob Blalock Esq.

Action through Acting is a program that goes beyond partnering live entertainment with Human Services.  Launching in September of 2015 under the vision of Producing Artistic Director Rick Kerby, Manatee Players has announced the residents troupes Studio Series line-up.  This line-up will allow the organization to present 6 socially relevant issues on stage through live theater.

We are proud to collaborate with non-profit partners whose missions are to support and provide aid, based on these issues, to our community and surrounding areas.  Prior to the conclusion of each traditional performance schedule a community open forum (panel relevant) will take place on site of the Manatee Performing Arts Center to allow for community discussion and reflection. 

Budget $137,000
Category Arts, Culture & Humanities, General/Other Theatrical Performances
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified Other Health/Disability Other Named Groups
Short Term Success

Short Term Achievement - Secured both new local and regional non-profit collaborative partners.

Long Term Success Ultimate vision for the program is to get the community talking about social issues in a forum setting facilitated by well educated people in specific areas that will bring about social change.  We believe that open discuss is healthy if moderated and balanced.
Program Success Monitoring  Surveys, forum participants, ticket sales will all be measures of the programs success.
Program Success Examples Success would be defined as... other performance based school and organizations copying the program.

In the days of Ben Franklin, who learned the printer's trade as an apprentice, apprenticeships were the main way for someone to enter a skilled occupation.  Today, of course many different paths can lead a young person to a career.  But for many occupations, apprenticeship/interning is still one of the best ways to enter a skilled trade or profession.  Training is a minimum of one college semester.  The program covers all aspects of either technical theater or theater management and includes both on-the-job training and related instruction.

For example, intern theater management students learn the day-to-day operations, financial management, customer service and related data management programs of the company.  Also how to build a team, evaluate problems, recognize safety risks, and understand federal codes and policies that govern the organization.  As well as related instruction that generally takes place on a one-to-one bases with internal department directors or online tutorials.

Budget $12,600
Category Arts, Culture & Humanities, General/Other Arts, Culture & Humanities, General/Other
Program Linked to Organizational Strategy Yes
Population Served Adults Adults Adults
Short Term Success The organization hopes to select up to 4 college/university enrolled student and provide them with a pre-professional experience in technical design (lighting, costume or scenic) or theatre administration each semester
Long Term Success

Goal priorities:

Strengthen the economy by:

  • Educating a new skilled workforce
  • Collaborating with arts, business and civic institutions to provide technical assistants
  • Meeting a component of the Master Cultural Plan implemented by Realize Bradenton

Advance learning by:

  • Providing hands on experience overseen by master in the field of study
  • Providing a major and minor field of study for enrollees

Instill Leadership by:

  • Gaining knowledge in an ever-evolving technical industry
  • Promoting students through an intensive defined course study
  • Providing opportunities for employability
  • Enhancing educational opportunities within the region among other peer organizations 
Program Success Monitoring

Success Monitoring tools:

  • Exit Interviews
  • Student Tracking after graduation
  • Employment placement success rate
Program Success Examples Program official launches with first class of student September 2016.
Program Comments by Organization
The current challenges facing The Manatee Players, Inc. is a sense of finding new normal with the new performing arts facility.  Currently we have only occupied the entire new facility for only 4 years.  On a daily bases we are listening to patrons and staff's recommendations and doing our best to incorporate as much as we are learning as quickly as possible.  We believe it will take a full 5 years to totally shake out the new facility and hope that while we do patrons will preserver, and continue to provide us opportunities for positive improvements.
CEO/Executive Director
CEO/Executive Director Ms. Janene M. Amick
CEO Term Start Mar 2012
CEO/Executive Director Email

Janene brings her team building attitude to the helm of the Manatee Performing Arts Center - Manatee Players vision.  Her experience spans multiple sectors- arts, marketing, education, corporate, entrepreneurship, non-profit and community. With a belief in the importance of grassroots/collaborative marketing and fundraising, Janene is focused on broadening the support of the Manatee Performing Arts Center. She is a graduate of the 2005 class of Leadership Manatee and the 2003 class of Manatee County Citizens Academy. Active in our community, she is a member of Bradenton Kiwanis, ABWA, American Fundraising Professionals, a life member of the VFW Ladies Auxiliary and a past chair Manatee County's 14th Street CRA advisory board. Ms. Amick holds a Certificate in Non-Profit Management from Winchester Center. Prior to Mrs. Amick employment with The Manatee Players, Inc. she was an owner operator of Manatee Apparel Graphics, an in-house screen printing, embroidery and promotional product manufacturing company located in Bradenton.  In December of 2016 Janene earned the coveted CFRE distinction.

Former CEOs/Executive Directors
Senior Staff
Mr. Rick Kerby Producing Artistic Director
Staff & Volunteer Statistics
Full Time Staff 10
Part Time Staff 4
Staff Retention Rate % 100
Professional Development Yes
Contractors 70
Volunteers 300
Management Reports to Board No
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
The Manatee Players has active collaborative relationships with:
  • Manatee Community Foundation
  • Realize Bradenton
  • Manatee Cultural Alliance
  • Manatee County School Board
  • Manatee Historical Society
  • Bradenton Kiwanis Club
  • Skyway Film Festival
  • Easter Seals of Southwest Florida
  • Humane Society of Manatee County
  • Florida Holocaust Museum
  • Equality Florida
  • Bradenton Area Convention and Visitors
AFP (Association of Fundraising Professionals)2005
American Association of Community Theatre1980
Economic Development Corporation of Manatee County2015
Manatee Chamber of Commerce1980
Southeastern Theatre Conference1990
Manatee County Cultural Alliance1990
External Assessments and Accreditations
Awards & Recognition
Journal Report/Small BusinessWall Street Journal2014
Twink Lynch AwardAACT American Association of Communtiy Theaters2012
Best New TheaterSarasota Magazine2013
Premium BusinessUEP on the Suncoast2012
Risk Management Provisions
Automobile Insurance
Commercial General Insurance
Directors and Officers Policy
Disability Insurance
General Property Coverage
Life Insurance
Medical Health Insurance
Workers Compensation and Employers' Liability
Government Licenses
Organization Licensed by the Government Yes
Fundraising Plan Yes
Communication Plan No
Strategic Plan Yes
Strategic Plan Years 1
Strategic Plan Adopted Dec 2017
Management Succession Plan Yes
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Policies and Procedures Yes
Management Comments by Organization
In March of 2012 the Manatee Players hired its first Executive Director in 9 years.   Since that date the organization has under gone some major changes and challenges.  Four new teams have been formed to help the organization complete and implement various plans.
  1. Risk Management is in the process of completing the Manatee Players first Succession Plan and updating the organizations Policy and Procedures.
  2. Safety/OSHA Committee is working with USF to author a facilities safety manual specific to a performing arts building, inclusive of tag out lock reports, almost misses reports, a weekly shop meeting agenda etc.
  3. Business Commitee mentors the Executive Director and was extremely helpful in establishing a new job description template.
  4. Marketing Commitee is working on a written marketing plan, communications plan as well as establishing bi-annual audience survey's.
Other Documents
Board Chair
Board Chair Mr. John Hargreaves
Company Affiliation Maintenance Too Paper Company
Board Term July 2017 to June 2018
Board Chair Email
Board Members
Board Members
Mr. Ron Allen NDC Construction
Mr. Steve O. Bayard Community Volunteer
Ms. Nancy Christian Retired
Mr. Jesse Correll Retired
Mr. Vernon DeSear Manatee Memorial Hospital
Mr. JC Diem Southern AG
Mr. John Hargreaves Maintenance Too Paper Company
Mr. Jack Hawkins Grimes, Gobel, Hawkins & Galvano
Mrs. Eileen Hoffner Community Volunteer
Dr. Ron Lennon PhDUSF - Sarasota Manatee
Mrs. Pat Pickelsimer Manatee Printers, Inc.
Mrs. Susan Romine Community Volunteer
Mr. David Schrott Retired Nonprofit Executive Director
Mr. Al Steinberg Retired
Mr. John Tucker Financial Advisor, Edwards Jones
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 15
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 11
Female 4
Unspecified 0
Board Term Lengths 3
Board Term Limits 3
Board Orientation Yes
Number of Full Board Meetings Annually 10
Board Meeting Attendance % 76
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Standing Committees
Board Governance
Strategic Planning / Strategic Direction
Governance Comments by Organization

The Manatee Players, Inc. has been operating under a new board and management structure for three years now.  It's called the Corporate Model.  The Model takes its name from the business world because, like well-structured corporate boards, it clearly separates operational issues from policy.  The Model makes us more professional, more flexible and more efficient.  Most important, we're able to focus more on the client groups we serve and the long-term direction will plan to achieve.

The concept behind the Model is simply stated.  The board sets policy and long-term strategic direction.  Professional Management oversees operations and implementation.
The following was adopted by the Board of Directors in January 2013.
Board of Directors' Functions
The board of directors establishes and monitors corporate policy.  The board operates through the CEO.  The CEO, in turn, executes policy and is responsible for the prudent and creative operations of the organization.  In this role, the Executive Director exercises leadership resulting in the effective and efficient use of board and non-board members' time. 
The Board:
A. Directs management (Employs the CEO)
B. Judges management action (Evaluates CEO performance)
C. Approves management action
D. Advises management
E. Receives information from management 
F. Acts as a public and community relations resource to management

Current Year Projections
Tax Year Start Month July
Tax Year Start Day 01
Tax Year Begins 2017
Tax Year End Month June
Tax Year End Day 30
Tax Year Ends 2018
Projected Revenue $2,019,244.00
Projected Expenses $2,019,244.00
Total Projected Revenue includes "in-kind" contributions/ donations No
Organization has Endowment Yes
Endowment Value $552.00
Endowment Spending Policy Income Only
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? No
Campaign Purpose

Campaign Goal
Amount Raised To Date 0 as of 0
Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
Government Contributions$141,094$367,805$223,206
Individual Contributions$1,083,077$537,102$287,285
Investment Income, Net of Losses$163$452$178
Membership Dues$0$0$0
Special Events$100,357$39,624$62,151
Revenue In-Kind$1,626,502$981,976$686,063
Expense Allocation
Fiscal Year201720162015
Program Expense$2,170,239$2,045,695$1,914,573
Administration Expense$146,495$130,631$130,318
Fundraising Expense$102,166$104,504$69,230
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.190.950.78
Program Expense/Total Expenses90%90%91%
Fundraising Expense/Contributed Revenue8%11%12%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$18,570,182$18,828,319$16,495,703
Current Assets$571,300$1,279,297$1,342,391
Long-Term Liabilities$5,795,037$6,299,889$3,711,462
Current Liabilities$734,892$949,205$1,089,020
Total Net Assets$12,040,253$11,579,225$11,695,221
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar AmountContributions, gifts, grants $1,083,077Admissions/Dues $1,000,502Admissions $889,491
Second Highest Funding Source & Dollar AmountAdmissions/Dues $729,390Contributions, gifts, grants $537,102Contributions, gifts, grants $287,285
Third Highest Funding Source & Dollar AmountOther $423,734Government grants - unspecified $367,805Government Grants - Unspecified $223,206
CEO/Executive Director Compensation $50,001 - $75,000
Tax Credits No
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities0.781.351.23
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets31%33%22%
Financials Comments
Financial Comments by Organization

Having a top-notch financial management is essential.  There are four essentials to managing our finances:

1. Periodic outside review by an independent professional
2. Clear policies and procedures and strong internal controls
3. Transparency, accuracy and careful monitoring of financial conditions
4. Board and leadership understanding of the financial reports
Excess revenue over expenses is the goal yearly, providing funds for capital improvements and technical upgrades.  In March 2016 Senior Management embarked on a program provided by the Patterson Foundation No Margin, No Mission, Ignition. (No Margin, No Mission is a social enterprise and national consulting practice that helps nonprofits diversify revenue, expand impact and build a lasting future through entrepreneurship, innovation, and business strategy.)  Techniques, strategies and information learned will be implemented into the organizations best business practices and annual budget for a stronger fiscal sustainability plan.


Financial Comments by Foundation
Financials provided based on IRS Form 990 and audit documents. 990s and audits reconcile. Individual contributions include foundation/ corporate support, as reported in 990s.  The organization includes valuation of in-kind donations in its income statement.  The value of in-kind contributions is included in income in the audited financial statements.
Nonprofit The Manatee Players Inc
Address 502 Third Avenue West
Bradenton, FL 34205 8660
Phone 941 749-1111