Pines of Sarasota Foundation Inc
1501 N Orange Ave
Sarasota FL 34236-2631

Pines of Sarasota Foundation inspires support for Pines of Sarasota Rehabilitation and Senior Care Community and the hundreds of seniors who depend each day on the exceptional and compassionate care Pines provides to all its patients and residents, regardless of whether or not they have outlived their financial resources.

CEO/Executive Director Ms. Janet K. Ginn
Board Chair Mr. Jim Rutledge
Board Chair Affiliation Retired
General Info
Organization DBA
Pines of Sarasota Foundation Inc.
Supported Organization Pines of Sarasota Inc.
Tax Exempt Status Public Charity Type III Supporting Organization-functionally integrated
Incorporation Year 1990
Awarded competitive grant from Community Foundation in the last 5 years? Yes
State Charitable Solicitations Permit Yes Oct 2018
State Registration Yes 0
Financial Summary
Note: Revenue includes the value of in-kind contributions/donations
IRS Letter of Determination
IRS Letter of DeterminationView
Impact Statement

In the past year, Pines of Sarasota Foundation has helped Pines of Sarasota continue to care for residents who have outlived their financial resources. Pines cares for more vulnerable seniors who have encountered this situation than any senior care community in Southwest Florida. These men and women have lived to great age and encountered illness. If Pines was not here to care for them, it is hard to imagine where they would go. They depend on Pines and Pines is committed ensuring they remain in our care, despite the financial shortfall.

As we look to the future, the Foundation’s goals include helping Pines of Sarasota:

  • Bridge the gap between the cost of care for Pines’ Medicaid residents and the amount reimbursed to Pines for their care. Today, Pines begins each year with a shortfall of approximately $1 million. Through The Mission Fund, the Foundation seeks to diminish and, we hope, eliminate that annual shortfall.
  • Renovate Pines’ Assisted Living Facility providing residents with improved access, upgraded amenities, and modernized features
  • Replace, repair, and upgrade priority capital equipment and facilities that impact the care, comfort and safety of Pines’ 200+ residents
  • Increase the capacity of the Ready & Steady program to help even more seniors avoid the devastating effect of a fall
Needs Statement

1. The Mission Fund. Need: $1 Million annually

Today, Pines of Sarasota cares for more seniors who have outlived their financial resources than any other senior community in Southwest Florida, providing the same level of service to all, no matter their financial position. Each year, Pines must bridge the gap between the cost of caring for these wonderful men and women and the amount that is reimbursed. Donations to The Mission Fund help underwrite the cost of care and reduce the shortfall, allowing Pines to continue to care for these deserving seniors.

2. Assisted Living Facility Renovation. Need: $3.9 Million

Pines of Sarasota pioneered affordable assisted living in our area, giving seniors a safe home with just the right mix of support, independence and camaraderie. Pines’ Assisted Living Facility is in need of renovation and modernization including remodeled units with private bathrooms and showers, new suites that allow married couples to stay together and a covered entrance for safety and protection from the elements as our residents and families arrive and depart.

3. Care, Comfort and Safety of Our Residents. Need: $250,000

The seniors at Pines deserve the best care we can provide in a comfortable and safe environment. To do that, we must ensure that their home— the Pines campus—is maintained, and necessary equipment for their healthcare and safety is replaced and upgraded regularly including roofs, HVAC, floors, windows, nursing equipment and more.

Background Statement

Pines of Sarasota Foundation was incorporated in 1990 to support the endowment, capital and programmatic needs of Pines of Sarasota Rehabilitation and Senior Care Community and to help Pines continue to care for vulnerable seniors even when they outlive their resources.

Seven decades ago, the good people of Sarasota saw that there were seniors in poor health who needed somewhere to livea place that would care for them. That place became Pines of Sarasota, the preeminent not-for-profit provider of rehabilitation services, geriatric healthcare, education and support in our community.
Today, Pines has two rehabilitation centers, a state-of-the-art skilled nursing pavilion (62 beds), a secure memory care unit (42 beds), an assisted living facility (72 beds), a child care and learning center and two thrift shops. More than 400 employees look after the 275 residents and the hundreds of outpatients who regularly benefit from rehabilitation services. All Pines residents are cared for equally, with compassion and dignity, no matter their financial position. And we continue to care for them, despite the cost, because Pines is their home.
It is only through the support and generosity of individual donors and organizations that Pines is able to continue its mission and care for our community’s seniors.
Areas Served
Areas Served
FL- Sarasota
FL- Manatee
Areas Served Comments

Pines of Sarasota Rehabilitation and Senior Care Community provides in-patient and out-patient care, as well as child care, for Sarasota County and Manatee County. Pines also provides education and training for at-home and professional caregivers for those with dementia in more than 37 countries around the world through the sale of the DVD's and online materials produced by Pines' Education and Training Institute.

Service Categories
Primary Org Type Health Care
Secondary Org Type
Tertiary Org Type
Statement from the Board Chair/Board President

Did you know that someone who turned 65 in 2017 has an almost 70% chance of needing some type of long-term care in their remaining years? As Co-Chair of the Pines of Sarasota Foundation Board of Trustees, I have seen first-hand what it means to receive care at Pines: kindness, respect, skill and compassion. All Pines residents are cared for equally, no matter their financial position.

If you had the chance to visit with our residents, they would share wonderful stories of their long and accomplished lives. They will also tell you that Pines of Sarasota has been a blessing for them and their families. For our residents, Pines is home when home is no longer an option.
How we take care of our elderly citizens says a lot about who we are as a community. I believe we are the kind of community that honors our seniors and is committed to making sure they are in the best of hands. By supporting Pines of Sarasota, we live up to that commitment.
Eddie Morton
Co-Chair, Pines of Sarasota Foundation Board of Trustees
Statement from the CEO/Executive Director

I am thankful for the dedication and loyalty of all of you who understand, and are committed to, the life-saving work done every day at Pines of Sarasota. Here at Pines, I have been an eyewitness to hope, courage, trust and so much more, which is the lasting difference made by all who are part of this community.  I share your commitment and look forward to joining with you as we build upon this legacy. Together, we will continue to create a community where seniors can achieve their goals and live with dignity—the mission and vision that is the heart of Pines.

As a veteran Certified Fund Raising Executive, I aspire to the highest standards of ethics and competence and strive to be a strategic leader who gives exceptional individual service and ensures the integrity of each gift. I want to serve you as you shape your family, financial, and social legacy.

To the degree we serve others, to that degree we are successful. May you find us faithful!

Yours for a better community,

Janet K. Ginn, CFRE, President, Pines of Sarasota Foundation,



Pines of Sarasota pioneered skilled nursing in our area. Today, Pines has 162 state-of-the-art skilled nursing beds and a secure memory care unit with 42 beds. The nursing staff is the cornerstone of the compassionate care given in our skilled nursing program. These highly trained Registered and Licensed Practical Nurses and Certified Nursing Assistants provide a standard of consistent care unequaled in our community. All residents are cared for equally, no matter their financial position or the cost to Pines.

For our residents diagnosed with memory-related disorders, care is provided by a loving and dedicated team of doctors and nurses who have been specially trained in dementia care. They recognize the abilities those with middle- to late-stage memory disorders still possess, and find effective ways to connect with them so their lives continue to have meaning, dignity and beauty.

Budget $21,185,287
Category Health Care, General/Other Nursing Home Care
Program Linked to Organizational Strategy Yes
Population Served Aging, Elderly, Senior Citizens
Short Term Success

The well-being of residents is Pines’ highest priority. Residents enjoy stimulating activities for body, mind and spirit – all in a secure and reassuring environment. Residents actively participate in choosing their leisure and group activities, because our program model is based on meeting their interests, needs and care plan goals.

Each floor of our skilled nursing facility has a living room and charming outdoor verandas where friends and family can gather. Amenities include three delicious chef prepared meals daily, housekeeping and laundry services, free WIFI, on-site banking and hair care services. And residents' four-legged pals may visit whenever they want.
 Through Pines of Sarasota’s Education &Training Institute, family members of those with memory issues are able to take advantage of seminars and DVDs that help them care for their loved ones.
Long Term Success Pines of Sarasota has been caring for our community for nearly seven decades and continues its commitment to those who have outlived their resources. We are also the facility of choice for many who could go anywhere for rehab or skilled nursing. Residents, their families and friends have priceless piece of mind, knowing they are receiving the most advanced standard of care in a compassionate and loving environment. The staff, many of whom have been with us for years, shows unwavering kindness--a testament to our continuity of care and sense of community.
Program Success Monitoring

A host of state and federal regulatory agencies including the Agency for Healthcare Administration (AHCA) provide oversight of Florida skilled nursing facilities.

Program Success Examples

“After his stroke, Dad needed round-the-clock care and rehabilitation services at a facility I could trust. Trust is so important and I know the reputation of Pines. I know how caring the staff is and how they work with me. I see it every time I visit. It’s peace of mind for us both.”

“When my husband was a patient at Pines, I was there every day for many hours. The care, the concern, the compassion, the positive attitudes and attention permeated the entire Pines campus from the 6 week old in the child care center to the many needy 100+ years-young residents. I saw it all and began to understand what Pines was all about and what it meant to our seniors in all different stages of aging. I realized how important this facility was in serving all the people of Sarasota. I also saw myself connected to, and devoted to, this wonderful place.”

“There’d been signs we were losing Mom, but we didn’t get it until she called and said she was lost. It turned out she was in her own kitchen. The people at Pines of Sarasota understand our struggles and frustrations. That makes the hardest thing we’ve ever dealt with as a family bearable.”


Pines of Sarasota’s Assisted Living Facility provides residents with independence and just the right amount of needed assistance. A full menu of activities is available to engage the mind and spirit, and the company of friends makes each day bright. Pines Assisted Living is truly home for our residents.

Budget $1,669,656
Category Health Care, General/Other
Program Linked to Organizational Strategy Yes
Population Served Aging, Elderly, Senior Citizens
Short Term Success

Good friends, good food and good times are the hallmark of this community where residents can be as busy or as leisurely as they’d like. Pines of Sarasota’s Assisted Living Facility allows residents to enjoy a holistically rich array of activities that exercises and fulfills mind, body and spirit. All in an environment that is safe, secure and reassuring.

Long Term Success

Music, arts and crafts, gentle exercises, pets, laughter and horticulture therapies, book club, travelogues, movies, social gatherings and more are available. Independence provides dignity. In the words of our Assisted Living residents, Pines is home.

Program Success Monitoring

Oversight of the Assisted Living Facility is provided by the Agency for Healthcare Administration (AHCA).

Program Success Examples

The satisfaction and support of residents and their families speak to the quality of care and social community provided to ensure a purposeful life.

“Mom and Dad just weren’t ready to give up their independence; but I live in New York and they needed help I just couldn’t provide. They didn’t want to be isolated. They wanted to be part of a community. They never thought they’d be part of a new family. They love Pines.”



Pines of Sarasota’s Child Care and Learning Center serves the children of employees and the broader community. For more than 20 years, it has been an important part of who we are. Infants and little ones up to age five learn in a safe, nurturing and educational environment and interact with our senior residents in a truly meaningful way to increase intergenerational understanding, appreciation and sensitivity. The Pines of Sarasota Child Care and Learning Center staff holds degrees and/or credentials in Early Childhood Education and are trained to give special attention to each child's individual needs.

Budget $425,650
Category Education, General/Other Early Childhood Education
Program Linked to Organizational Strategy Yes
Population Served Infants to Preschool (under age 5)
Short Term Success

Interaction between the children and our senior residents enriches the lives of both generations through storytelling, arts and crafts, and entertainment.

Long Term Success

Research clearly indicates that the benefits for children of inter-generational interaction involve the development of social/emotional skills, such as dealing with frustration and anger, better problem solving skills, as well as the ability to engage in cooperative activities, follow directions and have a positive view of seniors. Seniors are seen to have better health outcomes, increased connectedness and less isolation, and enhanced feelings of self-worth.

The availability of on-site childcare is one reason Pines of Sarasota has enjoyed such high staff retention rates.

Program Success Monitoring
The Child Care and Learning Center is monitored by the Sarasota County Department of Health and The Early Learning Coalition of Sarasota County.
Program Success Examples

Each year, at Pines of Sarasota’s Child Care and Learning Center graduation, parents and grandparents are effusive in their praise for the staff and the experience. “My son has been here since he was an infant. He loves it. The staff have known him all his life and are like family to us.”



Pines’ Education and Training Institute offers practical senior care education programs to help improve the lives of millions of people worldwide affected by dementia. The Institute is recognized internationally as a cutting edge training center for residential and at-home caregivers. Its programs focus on a diverse set of elder care concerns, including caregiving and nursing for dementia diseases and aging disabilities, elder law, and end of life issues. The institute addresses quality of life interests like making healthy lifestyle choices, the role of the arts in healthcare and the importance of community.

In partnership with dementia expert Teepa Snow, training is offered at informative on-site seminars, through engaging webinars and a series of DVDs and online videos. It’s all meant to offer support and resources to help caregivers in the demanding and increasingly important role they play.

Budget $430,000
Category Education, General/Other Educational Programs
Program Linked to Organizational Strategy Yes
Population Served Adults Aging, Elderly, Senior Citizens People/Families of People with Health Conditions
Short Term Success

Through the Institute’s offerings, caregivers can learn effective, practical techniques. The skills developed through learning these techniques helps to reduce stress and increases mutual understanding between care partner and care receiver, protecting and improving these relationships and quality of life for all parties involved.

Long Term Success

Over 25,000 DVDs have been purchased by family care partners, healthcare facilities, nursing homes, universities, religious organizations, professional caregivers, and the Veterans Administration. These materials have reached 37 countries around the world.

Program Success Monitoring
The Education  and Training Institute is monitored by Duke University trained educator Teepa Snow.
Program Success Examples

"I tried my best to care for my mom with dementia, but after seeing Teepa I realized that there is a lot I simply didn't know. I understand my mom much better now, and I feel so much more confident in my care for her. Thank you Teepa for helping me reconnect with my mom."


Pines of Sarasota’s pioneering rehabilitative services include outpatient and short-term inpatient care in its two rehabilitation centers. An entire floor of the Skilled Nursing Pavilion is devoted to patients who require skilled nursing care while going through rehabilitation. Physical Therapists, Occupational Therapists, Speech Therapists and Case Managers work with patients, families and physicians to coordinate every aspect of care and help patients on their journey to recovery.

As part of its rehab services, Pines offers a falls prevention program called Ready & Steady, Plan for Better Balance. Through the Ready & Steady plan, Pines of Sarasota’s dedicated team of clinical therapists help assess each individual's level of risk for falling and works with them and their primary care physician to customize a plan to help avoid the consequences of a fall. 

Budget $880,329
Category Health Care, General/Other Rehabilitation Services
Program Linked to Organizational Strategy Yes
Population Served Aging, Elderly, Senior Citizens
Short Term Success

Pines understands that rehabilitation can be a difficult time. The entire care team employs motivation, state-of-the-art equipment and therapeutic tools to help patients increase strength, regain mobility and flexibility, and manage pain after an accident, surgery or a fall.

Long Term Success

With the exceptional care provided, patients are able to get back to the activities that fill their lives.

Program Success Monitoring

The Agency for Healthcare Administration (AHCA) provides oversight.

Program Success Examples

“After a fall, the doctor told us Mom was well enough to leave the hospital, but not strong enough to go home. Pines was over the top wonderful. The staff could not have been more responsive to her needs and ours.”

“My daughter was worried about my falling, so I decided to have my balance assessed through Pines’ Ready & Steady program. The staff member who did the assessment was terrific, explaining everything so that I could understand what was going to happen and why. I passed with flying colors—my balance is great—which set my mind, and my daughter’s, at ease. I’m so grateful to Pines for offering this to me and other seniors.”

"Much to my surprise, I failed the test! I am very active, so the results were quite the wake up call. I enrolled in physical therapy at Pines to improve my balance and leg strength and am thrilled with the results. I am stronger and more secure, thanks to Ready & Steady."
Program Comments by Organization

There are very few providers renowned for both their advanced level of care and family-like environment. Pines of Sarasota is that rare place where residents feel treasured as a member of our family and secure in knowing they’ll always receive the best possible compassionate care; and that care will continue no matter their financial position.

From a full spectrum of services in one location to plentiful activities that stimulate the mind, body and spirit, we offer a holistic approach unlike any other. Whether through pioneering therapies, inspiring seminars or one-of-a-kind activities, the spirit of innovation thrives here. Our rehabilitation services are unrivaled in the region with expert therapists and nurses and innovative offerings such as the aquatic therapy pool that helps treat various conditions, the “bounce back apartment” that prepares residents for a return home, the Ready & Steady falls prevention program, and outpatient or short-term skilled nursing and physical, occupational and speech therapies.

We’re always looking for ways to bring joy and meaning to those we serve. It’s why our elderly residents enjoy captivating interaction with the children who visit them from our on-site Child Care and Learning Center. And it’s why we welcome regular visits from therapy pets and Laughter Unlimited circus clowns.

The genuine passion each staff member has to enhance the quality of our residents’ lives fills our campus with positive attitudes, laughter and smiles. Close relationships develop between our staff and residents, resulting in an invaluable continuity of care.

Our leadership has rightly earned us the community’s respect and trust and a Silver National Quality Award from the American Health Care Association. We continue to work conscientiously to maintain those standards.

CEO/Executive Director
CEO/Executive Director Ms. Janet K. Ginn
CEO Term Start Jan 2018
CEO/Executive Director Email

Janet K. Ginn, CFRE, has spent more than 30 years inspiring and assisting individuals to meet their charitable desires. She has lead in every area of Development as well as CEO of multimillion dollar organizations. Her career has allowed her to assist individuals in 32 countries and the 50 United States serving as a guardian of philanthropy. She has served as trustee for more than 1600 charitable instruments and 800 named funds. She is a Certified Fund Raising Executive (CFRE), Rotarian and Paul Harris Fellow and a graduate of the Strategic Perspectives in Nonprofit Management Course at Harvard Business School.

Former CEOs/Executive Directors
Ms. Estelle Crawford May 2006 - Sept 2017
Senior Staff
Ms. Terri Arnell Director of Marketing and Communication
Ms. Elizabeth Hickman Research Analyst and Office Administrator
Ms. Andrea Stephens Director of Development
Staff & Volunteer Statistics
Full Time Staff 4
Part Time Staff 0
Staff Retention Rate % 75
Professional Development Yes
Contractors 2
Volunteers 20
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
Pines of Sarasota has collaborative relationships with Circus Sarasota, USF Sarasota/Manatee, JFCS, Sarasota Friendship Center, Roskamp Institute, Neuro Challenge Foundation, Florida Gulf Coast University, Keiser University, Nova Southeastern University, University of St. Augustine, the American Red Cross, Manatee Technical Institute, Florida State University, School Board of Sarasota County, and State College of Florida

External Assessments and Accreditations
Awards & Recognition
Bronze Quality AwardAmerican Health Care Association and the National Center for Assisted Living2014
Silver Quality AwardAmerican Health Care Association2016
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan Yes
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy No
Policies and Procedures No
Management Comments by Organization

Board Chair
Board Chair Mr. Jim Rutledge
Company Affiliation Retired
Board Term Jan 2018 to Dec 2018
Board Chair Email
Board Members
Board Members
Mr. Richard Angelotti The Advisor Management Group
Mr. L. Thomas Baker Synovus Bank
Ms. Kimberly Bald Harllee & Bald, PA
Mr. Stewart Bitterman community volunteer
Ms. Charla Burchett Shutts & Bowen
Ms. Shirley Fieber Kerkering, Barberio & Co.
Ms. Sue Jacobson Community Volunteer
Mr. Art Mahoney Marketing Consultant
Mr. Eddie Morton CEO, Morton's Market
Mr. Jim Rutledge Retired
Ms. Marilyn Shuman Community Volunteer
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 11
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 6
Female 5
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Orientation Yes
Number of Full Board Meetings Annually 9
Board Meeting Attendance % 72
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 0
Standing Committees
Board Governance
Governance Comments by Organization

Pines of Sarasota Foundation has an active and dedicated board of trustees who believe in the value Pines of Sarasota brings to our community. Governance challenges include identifying and maintaining clear expectations for board prospects and ensuring that board roles and responsibilities are defined and enacted by all trustees.

Current Year Projections
Tax Year Start Month Aug
Tax Year Start Day 01
Tax Year Begins 2017
Tax Year End Month July
Tax Year End Day 31
Tax Year Ends 2018
Projected Revenue $1,332,000.00
Projected Expenses $635,070.00
Total Projected Revenue includes "in-kind" contributions/ donations No
Organization has Endowment Yes
Endowment Value $741,000.00
Endowment Spending Policy Income Only
Capital Campaign
Currently In a Capital Campaign Yes
Campaign Purpose Renovation of Assisted Living Facility to modernize the building and offer residents more privacy while maintaining the high quality of service and care for which Pines of Sarasota is known.
Campaign Goal $3,900,000.00
Campaign Dates Jan 2018 to Dec 2018
Amount Raised To Date 2900000 as of May 2018
Audit/Financial Documents
2012 Audit2011
Financial Review
Expense Allocation
Fiscal Year201720162015
Program Expense$2,031,604$1,022,564$1,487,456
Administration Expense$513,715$399,613$434,788
Fundraising Expense$218,138$189,332$161,528
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.860.690.66
Program Expense/Total Expenses74%63%71%
Fundraising Expense/Contributed Revenue10%18%15%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$7,102,859$7,193,135$7,625,427
Current Assets$7,093,339$7,179,221$7,604,917
Long-Term Liabilities$0$0$0
Current Liabilities$98,317$37,268$63,166
Total Net Assets$7,004,542$7,155,867$7,562,261
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar AmountContributions, gifts, grants $2,009,972Contributions, gifts, grants $912,334Contributions, gifts, grants $940,049
Second Highest Funding Source & Dollar AmountInvestment Income $233,918Fundraising $112,027Investment Income $188,597
Third Highest Funding Source & Dollar AmountFundraising $136,417Investment Income $92,345Fundraising $148,345
CEO/Executive Director Compensation N/A
Tax Credits No
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities72.15192.64120.40
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Foundation
Financial figures taken from 990.  990 and audit are reconciled.
Foundation, corporations and congregations are included with individual contributions as they were not separated in the 990 or audit.
The in-kind contribution revenue includes non-cash contributions and donated services and use of facilities as reported on the IRS Form 990.  Donated services and facilities are not included in total revenue on the IRS Form 990.
Nonprofit Pines of Sarasota Foundation Inc
Address 1501 N Orange Ave
Sarasota, FL 34236 2631
Phone 941 955-6293