Miracle Swimming for Adults Inc
5114 Station Way
Sarasota FL 34233-3221
Mission

Our mission is to teach adults who are afraid in water to swim; that is, to be reliable for their safety in water over their head.

Leadership
CEO/Executive Director Ms. Terri Ann Goodman
Board Chair Ms. Beth Sullivan Esq.
Board Chair Affiliation Arnold D. Levine & Associates, P.A.
General Info
Organization DBA
DBA
Miracle Swimming
Miracle Swimming for Adults
Miracle Swimming Adult Lessons
5 Circles Teaching Method
Miracle Swimming Institute
Former Names
21st Century Swimming Lessons Inc
Miracle Swimming Institute, LLC
Transpersonal Swimming Institute, LLC
Transpersonal Swimming Institute
Tax Exempt Status Public Supported Charity
Incorporation Year 2010
State Charitable Solicitations Permit Yes Jan 2019
State Registration Yes Dec 2018
Financial Summary
 
 
IRS Letter of Determination
Name
IRS Letter of DeterminationView
Other Documents
Florida Department of State Name ChangeView
History of MSAView
Policy Against Commission for Fundraising ConsultantView
FL. Dept. of Health Bureau of Water Safety LetterView
Impact Statement
2017 Accomplishments:
1. Expanded the Board from 5 to 6 members
2. Established new management team for day to day operations: new CEO
3. New community of underprivileged adult non-swimmers became part of our clientele
4. Expanded community use of pool to local organizations
5. Continued pool renovation; new heaters, electrical upgrade
 
2018 Goals:
1. Launch countywide adult learn to swim initiative: all adults safe in water over their heads by 2070
2. Expand subsidies to underserved students and instructors
3. Continue to expand the number and diversity of board members
4. Upgrade business systems and continue pool renovation 
5. Continue to develop strategic partnerships with community
Needs Statement
  1. $51,100 Scholarships for underserved students and instructors
  2. $41,000 Finance--capital and operating expenses-electrical upgrade, retrofit classroom and office space, pool maintenance and repair. We  have an additional $135,900 needs that are part of ongoing Capital Campaign (Total $176.900).
  3. $35,000 Program development--upgrade online instructor training program, online learn-to-swim course, translate student handbook into    Spanish and Mandarin, student handbook development for freestyle, 3-stroke, snorkeling and diving courses
  4. $15,400 Management systems: website, registration system, shopping cart, online marketing, Google AdGrants and social media training
  5. $7,500 Board and volunteer development
 
 
Background Statement
The swimming lessons system in the U.S. which was created 100 years ago in 1914 was a huge success compared to no swimming lessons programs at all. Drownings were cut in half within 33 years. But as with most new systems, there were bugs.
 
In the 1980s, two instructors in the U.S. publicly noticed that the system did not work for adults who are afraid in water. Miracle Swimming for Adults Founder Melon Dash was one. The original system was based on teaching children. No one verified that lessons for kids were suitable for adults. In actuality, they do not teach adults to be safe in deep water. Adult students think their failure is their fault.
The vast majority of swimming instructors and other national learn-to-swim agencies still teach the original system. Today, many afraid adults who yearn to know how to swim take traditional swimming lessons, become discouraged and quit. After repeating this 3-4 times, they too often resign themselves to not swimming in their lifetimes. They remain unsafe in and around water.
 
Miracle Swimming is a new paradigm that replaces the traditional system used for afraid adults. It works infallibly where all else fails. Our system is based on universal principles of learning that have not previously been identified as far as we have determined in our 35 years. See 5CirclesTeachingMethod.com. At Miracle Swimming, learning to be safe in water over one's head comes first; learning strokes follows...if desired. The result of Miracle Swimming is safety, comfort, confidence in water, shallow and deep. When people are comfortable in deep water, they say, I can swim.
 
The U.S. system which was comparatively successful in the early 1900's was copied by many other countries. Now those countries are teaching the system that does not work for afraid-in-water adults. Students and instructors have come to us from 50 states and 17 countries to learn to swim.
 
 
Areas Served
Areas Served
Area
FL- Sarasota
FL- Manatee
FL- Charlotte
FL- DeSoto
FL
CA
HI
NY
National
International
Areas Served Comments
Our non-profit activities are based in Sarasota, FL with teaching adults who are afraid in water to swim. We continue to find new populations to teach in Sarasota: underserved adults, veterans, first responders, 2gen (two generation) non-swimming families.
 
Our work is national and international.  We attract touring students from 50 states and 17 countries to date.  We teach 1-week classes in San Francisco, Palm Springs, Hawaii and New York City.  We are asked to train instructors and speak at conferences nationally and internationally.
 
Service Categories
Primary Org Type Public & Societal Benefit
Secondary Org Type Public Safety, Disaster Preparedness and Relief
Tertiary Org Type Recreation & Sports
Statement from the Board Chair/Board President
Miracle Swimming continues to grow and evolve as a community leader in the swimming arena. This is most evident by:
  • Increased class enrollments from local students and from across the U.S., and internationally. They come to overcome their fear in water and learn to be safe and confident. We continue to receive a satisfaction rate of over 99%.
  • The enhanced Instructor Training Program continues to produce additional Instructors who teach in many parts of the nation, as well as within our community.
  • Opening the first pool dedicated to teaching Adults to overcome their fear and learn to swim. Our pool allows us to meet our goal of providing an ideal environment for learning and overcoming the fear of water.
  • Offering more pool time and lessons to a number of community organizations such as Girls, Inc., The Salvation Army, and Tsunami Swim Team. 
As with any growing organization, Miracle Swimming continues to be challenged by not having enough "hands-on-deck," and resources to meet the diverse needs of the organization. Some of these needs include:
  • Increasing the number of Miracle Swimming graduates who become volunteers. These volunteers can assist in many key areas such as fundraising, pool operations, class support, marketing, business planning and more.
  • Identifying and recruiting key team members that can support and lead essential initiatives.
  • Increasing both the number, and level of functioning of the Board of Directors who can engage the community at different levels.
  • Generating enough revenue and donations to support increased scholarships to both our students and instructors, supporting new and revised educational materials (such as upgrading the instructor online training program), and capital and ongoing expenses related to our pool.
Our Board Members are dedicated to the success and sustainability of Miracle Swimming and embrace a spirit of volunteerism. In 2017, we added three new Board Members. Two of these members are MSA graduates, who are also trained instructors. Not only did they overcome their fear by following the MSA system, but they are dedicating themselves to further the mission and goal of ending drowning. Our newest member published her story "Now I Swim", mid-last year to carry the MSA message globally.
 
Our Board Members have careers and experience in teaching, project management, organizational development, law, healthcare management, business development, operations management, fundraising, and real estate. This diverse background provides the footprint for future board growth.
 
Our Founder, Melon Dash, continues to play an integral role on the Board (non-voting member). Additionally, she is the developer and content expert with our trade-marked system, and the continued development of our products and services. Melon has worked with our new CEO to ensure a seamless transition of the day-to-day management of Miracle Swimming for Adults, Inc.
 
Our new CEO, Terri Goodman, is a trained MSA Instructor and has over 30 years of experience leading and managing organizations. Additionally, she served as Board Chairman of MSA for the past two years. Terri is a strong leader, and with the Board, we expect to launch new initiatives that will build upon MSA's 35 years of success.
 
As Chairperson of the board, I have the honor of working with board members who I truly respect for their talents and generosity in giving of themselves to the MSA. I am additionally excited to be a part of an organization whose goal-to end drowning-is something I embrace. Furthermore, I have had the amazing experience to observe first hand Melon's teaching style and how our founder is able to change people's lives for the better in and out of the water.
 
As mentioned before, Miracle Swimming fills a crucial niche in the world of swimming. Simply put, it is a system of teaching comfort that never fails! Every person who wants to learn to be comfortable in water and experience the joy and fun of the water world should have the opportunity to take Miracle Swimming Classes! The MSA Board and I, are committed to supporting Miracle Swimming, so that its simple system (something often referred to by students as a "Miracle" or "Magic") is accessible to all desiring it!

 

Statement from the CEO/Executive Director
On May 1, 2018, Miracle Swimming for Adults, Inc. celebrates 35 years of teaching adults who are afraid in water, to be safe and comfortable, how to prevent panic, and learn to swim. As the only not-for-profit organization in the five-county area specializing in teaching adults that are afraid in water to swim, we provide an environment and program that results in a 99% success rate. Our system is based on universal principles of learning and mindfulness. Our classes are fun, and our graduates commonly say, "it's a miracle that I learned to swim, after trying xyz….". Our graduates are safe in water over their head and know how to prevent panic. These two skills minimize drownings.
 
Once our students learn to swim (comfort in water over their head, confidence, and panic prevention), they often begin exploring all that is offered in the aquatics world-snorkeling, scuba diving, kayaking, masters swimming, lap swimming, and all river, lake, and ocean activities. They now feel comfortable with activities in and near water which opens up so many opportunities for family and friend fun time. Additionally, we have graduates who are licensed Miracle Swimming Instructors, and some carry on our mission by starting a private swim school of their own!
 
Miracle Swimming for Adults, Inc. welcomes all who would like to feel safe, confident and in control in water to register for our classes. We also would love to hear from those that are interested in becoming part of our growing licensed instructor team.
 
Warm regards,
Terri A. Goodman

 

Programs
Description

For adult non-swimmers: learn to be responsible for their safety in water over their heads, overcome fear of deep water, and to prevent panic. Replace reliance on the bottom or the side of the pool with confidence and freedom in any depth. Learn how the water works; learn to move comfortably and without effort; to regain control if one begins to lose it. This takes 48 hours of class in two 24-hour courses: 8 sessions of three hours; one hour on land followed by 2 hours in warm water. It typically takes an adult 48-72 hours of our classes to overcome their lifelong fear and learn to swim.  

 
Budget $88,000
Category Public, Society Benefit, General/Other Consumer Protection
Program Linked to Organizational Strategy Yes
Population Served Adults Minorities Poor,Economically Disadvantaged,Indigent
Short Term Success By the end of 16 classes, 85% of students will be safe in water over their heads.  15% require additional 8 classes to be safe.  Additional short-term successes include:
  • Personal empowerment
  • Saving lives: individual and family
  • Healing fear
  • Provide new way to recreate, exercise, and spend family time
  • Universal system to heal fear
  • Panic Prevention 
  • New paradigm to make schools and teaching work better

 

Long Term Success
  • Personal Empowerment.
  • Water Safety.
  • End of Drowning Worldwide.
  • This class guides students to understand what was missing from swimming lessons previously; and that failing to learn was not their fault (we place no blame). It teaches people how the water works and how to swim, despite previous failed attempts. It demonstrates that something they thought might be impossible, which they refused to believe was beyond reach which they pursued relentlessly was, in fact, achievable. This empowers. The program makes people safe in water, in boats, and around water, who would not have been safe otherwise. It saves lives. It informs people about swimming so that they pass on correct messages about learning to swim to family and friends. Parents who learn to swim are more successul getting their children to learn to swim because these parents teach and model encouraging, correct information.
  •  Drowning can be virtually ended not only in the U.S. but worldwide (where it is considered an epidemic) if this program is put into place. It is the only system we've heard of in 32 years (worldwide) that works for afraid adults, which, as mentioned, is half of adults in the U.S. but is likely higher in many other countries.
  • When adults can swim, more public pools will remain open instead of shutting down which has been happening at an alarming rate in the past 5 years. 
  • If more adults could use swimming as a form of exercise, it would give them a non-weightbearing activity they could use to stay fit for the rest of their lives. This has bearing on health care costs and longevity.
Program Success Monitoring
We know it works by their smiles. We know by the feedback forms from every student we teach and that every one of our licensed instructors teaches.
 
We know by the videos and photos of them swimming freely in deep water. 
 
We know by the classes they return to take: Ocean 101, 202, Snorkeling and SCUBA diving, then SCUBA vacations with us.
 
We know by their donations.
 
We will announce a new initiative in 2018: to teach all adult non-swimmers in Sarasota to be safe in water over their heads. To monitor our success, we will document baseline statistics on adult drowning and water accidents in our county and track them over the years of our project.   Only the regular number of programs we offer are part this programming section, not the ramped up operations to begin the new initiative. 
Program Success Examples
Dori lives in Ohio and has been terrified in water all her life. She hadn't put her face in the shower, her whole life. She found Miracle Swimming online last year. She was willing to come to Sarasota to learn in February. She took the class with her 4 classmates. She was more than astonished every day at her progress. She and her husband were beside themselves in disbelief, but on the other hand, they could see that the incremental progress she made was so simple and predictable and easy to understand that it was no surprise that she had such a great experience. Everyone around her did, too. Dori went home and she joined her local Y. She applied what she learned, even though she didn't have a teacher or spotter to help her. She used the principles she learned and became confident in deep water by herself. She now swims a mile in a pool that's shallow and deep, 3 times per week. She is absolutely dazzled with herself, as is her husband. Now they can swim together. She says (February, 2014)
 
"Yes, I'm swimming a mile now....can you believe it???  I'm thrilled; what a great feeling (and all the credit goes to my swim coach who continues to encourage me!).😊

"I'm thrilled to spread the word about your training technique.  As a matter of fact, I spread the word every chance I get!  From the pharmacy, to the grocery store, at the pool.....anyone who will listen.   I'm out drumming up business for the ONLY adult training that actually works....and I'm proud to say I'm living proof!"
Description
Just as every math teacher should be able to teach any student to add 2+2, every swim instructor should be able to teach afraid adults to swim. There is no teaching system in the world that we know of that's literally infallible besides Miracle Swimming's 5 Circles. The errors being made currently by instructors of adults in the U.S. and around the globe are virtually all the same, are based on a premise opposite of what is true, and are invisible to most swim instructors. The suffering of adult LTS students being taught the traditional way is devastating, unnecessary, and preventable. As far as we've been able to tell in 35 years, every adult can be successful. FYI, sometimes, the pool is a factor as well as the teaching. 
 
Our instructor training program, a 16-lesson online training (45 hours) plus a 90-hour hands-on training plus a 4-month follow-up trains instructors to deliver Miracle Swimming.
 
It changes the teacher's outlook on successful teaching and imparts deeper understanding of learning and overcoming fear, therefore impacting all their teaching, not just that of afraid adults.
Budget $21,200
Category Public Safety, Disaster Services, General/Other Safety Education
Program Linked to Organizational Strategy Yes
Population Served Adults Blacks, African Heritage Families
Short Term Success
Improvements: More people learning to swim-- adults and children. More people safe in deep water: this empowers people. Fewer accidents around water; fewer drownings, emergency room visits, ambulance calls, insurance claims, law suits, and blame for accidents. Less sorrow among families and communities. Better swimming pool programming: citizens getting what they need. More use of swimming pools; growth of aquatics industries. 
 
Achievements:
Instructors who have never had success with afraid adults now will be virtually 100% successful. Instructors' confidence mushrooms. They reach out to help other instructors. They meet the water safety demands of their community. They send out messages in their community of healing and correct information, dispersing swim rumors and misunderstandings and replacing them with facts. Communities become safer in water. There are fewer accidents and drownings. The swimming public becomes more informed and grounded in safety. 
 
New questions will be asked: "Can we take this paradigm to other sports and subjects?" Yes. "What are the possibilities for other learning? How does The 5 Circles System apply to autism? Can we prevent obesity by teaching kids and adults to overcome fear and swim who couldn't learn before? Can learning to swim with the 5 Circles help stressed soldiers who have returned home? Can learning to overcome fear build confidence and intra-personal connection that helps shy children, bullies, and gang members?" There are many avenues to explore.
Long Term Success
1. All people will know how to swim. 
When all adults learn to swim, all children will learn to swim.
 
2. All adults who take swimming lessons will succeed on their first try. They will love their swimming classes!
 
Swimming instructors will understand that adults are not children and have different needs for explanation, demonstration, proof, choice, responsibility, respect, and understanding of fear: how it's formed and how to heal it. Instructors will end their mistaken association between strokes and safety. They will lose the mentality of managing fear and learn to teach fear's healing. Instructors will define safety in the students' terms rather than in their own. Instructors, and therefore the public, will learn and accept the correct definition of "learn to swim" which is not learning strokes, but the ability to rely on oneself for one's safety in deep water. Water safety will enter a new era of success and smooth sailing. The swimming sports will expand exponentially.
Program Success Monitoring
We receive feedback forms of every adult that's taught. We know the Instructor Training program is working because their students' forms read as happily as the forms of our own students.
 
We sell more Student Handbooks (to teach classes) to instructors each year. Other instructors come to become trained. More queries about the training. Newly trained instructors send us thank you notes of astonishment about triumphs they've never before had.
 
If the training were not working, then 1) we have not screened applicants adequately, 2) trainees would not pass the online-training or hands-on training.
 
Program Success Examples

"Melon,
I want you to know how grateful I am to have had the opportunity to observe you teaching in Palm Springs and have you train me. It is a true honor to be accepted as a Miracle Swimming Instructor. I feel so lucky. I learned an inordinate amount at the training. It was so rewarding to see the process working first hand. I have never met anyone who provides as much support as you do. Thank you for taking my concerns seriously, for your encouragement and guidance with "difficult" students.... I look forward to joining you in preventing drowning worldwide." ZS, NYC, 2014

Melon,
I feel as if I've been on a journey that will change the rest of my life and those I cross paths with. I will carry your life's work with me and devote my time to sharing it. You have given my life a purpose. I am committed to sharing your vision that the world become free in deep water. No more unnecessary deaths due to drowning. You changed so many lives in these 2 weeks. Standing O!-- C.P., Seattle, 2017

 
 
Description

101: Safety and confidence in the ocean

202: Learn to body surf, snorkel, kayak and stand-up paddle

 
Ocean 101 transfers the skill of remaining in control in deep water in a pool to open water. It teaches the self-confidence and freedom of knowing it doesn't matter that in open water there are no "sides" and the bottom is uncertain. It teaches a way to keep oneself safe even when you can't see through the water and don't know what's in it with you. It teaches the ability to feel at ease with water that moves, what to do in currents, how waves behave, how to avoid rip currents and what to do if caught in one.
 
Ocean 202 continues to teach confidence in open water via learning water sports skills. As students become more confident, they have attention to spare for focussing on balance, snorkeling equipment, kayaking. This builds further confidence. 
 
Ocean 101: 2400
Ocean 202: 3200

Budget $5,600
Category Public, Society Benefit, General/Other Citizen Participation Programs
Program Linked to Organizational Strategy Yes
Population Served Adults General/Unspecified Aging, Elderly, Senior Citizens
Short Term Success
Adults' self-esteem and personal possibilities expand when they overcome a lifelong fear and learn to swim. Possibilities: use of swimming for exercise; better health and fitness, weight control, decreased health costs; increased quality of life and productivity. Adults want to be safe at the beach. They want to enjoy going into the water, socializing with friends, supervising kids and grandkids, playing in the water, and participating in the sports they've seen others enjoy. They want to have a choice about participating rather than being unable to due to fear and lack of understanding. When adults take our classes, their worlds expand. They are safer in the ocean. They give more informed messages to children and others about being in the ocean. 
 
After the 101 class, students have lost a great deal of fear of being in the ocean. It is not such a mystery anymore. They haven't been in all conditions and they don't have a lot of experience, but the top level of their fear is gone. 
 
After the 202 class, students begin to see themselves as "normal" people who can choose to participate or not. They have a new self-image. They are safer in the ocean.  
Long Term Success
Adults become safe in open water.
The ultimate change that results from our programs is the virtual end of drowning worldwide. Fewer accidents, emergency calls, deaths, mourning, families' lives altered. 
 
Though some drownings will still occur—people will still get trapped in submerged vehicles, etc.—the useless loss of life just because someone fell out of a boat or jumped into a lake to get his dog, or a ferry sank or an adult fell into a backyard pool can end. If it can end, then it should and must end. It's just a matter of educating instructors and the public.
 
Secondly, personal empowerment and personal safety skyrocket when adults who have been afraid in water for decades overcome their fear and learn to swim. "Next, the moon!" is one graduate's comment. The success and change of self-image is a turning point which ripples out into their lives.
 
Economic result: the growth and explosion of the aquatic sports industries: tourism at beaches, snorkeling, boating, SCUBA diving, sailing, water parks. The biggest (and most invisible) limit to these industries' growth is the vast population of adults who cannot swim.
 
Program Success Monitoring
We know by comments like this:
"Thank you again for such a wonderful adventure, great vacation, and such a uplifting, inspirational, challenging, motivating learning experience, I had a great time, wonderful accommodations at hotel, very hospitable, I enjoyed my classmates very much, and meeting new ones from around the globe (literally). That says a lot about how sucessful your Miracle Swimming concept and program is.  As I continue on my journey, and as I learn more and more about the ocean, my personal relationship with the ocean, as well as my respect and admiration for the ocean grows stronger, and stronger, when I returned home I did rent and see the movie, Ocean. It was great, very soothing, intriguing, gratifying to know more about this other world called ocean, and to see how the other half of the world  lives.:) I admire you so much, you're a great inspiration to all of us. Have a great time in Turks & Caicos, wish I was there.
 
We also know it's working from feedback forms from each student in every class; and as students send post cards from their family vacations in Hawaii and the Caribbean and after going on cruises. They come back to learn advanced levels of watermanship: strokes, snorkeling, SCUBA; participating in triathlons, telling others; and they  donate money. We have a core of SCUBA divers who have been all over the world with us. They started at the very beginning.
Program Success Examples
Bob F. was a father of two but he could not swim with his children as they grew up. He took classes but they never worked for him. He vowed that when he retired, he would learn to swim. He found us when he was 67 in 2003. He loved learning to swim with us. He took our snorkeling class in Hawaii after his introductory classes. He didn't think he would ever want to scuba dive but once he took snorkeling, he found that he wanted to be deeper, closer to the reef. In 2008 he went on our 25th anniversary trip to Bali to learn to scuba dive. Upon passing, he declared, "I'm an imposter." He couldn't believe that HE was now a certified diver. Not only was he a new diver, but he was a safe diver: one whom the instructors and I were not worried about because we knew he wouldn't panic, due to his Miracle Diving training. Now Bob has been diving with us in Honduras, Cozumel, Hawaii, Turks & Caicos, and The Maldives. He is hooked. He is 82.
 
We have 30 such stories. Everyone who has taken our scuba class has become certified divers except 2.  One was 24 when she learned, and has made it her career.
Description
After someone learns to swim, they're prepared to learn strokes, an efficient means of propulsion which is good for exercise without injury, participating in masters swimming for fitness or competition, triathlons, and passing swim tests.
 
It takes 30-40 hours to learn freestyle and the information a new freestyler needs to know. It takes 42 hours to learn the other three strokes, building on the knowledge achieved in the freestyle class.  This time includes an hour of video playback and discussion for every 2 hours in the pool. The Freestyle class is 10 three-hour sessions of one hour on land followed by 2 hours in the pool. The 2-Strokes class (breaststroke and butterfly) is 10 three-hour sessions. The Backstrokes class teaches two backstrokes and takes 3 days and 15 hours. 
 
Budget $8,504
Category Public, Society Benefit, General/Other Citizen Participation Programs
Program Linked to Organizational Strategy Yes
Population Served Adults Aging, Elderly, Senior Citizens Females
Short Term Success
More adults using swimming as exercise. 
More use of the community's pools.
Increased fitness and health. 
Long Term Success
People who could not swim their whole lives become lap swimmers or masters swimmers and triathletes. Health benefits, self-esteem benefits and productivity benefits, as well as personal safety benefits result.
 
Growth of aquatic sports industries locally and in communities where these classes are taught.  
 
It is possible that every adult could use swimming as a form of recreation and exercise. This could keep pools open, keep personal stress levels down (the therapeutic effects of exercise), decrease health care costs long term, and help people maintain wellness.
Program Success Monitoring We know it's working because graduates send us thank-you's and updates on their lap swimming experiences. They come back for more strokes classes. They tell friends who inquire and register for our Beginning class.
Program Success Examples
When Bob retired, he finally had time to learn to swim. He had taken lessons before but they never worked. In his late 60s he took Miracle Swimming. He took our ocean classes and became a SCUBA diver. He took our Freestyle class. 
 Now he has made swimming his main form of exercise. He swims laps 5 days a week year round. He has become a regular. It's who he is now. He is still astonished and his family is beside themselves with pride. He plays in the water with his grandchildren, one of his greatest joys. He is 82. He took our 3-Strokes class and learned to legally do backstroke, breaststroke and butterfly: he could enter a masters meet and be just like one of the lifelong swimmers.
 
Gregory was terrified in water and he threw himself fully into our Beginning class. He was a changed man when he finished class. He registered for our Next Step class. There, he thought pushing himself would take him to his goals, so he only made so much progress. He didn't become free in deep water. He took the class twice more, each time slowing down and embodying more of the Miracle Swimming message. He became completely free. His business took off, due to his new sense of himself and understanding of how to take great care of himself. Now he has taken Freestyle twice and 2 Strokes. He can swim three strokes and he uses swimming as his main form of exercise. He now has a swagger around the pool. 
Description
Adults who have been afraid in water their whole lives dream of being able to see what's below the surface of the ocean and sights they've seen on TV. When they finish our beginning classes, the possibility grows in their minds that maybe it is even possible for them to enjoy the ocean and learn to be under water. Our Ocean 101 and 202 classes are the transition classes, if needed, to prepare them for a week of learning to snorkel in Hawaii or St. John in perfect conditions with a gentle progression.
We also teach ocean stewardship and conservation.  
 
The SCUBA class takes a student who now understands how typical ocean water works and who can be at ease there to the skills, experience and new universe of SCUBA diving. It is successful because of the 5 Circles Teaching System. If the diving industry used this system, diving would become safer and the industry would explode. 
Budget $15,200
Category Public, Society Benefit, General/Other Citizen Participation Programs
Program Linked to Organizational Strategy Yes
Population Served Adults Females Aging, Elderly, Senior Citizens
Short Term Success
Personal empowerment, new kinds of vacations, and water safety. Ability to snorkel and SCUBA dive safely. More informed messages from students to children, grandchildren, and friends regarding being in the water. 
Long Term Success
More adults being safe in open water, able to enjoy the ocean, learning an appreciation of the ocean and its preservation; more water vacations by people who are equipped to participate in water sports. Positive messages about being in the ocean are spread by people who are informed, now that they have learned about it and enjoyed it.
Program Success Monitoring
These comments are de rigeur:
Describe your Snorkeling class in 5 words:
"1 Fun, fun, fun
2 enlightening
3 inspiring 
4 relaxed
5 challenging at just the right pace and with small "Next Steps" "
Program Success Examples
Students send us postcards from island vacations about their snorkeling with turtles, or off a boat, or in deep water and being able to enjoy it with their families.
 
Students returning to become SCUBA divers.
Comments
Program Comments by Organization

Opportunities: there is a system of teaching a stroke (freestyle) that could be married to ours. The two systems together can bring adults both safety in deep water and lap swimming for exercise which many adults desire. The comparative study of adult LTS programs will bring this  to light. We can (and do) teach our graduates freestyle using this other system, but in the long run, strokes should be left to the other organization so we can focus on getting individuals over its fear of deep water. At this time, only our organization is positioned to accomplish this on a grand scale. But we need a distribution system. We could use their licensees if they were trained. We could also use US Masters Swimming coaches if they were trained.

2018: Progress has been made regarding collaboration between MSA and the freestyle instruction system mentioned above. We are in the early stages.
CEO/Executive Director
CEO/Executive Director Ms. Terri Ann Goodman
CEO Term Start Nov 2017
CEO/Executive Director Email Terri@miracleswimming.org
Experience
TERRI A. GOODMAN
 
Dynamic, seasoned operational expert with extensive experience in the planning and execution of all aspects of management. Leadership, supervision, staff development, and human resources expertise. Establish and maintain effective relationships with all stakeholders including strategic partners, vendors/partners, management teams, staff, volunteers, and donors. Analyze and interpret data. Research and prepare comprehensive reports. Achieve company goals and objectives. Compliance with government regulations and requirements.
 
Experience includes:
  • Trained Miracle Swimming Instructor
  • Former Board Chairman, Miracle Swimming for Adults, Inc.
  • Staff Management
  • Strategic Planning
  • Contract Management
  • Accounting
  • Capital Budgeting
  • Negotiations
  • Customer Service
  • Facilities/Operations Management
  • Consultative Services
  • Change Management
  • Business Systems
  • Technology Management
  • Mentoring
Former CEOs/Executive Directors
NameTerm
Melon Dash Apr 2010 - Nov 2017
Senior Staff
NameTitle
Ms. Melon Dash Founder/Projects Director
Staff & Volunteer Statistics
Full Time Staff 1
Part Time Staff 6
Staff Retention Rate % 100
Professional Development Yes
Contractors 5
Volunteers 10
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
Collaborations

Adult Community Enrichment/Suncoast County Technical Institute

Salvation Army of Sarasota
 
Girls, Inc.
 
Sarasota Tsunami Swim Team (kids and masters)
 
Jewish Federation of Sarasota-Manatee 
 
Visit Sarasota County tourism organization 
 
Visit Florida tourism organization
 
Selah Freedom
 
Newtown HOA 
 
National Swimming Pool Foundation: as winner of a grant from the National Swimming Pool Foundation's Step Into Swim program to create one million new swimmers by 2022, we have undertaken an educational role in demonstrating that the definition of what it means to learn to swim must include safety, comfort and confidence in deep water, not just the ability to do strokes.
Affiliations
AffiliationYear
External Assessments and Accreditations
Assessment/AccreditationYear
Florida Department of Health2010
Awards & Recognition
Award/RecognitionOrganizationYear
Impact Grant: Senior Friendship Center Class, $3400Community Foundation of Sarasota County2016
Scholarship for 1 adult to learn to swim: $1250Florida Pool & Spa Association2016
Swimming Saves Lives Foundation: 2 full instructor training scholarships, total $3398United States Masters Swimming2012
$10,200 from Step Into Swim Campaign to Create 1M New Swimmers by 2022National Swimming Pool Foundation2012
Power 25: Top 25 Movers & Shakers in AquaticsAquatics International Magazine2010
Power 25: Top 25 Movers & Shakers in AquaticsAquatics International Magazine2005
Best Adult ProgrammingAquatics International Magazine2002
Risk Management Provisions
Risk Management Provisions
Government Licenses
Organization Licensed by the Government Yes
Plans
Fundraising Plan Yes
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan Yes
Continuity of Operations Plan Yes
Policies
Nondiscrimination Policy No
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy No
Policies and Procedures Yes
Comments
Management Comments by Organization
Challenges
 
  • Our new pool has challenged us from both a financial and facility management perspective.   We are completely operational and will complete the capital improvement plans as funds become available.
 
Opportunities
  • In 2017, we selected 3 new board members from the community to augment our speed of reaching the organization's goals.  We expect to add another 4 board members in 2018.
  • Melon Dash, our founder, and former CEO has transitioned into a Senior Staff position. This will allow her to finish writing The End of Drowning, develop an online Learn-to-swim course that works, and update our course for instructors; speak to LTS agencies and other important projects supporting MSA's mission. 
  • Our beautiful pool continues to provide the ideal learning environment for our beginning adult students.  Additionally, we teach other courses such as freestyle and 3-stroke.  We now have the opportunity to increase our class offerings and instructor trainings, and rent the pool to other organizations, and strategic partners.  We expect to increase our revenue through more classes and pool rentals throughout 2018.
  • In 2018 we intend to publish the results of a Comparative Study of Adult Learn-to-Swim programs in the United States. This provides evidence of the advantages of Miracle Swimming over 3 other national programs of the 5 that exist. Two programs did not give permission to be studied. One is too new to be included but it is effectively a replica of one of the others. This is the first time we have research to support our position of "best in class."
 
Management Comments by Foundation Government Licenses-Florida State Department of Health and Endorsement for Learn-to-Swim Program and Instructor Trainings-March 2010. See Other Documents, Other 3.
Planning & Policies Comments by Organization Our Strategic and Communications Plan will be completed by March 30, 2018.
Multi-Media Comments by Organization
Our book and DVD have taught and brought thousands of clients. The demand for an online course is suggested by daily new subscribers to our YouTube channel and comments at our Facebook page. There is no such thing yet as an online class that works for afraid -in-water-adults.
 
 We also need videos for our distant Licensees who need training reviews but can't afford annual trips to Sarasota to do them in person.
Other Documents
Board Chair
Board Chair Ms. Beth Sullivan Esq.
Company Affiliation Arnold D. Levine & Associates, P.A.
Board Term Jan 2018 to Jan 2020
Board Chair Email beth.sullivan.sullivanlaw@gmail.com
Board Members
Board Members
NameAffiliation
Ms. Missy Cleary The Cleary Group Real Estate
Ms. Melon Dash Miracle Swimming for Adults, Inc.
Ms. Terri A. Goodman Miracle Swimming for Adults, Inc.
Ms. Susan Mueller TECO Electric
Ms. Renee Piazza Collective Next
Ms. Beth Sullivan Esq.Arnold D. Levine & Associates, P.A.
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 5
Hispanic/Latino 1
Native American/American Indian 0
Other 0 0
Board Gender
Male 0
Female 6
Unspecified 0
Governance
Board Term Lengths 2
Board Term Limits 10
Board Orientation Yes
Number of Full Board Meetings Annually 9
Board Meeting Attendance % 98
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Standing Committees
Human Resources / Personnel
Program / Program Planning
Marketing
Strategic Planning / Strategic Direction
Comments
Governance Comments by Organization


Fiscal Year Projections
Fiscal Year Start Month Jan
Fiscal Year Start Day 01
Fiscal Year Begins 2018
Fiscal Year End Month Dec
Fiscal Year End Day 31
Fiscal Year Ends 2018
Projected Revenue $480,655.00
Projected Expenses $480,655.00
Total Projected Revenue includes "in-kind" contributions/ donations No
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign Yes
Anticipate Campaign within 5 years? No
Campaign Purpose
  1. Pool heaters & plumbing upgrades
  2. Build-out student meeting & office space at pool
  3. Upgrade pool electrical system
  4. Misc pool equip.-lightening detector, disabled lift, lifeguard chair, awning for 2-ft pool, awning to keep leaves out, robot and pace clock
Campaign Goal $214,100.00
Campaign Dates Dec 2016 to Dec 2018
Amount Raised To Date 37100 as of Jan 2018
Audit/Financial Documents
Historical Financial Review
Expense Allocation
Fiscal Year201620152014
Program Expense$358,994$241,316$212,567
Administration Expense$57,908$81,561$72,604
Fundraising Expense$0$0$75
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.901.081.24
Program Expense/Total Expenses86%75%75%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$80,215$116,818$116,106
Current Assets$35,732$116,388$116,106
Long-Term Liabilities$0$0$0
Current Liabilities$3,785$14$25,908
Total Net Assets$76,430$116,804$90,198
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountSwimming Classes $246,531Swimming Classes $300,419Swimming Classes $264,505
Second Highest Funding Source & Dollar AmountContributions, gifts, grants $105,774Contributions, gifts, grants $26,715Contributions, gifts, grants $81,902
Third Highest Funding Source & Dollar AmounteBooks, Instruction Products $20,752eBooks, Instruction Products $21,810Other Income $954
CEO/Executive Director Compensation N/A
Tax Credits No
Solvency
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities9.448313.434.48
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization
Our financial challenges include: 
  • Raising money to fund our capital plan
  • Fundraising to support increased scholarships/subsidies for students and instructors
  • Combining earned income and fundraising income to support the necessary new products and upgrades to exciting products
Financial Comments by Foundation Financial information taken from IRS Form 990-EZ/990.  Individual contributions include foundation and corporate support.
Nonprofit Miracle Swimming for Adults Inc
Address 5114 Station Way
Sarasota, FL 34233 3221
Phone 941 921-6420

THE COMMUNITY FOUNDATION OF SARASOTA COUNTY, INC. IS A REGISTERED 501(C)(3) NON-PROFIT CORPORATION. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE WITHIN THE STATE (1-800-HELP-FLA) OR FROM THE WEBSITE: WWW.FRESHFROMFLORIDA.COM. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE. ONE HUNDRED PERCENT (100%) OF EACH CONTRIBUTION IS RECEIVED BY THE COMMUNITY FOUNDATION OF SARASOTA COUNTY. REGISTRATION #SC-2471.