United States Masters Swimming Inc
1751 Mound St, #201
Sarasota FL 34236
Mission

We encourage adults to swim.

Leadership
CEO/Executive Director Dawson Hughes
Board Chair Patty Miller
Board Chair Affiliation self employed
General Info
Organization DBA
DBA
U.S. Masters Swimming
Tax Exempt Status Public Supported Charity
Incorporation Year 1984
State Charitable Solicitations Permit Yes Oct 2017
State Registration Exempt 0
IRS Letter of Determination
View
Financial Summary
 
 
Projected Revenue $3,648,860.00
Projected Expenses $3,684,480.00
Impact Statement
In 2013, our Swimming Saves Lives Foundation received 38 applications and was able to award 11 grants totaling $49,000 to programs that are providing adult learn-to-swim opportunities. Masters Swimmers across the country are volunteering to be teachers to other adults knowing they will make a positive and lasting impact in their lives. Our hope is that once an adult learns to swim or improves their swimming skills, they will have the confidence and desire to continue swimming in a Masters Swimming program and experience the lifelong benefits of swimming.
Needs Statement
The Swimming Saves Lives Foundation, the charitable arm of U.S. Masters Swimming, is an advocacy and resource for the cause that more adults should learn to swim. The month of April has been declared Adult Learn-to-Swim month and nearly a dozen governors have issued proclamations in support generating awareness for the cause. Your contribution to the Swimming Saves Lives Foundation will allow us to provide more grants and continue making a positive difference in the lives of adults desiring to learn how to swim. 
Background Statement
U.S. Masters Swimming, founded in 1970, is a membership-operated national governing body that promotes health, wellness, fitness and competition for adults through swimming. It does so by partnering with more than 1,500 adult swim programs across the country; promoting information via the bimonthly member magazine, SWIMMER, monthly e-newsletters, STREAMLINES, and website, usms.org; and by sanctioning and promoting pool, open water and virtual events and competitions. More than 60,000 adults are registered members of U.S. Masters Swimming.
Areas Served
Areas Served
Area
AK
AL
AR
AZ
CA
CO
CT
DE
FL
FL- Charlotte
FL- DeSoto
FL- Hardee
FL- Hillsborough
FL- Lee
FL- Manatee
FL-Pinellas
FL- Sarasota
GA
HI
IA
ID
IL
IN
KY
LA
MA
MD
ME
MI
MN
MS
MT
National
NC
ND
NE
NH
NJ
NM
NV
NY
OH
Other
OK
OR
PA
RI
SC
SD
State Wide
TN
TX
UT
VA
VT
WA
WI
WV
WY
Areas Served Comments We serve all 50-states including the District of Columbia.
Service Categories
Primary Org Type Recreation & Sports
Secondary Org Type
Tertiary Org Type
Statement from the Board Chair/Board President
Statement from the CEO/Executive Director
The cause of providing opportunities for adults to learn-to-swim came from surveys, focus groups, and CDC research showing that 37% of American adults can't swim the length of a pool. Many of our 60,000+ members have a deep desire to share with others what they are experiencing, that swimming is an activity that provides physical benefit, emotional benefit, and social benefit. They also know that many adults are missing the basic skills and confidence to be able swim with a Masters Swimming program. So, Masters Swimmers all across the country are volunteering their time to teach others. More than any sense of individual accomplishment they may feel, the greatest joy comes from helping others and watching others be able to experience the rewards from an activity that so many of us love.
Programs
Description

Member services include: Exclusive fitness and health information and content in SWIMMER magazine, STREAMLINES e-newsletters, and at usms.org, including workouts written for all types of swimmers. The USMS Discussion Forums
 have more than 30,000 users, and the USMS online Fitness Logs have more than 7,000 users. Supplemental insurance coverage is provided for members and event hosts during workouts and competitions. Members are also eligible to receive special offers, discounts, and benefits from USMS sponsor
partners.

Budget $1,412,981
Category Recreation & Sports, General/Other Swimming
Program Linked to Organizational Strategy Yes
Population Served Adults
Short Term Success
LOOKING AHEAD
 
Add more coach improvement education products—71% of attendees said they would like to participate in future educational opportunities. Transition management of the certification to USMS. Survey coaches so we can offer products that fit their needs. Train LMSC/Zone ambassadors who can provide quick and accurate turnaround information to facilities seeking to start Masters Swimming programs. Study the cost-benefit of a national Masters Swimming coach conference.
Long Term Success
OBJECTIVE: Educate and certify Masters Swimming coaches, who can make or break member experience.
 
OUR PROGRESS
 
The coach certification program helps coaches become successful. Levels 1 and 2 teach on topics such as characteristics of a successful Masters Swimming coach, understanding the adult learner, coaching triathletes and open water swimmers, writing workouts, marketing, and stroke school. Level 3 prepares the Masters coach to become the CEO: leadership, budget, events, and developing a support team. All levels are taught in a live classroom environment. Since 2010, 1,100 coaches have attended certification. Surveys of attendees reveal:
  • The majority of coaches attending have been coaching less than thee years.
  • 87% responded the program helped improve their Masters Swimming programs.
  • While early in measuring, we see an improved membership retention rate for Masters Swimming programs with a certified coach vs. the overall USMS membership retention rate.
  • The primary interest swimmers participate in their programs are: 44% fitness, 31% competitive pool swimmers, 22% triathletes, 3% open water swimmers.
Program Success Monitoring By National office staff and board of directors through the use of quarterly budget review of actual compared to budget
Program Success Examples Membership growth from 50,000 in 2010 to almost 60,000 in 2013.
Description

Club and coach services include:

Club development and support through visits by USMS staff and coaches to assist clubs and potential clubs in expanding or starting new programs in their communities. Marketing resources are provided at low or no cost to clubs and coaches. USMS maintains its own coach certification programs and certifies approximately 500 Masters coaches each year.
Budget $393,000
Category Recreation & Sports, General/Other Swimming Facilities
Program Linked to Organizational Strategy Yes
Population Served Adults
Short Term Success Since 2012, we’ve made 147 site visits (74 to existing or newly registered clubs, 49 to workout groups, and 24 to facilities with no USMS affiliation). The 123 clubs and workout groups represent 12,824 registered USMS members. Event hosts and clubs have requested more than 30,000 USMS branded swim caps. They have also requested more than 400 USMS banners for their facilities.
 
LOOKING AHEAD
 
Continue to make site visits for the purpose of educating and promoting the benefits of USMS. Train volunteer ambassadors within LMSCs who have the skills and desire to support this cause. Implement an online ordering process of marketing resource for clubs, workout groups, and event hosts.
Long Term Success The coach certification program helps coaches become successful. Levels 1 and 2 teach on topics such as characteristics of a successful Masters Swimming coach, understanding the adult learner, coaching triathletes and open water swimmers, writing workouts, marketing, and stroke school. Level 3 prepares the Masters coach to become the CEO: leadership, budget, events, and developing a support team. All levels are taught in a live classroom environment. Since 2010, 1,100 coaches have attended certification. Surveys of attendees reveal:
  • The majority of coaches attending have been coaching less than thee years.
  • 87% responded the program helped improve their Masters Swimming programs.
  • While early in measuring, we see an improved membership retention rate for Masters Swimming programs with a certified coach vs. the overall USMS membership retention rate.
  • The primary interest swimmers participate in their programs are:  44% fitness, 31% competitive pool swimmers, 22% triathletes, 3% open water swimmers.
Program Success Monitoring

By National office staff and board of directors through the use of quarterly budget review of actual compared to budget.

Program Success Examples Since 2012, we’ve made 147 site visits (74 to existing or newly registered clubs, 49 to workout groups, and 24 to facilities with no USMS affiliation). The 123 clubs and workout groups represent 12,824 registered USMS members. Event hosts and clubs have requested more than 30,000 USMS branded swim caps. They have also requested more than 400 USMS banners for their facilities.
Description USMS provides structure, support, recognition, and communication services for swimming
competitions and events every year, including Spring and
Summer Nationals, open water swims, long distance pool swims, and virtual competitions. Event results, including Top 10 times and records, are tracked at usms.org. Insurance coverage for event hosts and volunteers is provided, as well as marketing and product support, Internet broadcast of the competitions, and awards.
Budget $326,000
Category Recreation & Sports, General/Other Swimming
Program Linked to Organizational Strategy Yes
Population Served Adults
Short Term Success
  • Implement our short-term and long-term risk management program with our new risk management partner, Entertainment Sports and Insurance eXperts (ESIX).
  • Expand our National Office to better serve our members, clubs, and constituents.
  • Develop opportunities to boost our open water national championship events and other open water events.
  • Develop a marketing and merchandising plan for our 50th anniversary in 2020.
  • Continue to lead global discussions on Masters Swimming issues as we foster international relations, seek FINA committee appointments, and target international events we might want to host.
Long Term Success
  • Implement our short-term and long-term risk management program with our new risk management partner, Entertainment Sports and Insurance eXperts (ESIX).
  • Expand our National Office to better serve our members, clubs, and constituents.
  • Develop opportunities to boost our open water national championship events and other open water events.
  • Develop a marketing and merchandising plan for our 50th anniversary in 2020.
  • Continue to lead global discussions on Masters Swimming issues as we foster international relations, seek FINA committee appointments, and target international events we might want to host.
Program Success Monitoring

By National office staff and board of directors through the use of quarterly budget review of actual compared to budget.

Program Success Examples Membership is growing and so is the number of clubs. Provision of services is becoming more extensive and delivery time-sensitive. Since 2012, LMSCs have experienced the following volunteer turnover rates:
  • Registrar 15%
  • Sanction chair 31%
  • Top 10 21%
  • Treasurer 23%
Description

The purpose of the USMS Swimming Saves Lives Foundation:

To solicit charitable contributions and provide grants for adult learn-to-swim programs.
Budget $60,300
Category Recreation & Sports, General/Other Swimming
Program Linked to Organizational Strategy Yes
Population Served Adults
Short Term Success The CDC estimates that 37% of American adults can’t swim the length of a 25-yard pool. Drowning is a societal issue and preventable. In 2012-2013, SSL funded five grants that benefited approximately 200 adults with learn to swim opportunities. In 2013-2014, we expect to provide grants to more than 30 programs that would benefit nearly 4,000 adults with a learn to swim opportunity. Our investment and commitment to eradicating adult drowning is a hand-in-glove complement to our purpose of encouraging adults to swim. Our goal within the next 10 years is to create a network of more than 1,000 SLF partner providers who are positively impacting lives, with USMS serving as a leader on this issue.
Long Term Success We have a goal to create a $10 million foundation. We completed a viability evaluation verifying this can be accomplished, we’ve identified two giving cases that have emotional appeal and tremendous societal benefit (adult learn-to-swim programs and medical research that advances the benefits of adult swimming), we created and recruited an SSLF Board of Trustees, and we received a record 38 SSLF grant requests for 2013.
Program Success Monitoring

By National office staff and board of directors through the use of quarterly budget review of actual compared to budget.

Program Success Examples

Research shows that adults aspire to swim more than any other fitness activity, yet, according to the Centers for Disease Control, 37% of American adults cannot swim the length of a pool. Every day, about 10 people die from drowning. The majority of unintentional drowning victims are adults. Drowning ranks fifth among the leading causes of unintentional injury death in the United States. The CDC identifies a variety of factors that can influence drowning risk, including the lack of swimming ability. Research also shows that the children of adults who don’t know how to swim are at a greater risk of not learning to swim, which increases their risk of drowning.


Adult drowning is a problem we can solve—teaching adults to swim is the central cause of the Swimming Saves Lives Foundation, the charitable arm of USMS. The SSL Foundation does not operate adult learn-to-swim programs, rather, we solicit contributions and provide grants to programs that do. Since its formation in 2012 and through the generous contributions of USMS members and other supporters, SSLF has awarded more than $65,000 in grants to programs that are providing adult learn-to-swim opportunities. To view the programs that have received support, visit www.usms.org/giving.

 
To date, USMS has funded all the costs to operate SSL meaning 100% of donor contributions are available for grant purposes. We do not store credit cards so any giving intention would be initiated by donors online.
CEO/Executive Director
CEO/Executive Director Dawson Hughes
CEO Term Start Mar 2016
CEO/Executive Director Email dhughes@usms.org
Experience

Press Releases

U.S. Masters Swimming Hires New CEO

Former VP of business development for the Orange Bowl Committee to lead USMS

USMS | March 15, 2016

Sarasota, Fla., March 15, 2016—The USMS Board of Directors has selected Dawson Hughes to be Masters Swimming’s new chief executive officer. Hughes joins USMS from the Orange Bowl Committee, where he served as vice president of business development. The Orange Bowl is a South Florida nonprofit sports organization that features a year-round schedule of events culminating with the Capital One Orange Bowl, a top-tier college football postseason bowl game.

A sports business executive with a strong background in revenue generation, corporate and community partnerships, and operations management for large-scale professional and collegiate sporting events, Hughes has led business development for the Orange Bowl Committee for the past six years. His career in sports began in Major League Baseball, where he directed ticketing efforts for both the San Diego Padres and Kansas City Royals.

The USMS Board of Directors established a search committee to work with Turnkey Search, a top executive recruiting firm in the sports and entertainment industries, which conducted a comprehensive, nationwide search for the new CEO.

USMS is excited to bring Hughes onboard to lead the National Office staff at its Sarasota, Fla., headquarters, which was established in 2009. “Dawson was a clear choice for us with his unique mix of strong sports business and nonprofit organization experience. With the bonus of his background in youth and collegiate swimming, we’re excited for the leadership and perspective that he will bring," USMS president Patty Miller says.

Hughes is excited to join the 46-year-old organization and collaborate with the Board of Directors, volunteers, and staff to guide U.S. Masters Swimming into its next chapter. “I’m honored to become part of the Masters Swimming family and feel fortunate that my career path in sports marketing has led me back to swimming, a sport that was an integral part of my upbringing. I look forward to developing new strategies to enhance membership benefits for current Masters swimmers and grow the number of adults who stay fit through swimming,” Hughes says.

Hughes, whose tenure begins March 28, 2016, will be relocating to Sarasota from the Fort Lauderdale area with his family.

http://www.usms.org/articles/articledisplay.php?aid=3199

Former CEOs/Executive Directors
NameTerm
Rob Butcher June 2008 - Dec 2015
Senior Staff
NameTitle
Bill Brenner Club & Coach Services Director
Kyle Deery Marketing Coordinator
Laura Hamel Communications and Publications Director
Susan Kuhlman CFO
Anna Lea Matysek Membership Director
Jim Matysek IT Director
Staff & Volunteer Statistics
Full Time Staff 14
Part Time Staff 1
Staff Retention Rate % 100
Professional Development Yes
Contractors 2
Volunteers 10000
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
Collaborations
Within the Gulf Coast, we sanction the Sarasota YMCA and Arlington Park programs. We have provided a grant to the Sarasota Swim Academy and Miracle Swimming programs for their adult learn-to-swim initiatives.
External Assessments and Accreditations
Assessment/AccreditationYear
Risk Management Provisions
Accident and Injury Coverage
Commercial General Liability and D and O and Umbrella or Excess and Automobile and Professional
Computer Equipment and Software
General Property Coverage
Plans
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years 5
Strategic Plan Adopted Sept 2011
Management Succession Plan No
Continuity of Operations Plan Yes
Policies
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures Yes
Board Chair
Board Chair Patty Miller
Company Affiliation self employed
Board Term Oct 2015 to Sept 2017
Board Chair Email pmillerswmr@gmail.com
Board Members
Board Members
NameAffiliation
Chris Coburn volunteer
Dan Cox volunteer
Leianne Crittenden volunteer
Ralph Davis volunteer
Nadine Day volunteer
Dave Diehl volunteer
Sean Fitzgerald volunteer
Jill Gellatly volunteer
Bruce Hopson volunteer
Chris McGiffin volunteer
Patty Miller Volunteer
Chris Stevenson volunteer
Frank "Skip" Thompson volunteer
Ed Tsuzuki Volunteer
Sarah Welch volunteer
Laura Winslow volunteer
Student serving on the board through Community Youth Development? No
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 2
Caucasian 14
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 10
Female 6
Unspecified 0
Governance
Board Term Lengths 2
Board Term Limits 2
Board Orientation Yes
Number of Full Board Meetings Annually 15
Board Meeting Attendance % 95
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Standing Committees
Audit
Education
Executive
Endowment
Finance
Human Resources / Personnel
Investment
Institutional Advancement
Legislative
Membership
Program / Program Planning
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Comments
Governance Comments by Organization We study best governance practices and implement changes that can help us better serve our mission and implement our strategic plan.
Fiscal Year Projections
Fiscal Year Begins 2016
Fiscal Year Ends 2016
Projected Revenue $3,648,860.00
Projected Expenses $3,684,480.00
Organization has Endowment Yes
Endowment Value $224,989.00
Endowment Spending Policy Percentage
Endowment Spending Policy % 5
Capital Campaign
In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Historical Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
$366,168$0$0
Government Contributions$0$0$0
Federal--$0$0
State--$0$0
Local--$0$0
Unspecified$0$0$0
Individual Contributions--$442,822$436,021
$0$0$0
$2,720,207$248,085$270,693
Investment Income, Net of Losses$106,124$66,807$63,651
Membership Dues$0$2,246,545$1,985,368
Special Events$0$0$0
Revenue In-Kind$27,816$83,300$75,406
Other($23,432)$129,815$105,957
Expense Allocation
Fiscal Year201520142013
Program Expense$2,861,852$2,658,785$2,314,798
Administration Expense$338,435$269,959$233,439
Fundraising Expense$68,729$77,683$43,686
Payments to Affiliates--$0$0
Total Revenue/Total Expenses1.011.041.10
Program Expense/Total Expenses88%88%89%
Fundraising Expense/Contributed Revenue19%18%10%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$4,808,127$4,850,497$4,445,243
Current Assets$2,223,776$2,341,689$4,241,386
Long-Term Liabilities$234,331$261,052$0
Current Liabilities$1,601,129$1,506,603$1,577,894
Total Net Assets$2,972,667$3,082,842$2,867,349
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar Amount --Membership Dues $2,246,545Membership Dues $1,985,368
Second Highest Funding Source & Dollar Amount --Contributions, gifts, grants $442,822Contributions, gifts, grants $436,021
Third Highest Funding Source & Dollar Amount --Sponsorship $129,815Championship Meets $127,476
CEO/Executive Director Compensation N/A
Tax Credits No
Solvency
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities1.391.552.69
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets5%5%0%
Financials Comments
Financial Comments by Foundation
Organization's 2015 990 & Audit are in process.
 
Financial information taken from IRS Form 990 and audit documents.  Federal tax returns and audited financial statements reconcile.  Contributions include foundation and corporate support.   
Nonprofit United States Masters Swimming Inc
Address 1751 Mound St, #201
Sarasota, FL
Phone 941 556-6270

THE COMMUNITY FOUNDATION OF SARASOTA COUNTY, INC. IS A REGISTERED 501(C)(3) NON-PROFIT CORPORATION. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE WITHIN THE STATE (1-800-HELP-FLA) OR FROM THE WEBSITE: WWW.FRESHFROMFLORIDA.COM. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE. ONE HUNDRED PERCENT (100%) OF EACH CONTRIBUTION IS RECEIVED BY THE COMMUNITY FOUNDATION OF SARASOTA COUNTY. REGISTRATION #SC-02471.