Downtown Sarasota Alliance Inc
1718 Main Street Suite 304
Sarasota FL 34236
DSA VISION: The DSA is the unified voice and guiding force for a vital downtown making Sarasota the greatest place in America to live, play, and do business.
CEO/Executive Director No Executive Director
Board Chair Michael Beitzinger
Board Chair Affiliation IberiaBank
General Info
Former Names
Greater Main Street Area Merchants Association, Inc.
Downtown Merchants Association, Inc.
Tax Exempt Status Public Supported Charity
Incorporation Year 2007
State Charitable Solicitations Permit Yes Nov 2015
State Registration Exempt Oct 2017
Financial Summary
IRS Letter of Determination
Other Documents
Membership Brochure - insideView
Impact Statement
DSA MISSION: To provide a unified voice of the merchants, residents, property owners and businesses to promote and enrich downtown Sarasota. 
Needs Statement
1.  Provide for new website, downtown app development, social media expansion to reach members and promote downtown to area visitors. $5K-$10K. 2. Sponsorship for the Urban Strategies Series: $250 to $1000. 3. Downtown: Banner Program Update Banners $1K-$5K; First Friday Entertainment sponsorship $250 to $5K; 4. Downtown Quarterly Advertising: $5K each quarter; 5. Part-time graphic artist and web manager - $10K; website hosting $1K
Background Statement
Downtown merchants, residents, and business members formed an alliance to promote Downtown Sarasota Florida via networking, education and advocacy.
Areas Served
Areas Served
In a specific U.S. city, cities, state(s) and/or region.
FL- Sarasota
Areas Served Comments Downtown Sarasota to include the Greater Main Street District, Historic District, Palm Avenue District, Rosemary District, Towles Court District and Burns Square District.
Service Categories
Primary Org Type Community Improvement, Capacity Building
Secondary Org Type Arts,Culture & Humanities
Tertiary Org Type Education
Statement from the Board Chair/Board President
The DSA is an alliance of friends of downtown (residents, employees, small and large businesses, non-profits and visitors) that are interested in the vibrancy of the City of Sarasota. Together, we are building a downtown sense of community.
Description The DSA has a Banner Agreement with the City of Sarasota. The DSA banner program provides for banners on Main Street from Gulf Stream Ave. to Washington or 301;  Palm Ave., and Five Points Park. Current program needs: Update Downtown Banners; replace torn or faded DSA Banners, City Historic Banners and holiday banners; replace damaged bracket equipment on an annual basis $1K to $5K.
Budget $6,000
Category Arts, Culture & Humanities, General/Other Cultural Festivals
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified Adults Families
Short Term Success Funding will assist in the upkeep of the banner equipment and purchase of program banners that need replacement due to fading, etc. The types of banners are the generic DSA banners that promote downtown, the downtown historic banners and holiday banners.   
Long Term Success The DSA banner program offers the opportunity for non-profits and organizations that provide entertainment for Downtown Sarasota to promote their event on banners. The fact that most non-profits decided for years to have banners downtown speaks for its success in promoting their organization and events.
Program Success Monitoring
Currently, we are at a deficit in trying to keep the equipment and DSA banners and historic banners in excellent shape. DSA also installs & takes down holiday banners and flags during various times of the year.  These have no revenue, just costs.  
Program Success Examples The non-profits repeatedly contracting banners each year is the best testimonial. Also, comments from DSA members and the public are positive regarding how these banner add to the festiveness of downtown Sarasota.
Description Each year DSA schedules a series of informative education programs with discussions about ways to further enhance our Downtown Sarasota Urban environment.  The DSA Urban Speaker Series is our main education program.
Budget $10,000
Category Community Development, General/Other Business District Revitalization
Program Linked to Organizational Strategy Yes
Population Served Adults
Short Term Success The fact that the City has hired some of the speakers as consultants shows promise. 
Long Term Success The goal of the series is to encourage the dialog of City Stakeholders to make wise decisions moving forward when planning changes in the City.
Program Success Monitoring Our goal is to make a small profit to provide further funding for more speakers and the circle continues.  Business sponsors pay for more than half of the financing for these type of educational projects, as well as, a participant fees to attend. 
Program Success Examples Programs in 2013 and 2014 so far have made a small profit.
The DSA promotional program has many components.  The Live! from Downtown It's Friday Nights is the major one.
Budget $10,000
Category Community Development, General/Other Business Promotion
Program Linked to Organizational Strategy Yes
Population Served Adults Families General/Unspecified
Short Term Success Other than a few summer, soggy Fridays, this program is monthly through out the year. Fridays are a place to be in Sarasota. Many boutiques stay open and provide early evening refreshments.  
Long Term Success The success of this program is determined by the usual crowds that are here on First Friday due to the promotion of the Live! From Downtown First Friday Walks.
Program Success Monitoring
Each year the DSA applies for a Neighborhood Grant of $3K. The remaining funding is a direct cost to the DSA organization.  We are in need of a few key sponsors to supplement the costs and enhance our entertainment venues. For example, larger venues in the Five Points Park are rarely secured due to lack of funds. In 2013 and 2014, DSA had a few Concerts in the Park which were well received. We'd like to expand on these free quality concerts for First Fridays. DSA at this time is unable to do any print advertising and relies solely on weekly eblasts to membership, our DSA website and social media, etc. to promote the Fridays. DSA funds the First Fridays Entertainment (Main and Palm Aves.) and promotes Second Fridays in Burns Square, the Third and Fourth Fridays, in Towles Court and Historic Village, respectively. 
Program Success Examples
Many businesses on Palm Ave and Main Street stay open later on First Friday. This is a winning formula for businesses and for visitors. 
Description Currently the DSA has a website that provides information to its members and site visitors about  Downtown Sarasota. 
Budget $10,000
Category Community Development, General/Other Community Economic Development
Program Linked to Organizational Strategy Yes
Population Served Adults Families General/Unspecified
Short Term Success The social media enhancement will expand the resources of the downtown community. 
Long Term Success The DSA website has reached a point where several changes need to be incorporated for its future success. Plans are to make administration more user friendly and enhance the smartphone user's experience. Annual Website sponsorships would assist tremendously.
Program Success Monitoring The website needs to be more nimble for the smartphone user and website administrator.
Program Success Examples The website has been very useful in our promotion of our member businesses and non- profits. The Urban Strategies Speaker series online payment process is handled via the website. The events tab provides links to other organization events, DSA event calendar and more. Members are listed with their business links and websites. Member to member discounts are listed. The online Downtown City Guide provides downtown information for residents, businesses and visitors in partnership with the Sarasota Herald Tribune. Current downtown parking information is available. City maps show the various districts. Social media icons are easily found on the website and more.
Description Downtown Sarasota is known as the City for the Arts.  To support that effort, each year the DSA partners with the Howard Alan Events to provide the permitting process with the City for Howard Alan Events.  There are four events each year.  The "Big One" is in February which has a national draw with over 300 vendors. There are also three Art & Craft Festivals in March, May and October to round out the seasons.
Budget $10,000
Category Arts, Culture & Humanities, General/Other Celebratory Events
Program Linked to Organizational Strategy Yes
Population Served Adults Families
Short Term Success The program success is determined by its longevity.  The "Big One", for example, has been providing events downtown for over 25 years. It is a big economic driver for downtown. Recently, more art festivals want to join in the action, due to its success and reception by merchants, residents and visitors.   
Long Term Success Each time volunteers and staff visit the merchants near the event area for feedback when getting their signatures for the next event.  This information is provided directly to Howard Alan Events. Also, City staff will provide citizen feedback.
Program Success Monitoring Businesses are surveyed by direct visits to obtain feedback. Businesses are reminded, DSA only provides for 4 art festivals a year.  The other events are sponsored by other non-profits via the City Events Permit process.
Program Success Examples The program is at the heart of Art and Cultural City. This is Sarasota's strength.  Few Cities of our size has so many art and cultural venues.  Through our promotion of these four art festivals, and First Friday Art Walks, we reinforce and support this positioning.
Program Comments by Organization The DSA programs are focused on building a downtown community for residents, merchants, small businesses, downtown employees, non-profits and corporations. The DSA provides opportunities for Business Promotion, Sponsorship, Events Promotion, Business Partnerships, Member Networking & Marketing Opportunities and Social Media Promotions. Additional funding resources for continued development and enhancement of these programs would be greatly appreciated.
CEO/Executive Director
CEO/Executive Director No Executive Director
CEO Term Start 0
CEO/Executive Director Email
Former CEOs/Executive Directors
Senior Staff
Barbara Kreuser Administrative Manager
Staff & Volunteer Statistics
Full Time Staff 0
Part Time Staff 1
Staff Retention Rate % 100
Professional Development Yes
Contractors 1
Volunteers 30
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation N/A
Senior Management Formal Evaluation No
Non-Management Formal Evaluation N/A
The DSA collaborates or attended meetings with many of the downtown organizations, such as, the Sarasota Chamber of Commerce (Assignment Downtown), DID, SDMA, Salvation Army, Holiday Celebrations, CRA, DSCA and CAN and many other non-profits and district associations.
External Assessments and Accreditations
Awards & Recognition
Committee Chairs, Officer and Key Volunteer Recognition2014
Risk Management Provisions
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years 1
Strategic Plan Adopted Jan 2014
Management Succession Plan No
Continuity of Operations Plan Yes
Nondiscrimination Policy No
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
Policies and Procedures Yes
Multi-Media Comments by Organization
For more information about the DSA, please visit our website  Learn more about downtown at 
The City Guide is on the Herald Tribune website which gets over a million hits per month. 
Other Documents
Other Document 2
Downtown City Guide
Board Chair
Board Chair Michael Beitzinger
Company Affiliation IberiaBank
Board Term Aug 2015 to Dec 2015
Board Chair Email
Board Members
Board Members
Anthony Abate Shumaker, Loop & Kendrick, LLP
Chad Allard Hyde Park Prime SteakHouse
Joe Barbetta Sarasota County Commissioner
Hank Battie Cravats' Custom Clothiers & Haberdashery
Mike Beitzinger IberiaBank
Francine DiFilippo Kent DiFilippo Kent Gallery
Lynn Elkes Selwin Photos
Peter Fanning Community Volunteer
Chris Gallagher Hoyt Architects
Gregory Hall Hall Architects
Brian Jones Community Volunteer
Jerry King Community Volunteer
Jim Sartori Community Volunteer
Vic Scully Community Volunteer
Jim Shirley Art & Cultural Alliance
Tony Souza Coldwell Banker
Paul Thorpe Community Volunteer
Daniel Volz Main Street Traders
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 17
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 16
Female 2
Unspecified 0
Board Term Lengths 2
Board Term Limits 3
Board Orientation Yes
Number of Full Board Meetings Annually 11
Board Meeting Attendance % 74
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 0
% of Board Making In-Kind Contributions 90
Standing Committees
Advisory Board / Advisory Council
Audit, Compliance and Controls
Board Governance
Communications / Promotion / Publicity / Public Relations
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Governance Comments by Organization DSA has a board of director application. Submissions are reviewed by the governance committee and candidates are interviewed. Selections are based on the category needs and vacancies as defined in the DSA ByLaws.
Fiscal Year Projections
Fiscal Year Start Month Jan
Fiscal Year Start Day 01
Fiscal Year Begins 2015
Fiscal Year End Month Dec
Fiscal Year End Day 31
Fiscal Year Ends 2015
Projected Revenue $106,000.00
Projected Expenses $106,000.00
Organization has Endowment No
Endowment Spending Policy N/A
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
IRS Form 990s
Audit/Financial Documents
Historical Financial Review
Expense Allocation
Fiscal Year201420132012
Program Expense$56,079$85,093$49,182
Administration Expense$52,878$56,815$82,940
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.891.010.87
Program Expense/Total Expenses51%60%37%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201420132012
Total Assets$4,258$15,708$14,572
Current Assets$4,258$15,708$14,572
Long-Term Liabilities$0$0$0
Current Liabilities$0$0$0
Total Net Assets$4,258$15,708$14,572
Top Funding Sources
Fiscal Year201420132012
Top Funding Source & Dollar AmountProgram Service Revenue $72,267Program Service Revenue $109,599Program Service Revenue $74,875
Second Highest Funding Source & Dollar AmountContributions, gifts, grants $25,240Contributions, gifts, grants $33,445Contributions, gifts, grants $40,426
Third Highest Funding Source & Dollar Amount0 $00 $00 $0
CEO/Executive Director Compensation N/A
Tax Credits No
Short Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization
In 2013, the DSA established a sponsorship/reserves bank account to be used for long term projects and as an "emergency funds" account. Though small in nature, we have continued this through 2014 and into 2015. Piper,  Hawkins and Company (Certified Public Accountants) prepare DSA tax reports and review the DSA QuickBooks in preparation of the taxes.
Financial Comments by Foundation Financial information taken from Federal 990 and 990-EZ.  Contributions include foundation and corporate support.
Nonprofit Downtown Sarasota Alliance Inc
Address 1718 Main Street Suite 304
Sarasota, FL
Phone 941 366-7040