Venice Area Beautification Inc
257 N. Tamiami Trail
Venice FL 34285
Located at West Blalock Park, Venice, FL
Mission
Our mission is to make the Venice area a more beautiful place to live, work, and play. We are the stewards of what makes our public spaces beautiful. We do so by building private/public partnerships to accomplish major public space improvements such as the Venetian Waterway Park, and by serving as an incubator for the realization of smaller projects, such as the improvements to John Nolen Park in historic downtown Venice. We strive to make our public spaces more accessible and attractive to all of the residents in and visitors to South County Sarasota, Florida, now and in generations to come.  Our projects help to support a vibrant economy, encourage eco-tourism, provide environmental education, and enrich our recreational venues and historical character. We are a community enrichment organization
Leadership
CEO/Executive Director no executive director
Board Chair Ms. Judith Anne Keeler
Board Chair Company Affiliation Retired
History and Background
Tax Exempt Status Public Supported Charity
Awarded a competitive grant from Community Foundation in the last 5 years?
Incorporation Year 1991
Financial Summary
 
 
Projected Revenue $61,150.00
Projected Expenses $51,175.00
Additional Documents
IRS Letter of Determination
1991 Original 501c3
State Info
State Charitable Solicitations Permit Yes June 2015
State Registration Yes May 2013
Statements
Impact
In the past year, Venice Area Beautification, Inc. has: installed over forty hanging flower baskets in downtown Venice  2) through our Bike/Walk Venice project,  in cooperation with the City a City of Venice Bike, the City was awarded Silver status as  Bicycle Friendly Community; 4) further enhanced the beauty of the Arboretum with additional permanent electrical lighting; and 5) provided the impetus and engaged in securing champions for our Ribbons of Venice vision, which seeks to provide non-vehicular paths that connect east Sarasota County greenspaces with the Gulf of Mexico.
Our goals for the current year are: 1) install classical sculptures throughout the City; 2) expand the downtown hanging basket project, and include ground plantings and containers; 3) secure funding and provide management/administrative support for at least one "Ribbons of Venice/Connections without Cars" segment 4) through our Bike/Walk Friendly initiative, assist the City in attaining Gold Status as a Bike Friendly Community ; and  5) help identify and accomplish improvements to Venice Beach.   
Background
VABI was incorporated as a non-profit organization in 1991 under the wing of the Venice Area Chamber of Commerce in order to obtain funding for landscaping at the intersection of US Business 41 and the US 41 by-pass. Based on a series of community charettes, VABI and the Chamber developed a list of community priorities for enhancement of our public spaces. The highest priority was the construction of a linear path along the Intracoastal Waterway. From 1993 to 2007, VABI formed public/private partnerships with governments, foundations, private donors, and hundreds of volunteers, and spearheaded the completion of the ten mile Venetian Waterway Park along both sides of the ICW. VABI 's passion for beautification and preservation of our public spaces, and our commitment to improving the public accessibility of them, led to the completion of many other improvement projects. They include the installation of four public art murals; the Arboretum at West Blalock Park and three metal sculptures in that park; an asphalt walking path with markers describing Venice's history, along with playground improvements, an accessible picnic table and grill, and other amenities at John Nolen park; landscaping at Volunteer park; maintenance and memorial management at Patriots Park; Caspersen beach playground and other improvements; and a walking path at Prentiss French park.
Needs
1) Partner with city and county governments, foundations, and individual donors to improve Venice beach. Estimated cost: $200,000
2)  Partner with governmental agencies, foundations, and individual donors to raise $600,000 to complete one seven mile segment of the "Ribbons of Venice/Connections without Cars" trail. 
3) Obtain funding and public support to assist the City in attaining Gold Status as a Bike Friendly community. 
4)  Design and produce additional promotional and educational information about our organization and the South County public spaces, and expand the types of merchandise that we offer and volunteer incentives. Cost: $5,000.)  
5) Broaden our membership base, operating revenue, and collaborative partnerships. Cost: $1500.
Statement from the Board Chair/Board President
Shortly after moving to Venice, I saw John Nolen Park across the street from me transformed by VABI into a public space that is used by people of all ages and varying interests. Children ride their bikes around the new asphalt path. Venice visitors walk leisurely down the path reading the signs placed along it describing Venice history. Families picnic, grill, play horseshoes, even practice disc golf. My love of this project increased when I too began using the new path and points of interest as I walked along it with my father, who accessed it with his walker from one of the new accessible curb cuts.
In these continuing touch economic times, all of us naturally focus efforts on making sure that our fellow residents are fed and housed. What is occasionally lost in that focus is the need to make sure that our quality of life is preserved and enhanced. The natural resources in our community are what make it truly special. They are what draw us to visit and live here. We love to use the pedestrian and bicycle paths that free us from our automobiles. We are proud to live in a community that has preserved the visionary John Nolen historical plan. We love the beauty of the public art that graces our buildings and parks. And VABI has been and remains instrumental in continuing that legacy.
At the present time, our organization wears two hats. We have an overarching plan, Ribbons of Venice, that builds on our success with the VWP to provide intermodal access from our eastern nature preserves all the way to the Gulf of Mexico. We also serve as the champion and incubator for beautification projects that have been inspired by the imagination of others. However, we now are going through a transition, and our ability to continue to operate as that champion is being challenged by the lack of growth of our operating budget. We also have recognized that as a Board we need to turn once again to a review of our strategic plan, our marketing strategies, fund-raising approaches, and policies and procedures to make sure that they reflect our organization now and ensure that remains strong in the future. We also realize that we need to make the public more aware of who we are and what we do. Thanks to the foresight of our founding and continuing Board members, our organization is not threatened with extinction. But we recognize that we need to make sure that we continue to be good stewards of all that is beautiful in the greater Venice area. 
Areas Served
Areas Served
Area
FL- Sarasota
Service Categories
Primary Org Type Environment
Secondary Org Type Recreation & Sports
Tertiary Org Type Arts,Culture & Humanities
Programs
Description
It is our intention to provide the project management and collaborative glue to create non-vehicular ribbons, or trails, that  connect the vast Sarasota county preserves and greenspaces with the Gulf of Mexico. Most of the actual project costs will come from governmental agencies, foundations, private donors, and individuals. We will use our successful Venetian Waterway Park model to complete this project. 
Budget $400,000
Category Environment, General/Other Environmental & Urban Beautification
Program linked to organizational strategy? Yes
Population Served Families Aging, Elderly, Senior Citizens Children and Youth (0 - 19 years)
Short Term Success
By the end of 2013, we anticipate an outcome showing usage of the  completed "ribbons"to show a rate of a minimum of 5000 users monthly. We also anticipate that our promotion of this project will significantly improve our community's chances of being designated a national "Bike Friendly" community.
Long Term Success
We anticipate that completion of the Ribbons project will take at least ten years and that its outcome is primarily dependent on approvals and funding by governmental agencies, as well as our demonstrated ability to raise contributions from foundations and donors. Our short-term success goals are described below. The first long-range objective identified by residents during the series of charettes that we held is the completion of an intermodal pathway along Edmondson Road. The second is the construction of an intermodal pathway along Laurel Road from Bay Street to Myaaka Park. Since these pathways do not exist presently, non-vehicular usage will increase 100%. We have not gathered data to track safety improvements, but will do so after mining the available public data.
How Program is Monitored
This program is in its infancy, so it is hard for us to develop hard measures of success. We will be using the Alligator Creek "ribbon" project, the proposed North Port connector project, the North-south connector of the City of Venice, and the proposed intermodal hub at one end of that project as indicators of success. Our success with the Venetian Waterway Park is measured by electronic counts of users on that trail.
Examples of Program Success
This program is in its infancy. However, we have received endorsements from every local governmental agency, and every organization to which we have presented the plan.
Description
In the past year in partnership with the City of Venice, we have installed 45 hanging flower baskets in downtown Venice. We now are adding additional baskets, in ground plantings, and containers.
Budget $20,000
Category Environment, General/Other Botanical & Aquatic Gardens
Program linked to organizational strategy? Yes
Population Served Adults General/Unspecified Families
Short Term Success
By the end of the first year, we intend to install at least 20 additional baskets, more dependent upon funding, and have a less personnel intensive system of maintaining them.
Long Term Success
The enhancement of downtown Venice streets with beautiful hanging baskets found in many other similar communities around the world will encourage tourism and the economic vitality of the entire Venice region.
How Program is Monitored
We will continue to use our demonstration tracking system of percentage of viable plantings, cost of replacement plantings, and maintenance costs.
Examples of Program Success
We recently raised $3300 on GulfCoastGives.org for this project.
Description
A group of active cyclists, and advisory board members, approached VABI to take this program under our umbrella. Our joint intention is to have the City of Venice recognized as a Gold status Bicylist destination, thereby enhancing the city as a tourist destination by cycling enthusiasts.
Budget $10,000
Category Recreation & Sports, General/Other Cycling
Program linked to organizational strategy? Yes
Population Served Adults General/Unspecified
Short Term Success
Assuming that we garner certification this year, we anticipate at least a 15% increase in trail usage on the VWP/Legacy Trail in 2013.
Long Term Success
We want to see a 30% increase in cycling enthusiasts over each of the following three years.
How Program is Monitored
Automated usage clickers record each user passage along the Venetian Waterway Park and into Legacy Park. That data are collected and evaluated monthly, factoring in duplicative hits.
Examples of Program Success
Through a GulfCoastGives.org. project, last month 4000 copies of a Bike/Walk Friendly map depicting both actual and recommended bike paths in Venice were published and distributed. The release date during off season was deliberate, so that we could project further printing needs. Over 50% of the maps have been distributed already, and two major public distributors already have asked for more of them. Universal acclaim, including at a recent City Council meeting.
Description
Over the last five years, VABI has added to the beauty of the City of Venice through the installation of three animal sculptures at West Blalock Park and five murals. Our plan for the following year is to fund the installation of statues depicting the Muses and Graces throughout the community, and to fund at least one additional mural.
Budget $65,000
Category Arts, Culture & Humanities, General/Other Public Art Programs
Program linked to organizational strategy? Yes
Population Served General/Unspecified
Short Term Success
Installation of 7 Muses or 3 Graces in strategic locations in and at the entrances to the Venice island.
Long Term Success
Our objectives described above are short-term success models. Our goal is to continue to both add to, maintain, and expand two and three dimensional art projects throughout the Venice area.
How Program is Monitored
Actual installation of these features.
Examples of Program Success
The public art murals in the City commissioned through VABI already garnered us distinction as an historical art destination. Perhaps more importantly, residents and visitors, and boaters on the Intracoastal Waterway, have provided wonderful testimonies to the value that these murals have made to the overall experience of our environment. The three animal sculptures at West Blalock Park-- a manatee, a turtle, and a Florida panther-- have drawn many amateur photographers, perched with their families.
Comments
Program Comments by Organization
The largest challenge we face is identifying operational  funding sources so that our organization can support these projects. We also need to raise funds for the projects themselves. We are coordinating with the MPO, Sarasota County, the City of North Port, and the City of Venice to address that challenge, but also need to find major and other donors who are willing to invest in this vision. Our second challenge is to find local champions with whom VABI can work closely to make the projects a reality.
CEO/Executive Director
Executive Director no executive director
CEO Term Start 0
Email admin@vabi.org
Staff
Full Time Staff 0
Part Time Staff 1
Volunteers 34
Contractors 0
Staff Retention Rate % N/A
Professional Development No
Management Reports to Board Yes
Organization Plans
Fundraising Plan No
Communication Plan No
Strategic Plan Yes
Strategic Plan Years 2
Strategic Plan Adopted July 2013
Management Succession Plan No
Policies and Procedures Yes
Continuity of Operations Plan No
Formal Evaluations
CEO Formal Evaluation N/A
Senior Management Formal Evaluation N/A
NonManagement Formal Evaluation No
Collaborations
We do not have any formal collaborations but are exploring developing them.
Government Licenses
Is your organization licensed by the Government? No
Policies
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy No
Comments
Leadership Comments by Organization
We have revised our Articles of Incorporation, By-Laws, and have adopted a Strategic Plan. We are now developing a comprehensive Marketing Plan and a Development Plan
 
Board Chair
Board Chair Ms. Judith Anne Keeler
Company Affiliation Retired
Board Term Oct 2011 to Sept 2014
Email keeler@vabi.org
Board Members
Board Members
NameAffiliation
Mr. Phil Ellis Community volunteer
Mr. Alex Hall Peacock, etc. CPAs
Mr. John Hinshaw H & H Signs
Ms. Pamela Holic Community volunteer
Mr. Rob Kaercher Retired
Ms. Judith A Keeler retired
Mr. Joe Kurecki Jimco Maintenance
Mr. Michael MacKenzie McKenzie Printing
Mrs. Lynn Moseley Jimco Inc.
Ms. Laura Peaslee CPA
Mr. Robert Vedder Community Volunteer
Mr. Greg Vine SunAcres Real Estate
Student serving on the board through Community Youth Development? No
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 12
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 8
Female 4
Unspecified 0
Governance
Board Term Lengths 3
Board Term Limits 1
Board Orientation Yes
Board Meeting Attendance % 75
Number of Full Board Meetings Annually 11
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Written Conflict of Interest Policy Yes
Percentage of Board Making Monetary Contributions 100
Percentage of Board Making In-Kind Contributions 100
Constituency Includes Client Representation Yes
Standing Committees
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Finance
Marketing
Comments
Governance Comments by Organization
Public Arts is an additional Standing Committee.
Financial Info
Fiscal Year 2013
Projected Revenue $61,150.00
Projected Expenses $51,175.00
Spending Policy Percentage
Spending Policy % 4
Historical Financials
Expense Allocation
Fiscal Year201420132012
Program Expense$39,917$37,844$38,062
Administration Expense$14,182$13,683$20,863
Fundraising Expense$0$4,204$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.291.151.04
Program Expense/Total Expenses74%68%65%
Fundraising Expense/Contributed Revenue0%7%0%
Assets and Liabilities
Fiscal Year201420132012
Total Assets$249,406$225,460$209,484
Current Assets$249,406$224,799$209,484
Long-Term Liabilities$0$0$0
Current Liabilities$1,792$298$2,853
Total Net Assets$247,614$225,162$206,631
Top Funding Sources
Fiscal Year201420132012
Top Funding Source & Dollar AmountContributions, gifts, grants $60,422Contributions, gifts, grants $37,314Contributions, gifts, grants $49,938
Second Highest Funding Source & Dollar AmountFundraising $6,570Foundation Support $17,433Fundraising $5,643
Third Highest Funding Source & Dollar AmountInvestment Income $2,288Fundraising $6,503Investment Income $3,106
CEO Compensation
Co-CEO Compensation
Tax Credits No
Solvency
Short Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities139.18754.3673.43
Long Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Financials Comments
Financial Comments by Foundation Foundations and corporations are included with individual contributions as they are not separated in the IRS Form 990s or audited financial statements.  Financial figures have been taken from the Federal 990s.  
Nonprofit Venice Area Beautification Inc
Address 257 N. Tamiami Trail
Venice, FL 34285
Primary Phone 941 207-8224
CEO/Executive Director no executive director
Board Chair Ms. Judith Anne Keeler
Board Chair Company Affiliation Retired
Year of Incorporation 1991

THE COMMUNITY FOUNDATION OF SARASOTA COUNTY, INC. IS A REGISTERED 501(C)(3) NON-PROFIT CORPORATION. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE WITHIN THE STATE (1-800-HELP-FLA) OR FROM THE WEBSITE: WWW.FRESHFROMFLORIDA.COM. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE. ONE HUNDRED PERCENT (100%) OF EACH CONTRIBUTION IS RECEIVED BY THE COMMUNITY FOUNDATION OF SARASOTA COUNTY. REGISTRATION #SC-02471.