Seniors For Pets Inc
6570 Anchor Loop
#108
Bradenton FL 34212-4420
Mission

The mission of Seniors for Pets is to assist financially-needy senior citizens with annual veterinary exams, vaccinations, and flea/tick and heartworm medications for their companion pets.  

We believe a pet offers not just the unconditional love that keeps our spirits up, but also the responsibility that makes a senior's life important.  They say that getting old is not for sissies and in today's world, "they" would be correct.  As people age, they face so many challenges - from health issues to just trying to survive in an economy gone berserk.  Many senior citizens are struggling to pay their bills and are cutting spending in any way possible.  Those cuts often extend to their family pets.  It may be as simple as switching to a cheaper pet food or extending time between veterinary exams and vaccinations. Or it may reach the ultimate sacrifice of relinquishing the pet to a shelter.

Seniors need their pets now, more than ever! Studies show that owning a pet lowers blood pressure and cholesterol, encourages seniors to get more exercise, helps with loneliness issues, and gives a senior a reason to get out of bed each morning. Seniors for Pets believes that no one should have to choose between keeping a beloved pet and paying basic living expenses.

Leadership
CEO/Executive Director Mrs Carolyn D North
Board Chair James C North
Board Chair Affiliation North Consulting & Communications
General Info
Organization DBA
DBA
Seniors for Pets, Inc; Pet P'Zazz
Supported Organization Seniors for Pets, Inc.
Former Names
Not any
Tax Exempt Status Public Supported Charity
Incorporation Year 2010
Awarded competitive grant from Community Foundation in the last 5 years?
State Charitable Solicitations Permit Yes Sept 2015
State Registration Yes May 2014
IRS Letter of Determination
View
Financial Summary
 
 
Projected Revenue $2,000.00
Projected Expenses $2,000.00
Other Documents
Impact Statement

In the past year, we focused on using the emerging awareness of our organization to meet our mission.

1. We delivered on our mission by providing ONE pet treatment for a senior client each month in 2013. These treatments involved an annual examination by a veterinarian, needed vaccinations, and flea/tick and heartworm medications.

2. We referred a half-dozen requests that exceeded our mission to other non-profits.

3. We continue to provide valuable information through our Facebook page and website to support responsible pet owners. We have over 1,200 friends on Facebook and one of sister websites attracts 3,000 unique visitors per month.

4. We deliver a monthly pet gift basket to a senior citizen & pet. We deliver the basket full of nice pet supplies, visit with and interview the senior. With the senior's permission, we publish the interview and photos on our website and e-newsletter.

5. We participate in events, such as the annual Giving Challenge and tabling events including Celebration of Pets sponsored by "Pet Pages Magazine."

6. We created Pet P'Zazz, which sells products for dogs and cats and gift baskets for pets and their people, with all proceeds benefiting Seniors for Pets.

Our goals for the current year are to raise enough funds to help more than one senior and their pet(s) each month; to develop more ambassadors to deliver our story to select professional partner candidates who have demonstrated interest with the intent of adding a 3 to 4 veterinarians in the Bradenton to Venice area to our current team of providers.

Needs Statement

 

Donations – If we are to achieve our goal for seniors assistance in 2013, we will be serving just one client per month. This is an estimated 12 seniors to support at a cost a bit less than $2,400. We need to double our donations in order to support this modest goal.

1. Donations to help just one pet are welcomed - $120 each.

2. Donations for 6 months of either flea/tick or heartworm medications are $50 each.

Technology:

1. We need a desktop computer to replace the donated 7-year old unit. Cost approximately $400.

2. We need a color printer with higher volume capability. A refurbished HP can be acquired for approximately $400.

Volunteers – we need a dozen ambassadors. These ambassadors are needed to expand awareness of the good work so that more donations and relationships with veterinarians and other professionals are realized. These volunteers will be recruited at Information Meetings scheduled at cooperating restaurants. The estimated incremental cost for this initiative is $500.

Professionals – During 2014, we are interested in increasing the number of veterinarians that support the mission. This will primarily be pursued by the founders of the organization with scheduled visits. Estimated incremental out of pocket expenses are estimated to be less than $500.

We have current capacity to help many seniors each month with the necessary technology to inform (website/blog) and Landing and Donation pages to execute sales. All that is needed is more champions to meet more people that are interested and capable of making the reasonable donations required.

 

Background Statement

 

Over the last year we continued to create awareness with a following in our local area with a Facebook Fan Page of over 1,200 followers.    Valuable content (eBooks) were revised in 2013 and early 2014 about Pet Food selection for cats and dogs.  Feeding Fido and Fluffy website was created and through the first 3 months of 2014, this website has attracted more than 2,800 unique visitors.

During the year we:

1. Expanded the activity on our Facebook Fan Page by routinely posting content of interest to pet owners.

2. We deliver a monthly pet gift basket to a senior citizen & pet. We deliver the basket full of nice pet supplies, visit with and interview the senior. With the senior's permission, we publish the interview and photos in our newsletter.

3. We publish a monthly e-newsletter with a variety of information about seniors and pets that is distributed to nearly 500 hundred friends.

4. We participate in the Giving Challenge and tabling events, such as Celebration of Pets sponsored by "Pet Pages Magazine."  

Our goals for the current year are to raise MORE funds to help more seniors and their pets supported by more ambassadors delivering our story.  

 

Areas Served
Areas Served
Area
FL- Manatee
FL- Sarasota
FL
Service Categories
Primary Org Type Human Services
Secondary Org Type Animal Related
Tertiary Org Type
Keywords
seniors with pets, veterinary services for seniors, pet gift baskets, pet gifts, cost challenges for seniors
Statement from the Board Chair/Board President
At this point in time, we have a small Board of Directors. The 2 founders, Carol and Jim North, have been joined by long-time supporters Margie Diogiovanni and Jan Schneider.  At this time, this board is meeting twice a year and whenever a important matter needs to be addressed.  Jim North serves as Board Chairman.  
Statement from the CEO/Executive Director

Seniors with pets are vulnerable, especially if single as a result of surviving a spouse. Life quality suffers faster when a spouse is gone and in this economy it is aggravated by the increasing cost of living which has brought with it greater stress. 

 Seniors need their pets in their lives, now more than ever!   Studies show that:

1. Owning a pet lowers blood pressure and cholesterol in seniors.

2. Owning a dog encourages seniors to get out and walk their pets.  Exercise benefits the human as well as the dog.

3. Pets provide companionship to lonely senior citizens.  No one can imagine what life is like for an older person who has lost his or her mate.  With the kids and grand-kids scattered with their own busy lives, the senior has no one to talk to and to share life’s ups and downs.  A pet that needs to be fed, walked and groomed can help relieve the pressing loneliness.

4. In short, pet ownership gives a senior citizen a reason to get out of bed each morning.

Seniors for Pets believes that no one should have to choose between keeping a beloved pet and paying basic living expenses.  We are a small 501(c)(3) organization and cannot solve all the problems, so we chose a small niche on which to focus our efforts.  Our mission is simply to help needy Southwest Florida senior citizens pay for basic veterinary care for their pets.

The entire annual cost (including exam, vaccinations, and flea/tick/heart-guard meds) is a bit less than $200 per pet. We want a long-term relationship with veterinarians and will treat them respectfully.  We do not expect or want pro bono assistance only discounting and for that discount, we will include their business card in our newsletter and website.  We will take the same approach with other professionals and/or suppliers that may wish to support the Seniors for Pets mission.

Programs
Description

Our primary purpose is to supply our needy senior ‘clients’ with basic annual veterinary examinations and vaccinations.  The annual examination with vaccinations is sound risk management that allows the professional to assess once a year any pending issues (including changes) and to vaccinate them against known dangers.  Cats tend to have a lower cost.

Budget: We want to provide for up to 20 seniors in 2014, with a realistic goal of 10.  The discounted cost of the exam and vaccinations will cost between $100 and $160; cats have a lower cost than dogs.  We use an average cost to estimate annual need at $2,400.

Budget $2,400
Category Animal-Related, General/Other Veterinary Services
Program Linked to Organizational Strategy Yes
Population Served Aging, Elderly, Senior Citizens Elderly and/or Disabled Adults
Short Term Success Provides reasonable assurance that their pet is and will remain healthy until the next annual check-up thereby relieving stress in the seniors life and continuing his opportunity to provide responsible pet care thereby enriching himself and his pet.
Long Term Success Seniors in the program will have healthier pets, live their remaining lives with higher quality and eliminate a potential stress on a shelter and their pet.
Program Success Monitoring Routine contact with the 'client' during the next year will continue to inform the organization of the pet's health.  We also learn of any pending issues with the client.  This information will be logged into the client database and a follow-up plan initiated.  This type of communication continues for the life of the seniors and his pet with attention toward measuring the value of the pet to his owner.
Program Success Examples The fact that care was provided conforms to the proper and responsible standard of pet care according to the veterinary profession.  The exact short term benefits are hard to measure, BUT the senior's testimony about how important this service was to him or her is crucial in demonstrating how this directly helps to sustain their life quality.  
Description

Seniors for Pets has a preference to use Frontline®products.  Typically we offer our client a 3 month supply but if there is a demonstrated need, we will provide an annual supply.  Often, our veterinarians have special pricing that is as cost effective as online organizations such as PetCareRx®.  We utilize the cost-effective supplier with preference to the veterinarian when equal.  We also expect the veterinarian to supply the prescription if one is needed.

Budget: Providing for up to 6 seniors, the discounted costs are usually in the range of $30 per quarter or $120 per year.  Not all clients need the medicine.  

Budget $120
Category Animal-Related, General/Other Veterinary Services
Program Linked to Organizational Strategy Yes
Population Served Aging, Elderly, Senior Citizens Elderly and/or Disabled Adults
Short Term Success

Provides reasonable assurance that their pet is and will remain free of fleas and ticks thereby relieving stress in the seniors life and continuing his opportunity to provide responsible pet care thereby enriching himself and his pet.

Long Term Success

Seniors in the program will have healthier pets, live their remaining lives with higher quality and eliminate a potential stress on a shelter and their pet.

Program Success Monitoring

Routine contact with the 'client' during the next year will continue to inform the organization of the pet's absence of fleas and ticks.  We also learn of any pending issues with the client.  This information will be logged into the client database and a follow-up plan initiated.  This type of communication continues for the life of the seniors and his pet with attention toward measuring the value of the pet to his owner.

Program Success Examples

The fact that the medication was provided conforms to the proper and responsible standard of pet care according to the veterinary profession.  The exact short term benefits are the absence of fleas and ticks and the senior's testimony about how important this service was to him or her is crucial in demonstrating how this directly helps to sustain their life quality.  

Description

Seniors for Pets does not provide heart-guard medication to cats and kittens, since they are far less exposed to the outdoors where the infected mosquitos reside.  Dogs usually make up 60% of the pets assisted and most of the clients have been able to keep up with this medication.  We’ll offer to assist them with discounts we receive or supply the medication if necessary.

The founders have always used Heartgard®as the medication of choice to protect against heart worms.  We continue to use this medication for Seniors for Pets.

Budget: Up to 7 of the pets serviced will be dogs, but of those only about 60% will require assistance and then for a partial, not a whole, year.  We budget 6 months for half the serviced pets resulting in a need of $160 (4 clients at $40 each).

Budget $160
Category Animal-Related, General/Other Veterinary Services
Program Linked to Organizational Strategy Yes
Population Served Aging, Elderly, Senior Citizens Elderly and/or Disabled Adults
Short Term Success Provides reasonable assurance that their pet will remain healthy until the next annual check-up thereby relieving stress in the seniors life and continuing his opportunity to provide responsible pet care thereby enriching himself and his pet.
Long Term Success

 

Seniors in the program will have healthier pets, live their remaining lives with higher quality and eliminate a potential stress on a shelter and their pet.


 

Program Success Monitoring

Routine contact with the 'client' during the next year will continue to inform the organization of the pet's health.  We also learn of any pending issues with the client.  This information will be logged into the client database and a follow-up plan initiated.  This type of communication continues for the life of the seniors and his pet with attention toward measuring the value of the pet to his owner.

Program Success Examples

The fact that medications were provided conforms to the proper and responsible standard of pet care according to the veterinary profession.  The exact short term benefits are hard to measure, BUT the senior's testimony about how important this service was to him or her is crucial in demonstrating how this directly helps to sustain their life quality.  

Comments
Program Comments by Organization

The founders of Seniors for Pets, Inc, are seniors themselves that have experienced first-hand the desperation and agony of other seniors that are experiencing such (economic) hardship that they would offer up their beloved pet to an organization that they pray would care while they continue to address their economic realities.  This is not a situation that we, our area, or our country should permit to happen without a safe alternative. 

As founders, we chose to form a non-profit organization to develop a program to safely keep pets with their (healthy) owners.  We serve only responsible pet owners who must have a succession plan for their pet. 

We understand that the process is ongoing and changes occur with time.  Once helped, the senior may need further assistance when health decreases, when financial conditions again require assistance and when they no longer can care for the pet due to their health condition.  Our program must be able to help our seniors have the type of succession plan that will make transitions efficient.  For those animals that are passed to either other family members or rescue organizations, the history of care from our veterinarian partners will be important.  To create the succession plans (and hopefully some codicils to wills to contribute to the mission), attorneys are needed.  To assist seniors as they experience more medical procedures, pet sitting and pet fosters are needed.  To assist pets that will not have family members as new parents, rescue organizations are needed.  It all starts with prolonging the quality time that a senior can experience with its beloved pet, but doesn’t end until the senior and the pet’s future needs have been satisfactorily achieved. 

We invite you to talk with us to see if our program is right for your consideration.
Program Comments by Foundation
CEO/Executive Director
CEO/Executive Director Mrs Carolyn D North
CEO Term Start May 2009
CEO/Executive Director Email carol@seniorsforpets.org
Experience

She is President and Founder of Seniors for Pets, Inc. which helps needy seniors to receive basic veterinary care for their very important dog or cat.  She also serves on the Advisory Board of PureZa for Life, a new company offering unique, healthy pet treats.  As former Communications Director of an animal rescue organization for 4 years, she wrote weekly columns for local newspapers and organized and chaired numerous successful fundraisers.  Since 2007 Carol has authored and edited monthly newsletters in the animal welfare sector.  Today, she does this for Seniors for Pets.

She is also a professional writer.  Her career began 25 years ago when she pitched a story about adopting children in Latin America to “VISTA: Focus on Hispanics,” a National publication.  That magazine cover story led her to regular travel column assignments for 2 regional newspapers.  She is an accomplished researcher as evidenced by her creation of two pet food purchasing eBooks.  Researching the pet food manufacturing industry and how it is regulated which includes regular analysis of the Food & Drug Administration for current news about the pet food industry; the Center for Veterinary Medicine for frequent updates on health-related news about pets; various pet food manufacturers’ websites; and various pet-related trade magazines.  

As mentioned above, Carol has been associated with successful events, their planning and management.  She spent 3 years running parts of an annual televised fundraiser for Public Television in Nashville, TN, which called upon her skills in writing briefs and television clips that helped sales and thanked vendors. 

All in all, Carol is an energetic steward for seniors and their pets, who also found quality time to raise 6 children.

Former CEOs/Executive Directors
NameTerm
Senior Staff
NameTitle
Mr James C North Co-Founder
Staff & Volunteer Statistics
Full Time Staff 0
Part Time Staff 0
Staff Retention Rate % N/A
Professional Development Yes
Contractors 0
Volunteers 2
Management Reports to Board N/A
CEO/Executive Director Formal Evaluation N/A
Senior Management Formal Evaluation N/A
Non-Management Formal Evaluation N/A
Collaborations
Seniors for Pets routinely networks with Fairy Tail Endings, local humane associations, and a selected groups of veterinarians.
Affiliations
AffiliationYear
External Assessments and Accreditations
Assessment/AccreditationYear
Awards & Recognition
Award/RecognitionOrganizationYear
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Plans
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years N/A
Strategic Plan Adopted 0
Management Succession Plan No
Policies and Procedures No
Continuity of Operations Plan No
Policies
Nondiscrimination Policy No
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
Comments
Management Comments by Organization As a very small, new organization, we will add the systems and procedures as and when the organization grows.
Management Comments by Foundation
Board Chair
Board Chair James C North
Company Affiliation North Consulting & Communications
Board Term Sept 2010 to Dec 2014
Board Chair Email jim@seniorsforpets.org
Board Members
Board Members
NameAffiliation
Ms. Margie G Digiovanni Community Volunteer
Mr. James C North North Copywriting
Mrs. Carolyn D North Seniors for Pets, Inc.
Ms. Jan Schneider Community Volunteer
Student serving on the board through Community Youth Development? No
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 4
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 1
Female 3
Unspecified
Governance
Board Term Lengths 5
Board Term Limits 2
Board Orientation No
Number of Full Board Meetings Annually 2
Board Meeting Attendance % 100
Board Self-Evaluation No
Written Board Selection Criteria No
Written Conflict of Interest Policy No
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Constituency Includes Client Representation No
Standing Committees
Comments
Governance Comments by Organization The biggest challenge we face is presenting a brand to the community of potential donors that has real value and generates the interest our seniors deserve.  The opportunity to serve is huge, but our mission must attract many more volunteers and donors.
Governance Comments by Foundation
Board attendance rate was based on 2 board meetings.
Fiscal Year Projections
Fiscal Year Begins 2015
Fiscal Year Ends 2015
Projected Revenue $2,000.00
Projected Expenses $2,000.00
Endowment Value
Endowment Spending Policy N/A
Endowment Spending Policy %
Capital Campaign
In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Capital Campaign Anticipated in Next 5 Years? Yes
IRS Form 990s
990N2013
990N2012
990N2011
990N2010
Audit/Financial Documents
Historical Financial Review
Expense Allocation
Fiscal Year201320122011
Program Expense$2,233$2,457--
Administration Expense$150$1,806--
Fundraising Expense$247$0--
Payments to Affiliates$0$0--
Total Revenue/Total Expenses1.001.00--
Program Expense/Total Expenses85%58%--
Fundraising Expense/Contributed Revenue9%0%--
Assets and Liabilities
Fiscal Year201320122011
Total Assets$0$0--
Current Assets$0$0--
Long-Term Liabilities$0$0--
Current Liabilities$0$0--
Total Net Assets$0$0--
Top Funding Sources
Fiscal Year201320122011
Top Funding Source & Dollar AmountContributions, gifts, grants $2,630Contributions, gifts, grants $4,263--
Second Highest Funding Source & Dollar Amount0 $00 $0--
Third Highest Funding Source & Dollar Amount0 $00 $0--
CEO/Executive Director Compensation N/A
Co-CEO/Executive Director Compensation
Tax Credits No
Solvency
Short Term Solvency
Fiscal Year201320122011
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201320122011
Long-Term Liabilities/Total Assets------
Financials Comments
Financial Comments by Organization Our expectation is that 2014 will actually result in less services than in 2013.  The community has not responded to our mission and we are personally providing all we can.
Financial Comments by Foundation
Organization budget is under $10,000 and detailed financials are not available in 990-N.
Nonprofit Seniors For Pets Inc
Address 6570 Anchor Loop
#108
Bradenton, FL 342124420
Primary Phone 941 473-0778

THE COMMUNITY FOUNDATION OF SARASOTA COUNTY, INC. IS A REGISTERED 501(C)(3) NON-PROFIT CORPORATION. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE WITHIN THE STATE (1-800-HELP-FLA) OR FROM THE WEBSITE: WWW.FRESHFROMFLORIDA.COM. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE. ONE HUNDRED PERCENT (100%) OF EACH CONTRIBUTION IS RECEIVED BY THE COMMUNITY FOUNDATION OF SARASOTA COUNTY. REGISTRATION #SC-02471.