Healthy Start Coalition Of Manatee County Inc
410 43rd Street West
Suite N
Bradenton FL 34209
The Healthy Start Coalition of Manatee County, a 501(c)(3) nonprofit corporation, is a community coalition dedicated to enhancing maternal and infant health care; we aim to assure that all women and infants have access to prenatal and pediatric care, as well as parent support to promote healthy birth outcomes, positive parenting, and optimal child development.  The Coalition is committed to providing the highest quality of care coordination and wrap-around services to pregnant women and children from birth to three years of age.  
CEO/Executive Director Mr Frederick Leonard
Board Chair Dr. Carla McGill
Board Chair Affiliation Healthy Science Communications
General Info
Organization DBA
Healthy Start Manatee, Healthy Start
Supported Organization
Former Names
Tax Exempt Status Public Supported Charity
Incorporation Year 1993
Awarded competitive grant from Community Foundation in the last 5 years?
State Charitable Solicitations Permit Yes Apr 2016
State Registration 0
IRS Letter of Determination
Financial Summary
Projected Revenue $1,477,789.00
Projected Expenses $1,416,012.00
Other Documents
Impact Statement
Over the past year Healthy Start is proud to have expanded our community based, clinic based, and hospital based comprehensive case management services for women and infants by adding on-site care coordination, and breastfeeding & nutrition education and support at two private OB practices.
In addition, we have effectively partnered with various other community agencies to raise awareness of the local prescription drug abuse epidemic among pregnant women and have been engaging elected officials, the medical community, and other stakeholders in outlining and implementing potential measures/strategies to reduce the incidence of substance-exposed newborn (SEN) births in Manatee County. 
Furthermore, over the course of the past year, Healthy Start Manatee has continued efforts to address teen pregnancy and prevention, in collaboration with community partners, providing baby spacing education to reduce the incidence of repeat births to parenting teens, among other activities.
Healthy Start has also continued its efforts to promote breastfeeding friendly environments throughout the county and also to support the development of breastfeeding policies in the work place.
Goals for this year include continuing pre- and inter-conception education and support to women of childearing age; working with our partners, the Sheriff's Office and PAR, to address accidental infant death among women being treated with methadone; and continuing to offer support and education on tobacco cessation, nutrition, breastfeeding, and parenting. 
Needs Statement
  • Financial resources to continue supporting our Infant Safe Sleep Campaign to be provide pack and play cribs, Project Moses bassinets, and "Back to Sleep" baby one-sies for families in need.  This requires $5,000 to meet the needs of the families enrolled in Healthy Start.  We serve about 3,000 families a year.
  • Financial resources to expand our community health worker program to provide face-to-face education - especially regarding Infant Safe Sleep - and support to pregnant women and infants unable to access services due to transportation, particularly the farmworker population.  It is estimated that this effort can be accomplished with $20,000 a year.
  • Financial support to continue producing our Infant Safe Sleep educational DVD for all Healthy Start families and community providers in English and Spanish.  To produce 3,000 DVDs we require $3,000.
Background Statement

Since its inception in 1992, the Healthy Start Coalition of Manatee County, Inc. has successfully developed and implemented hospital-based, wrap-around case management services for pregnant women, providing assessment, education, support and referrals.  Healthy Start Manatee has been able to make a positive difference in the community by building strong local partnerships – with health and social service providers, local government and law enforcement agencies, the business community, and faith-based and civic organizations – and by delivering programs that effectively meet the particular needs of pregnant women and infants in the county.  This community-based model has proven to be successful in prevention efforts, education initiatives, and support services to pregnant women and babies, as evidenced in the unique and innovative programs we have implemented, thanks to broad community support, such as our Infant Safe Sleeping Campaign and our Community Health Worker initiative.

In addition, through our comprehensive case management approach, we are able to provide clinic-, hospital-, and community-based wrap-around services to our clients, such as breastfeeding, nutrition, childbirth, and parenting education and psychosocial counseling; we also now offer these services at a private OB/GYN practice.  
Areas Served
Areas Served
FL- Manatee
Service Categories
Primary Org Type Human Services
Secondary Org Type Health Care
Tertiary Org Type Education
Maternal and infant health education and prevention programs, Healthy pregnancy, Healthy moms, Healthy babies
Statement from the Board Chair/Board President

Having served on the Healthy Start board for the last five years, I’m now privileged with the task of serving as the chair, a role that I’m thrilled to undertake.  As a mother and life-long member of the Manatee community, the mission of Healthy Start is profoundly near and dear to my heart. 


Through my participation at Healthy Start’s community outreach events throughout the years, I have witnessed, and been fortunate to be a part of, the meaningful work we do with mothers and babies, from promoting breastfeeding and good nutrition to providing a family with a crib, so their baby has a safe place to sleep.   


I am very proud of the Healthy Start team and their commitment to the highest level of quality service for the moms and infants of Manatee County.  In addition, we count on the commitment of dozens of volunteers, who support our mission in myriad ways, from sewing baby blankets to meeting with medical providers to foster stronger working relationships.
Statement from the CEO/Executive Director

The Healthy Start Coalition of Manatee County has a special and unique connection to the community because of the very nature of our work, which allows us to engage, at some level, with most of the families who have ever had a child in the county in the last 20 years. 


We have worked diligently over the years to build strong relationships and collaborations with a broad spectrum of other community agencies and medical providers, particularly OB/GYN  and pediatric offices.  Through such consistent, continuous collaboration, we have been able to engage these partners in more effectively implementing the Healthy Start universal risk screen.  The Healthy Start system of care utilizes a one-page risk screening tool for OB/GYN and pediatric providers, as well as other health professionals, to identify and refer women and infants who may benefit from our program.  This collaborative system helps ensure that women who need our services are able to access them in a timely fashion.


The risk screens, along with client surveys and other work we do, also provide important data on maternal-child health indicators and risk factors to help the community, as a whole, identify new or recurring health trends that may need to be addressed and gaps in services that may exist. 


In addition to our direct client services and data collection efforts, one of Healthy Start’s key roles in the community is to provide community-based education and to raise awareness of the importance of a healthy pregnancy to positive birth and developmental outcomes.  Therefore, we are very active in dozens of health fairs and other community events throughout the year, providing women of child bearing age and their families with important health information and materials. 


Recognizing the effectiveness of community-based education in empowering women with the tools they need to make healthy decisions, Healthy Start has implemented a Community Health Worker initiative over the last 8 years to provide culturally/linguistically appropriate outreach, education, and support to women in underserved and at risk communities,  who often experience significant risk factors associated with poor birth outcomes.   
Comprehensive case management provided to pregnant women and infants.  Care coordinators are based in the hospital, the community, and the clinic providing education, support, and referrals to all Healthy Start Manatee enrolled families.
Budget $854,000
Category Health Care, General/Other Reproductive Health
Program Linked to Organizational Strategy Yes
Population Served Families Females Children and Youth (0 - 19 years)
Short Term Success
80% of pregnant women in Manatee County will enter prenatal care in their first trimester
Long Term Success
Ensure healthy birth outcomes and optimal child development
Program Success Monitoring
Executive summary report generated by DOH system
Program Success Examples
There are close to 3,000 live births in Manatee County.  Our program connects at least with 80% of identified pregnant women to ensure they have access to a prenatal care provided.
Childbirth education, breastfeeding education and support, nutrition counseling, psychosocial counseling, parenting, and support groups for pregnant women and infants and their families provided to Healthy Start Manatee clients.
Budget $202,000
Category Human Services, General/Other Family-Based Services
Program Linked to Organizational Strategy Yes
Population Served Females Families Children and Youth (0 - 19 years)
Short Term Success
80% of participants receiving services will report breastfeeding their babies and having a plan in place for breastfeeding while going back to work with the assistance of our lactation counseling program.  Participants receiving nutrition counseling will report healthier eating habits and positive choices that impact their families nutritional status.
Long Term Success
At least 70% of enrolled Healthy Start Manatee participants receiving services will demonstrate behavior changes by keeping their prenatal appointment, preparing for labor, adopting healthier lifestyles, proper nutrition, and choosing to breastfeed their babies.
Program Success Monitoring
Individual tracking of participants and outcome measurements as included in HMS data.
Program Success Examples

The Tyler Family:  As a new mom, it was so important to Katie Tyler to breastfeed her baby, Owen, for as long as possible. She wanted Owen to experience all of the health benefits of breastfeeding, including a strong immune system, as he would be going into day care when she went back to work. So after leaving the hospital with him, and encountering issues with latching and cracked nipples, she found herself feeling frustrated and upset that breastfeeding Owen wasn’t going as she had hoped.

That’s when she remembered her OB/GYN provider had informed her about Healthy Start Manatee’s program and its breastfeeding education and support services.  Katie promptly called Healthy Start’s lactation consultant Ellen Drews and found solutions to the challenges she was experiencing.  “Ellen was so incredibly helpful, caring, and supportive. She met with me at my OB’s office and she was always available when I called her, which was several times,” states Katie.

She had to go back to work when Owen was eight weeks old, but thanks to Ellen’s assistance, her husband Brandon’s on-going support, and a very accommodating work place, Katie was able to pump and store her milk, successfully breastfeeding Owen until he was 10 months old. “The bonding was also very important; I really enjoyed that time with him,” says Katie, “and it was cheaper than formula!”

Trained community health workers will provide outreach and education to families facing challenges to access services due to transportation, language, and other psychosocial factors.  Infant safe sleeping, tobacco cessation, and interconceptional health and education are the main components of the program.
Budget $60,000
Category Human Services, General/Other Family-Based Services
Program Linked to Organizational Strategy Yes
Population Served Females Families Children and Youth (0 - 19 years)
Short Term Success
Participants in the outreach program will show improved access to prenatal care and will learn to keep their prenatal appointments.  They will also learn risk factors and accidental infant death prevention.
Long Term Success
70% of women and their families will receive education and support on Healthy Start programas and will identify access to support and community resources to improve prenatal care and child development.
Program Success Monitoring
Individual tracking and childbirth outcomes.
Quarterly child death review county data will show a decrease in accidental infant death.
Program Success Examples

Sherkendra Burch, Healthy Start Infant Safe Sleep Spokesperson

Healthy Start is fortunate to have a volunteer assisting our efforts to educate mothers and families about protecting their babies.  Sherkendra Burch, who lost her six week-old daughter S’Marri in 2007 due to co-sleeping, hopes to help convey the infant safe sleep message to moms throughout the county.



“You can’t say, ‘I’ll let them sleep with me for one hour and put them in the crib.’ It’s not worth it. An hour can turn into two hours. Put them in the crib,” Sherkendra told the Bradenton Herald in an interview.



While she was aware of the safe sleep recommendations, Sherkendra had recently moved and hadn’t assembled S’Marri’s crib, so ended up co-sleeping with her. “I think about her every day,” Sherkendra told the Herald.      

By sharing her tragic testimony, now, she hopes to be able to help encourage families, who might not otherwise do so, to follow safe sleep recommendations.  Sherkendra was featured in Healthy Start’s Educational Series on METV, contributed to a Healthy Start bereavement training, and has spoken to various civic and church groups on this critical topic. 

Program Comments by Organization
Babies being born addicted to prescription drugs is the most challenging issue we are facing, currently, along with decreasing, but still significant, rates of teen pregnancy and accidental infant death due to suffocation and co-sleeping.  Healthy Start Manatee is working very hard, in conjunction with community coalitions and community partners, to address these issues.  A community wide effort is in motion to educate families and the community about these problems and we continue to engage elected officials to explore measures that could require pregnancy tests for women before being prescribed with pain medication or related opiates. A collaborative partnership is also in existence with the school board and other community partners to work on teen pregnancy prevention programs.  Despite the many restrictions on our funding, we have managed to keep our infant safe sleeping campaign going with the support of private donors and small grants.
Program Comments by Foundation
CEO/Executive Director
CEO/Executive Director Mr Frederick Leonard
CEO Term Start Jan 1992
CEO/Executive Director Email
He has been in the maternal child field since 1993 and prior to it in the health and human services.  His past supervisory and management experience include Healthy Families, Vocational Rehabilitation, and Developmental disabilities.  He was the first Executive Director for Healthy Start Manatee.  His educational background includes a BA in Psychology and Graduate course work in Public Health.
Former CEOs/Executive Directors
Senior Staff
Staff & Volunteer Statistics
Full Time Staff 4
Part Time Staff 3
Staff Retention Rate % 100
Professional Development Yes
Contractors 11
Volunteers 50
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes

 2010-2015Gulfcoast South Area Health Education Center, Manatee County Health Department, WIC office, Manatee County, Democratic Women’s Club,  Manatee County Sheriff’s Office, Palmetto Peace Keepers, Pilot Club, Project Light Literacy Center, Sacred Heart Church, Stillpoint House of Prayer, Healthy Teens Coalition of Manatee County, Tobacco Free Coalition of Manatee County, CHART Manatee (Community Health Action Response Team), Unidos Now, Jackson Hewitt Tax Services, Manatee Memorial Hospital, Como En Familia Magazine, La Guia Del Golfo Magazine, Como en Familia Radio Program 1490,  Project Klaus, Premier OB/GYN of Manatee, Association of University Women Bradenton, Manatee County Public Library, Family Partnership Center, Manatee School Board It's YoUR Choice Program; Harllee and Tillman Full Service Centers, Manatee Educational Television -METV-, Substance Abuse Coalition

External Assessments and Accreditations
Awards & Recognition
Inter-racial Harmony and Community ServicePalmetto Youth Center2004
Community Recognition AwardManatee Educational Television2006
Minority Business Person of the Year- Non profit/Social ServicesTampa Bay Business Journal2007
Partner AwardThe Health Councils, Inc.2008
Education AwardBiz 941 and La Guia Magazines2012
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan Yes
Strategic Plan Years 5
Strategic Plan Adopted July 2010
Management Succession Plan No
Policies and Procedures Yes
Continuity of Operations Plan No
Nondiscrimination Policy No
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
Management Comments by Organization

This is a challenging time for all non-profits, including Healthy Start, given the current economic climate and ever more limited funding availability.  However, I am consistently amazed and inspired by the resourcefulness of the small, but passionate, Healthy Start staff and how much they are able to accomplish, considering the financial limitations they confront.  Their commitment and dedication to meeting the diverse needs of the moms and babies we serve is immeasurable and truly a gift to the community. 


As the Board Chair I would be remiss, however, if I did not recognize here, that securing broader revenue streams to support additional team members would allow Healthy Start to enhance and expand its critical outreach and community education work, which would greatly serve the community as a whole.
Management Comments by Foundation
Board Chair
Board Chair Dr. Carla McGill
Company Affiliation Healthy Science Communications
Board Term May 2015 to May 2017
Board Chair Email
Board Members
Board Members
Ms. Patty Benson Community Volunteer
Ms. Christine Harrison Community Volunteer
Ms. Ashley Masuga InFocus Family Eye Care
Dr. Carla McGill Healthy Science Communications
Ms. Tiara Moten Mosaic
Ms. Tracy Pratt Sarasota Cooperative Learning Project
Ms. Beth Trent Regions Bank
Student serving on the board through Community Youth Development? No
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 6
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 0
Female 7
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Orientation Yes
Number of Full Board Meetings Annually 7
Board Meeting Attendance % 75
Board Self-Evaluation Yes
Written Board Selection Criteria No
Written Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 20
% of Board Making In-Kind Contributions 30
Constituency Includes Client Representation Yes
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Governance Comments by Organization
It is both an honor and privilege to be part of an organization that works to improve the health and well-being of moms and babies. We are fortunate to have a talented board of directors who believe that every infant deserves to be born healthy and who give full support to our dedicated staff and providers to achieve this goal.  Serving  over 3,000 families a year with diminishing resources can be challenging, but thanks to community partnerships and individual supporters, we are able to serve every family who comes to us.
We are very proud of what we are able to provide to our clients and of the unique approach we use with our comprehensive community, clinic, and hospital based care coordination services.  Our goal is to contact every new mom before she leaves the hospital, which we do every day of the week, to help provide the support and resources she needs. This includes ensuring each baby has a safe place to sleep when they go home.
Additionally, in response to the alarming rates of premature births and babies impacted by prescription drugs, Healthy Start Manatee has partnered with the Manatee Substance Abuse Coalition and the March of Dimes to reverse these rates. We have engaged in a prematurity prevention campaign at the local level and have provided community education about the prescription drug epidemic affecting infants.  It takes a community to address these issues and ensure healthier babies in Florida and the nation. 
Governance Comments by Foundation
Fiscal Year Projections
Fiscal Year Begins 2014
Fiscal Year Ends 2015
Projected Revenue $1,477,789.00
Projected Expenses $1,416,012.00
Endowment Value
Endowment Spending Policy N/A
Endowment Spending Policy %
Capital Campaign
In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Capital Campaign Anticipated in Next 5 Years? No
IRS Form 990s
Historical Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201420132012
Foundation and
Corporation Contributions
Government Contributions$1,297,946$1,245,643$1,186,699
Individual Contributions$32,205$63,897$67,679
Investment Income, Net of Losses$0$0$0
Membership Dues$0$0$0
Special Events$0$0$0
Revenue In-Kind$147,025$157,755$97,507
Expense Allocation
Fiscal Year201420132012
Program Expense$1,110,967$1,087,893$1,049,596
Administration Expense$248,107$231,955$253,959
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.000.990.96
Program Expense/Total Expenses82%82%81%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201420132012
Total Assets$313,584$357,733$425,973
Current Assets$294,383$334,475$403,021
Long-Term Liabilities$0$0$0
Current Liabilities$260,442$310,108$368,040
Total Net Assets$53,142$47,625$57,933
Top Funding Sources
Fiscal Year201420132012
Top Funding Source & Dollar AmountGovernment Grants - State $1,297,946Government Grants - State $1,245,643Government Grants - State $1,186,699
Second Highest Funding Source & Dollar AmountOther Income $34,440Contributions, gifts, grants $63,897Contributions, gifts, grants $67,679
Third Highest Funding Source & Dollar AmountContributions, gifts, grants $32,2050 $00 $0
CEO/Executive Director Compensation $50,001 - $75,000
Co-CEO/Executive Director Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities1.131.081.10
Long Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization
The biggest challenge we face continues to be annual reductions in state funding.  The current governor has asked all Florida Healthy Start Coalitions to cut 10% from already small administrative budgets. In addition, the Medicaid expansion had come to a halt this year, all of which impacts our core mission work.  
Furthermore, Healthy Start Manatee continues to confront challenges to implementing critical, complementary programs that are not traditionally funded, such as our Community Health Worker initiative, which reachesunderserved women with education and information on preventive women's health issues
Therefore, in order to sustain the critical programs and services we provide to women and infants, we continue to need broader community support, including funding.  Being a part of the Giving Partner presents a wonderful opportunity to help address these challenges, as we hope that through this venue we will connect with such potential community support. 
Financial Comments by Foundation
Financials based on IRS Form 990s. Form 990s and audits reconcile. Individual contributions include foundation and corporate support, as provided on Form 990.
Nonprofit Healthy Start Coalition Of Manatee County Inc
Address 410 43rd Street West
Suite N
Bradenton, FL 34209
Primary Phone 941 714-7541 311