Gloria Musicae Inc (dba Choral Artists of Sarasota)
PO Box 52987
Sarasota FL 34232

Choral Artists or Sarasota the region's premier professional vocal ensemble, celebrates the excellence of choral music through innovative, stimulating performances and educational outreach.

CEO/Executive Director Susan Burke
Board Chair Bill Kimbell
Board Chair Affiliation Retired, IBM
General Info
Organization DBA
Choral Artists of Sarasota
Tax Exempt Status Public Supported Charity
Incorporation Year 1981
State Charitable Solicitations Permit Yes Dec 2017
State Registration Yes Mar 2017
Financial Summary
IRS Letter of Determination
IRS Tax Exempt 2012View
Impact Statement

Past Year Accomplishments:

- November 2014, Gloria Musicae collaborated with Sarasota Young Voices and the Gulf Coast Community Choir to present In Thanksgiving, which coincided with the beginning of the Season of Sharing.

- December 2015, Gloria Musicae presented a Glorious Christmas concert of romantic music and audience sing along.

- February 2016, Gloria Musicae with the Sarasota Orchestra and the State College of Florida Concert Choir presented Haydn’s The Creation to a sold-out audience. The performance was accompanied by projections of nature photographs provided by the Science and Environmental Council of Southwest Florida. Glowing reviews and enthusiastic audience response confirmed this was a performance of highest artistic merit.

- A partnership with Artist Series Concerts (ASC) continues to grow as Gloria Musicae collaborates with performers brought to Sarasota by ASC.

Current Goals

- Continuing to attract larger and more diverse audiences

- Continuing and expanding our role as a voice for the community by presenting music that strengthens our community.

- Collaborating more extensively with other area arts organizations (including Sarasota Orchestra and the Sarasota Young Voices)

- Establishing an endowment for future financial stability.

Needs Statement

Programming Support: Producing innovative programming of the highest artistic quality involved rehearsal time for our singers, hiring musicians to accompany and hiring venues in which we perform. A $500 contribution would support one singer's preparation and performance in one concert.

Board Members: Choral Artists is looking for board members who will bring a fresh, creative outlook on advancing choral music in the Sarasota/Manatee region. Board members must be committed to the mission of choral excellence and should serve as stewards of its financial resources.

Volunteers: Choral Artists needs volunteers of varied abilities, particularly those who would be willing to assist on concert evenings or those with experience in website maintenance, graphic design, or public relations.

Student Apprentice Singers: Student apprentices are aged 18-24 become members of Choral Artists for a full season. They gain performance experience, work with internationally-renowned soloists, and learn under the direction of Dr. Joseph Holt. A donation of $3,500 would underwrite an apprentice for an entire season.

Music Purchases: Choral Artists unique concert offerings require the purchase of music. $4,000 covers our music purchases for one season. Our extensive library is available for loan to any non-profit choral organization.

Background Statement
Soprano Arden Fowler founded Gloria Musicae Singers in 1979. Ms. Fowler, new to Sarasota at the time, noticed a lack of opportunities for professional choral singers, and together with Ann Stephenson-Moe and George Bledsoe, began recruiting singers from around the area to form the first professional chorus in the southeast United States. In 2017, the organization became Choral Artists of Sarasota, a name that focuses on our wonderful singers - the artists who make the music - and acknowledges our home - Sarasota. Choral Artists of Sarasota is one of only a handful of truly regional professional choruses whose members live and work in the area. The group is comprised of 29 classically trained, auditioned singers performing music from a broad spectrum of the choral literature. Complementing the ensemble are 8 apprentice singers – younger student singers ranging in age from 18 to 22. Nurturing and encouraging their early training is part of the educational mission of Choral Artists.
Currently under the direction of Dr. Joseph Holt, the ensemble has undertaken new cultural initiatives and partnerships to become a voice for the community in Sarasota. Unique among these programs has been the commemoration of the Holocaust with a spectacular presentation at the Van Wezel Performing Arts Hall in April, 2014 including a larger chorus comprised of choruses in the area and a premiere dance created by Elizabeth Weil Bergmann. Choral Artists are also joining in partnership with the Artist Series Concerts of Sarasota to create programs that align with the artistic plans for both organizations. Choral Artists of Sarasota is a non-profit, tax-exempt organization, and is sponsored in part by the State of Florida, the Woman's Exchange of Sarasota, and the Sarasota Tourist Development Council.
Areas Served
Areas Served
FL- Charlotte
FL- Manatee
FL- Sarasota
FL- Hillsborough
Areas Served Comments Our concerts continue to extend their regional reach while our local audience grows as well.
Service Categories
Primary Org Type Arts,Culture & Humanities
Secondary Org Type Arts,Culture & Humanities
Tertiary Org Type Arts,Culture & Humanities
Statement from the Board Chair/Board President
Choral Artists continue to develop as the premiere professional chorus in the Gulf Coast Area. The engagement of Joseph Holt as Artistic Director, and his work with the group have resulted in higher quality performances and larger audiences than in the past.  In recent years, we hired a Finance Administrator to bring the administration of the group to a more professional level. Consolidation of the administration has enabled GM to concentrate more on the future challenges .  An active Apprentice Program was instituted to enable younger singers to participate in the chorus.

With the support of The Giving Partner and the Gulf Coast Community Foundation, we have increased our annual fund raising, increased public awareness of the Chorus, strengthened the Board of Directors, began to develop a strategic plan, and continued to evolve as the premier choral ensemble in the greater Sarasota area.
Statement from the CEO/Executive Director

Choral Artists of Sarasota is the only professional chorus in the Sarasota area. Our singers are a varied, diverse, and committed group, and our artistic product is something we are truly proud of. Choral Artists is evolving to a new level of performance, community engagement and artistic impact. With a wonderful artistic director, a talented roster of performers, and a supportive board, we have the opportunity to become a more visible and integral part of the arts scene in Sarasota. With an increased focus on marketing and a dedication to collaboration and innovation, we can continue bringing the best in choral music to the Gulf Coast.

Gloria Musicae typically offers four concerts each year, with a total audience of between 1,500 and 2,000. Programs include the core chorus, internationally renowned soloists and often a full orchestra. Concert programs range from choral masterworks, such as Mozart's "Requiem", to area premieres, such as the premiere of a new choral setting of Longfellow's, "The Midnight Ride of Paul Revere" and premiere of James Grant's "Such Was the War." Gloria Musicae's performances serve both local and tourist populations.
Additionally, Gloria Musicae collaborates with Sarasota's Artist Concert Series on 3-5 programs.  These programs typically feature Gloria Musicae singers along with other artists in a range of msuical styles from Grieg chorale works to Broadway tributes and popular Christmas music.
Budget $290,000
Category Arts, Culture & Humanities, General/Other Musical Performances
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified Adults US& International
Short Term Success By the end of the concert series, 80% of audience members will respond that they plan to attend another choral concert within 12 months. In December 2012, survey comments from those who had never seen a Gloria Musicae performance before included, "It was a wonderful night for us to spend with our children," "We will come again, loyal to the arts!", and "this was an uplifting performance with a wonderful lineup of music."
Long Term Success Gloria Musicae is committed to providing quality choral performances that are audience-accessible, even to those who may not typically attend choral concerts. Choral singing is often an under-appreciated art form, and we choose to program performances that will appeal to populations who haven't attended professional choral concerts in the past. Of ticket buyers for our concerts, at least 10% will not have attended another choral performance in the past year. We track our audience demographics through annual audience surveys that are collected at the conclusion of our performances. We also believe that the increased popularity of our performances will allow us to augment our subscription season with additional concerts over the next 5 years.
Program Success Monitoring We track program success through an analysis of ticket sale trends, feedback from patrons and board members, audience surveys, and media reception. Future programming will be affected by these audience trends.
Program Success Examples
Our ticket sales continue to increase.  We are now utilizing only one venue, First Church in Sarasota, and that has been a large improvement in our program. This year's concerts have attracted highly acclaimed media attention in the Herald Tribune and The Observer. The December concert was a program of holiday music, some of which was familiar, and some of which was unfamiliar. Based on audience surveys, the unfamiliar music was extremely popular among new concertgoers, and attendees appreciated Gloria Musicae's diverse approach to music programming. 
Description Gloria Musicae currently engages four student apprentices (one per voice part) from local high schools and colleges. Students are assigned an experienced mentor within their section and receive scholarship monies for singing with the ensemble. Students also have access to private coaching, if desired, and are featured in showcase events during the season.
Budget $12,000
Category Arts, Culture & Humanities, General/Other Music Instruction
Program Linked to Organizational Strategy Yes
Population Served Adolescents Only (13-19 years) General/Unspecified
Short Term Success Short term success will be based on individual interviews with student apprentices. Our goal is to provide a professional music experience that young students can't get anywhere else. One of our current apprentice singers has written that she "absolutely loves" singing with Gloria Musicae, and that she looks forward to rehearsals each week. We wish to impart a love of choral music to our student apprentices so that they will continue to sing and participate in choral programs into their adulthood.
Long Term Success Gloria Musicae hopes to supplement the music education of young singers by giving them the opportunity to sing in a professional ensemble. Apprentice singers are encouraged to pursue careers in music and the performing arts. 50% of our apprentice singers will pursue a professional career in the arts.
Program Success Monitoring Program success will be monitored by individual evaluation forms that are given to apprentice singers at the end of each season. Program offerings for the following seasons will be modified based on written feedback from the apprentice singers.We have a selective audition process for apprentice singers, and a strict rehearsal attendance policy. Singers must demonstrate a strong level of commitment to the program in order to continue their involvement.
Program Success Examples
In the 2010-2011 season, two of our high school apprentices went on to pursue degrees in music education at Florida universities. Both apprentices stated that participation in Gloria Musicae showed them how a professional organization operates and allowed them to experience a high level of musical achievement at a young age. In the 2011-2012 season, two additional apprentices also went on to pursue music degrees at universities.  In the current season, one apprentice went to Stetson College to pursue a musical degree and a current high school student, is gaining notoriety in the area through performances with Gloria Musicae.
Program Comments by Organization Our board is working diligently to attract new donors and loyal concert attendees.  We are undertaking an extensive local marketing campaign to attract new audiences. We are also involved in more competitive grant-making this year than in the past. On the artistic side, our singers perform innovative concerts at the highest artistic level.  Through efforts by our Artistic Director, we are developing ongoing relationships and collaborative opportunities with other area arts organizations.  We expect that our passion for singing will continue to be supported in the future. 
CEO/Executive Director
CEO/Executive Director Susan Burke
CEO Term Start July 2014
CEO/Executive Director Email

Susan Burke joined Gloria Musicae as executive director in July 2014. She brings array of non-profit arts administration experience to the organization. Most recently, she served as executive director of Florida Alliance for Arts Education. This state-wide organization advocates to keep arts education in public schools and supports excellence in arts education across the state. Shortly after moving to Sarasota, Susan took the position of Education Director at the Sarasota County Arts Council (now the Arts and Cultural Alliance of Sarasota County). She continues on a part time basis as Operations Director at the Arts and Cultural Alliance at the same time performs as r. Since relocating to Florida in 2001, she has served on the Community/Schools Partnership for the Arts, an Advisory Committee to the District Superintendent and on the Arts Education Task Force, a community coalition that supports arts education in Sarasota County. For 14 years, Susan administered Encore! Ensemble Theatre Workshop, a program she founded to bring together teens from around the world to study and create theatre each summer in the south of France. Prior to her work in arts administration, Burke, who has an MBA in Integrative Management from Michigan State University and a B.S. in Civil Engineering from the University of Toledo, worked in the private sector in project management, information management, and regulatory compliance in the nuclear power industry.

Former CEOs/Executive Directors
Rachel Assi Mar 2011 - Dec 2012
June LeBell July 2006 - July 2010
Senior Staff
Staff & Volunteer Statistics
Full Time Staff 0
Part Time Staff 3
Staff Retention Rate % N/A
Professional Development No
Contractors 55
Volunteers 20
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation N/A
Non-Management Formal Evaluation N/A

Westcoast Black Theatre Troupe
     (12/11/2016) Too Hot to Handel - Jazz/Gospel Messiah 

Sarasota Orchestra
     (2/2016) Haydn’s The Creation
     (2/2013) Beethoven 9th Symphony
     (11/2012) The Planets
     (4/2012)"A Tribute to the Boston Pops"
     (12/2011) “Wondrous Sounds"

State College of Florida Concert Choir and Chamber Choir
     (2/2016) Haydn’s The Creation
     (4/2015) “Old and New”

Science and Environmental Council of Southwest Florida
     (2/2016) Haydn’s The Creation
Sarasota Young Voices
     (11/2014) “In Thanksgiving”
     (11/2012) "Celebrating Humanity"
     (5/2012)"A Trio of Choral Ensembles
     (12/2011) "Wondrous Sounds”

Belle Canto
     (5/2012) "A Trio of Choral Ensembles"

Artist Series Concerts of Sarasota
     (2013-2016) 4-6 joint projects each season including performances at the North Port
     Performing Arts Center that have been very well received and expanded the audience for both

Arts and Cultural Alliance of Sarasota County2013
Chorus American2013
External Assessments and Accreditations
Awards & Recognition
GrantWoman's Exchange of Sarasota0
GrantTourist Development Council of Sarasota2012
GrantFlorida Department of State, Division of Cultural Affiairs2017
GrantFlorida Department of State, Division of Cultural Affiairs2017
GrantTourist Development Council2017
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan No
Continuity of Operations Plan
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures No
Management Comments by Organization As the chorus has risen to great artistic achievement under the baton on Dr. Joseph Holt since 2011, the administrative functions of the organization have been challenged.  Since 2014 a contact database has been implemented to replace Excel spreadsheets, the TIX ticketing system, has been implemented to allow online and phone sales of tickets, including assigned seats, and the accounting system has been revised and updated to meet accounting requirements.  
Board Chair
Board Chair Bill Kimbell
Company Affiliation Retired, IBM
Board Term Apr 2016 to Apr 2019
Board Chair Email
Board Members
Board Members
Mary Jane Ayers Retired Music Educator
Sandra Brinker Retired
Kay Brown Retired
Sharon Greene Retired music educator, school administrator
Dr. Joseph Holt Artistic Director, Gloria Musicae
William Kimbell Management Consultant
Scott Rice Retired Industrialist
Mary Lou Spottswood CPA
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 9
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 3
Female 5
Unspecified 0
Board Term Lengths 3
Board Term Limits 99
Board Orientation Yes
Number of Full Board Meetings Annually 10
Board Meeting Attendance % 90
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Governance Comments by Organization
The Board is always looking to expand it members with qualified, responsible and committed individuals who bring management expertise and a love of choral music.
Fiscal Year Projections
Fiscal Year Start Month Aug
Fiscal Year Start Day 01
Fiscal Year Begins 2016
Fiscal Year End Month July
Fiscal Year End Day 31
Fiscal Year Ends 2017
Projected Revenue $359,000.00
Projected Expenses $364,000.00
Total Projected Revenue includes "in-kind" contributions/ donations Yes
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? Yes
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Historical Financial Review
Expense Allocation
Fiscal Year201620152014
Program Expense$223,503$148,304$210,536
Administration Expense$45,345$28,700$34,291
Fundraising Expense$27,413$2,504$410
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.031.071.19
Program Expense/Total Expenses75%83%86%
Fundraising Expense/Contributed Revenue12%2%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$107,157$94,617$81,992
Current Assets$106,315$93,240$81,992
Long-Term Liabilities$0$0$0
Current Liabilities$4,767$110$0
Total Net Assets$102,390$94,507$81,992
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountContributions, gifts, grants $223,472Contributions, gifts, grants $140,185Contributions, gifts, grants $151,918
Second Highest Funding Source & Dollar AmountAdmissions $80,614Admissions $51,832Admissions $107,936
Third Highest Funding Source & Dollar AmountInvestment Income $58Investment Income $6Fundraising $30,848
CEO/Executive Director Compensation N/A
Tax Credits No
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities22.30847.64--
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization
Please note that Gloria Musicae's fiscal year changed from a July 1 start date to an August 1 start date in 2010 to better represent revenues and expenses from July 4 subscription concerts. 
Financial Comments by Foundation
FY changed from 7/1 - 6/30 in 2010 to 8/1-7/31 in 2011. Financials based on IRS Form 990/990-EZ. Individual contributions include foundation and corporate support, as provided in Form 990. IRS Form 990 and audits reconcile. 
Nonprofit Gloria Musicae Inc (dba Choral Artists of Sarasota)
Address PO Box 52987
Sarasota, FL 34236
Phone 941 387-6046