Planned Parenthood Of Southwest And Central Florida Inc
736 Central Ave
Sarasota FL 34236-4042

The mission of Planned Parenthood of Southwest and Central Florida is to ensure the rights of all individuals to manage their sexual and reproductive health by providing medical services,education and advocacy.

CEO/Executive Director Ms. Barbara A. Zdravecky
Board Chair Ms. Carolyn Johnson
Board Chair Company Affiliation Community Volunteer
History and Background
Former Names
Planned Parenthood Association of Southwest Florida
Tax Exempt Status Public Supported Charity
Awarded a competitive grant from Community Foundation in the last 5 years? Yes
Incorporation Year 1966
Financial Summary
Projected Revenue $9,562,391.00
Projected Expenses $10,104,510.00
Additional Documents
IRS Letter of Determination
IRS letter 501C3 July 2010
State Charitable Solicitations Permit
Permit? Yes May 2015
Registration Yes Dec 2013

Planned Parenthood of Southwest and Central Florida, Inc.(PPSWCF) is an independently operated affiliate of Planned Parenthood Federation of America, the nation's oldest and largest voluntary family planning reproductive health agency. Planned Parenthood of Southwest andCentral Florida began providing medical prevention services in the basement of Sarasota Memorial Hospital in 1966, fueled by the commitment of community volunteers who sought to provide low-cost, respectful family planning service and information to theircommunity. Planned Parenthood empowers individuals to make responsible decisions about their sexual and reproductive health and fertility, byproviding comprehensive and affordable health care services, and education programs addressing family planning, sexual health, human sexuality and family life through seven health centers and outreach education programs in a fifteen-county area. We develop and provide high quality services with special attention paid to the accessibility of our services to underserved populations from diverse backgrounds. With affiliate headquarters inSarasota, PPSWCF has worked for 46 years to assure access to family planning information and services for all who want and need them. We receive no Federal orState funds and our patient fees comprise 76% of our budget.


Planned Parenthood’s operations focus on three initiatives –essential low-cost sexual health care services, prevention education and advocacy for women’s health care. Our seven health centers provide low-cost health care and birth control to more than 30,000 patients. The majority of our patients are aged 18-34 with little or no health insurance and seek respectful, comprehensive information and services to help them prevent unintended pregnancies and sexually transmitted diseases, including HIV/AIDS. 


Our prevention education programs reach at-risk teens and young adults in the community with information to help them make safe and responsible decisions. Through outreach educators and a teen theatre troupe, we reached more than 27,000 adolescents and young adult participants in the past year through schools, juvenile detention centers, runaway shelters, churches, and in partnership with other youth-serving agencies. 


Our public affairs programs work to assure that access to low-cost reproductive health care, sexuality information and choice is available to all community members, regardless of their ability to pay.



The five most pressing needs for our agency are:

  1. With Florida's refusal to accept funds to expand health care access to the uninsured under health care reform, teens and young women remain at risk of unintended pregnancy and disease with no preventative care. $20,000 will help subsidize well-women visits and pap tests to community members.
  2. 2. A transport advertising campaign will raise awareness of our life-saving services through bus shelters, benches and billboards with a 6-month cost of $7,400.

    3. Our award-winning peer-prevention education SOURCE program needs new technical equipment to continue developing PSAs, short films and internet messages to help reach young people where they are – online. $4,850 will fund enhanced editing capacity, camera with image stabilization and an external monitor.

    4.  Our new tagline “Care. No Matter What.” needs to be incorporated into outreach and visibility material, such as tablecloths, pull-up banners, signage to affix to tents, t-shirts for volunteers and staff to wear and a lightweight folding table ($2,500).

    5. Replacing our more than 10-year-old ultrasound machine will facilitate our medical staff's ability to measure progression of pregnancies, identify tumors and place intrauterine devices (IUDs) - cost $23,500. 

CEO Statement

Planned Parenthood of Southwest and Central Florida (PPSWCF) is celebrating 46 years of service to the community. The organization serves over 27,000 patients through 77,000 visits yearly and more than 90% of what Planned Parenthood does is life-saving cancer screenings, low cost birth control, prevention and treatment of STDs(sexually transmitted diseases), breast health services, Pap tests, sexual health education, information and health counseling. One in five American women have turned to Planned Parenthood at some time in their lives for professional, non-judgmental and confidential care. Planned Parenthood replaces fear with facts and misinformation with education. Planned Parenthood is staffed by highly trained doctors, nurses and other health care professionals who work every day to reduce the number of unintended pregnancies and keep women healthy. Our website provides information to three million people every month. We are here for parents who might be uncertain about, or just don’t know how to talk to their teens about sex. We’re here for schools who need comprehensive sex education programs from abstinence to birth control and we’re here to protect teens and encourage them to talk to their parents. In these tough economic times, more women thanever need access to essential health care services. We provide affordable care and our doors are open to everyone.

Board Chair Statement


Before my senior year in high school, my father took a job in Mexico and my family, very suddenly, moved there.  This experience, living in a place where the population was growing 3.5% a year, people were really poor or very, very rich, with no middle class, people going through our garbage a night, looking for food,  children begging on the streets, learning that families typically had 6 children, basically runaway population growth, was an eye-opener  to me.  The population there was growing faster than schools could be built to educate the children, a recipe for a life of poverty for a large percentage of the population.  


My core beliefs come from concern over rampant population growth, 7 billion now with 9 billion projected by 2050, and the consequences to our environment.  How can anyone not see that our world is being degraded and that only we can correct the problems that we have created.


The initiatives which I see as the most important for Planned Parenthood is our leadership in preserving women's rights, in ensuring the rights of our daughters and grand-daughters.  All of us have the right to formulate and follow our individual beliefs.  No one should be able to impose their beliefs on us and, yet, this is exactly what is happening. 


The lack of practicality that the abortion debate has created is perhaps the most frustrating factor for Planned Parenthood.  Planned Parenthood, if left to do its stated mission, would prevent abortions by delivering sexual health care and education and birth control to all young women and men. Our challenge is to energize "the silent majority" to stand with us on these issues, to redirect the debate in a more practical manor, one that serves reality, not emotional hysteria.


Providing quality women's healthcare and educating men and women about their reproductive life and their responsibilities are fundamental directives of Planned Parenthood. To deliver quality care, we must use technology for outreach and efficiency.  Our organization must prepare for the health delivery systems that America must embrace in order to be competitive in the global world we now all live in.

Area Served
Areas Served
Service Categories
Primary Org. Type Health Care

Planned Parenthood’s Reproductive Health medical program serves disadvantaged populations from diverse ethnic/racial backgrounds who typically do not have access to sexual and reproductive health care and/or education. The Reproductive Health Medical Services program provides clinical services that include reproductive health care, counseling and education, pap tests, birth control supplies, testing and treatment for cervical cancer, testing and treatment for sexually transmitted infections, including HIV,vasectomies, colposcopies, LEEPS and both medication and surgical abortion. We offer reduced fees for our services, and collaborate with area research institutions (USF, Becton Dickinson –amedical technology company that manufactures medical supplies, UCSF, and PPFA (Planned Parenthood Federation of America) for clinical research and training. Our affiliate serves over 25,000 patients in our 7 health centers, with 6,300 receiving services in Sarasota and Manatee Counties.

Budget $7,244,820
Category Health Care, General/Other Reproductive Health
Program linked to organizational strategy? Yes
Population Served Females At-Risk Populations
Short Term Success

Ourgoal is to maintain affordable and accessible sexual health care in our servicearea. Patients accessing our medical services have the need for sexual health and family planning services and information to help prevent unintended pregnancies and sexually transmitted infections and disease. Information shared by our appointment-setting staff and health center staff results in more than 68% of our patients choosing a method of birth control during their visit. In addition, patients receive breast health screening, along with information aboutand testing for cervical cancer and testing and treatment for sexually transmitted infections. We know ourservices are effective with more than 83% of our area patients sharing that the health center staff’s knowledge and customer service skills exceeded their expectations as did the quality of care and information they received during their appointment.

Long Term Success

Our goalis to ensure that every person has access to sexual and reproductive healthcare to prevent unintended pregnancies, sexually transmitted infections and breast and cervical cancer. Our healthcare component has had remarkable success measured by the increase in patient numbers year to year, and the expansion of our service area, while keeping our health care fees contained affordable and our services accessible. As our community changes, we continue to see increases in patient from racially and ethnically diverse communities. Recent years have seen a major upswing in therates of sexually transmitted infections with the Centers for Disease Control in Atlanta reporting that one in four young women aged 26 and younger have a sexually transmitted disease, some leading to cancer or infertility. Long term success will see a decrease in the spread of sexually transmitted infections and disease as well as a continuing decrease in teen pregnancy.

How Program is Monitored

PlannedParenthood employs multiple tracing and assessments tools, including an accreditation conducted by our national organization every three years to examine and conduct quality assurance tests on medical protocols and follow up measures, yearly surveys of patients to assess patient satisfaction with quality of service, hours of operations and staff’s ability to impart their knowledge in a customer service friendly fashion. 


We have yearly lab and chart reviews by the state of Florida licensing division and Agency for Health Care Administration and conduct at least annual surveys with our patients to capture their assessment of our customer care (84% surveyed indicated this exceeded their expectations), access to appropriate information to keep them safe and healthy (83% surveyed indicated this exceeded their expectations) and, hours of service and clinic expertise. We generally see patients with 48 hours of a call for an appointment and have walk-in hours daily.

Examples of Program Success

In fiscal year 2012, our sexual health program experienced a 10% increase in clients served, providing over 30,000 patients health services which included 3,2678 HIV tests; 3,790 cervical cancer screenings; 16,977 STD tests; and low-cost birth control to help prevent unintended pregnancies.


Following are letters from our patients to staff and other patients:

“I am here at PP to get tested for STDs. I am scared to death but so thankful that there are places like PP because without them I would prob {sic} never get tested. Thank you for being here for me PP.”


 “I just got done with my first ever Pap exam.I was completely freaked out about this but as it turned out I was worried about nothing because it didn’t hurt at all (so don’t freak like I did!) The nurse and staff that work here are really nice and make you feel welcome and at home. I’m definitely glad I came and will come back. Thank you PlannedParenthood for being here for me and my fellow sisters. Where would we be without you?”

CEO/Executive Director
Executive Director Ms. Barbara A. Zdravecky
CEO Term Start Nov 1993

Barbara Zdravecky has been Planned Parenthood’s President and CEO for more than 19 years. Ms. Zdravecky has a nursing degree and has worked in the non-profit sector in various roles as a social worker, counselor and registered nurse, specifically in the fields of community mental health, and women and children’s healthcare.Prior to joining PPSWCF, she held several executive positions for Manatee Memorial Hospital.She was Divisional Manager of Women’s Health Services, Director of the Life Management Center and Director of Community Relations.  In 2006 she was awarded the distinguished Ruth Green Award for being selected as the CEO of the year from more than 120 Planned Parenthood affiliates nationwide. She is a 1999 graduate of Leadership Florida and was appointed by Senator John McKay to the Florida Commission on the Status of Women.  

Full Time Staff 74
Part Time Staff 28
Volunteers 350
Contractors 13
Staff Retention Rate % 71
Professional Development Yes
Management Reports to Board Yes
Organization Plans
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years 3
Strategic Plan Adopted Feb 2012
Management Succession Plan Yes
Policies and Procedures Yes
Continuity of Operations Plan Yes
Senior Staff
Ms. Jan Chester Sr. Vice President/External Affairs
Ms. Kellie Dupree Vice President of Public Policy and Communications
Ms. Pauline Parrish Vice President of Finance/CFO
Dr. Sujatha Prabhakaran Vice President of Medical Affairs/Medical Director
Ms. Margaret Simonson Director of Human Resources and Diversity
Ms. Deanna Staub Obregon Vice President of Clinical Business Operations
Formal Evaluations
CEO Formal Evaluation Yes
Senior Management Formal Evaluation Yes
NonManagement Formal Evaluation Yes

Planned Parenthood collaborates with Healthy Start, Teen Pregnancy Prevention, HIV/AIDSand County Health Department coalitions and task forces throughout our service area. This allows for coordination of efforts with other local agencies toavoid duplication of services and maximize our program reach throughout the communities we serve.


Medical Director Dr. Suzie Prabhakaran holds an affiliate assistant professor position in the Department of Obstetrics and Gynecology at theUniversity of South Florida. We are currently engaged in signing a contract with USF Medical School to provide family planning training to the residents. In addition, our clinical staff hosts students for training in nursing (registered nurses and ARNP/Advanced Registered Nurse Practitioners),  public health, DOs (Doctor of Osteopathy), and sonography.

External Assessments and Accreditations
Leadership in Energy and Environmental Design (Leeds) Certification
Ruth Green CEO of the YearPlanned Parenthood Federation of America2006
National Affiliate Excellence Award in Private FundraisingPlanned Parenthood Federation of America2011
Spirit AwardSarasota Architectural Foundation2008
Reachout Recovery Award for SOURCE TheatreReachout Recovery2010
ALSO Out Youth Appreciation AwardALSO Out Youth2011
Risk Management Provisions
Automobile Insurance
Business Income
Commercial General Liability and Medical Malpractice
Computer Equipment and Software
Boiler and Machinery
Crime Coverage
Directors and Officers Policy
Employee Dishonesty
General Property Coverage and Professional Liability
Medical Malpractice
Patient Liability
Workers Compensation and Employers' Liability
Umbrella or Excess Insurance
Government Licenses
Is your organization licensed by the Government? Yes
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy No
Governance Board Chair
Board Chair Ms. Carolyn Johnson
Company Affiliation Community Volunteer
Term July 2013 to June 2015
Board Members
Board Members
Erin Aebel Attorney
Ms. Carol Buchanan Community Volunteer
Ms. Judy Cahn Community Volunteer
Renee Gilmore Consultant
Sandra Hughes Retired Governance Consultant
Carolyn Johnson Community Volunteer
Ms. Nancy Natilson International Development/Microfinance
Mr. Tom Nolan The Nolan Group
Mr. Greg Porges Esq.Harllee, Porges, Hamlin, et al
Ms. Renee Richardson Kling Commercial Real Estate Broker
Juli Robbins-Greenwald Community Volunteer
Ms. H. Sara Golding Scher Community Volunteer
Felice Schulaner Retired - HR Executive
Ms. Clare Segall Community Volunteer
Brenda Sheridan Community Volunteer
Barbara Siemer Community Volunteer
Dr. Krista Toomre Intercoastal Medical Group
Ms. Kyla Weiner Gray Swan Solutions
Emma Wolin Student - New College of Florida
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 17
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 2
Female 17
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Orientation Yes
Board Meeting Attendance % 78
Board Self-Evaluation Yes
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 4
Youth Board Members
Student serving on the board through Community Youth Development? No
Standing Committees
Board Governance
Human Resources / Personnel
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Community Outreach / Community Relations
Fiscal Year
Fiscal Year 2014
Projected Revenue $9,562,391.00
Projected Expenses $10,104,510.00
Endowment Value $849,212.00
Spending Policy Income Only
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201320122011
Foundation and
Corporation Contributions
Government Contributions$248,614$21,498$76,184
Individual Contributions$3,019,318$2,398,770$1,630,081
Investment Income, Net of Losses$321,224$124,374$271,471
Membership Dues$0$0$0
Special Events$247,037$239,510$243,020
Revenue In-Kind$226,000$0$0
Expense Allocation
Fiscal Year201320122011
Program Expense$9,931,307$8,419,989$7,693,513
Administration Expense$374,534$335,407$377,843
Fundraising Expense$361,657$347,143$391,817
Payments to Affiliates$100,427$98,914$0
Total Revenue/Total Expenses0.991.030.99
Program Expense/Total Expenses93%93%91%
Fundraising Expense/Contributed Revenue10%13%20%
Assets and Liabilities
Fiscal Year201320122011
Total Assets$17,226,421$17,093,135$16,864,703
Current Assets$7,019,454$7,103,707$6,682,633
Long-Term Liabilities$6,051,970$6,111,175$6,103,033
Current Liabilities$694,315$614,756$596,491
Total Net Assets$10,480,136$10,367,204$10,165,179
Top Funding Sources
Fiscal Year201320122011
Top Funding Source & Dollar AmountMedical Services $6,635,264Medical Services $6,494,559Medical Services $6,144,658
Second Highest Funding Source & Dollar AmountContributions, gifts, grants $3,019,318Contributions, gifts, grants $2,398,770Contributions, gifts, grants $1,630,081
Third Highest Funding Source & Dollar AmountInvestment Income $321,224Fundraising $239,510Fundraising $243,020
CEO Compensation
Co-CEO Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201320122011
Current Ratio: Current Assets/Current Liabilities10.1111.5611.20
Long Term Solvency
Fiscal Year201320122011
Long-Term Liabilities/Total Assets35%36%36%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
Financials Comments
Financial Comments by Foundation
Financial figures taken from 990.  990 and audit are reconciled.
Foundation, corporations and congregations are included with individual contributions as they were not separated in the 990 or audit.
The in-kind contribution revenue includes non-cash contributions and donated services and use of facilities as reported on the IRS Form 990.  Donated services and facilities are not included in total revenue on the IRS Form 990.
Nonprofit Planned Parenthood Of Southwest And Central Florida Inc
Address 736 Central Ave
Sarasota, FL 342364042
Primary Phone 941 365-3913 1113
CEO/Executive Director Ms. Barbara A. Zdravecky
Board Chair Ms. Carolyn Johnson
Board Chair Company Affiliation Community Volunteer
Year of Incorporation 1966
Former Names
Planned Parenthood Association of Southwest Florida