Planned Parenthood Of Southwest And Central Florida Inc
736 Central Ave
Sarasota FL 34236-4042

The mission of Planned Parenthood of Southwest and Central Florida is to provide affordable access to comprehensive reproductive healthcare and accurate health information through patient care,education and advocacy.

CEO/Executive Director Ms. Stephanie Kight
Board Chair Laurie Cowan Phillips
Board Chair Affiliation Community Volunteer
General Info
Former Names
Planned Parenthood Association of Southwest Florida
Tax Exempt Status Public Supported Charity
Incorporation Year 1966
Awarded competitive grant from Community Foundation in the last 5 years? Yes
State Charitable Solicitations Permit Yes May 2018
State Registration Yes May 2018
Financial Summary
Note: Revenue includes the value of in-kind contributions/donations
IRS Letter of Determination
IRS letter 501C3 July 2010View
Other Documents
2017 PPSWCF NewsletterView
2016 PPSWCF Annual ReportView
Affiliate Update 2015View
Annual ReportView
Impact Statement

In the summer of 2015, Planned Parenthood of Southwest and Central Florida (PPSWCF) became a merged affiliate. Patients and supporters in our 22 county service area have been joining with us as we've successfully expanded our services, including the addition of a new health center in Tampa.

The Sarasota health center continues to treat patients for primary care services, while miscarriage management services are present throughout our affiliate, and we now offer hormone replacement therapy in all of our centers for transgender patients.

Our public policy team continues to mobilize significant numbers of activists of all ages to communicate with elected officials and thought leaders regarding the importance of access to women’s health care and prevention information.

Our upcoming goals for this year include:

- Opening our first full-length film from SOURCE Productions! "First Time Club" is adapted from the SOURCE Teen Theatre's play, and explores themes such as coming out, dating, sexually transmitted infections, and HIV.

- Continuing to provide excellent experiences for our patients and staff to increase staff retention rates and grow our patient base.

- The implementation of strategies to build our advocacy base, promoting positive legislation regarding reproductive health care and information access.

Needs Statement

 1. Subsidized funding for well-woman visits and pap tests to uninsured & underinsured women. With Florida's refusal to accept funds to expand Medicaid, teens and young women remain at risk of unintended pregnancy and disease with no preventative care. $20,000.

2. Funding for a short film produced by our outreach prevention program, SOURCE Productions. The film is about a young man who is being bullied at school for his perceived sexual orientation and will be shown to area school youth and featured online.

Many forms of bullying will be identified, as well as actions that the bullied person as well as bystanders can do in bullying situations. A study guide will be created for teachers. $10,000 for casting, directing, rehearsal, filming.

3. Funding for public policy/advocacy needs, including outreach/visibility material & funds to send young activists to Tallahassee to meet with legislators and share concerns about reproductive health, access and prevention information issues. $2,000.


Background Statement

Planned Parenthood of Southwest and Central Florida, Inc. (PPSWCF) is an independently operated affiliate of Planned Parenthood Federation of America, the oldest and largest voluntary family planning reproductive health agency in the U.S. Planned Parenthood of Southwest and Central Florida began providing medical prevention services in the basement of Sarasota Memorial Hospital in 1966, fueled by the commitment of community volunteers who sought to provide low-cost, respectful family planning service and information to their community. On July 1, 2015, the Planned Parenthood affiliates of Greater Orlando, Collier County and Southwest and Central Florida merged to create a large regional health care provider.

PPSWCF empowers individuals to make responsible decisions about their sexual and reproductive health and fertility, by providing comprehensive and affordable health care services and education programs addressing family planning, sexual health, human sexuality and family life through eleven health centers and outreach education programs in a 22-county area. We provide high quality services with special attention paid to the accessibility of our services to underserved populations from diverse backgrounds. With affiliate headquarters in Sarasota, PPSWCF has worked for over 50 years to assure access to family planning information and services for all who want and need them. Patient fees comprise over half of our budget.

PPSWCF operations focus on three initiatives: affordable sexual health care services, prevention education, and advocacy for women's health care. Eleven health centers provide low-cost health care and birth control to more than 42,000 patients annually. The majority of patients are aged 18-34 with little or no health insurance seeking respectful, comprehensive information and services to help prevent unintended pregnancies and sexually transmitted diseases, including HIV/AIDS. Our prevention education programs reach at-risk teens and young adults in the community with information to help them make safe and responsible decisions. Outreach educators and our SOURCE teen theater troupe reach tens of thousands of adolescents and young adults annually through schools, juvenile detention centers, runaway shelters, churches, through online information, and in partnership with other youth-serving agencies. Our public affairs programs work to assure that access to low-cost reproductive health care, sexuality information and choice is available to all community members.
Areas Served
Areas Served
FL- Charlotte
FL- DeSoto
FL- Hardee
FL- Hillsborough
FL- Lee
FL- Manatee
FL- Sarasota
Areas Served Comments We have health centers in Charlotte, Collier, Hillsborough, Lee, Manatee, Orange, Osceola, Pinellas, Polk, and Sarasota counties. Additionally, our education programs serve Brevard, Citrus, DeSoto, Glades, Hardee, Hendry, Hernando, Highlands, Lake, Pasco, Seminole, and Sumter counties.
Service Categories
Primary Org Type Health Care
Secondary Org Type Education
Tertiary Org Type Youth Development
Statement from the Board Chair/Board President

Planned Parenthood of Southwest and Central Florida can be counted on to provide nonjudgmental, compassionate and affordable quality care. With nearly 78% of our Planned Parenthood health centers in medically underserved areas, we are a trusted provider for communities in need. Patient care is at its finest when an entire team comes together: donors, volunteers, board members, employees, and the leadership of our CEO, combine to make a winning team for Planned Parenthood of Southwest and Central Florida. 

Statement from the CEO/Executive Director

Planned Parenthood of Southwest and Central Florida (PPSWCF) is celebrating over 50 years of service in the southwest and central Florida region. The organization serves over 51,000 patients each year and provides life-saving cancer screenings, low cost birth control, prevention and treatment of STDs (sexually transmitted diseases), breast health services, pap tests, and sexual health education, information and health counseling. One in five American women have turned to Planned Parenthood at some time in their lives for professional, non-judgmental and confidential care.

Planned Parenthood replaces fear with facts and misinformation with education. Planned Parenthood is staffed by highly trained doctors, nurses and other health care professionals who work every day to reduce the number of unintended pregnancies and keep women healthy. Our website provides information to three million people every month.

We are here for parents who might be uncertain about, or just don't know how to talk to their teens about sex. We're here for schools who need comprehensive sex education programs from abstinence to birth control and we're here to protect teens and encourage them to talk to their parents. In these tough economic times, more women than ever need access to essential health care services. We provide affordable care and our doors are open to everyone.


Planned Parenthood’s Reproductive Health medical program serves disadvantaged populations from diverse ethnic/racial backgrounds who typically do not have access to sexual and reproductive health care and/or education. The Reproductive Health Medical Services program provides clinical services that include reproductive health care, counseling and education, pap tests, birth control supplies, testing and treatment for cervical cancer, testing and treatment for sexually transmitted infections, including HIV,vasectomies, colposcopies, LEEPS and both medication and surgical abortion. We offer reduced fees for our services, and collaborate with area research institutions (USF, Becton Dickinson [a medical technology company that manufactures medical supplies] UCSF, and PPFA [Planned Parenthood Federation of America]) for clinical research and training. Our affiliate serves over 42,000 patients in our 11 health centers, with over 5,500 receiving services in Sarasota and Manatee Counties.

Budget $12,256,000
Category Health Care, General/Other Reproductive Health
Program Linked to Organizational Strategy Yes
Population Served Females At-Risk Populations
Short Term Success

Our goal is to maintain affordable and accessible sexual health care in our service area. Patients accessing our medical services have the need for sexual health and family planning services and information to help prevent unintended pregnancies and sexually transmitted infections and disease. Information shared by our appointment-setting staff and health center staff results in more than 68% of our patients choosing a method of birth control during their visit. In addition, patients receive breast health screening, along with information about and testing for cervical cancer and testing and treatment for sexually transmitted infections. We know our services are effective with more than 83% of our area patients sharing that the health center staff’s knowledge and customer service skills exceeded their expectations as did the quality of care and information they received during their appointment.

Long Term Success

Our goal is to ensure that every person has access to sexual and reproductive healthcare to prevent unintended pregnancies, sexually transmitted infections and breast and cervical cancer. Our healthcare component has had remarkable success measured by the increase in patient numbers year to year, and the expansion of our service area, while keeping our health care fees contained affordable and our services accessible. As our community changes, we continue to see increases in patient from racially and ethnically diverse communities. Recent years have seen a major upswing in the rates of sexually transmitted infections with the Centers for Disease Control in Atlanta reporting that one in four young women aged 26 and younger have a sexually transmitted disease, some leading to cancer or infertility. Long term success will see a decrease in the spread of sexually transmitted infections and disease as well as a continuing decrease in teen pregnancy.

Program Success Monitoring

Planned Parenthood employs multiple tracing and assessments tools, including an accreditation conducted by our national organization every three years to examine and conduct quality assurance tests on medical protocols and follow up measures, yearly surveys of patients to assess patient satisfaction with quality of service, hours of operations and staff’s ability to impart their knowledge in a customer service friendly fashion.

We have yearly lab and chart reviews by the state of Florida licensing division and Agency for Health Care Administration and conduct at least annual surveys with our patients to capture their assessment of our customer care, access to appropriate information to keep them safe and healthy and, hours of service and clinic expertise. We generally see patients within 48 hours of a call for an appointment and have walk-in hours daily.

Program Success Examples

In 2014-2015, our 11 health centers provided over 40,000 patients with reproductive health services, including 4,148 HIV tests; 32,855 STD tests; and 47,580 oral contraceptive/birth control refills to help prevent unintended pregnancies.

Following are letters from our patients to staff and other patients:

“I am here at PP to get tested for STDs. I am scared to death but so thankful that there are places like PP because without them I would prob {sic} never get tested. Thank you for being here for me PP.”

“I just got done with my first ever Pap exam. I was completely freaked out about this but as it turned out I was worried about nothing because it didn’t hurt at all (so don’t freak like I did!) The nurse and staff that work here are really nice and make you feel welcome and at home. I’m definitely glad I came and will come back. Thank you Planned Parenthood for being here for me and my fellow sisters. Where would we be without you?”


Outreach Education programs provide information about sexuality and responsible decision-making. These programs reached more than 10,000 youth last year and targets the most at risk youth 12-19 years of age. We serve youth in an array of settings including schools, youth shelters, foster care, juvenile detention facilities, and religious centers. These groups are targeted because the youth in these programs are most at risk for teen pregnancy and STDs.

Programs are delivered by our outreach educators through workshops and discussions and utilize evidenced-based interventions, with emphasis placed on presenting inclusive, age-appropriate information. Staff engage youth in an atmosphere where participants feel safe in an inclusive, nonstigmatizing environment. SOURCE Theatre & Video Productions produces original plays and PSAs about many aspects of teenage life by using teens to address substance abuse, date rape, responsible decision making, and teen pregnancy to reach their peers both online and live.

Budget $530,000
Category Human Services, General/Other Children & Youth Services
Program Linked to Organizational Strategy Yes
Population Served At-Risk Populations Adolescents Only (13-19 years) Lesbian, Gays, Bisexuals, Transgendered
Short Term Success The objective is to have at least 85 percent of participants who return surveys demonstrate one or more of the following outcomes: 1. Increase in knowledge about human sexuality, safe sexual behavior and/or the consequences of risky behavior. 2. Intent to eliminate or positively modify risky behavior. 3. Positive change in attitude about safe and/or responsible behavior.
Long Term Success Planned Parenthood’s Outreach Education program will result in adolescents postponing sexual activity as the most effective way to avoid pregnancy, HIV/AIDS and other sexually transmitted infections. The program will also result in lower rates of unintended pregnancies and sexually transmitted diseases if and when program participants do choose to have sex.
Program Success Monitoring Program success is measured by administering surveys all program participants (with a return rate of approximately 25 percent). The surveys ask participants to list some of the medically accurate facts they learned about birth control and pregnancy/disease prevention. These responses tell us the quantity and type of information program participants are retaining. Analysis of this data enables our education department to determine if key messages are being received. Curriculum modification is partly based on this analysis.
Program Success Examples The following comments from local adolescents are examples of how the survey assess whether program participants develop positive attitudes about safe sex and demonstrate intent to modify risky sexual behavior. •“I learned that you have to treat your partner with respect.” •“I leaned about all the types of birth control and how not to get pregnant.” •“I plan to wait until I am married to have sex.” •“I will always use protection.”

Advocate for policies that enable Floridians to access comprehensive reproductive health care and education. Strategies: Our Health Center Advocacy Program provides stations and community bulletin boards in our lobbies for patients, their friends, and family to learn about PPSWCF and how to advocate for reproductive health rights. Supporter cards offer the opportunity to opt in for information on volunteering, sharing a Planned Parenthood story, and information on policies that may impact reproductive health access in Florida.

Patient-advocates learn how to craft and share their stories for social change through social media, letters to the editor, and in public spaces to inspire others to join them in their advocacy efforts. Empowering patients to own their personal stories helps to break the myths and stigma that surround reproductive healthcare choices.

Taking the message to the public is essential to meeting our advocacy goal and we accomplish this by tabling at events such as health fairs, and speaking to community groups and religious congregations.

Class Code Civil Rights, Social Action & Advocacy, General/Other

Budget $525,300
Category Civil Rights, Social Action & Advocacy, General/Other Reproductive Rights
Program Linked to Organizational Strategy Yes
Population Served Adults At-Risk Populations General/Unspecified
Short Term Success Public Policy plays a critical role in informing patients and their family/friends on public policy and how it directly impacts their lives. This has resulted in many patients sharing their personal story with Planned Parenthood, giving permission share their story to a larger audience—showcasing how burdensome some policies are and helping to shape the public narrative.
Long Term Success Public Policy and advocacy programs have been active in Planned Parenthood health centers and communities throughout our history. During this time we have inspired community members to take action empowering them to exercise their right to vote, engage with their community, and have their voice heard.
Program Success Monitoring

Actions taken in response to public policy and advocacy initiatives are tracked in the Voter Activation Network (VAN) program which also tracks how many individuals shared their stories.

Program Success Examples Recently, our public policy team identified two sisters--Amanda and Chelsea—who were the subjects of feature stories in Florida Today and Orlando Weekly
CEO/Executive Director
CEO/Executive Director Ms. Stephanie Kight
CEO Term Start Feb 2018
CEO/Executive Director Email

Stephanie Kight became President and CEO of PPSWCF in February 2018. She is an experienced health care leader and a lifelong champion for equity with experience in health care business strategy, brand and marketing, public policy advocacy, and program development. 

With senior leadership roles at the Planned Parenthood Federation of America and at Planned Parenthood affiliates in Ohio and California, she makes frequent appearances on the statewide and national stage protecting Planned Parenthood’s mantle as a leading health care provider, educator and advocate. Her interviews have appeared in Rolling Stone, the Washington Post, the New York Times,, the Associated Press, and numerous other print and broadcast outlets.

Former CEOs/Executive Directors
Ms. Barbara Zdravecky 1993 - 2018
Senior Staff
Ms. Arlene Knox Vice President of Philanthropy
Ms. Pauline Parrish Vice President of Finance/CFO
Dr. Sujatha Prabhakaran Vice President of Medical Affairs/Medical Director
Kathleen Wiggs-Stayner Vice President Clinical Business Operations
Staff & Volunteer Statistics
Full Time Staff 144
Part Time Staff 16
Staff Retention Rate % 94
Professional Development Yes
Contractors 9
Volunteers 380
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes

Planned Parenthood collaborates with Healthy Start, Teen Pregnancy Prevention, Community AIDS Network, Safe and Drug Free Schools, and HIV/AIDS and County Health Department coalitions and task forces throughout our service area. This allows for coordination of efforts with other local agencies to avoid duplication of services and maximize our program reach throughout the communities we serve.

External Assessments and Accreditations
Leadership in Energy and Environmental Design (Leeds) Certification
Awards & Recognition
Ruth Green CEO of the YearPlanned Parenthood Federation of America2006
Spirit AwardSarasota Architectural Foundation2008
Reachout Recovery Award for SOURCE TheatreReachout Recovery2010
ALSO Out Youth Appreciation AwardALSO Out Youth2011
National Affiliate Excellence Award in Private FundraisingPlanned Parenthood Federation of America2011
Affiliate Excellence Award in Media and Public RelationsPlanned Parenthood Federation of America2016
Risk Management Provisions
Automobile Insurance
Business Income
Commercial General Liability and Medical Malpractice
Computer Equipment and Software
Boiler and Machinery
Crime Coverage
Directors and Officers Policy
Employee Dishonesty
General Property Coverage and Professional Liability
Medical Malpractice
Patient Liability
Workers Compensation and Employers' Liability
Umbrella or Excess Insurance
Government Licenses
Organization Licensed by the Government Yes
Fundraising Plan Yes
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan Yes
Continuity of Operations Plan Yes
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy No
Policies and Procedures Yes
Planning & Policies Comments by Organization The Planned Parenthood of Southwest and Central Florida Board of Directors are in the process of hiring a new CEO following the retirement of current CEO, Barbara Zdravecky, in January 2018 after 24 years of service to the affiliate. The Board of Directors have confirmed plans to work with the new CEO to develop a strategic plan and communications plan for review and implementation during the second half of the 2017-2018 fiscal year. The 2017-2018 philanthropy plan (fundraising plan) was approved by the Board of Directors on December 7, 2017.   
Multi-Media Comments by Organization Our SOURCE Productions YouTube page is here, and contains many of our PSAs and trailers for our short films:
Other Documents
Board Chair
Board Chair Laurie Cowan Phillips
Company Affiliation Community Volunteer
Board Term July 2017 to June 2019
Board Chair Email
Board Members
Board Members
Dr. Jody Alexander M.D.Retired
Mandi Ballard Clay Community Volunteer
Cole Caruso Community Resource Network of Florida
Ms Laurie Cowan Phillips Retired
Linda Fleming Esq.Attorney
Renée Gilmore Consultant
Ms. H. Sara Golding Scher Community Volunteer
Ms Jane Graham Community Volunteer
Carolyn Johnson Community Volunteer
Georgine Lamvu MDCommunity Volunteer
Kate Lannamann Community Volunteer
Boyd Lindsley EdDCommunity Volunteer
Ms Maria Ruiz Margenot Wyndam Vacation Ownership
Cornelle Maxfield Community Volunteer
Ms. Nancy Natilson International Development/Microfinance
Dr. Robert Nordland M.D.Community Volunteer
Ms. Carol M. Poteat Buchanan Community Volunteer
Dennis Rees Retired Community Volunteer
Juli Robbins Greenwald Community Volunteer
Jennifer Sandoval PhDCommunity Volunteer
Felice Schulaner Retired - HR Executive
Ms. Clare Segall Community Volunteer
Ellen Seidensticker Community Volunteer
Brenda Sheridan Community Volunteer
Sandra Stuart Retired
Rev Dawson Taylor DMinCommunity Volunteer
Ms Barbara Teaford Community Volunteer
Jon Yenari M.D.OB/GYN
Maria Zavala Community Activist
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 3
Asian American/Pacific Islander 1
Caucasian 22
Hispanic/Latino 3
Native American/American Indian 0
Other 0 0
Board Gender
Male 7
Female 22
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Orientation Yes
Number of Full Board Meetings Annually 7
Board Meeting Attendance % 75
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions
Standing Committees
Board Governance
Human Resources / Personnel
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Current Year Projections
Tax Year Start Month July
Tax Year Start Day 01
Tax Year Begins 2017
Tax Year End Month June
Tax Year End Day 30
Tax Year Ends 2018
Projected Revenue $17,912,340.00
Projected Expenses $17,574,717.00
Total Projected Revenue includes "in-kind" contributions/ donations No
Organization has Endowment Yes
Endowment Value $899,212.00
Endowment Spending Policy Income Only
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? Yes
Campaign Purpose
Campaign Goal
Amount Raised To Date 0 as of 0
Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
Government Contributions$105,880$279,849$317,403
Individual Contributions$5,095,208$3,859,689$2,568,652
Investment Income, Net of Losses$1,168,264$203,206$165,739
Membership Dues$0$0$0
Special Events$1,712,899$873,264$404,228
Revenue In-Kind$34,833$61,871$0
Expense Allocation
Fiscal Year201720162015
Program Expense$14,727,804$14,573,006$8,966,358
Administration Expense$733,377$823,501$487,175
Fundraising Expense$1,552,974$898,388$472,908
Payments to Affiliates$0$177,402$82,875
Total Revenue/Total Expenses1.170.951.04
Program Expense/Total Expenses86%89%90%
Fundraising Expense/Contributed Revenue19%18%14%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$31,711,147$29,855,140$18,704,673
Current Assets$14,881,719$4,383,584$9,101,775
Long-Term Liabilities$6,773,362$7,448,005$6,361,526
Current Liabilities$1,709,852$1,844,770$897,334
Total Net Assets$23,227,933$20,262,365$11,445,813
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar AmountMedical Services $10,668,425Medical Services $10,044,479Medical Services $5,999,069
Second Highest Funding Source & Dollar AmountContributions, gifts, grants $5,095,208Contributions, gifts, grants $3,859,689Contributions, gifts, grants $2,568,652
Third Highest Funding Source & Dollar AmountFundraising $1,712,899Fundraising $873,264Net Gain on Sale of Assets Other than Inventory $457,235
CEO/Executive Director Compensation $175,001 - $200,000
Tax Credits No
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities8.702.3810.14
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets21%25%34%
Financials Comments
Financial Comments by Foundation
Financial figures taken from 990.  990 and audit are reconciled.
Foundation, corporations and congregations are included with individual contributions as they were not separated in the 990 or audit.
The in-kind contribution revenue includes non-cash contributions and donated services and use of facilities as reported on the IRS Form 990.  Donated services and facilities are not included in total revenue on the IRS Form 990.    The audited financial statements include the value of in-kind donations in revenue.  Financial information for 2017 taken solely from the audited financial statements as the Federal tax return was not available at time of review.
Nonprofit Planned Parenthood Of Southwest And Central Florida Inc
Address 736 Central Ave
Sarasota, FL 34236 4042
Phone 941 365-3913 3000