Asolo Theater Inc
5555 N Tamiami Trail
Sarasota FL 34243
Mission

The mission of Asolo Repertory Theatre is to entertain, engage and inspire through the highest quality professional repertory theatre and superior educational programs, and we continually strive to fulfill this mission through the following major goals:

  1. Produce bold, compelling work in a creative, nurturing home for resident and guest artists 
  2. Give a diverse audience access to world-class productions and public programs 
  3. Develop and present new work, and embrace innovation in artistry 
  4. Engage youth throughout the region and state to experience, discuss and create live theatre 
  5. Foster the next generation of American theatre artists through our partnership with the FSU/Asolo Conservatory for Actor Training

As one of the nation’s only regional theatres to stage performances in true rotating repertory, Asolo Rep’s unique method challenges artists while giving resident and visiting audiences access to multiple shows in the span of a few days. Each season comprises a full nine months of productions, as well as a variety of supporting public programs (Inside Asolo Rep, Tuesday Talkbacks, Meet the Actors, Pre-Show Conversations, Family Days, Access to the Arts, Kaleidoscope, Unplugged Festival of New Plays, Faces of Change and more) designed to enhance and deepen our audience’s experience.

2014-2015 marks the third season of Asolo Rep’s five-year American Character Project, a visionary artistic framework conceived and realized under the guidance of Producing Artistic Director Michael Donald Edwards. The American Character Project is inspired by a single and yet incredibly complex question: What does it mean to be an American in today’s world? By bringing fresh perspective to classic works from America’s rich theatrical canon, shepherding new and nascent American productions to the stage, and presenting plays that explore our nation’s ever-changing place in the global community, we invite our audiences to examine this question through the lens of arts and culture.

Leadership
CEO/Executive Director Mr. Michael Donald Edwards
Board Chair Ms. Mary Lou Winnick
Board Chair Affiliation Dedicated Volunteer
General Info
Organization DBA
DBA
Asolo Rep
Supported Organization
Former Names
Tax Exempt Status Public Supported Charity
Incorporation Year 1959
Awarded competitive grant from Community Foundation in the last 5 years?
State Charitable Solicitations Permit Yes Feb 2015
State Registration Yes Dec 2016
IRS Letter of Determination
View
Financial Summary
 
 
Projected Revenue $8,127,327.00
Projected Expenses $8,052,327.00
Other Documents
Impact Statement

Asolo Rep enjoyed a record-breaking 2013-2014 season. Overall attendance to the theatre increased by approximately 18% over the previous season, and last fall’s opening musical, Show Boat, went on to become the highest-grossing production in Asolo Rep’s history. Recent key achievements include:

  • In February 2014, leading industry publication American Theatre magazine highlighted Asolo Rep Producing Artistic Director, Michael Donald Edwards, in a full length feature about the American Character Project.
  • Concurrent with our production of Frank Galati's Tony Award-winning adaptation of John Steinbeck's 20th century literary masterpiece, The Grapes of Wrath, directed by Michael Donald Edwards, Asolo Rep partnered with the National Steinbeck Center and Selby Public Library to celebrate the 75th anniversary of the novel's publication. Galati and Edwards traveled to Washington, D.C. as featured panel speakers in ‘Steinbeck Onstage: The Grapes of Wrath at 75’, a national commemorative event presented by The Smithsonian Associates and the National Steinbeck Center.
  • The FSU/Asolo Conservatory continues to rank among the top 25 MFA drama training programs in the world; its competitive edge is heightened by students' opportunities to perform and develop theatre experience at Asolo Rep.
  • In 2012 and 2013, Asolo Rep won WEDU's prestigious Be More Award for the Education & Outreach department's Access to the Arts and Kaleidoscope programs. In 2014, our community outreach program/LGBT subscription series OUT@AsoloRep was designated a finalist.

Asolo Rep’s Matching Challenge for our Endowment has generated a tremendous response, and it remains a top priority as we continue to build our Annual Fund. By expanding and deepening our community relationships, technical infrastructure and organizational capacity, we are working diligently to maintain and accomplish the following goals:

  • To be positioned as one of the top regional theatres in the country, known nationally and internationally for producing bold and compelling artistic work and engaging the most talented artists from those on the threshold of outstanding careers to the most seasoned professionals
  • Expand the volume and diversity of people who have access to our productions
  • To be financially strong, with a consistent, growing, diversified revenue stream, and to be well-capitalized through endowment and operating reserve funds 
  • To consistently exceed patrons’ expectations by delivering the highest standards of customer service, complementing the quality of the work seen on stage and ensuring that our patrons are provided a rich and meaningful theatre experience from beginning to end
  • To ensure stable support for Asolo Rep Education & Outreach programs that provide young people throughout the region access to superb live theatre, training and learning opportunities with ties to classroom curricula through programming in theatres, schools and community venues
Needs Statement

Asolo Rep’s most pressing needs are: 

1) Support for the nine productions in the 2014-2015 American Character season. Donor contributions and grants are being sought for South Pacific; The Matchmaker; Good People; Both Your Houses; Our Betters; Sotto Voce; Luck Be A Lady; and Woody Sez.

2) Support to expand award-winning Education & Outreach initiatives, including Main Stages student matinees that bring students to Asolo Rep; the New Stages touring program, a statewide tour produced by Asolo Rep featuring third-year Conservatory actors performing 50 minute adapted versions of Shakespeare classics in schools and community venues; the Kaleidoscope performing arts training program for youth and adults with disabilities; Faces of Change, a documentary theatre project that explores social issues in the local community; and Family Days, offering subsidized tickets for young people and family-friendly activities ($100,000).

3) Support for the Matching Challenge to grow our Endowment, thereby providing a reliable source of annual operating revenue for facilities, programmatic and administrative costs.

4) Individualized and programmatic support for the 36 graduate students who comprise the FSU/Asolo Conservatory for Actor Training.

Background Statement

Asolo Repertory Theatre’s roots can be traced back to 1959, when a small group of artists and Florida State University faculty shared the dream of beginning a professional theatre company in a flourishing gulf coast town known for its love of the arts. With hard work, the support of the Sarasota community, and the backing of a dedicated group of patrons, the dream became a reality. In 1960, FSU faculty began a summer acting company in Sarasota known as the Asolo Theatre Festival, and in 1965, the Festival became the first State Theatre of Florida; 1973 marked the inaugural year of the FSU/Asolo Conservatory for Actor Training. By 1989, our organization had outgrown its original Ringling Museum campus facilities, and a new state-of-the-art performing arts center was built. The Dunfermline Opera House, purchased from Scotland, was constructed inside and named the Harold E. and Esther M. Mertz Theatre in honor of its benefactors.

Officially renamed in 2006, Asolo Repertory Theatre, under the leadership of Producing Artistic Director Michael Donald Edwards and Managing Director Linda M. DiGabriele, has achieved strong artistic and financial integrity, and is highly respected in the local and national communities. We have achieved this success through bold choices on-stage and off, the work of our dedicated board of directors and staff, and the generous support of our many donors and patrons. We have challenged our audiences to participate in the journey, and they have responded enthusiastically. A strong and mutually supportive relationship with Florida State University through the FSU/Asolo Conservatory for Actor Training has created a unique collaboration offering myriad symbiotic benefits to each organization.

In 2012, Asolo Rep implemented a new Strategic Plan and embarked on a five year artistic initiative, the American Character Project, while simultaneously launching a renewed capital and endowment campaign, the Campaign for Excellence. As we enter this third season of the American Character Project, we are excited by the opportunity to make a strong artistic statement – and at the same time, to concentrate on the infrastructure that will allow Asolo Rep not only to maintain its recent growth but continue to explore new opportunities and strive for artistic excellence.

Each year, Asolo Rep offers the following performances and programs to the Sarasota community and beyond:

  • Eight to nine shows, including an opening straight-run Broadway-quality musical, five productions in rotating repertory in the Mertz Theatre and Historic Asolo Theater, and two additional straight-run shows at the end of the season
  • Four FSU/Asolo Conservatory shows, featuring the world-renowned MFA program’s second-year students
  • Inside Asolo Rep, Tuesday Talkbacks, Meet the Actors, Pre-Show Conversations and other public programs where theatregoers can engage with and learn from creative team members
  • The annual Unplugged Festival of New Plays, designed to showcase American theatre’s most talented new playwrights by presenting bare-bones staged readings
  • Faces of Change, an original documentary theatre project that empowers underrepresented community members to share their life experiences and socioeconomic perspectives in a staged reading of a group-authored play
  • Family Days, which provide families a delightful, activity-filled occasion to bring children to the theatre in conjunction with select performances; tickets, which include pre-show activities and entertainment, are offered at deeply-discounted family rates
  • Main Stages, a curriculum-based program that offers students a stellar introduction to the world of theatre through special matinee performances at Asolo Rep
  • New Stages, a statewide tour coordinated by Asolo Rep Education & Outreach staff and featuring third-year FSU/Asolo Conservatory actors, that brings live performances of condensed Shakespeare plays directly to schools and community centers throughout Florida
  • Kaleidoscope, Asolo Rep’s innovative Education & Outreach program that uses performing arts techniques to help youth and adults with disabilities cultivate and improve essential life skills
Areas Served
Areas Served
Area
FL- Sarasota
FL
State Wide
National
Service Categories
Primary Org Type Arts,Culture & Humanities
Secondary Org Type Arts,Culture & Humanities
Tertiary Org Type Arts,Culture & Humanities
Keywords
Asolo Theatre, Asolo Rep, Asolo Repertory Theatre, Asolo
Statement from the Board Chair/Board President

Welcome to Asolo Repertory Theatre's 56th Season. The theatre began in 1960 when a group of thespians on the faculty of Florida State University came south to summer in Sarasota, drawn by its proximity to the Gulf and the Bay as well as by the nascent arts community that had already begun to form.

Performances began in the Ringling Museum's Historic Asolo Theater, which at the time sat apart on the Ringling grounds. By 1966, a year round professional theatre company had joined the Sarasota Orchestra (then the Florida West Coast Symphony), which launched in 1949; the Sarasota Opera, founded in 1960; and the Ringling Museum, which traces its origin to 1931. In 1987 the Sarasota Ballet was created to round out the cultural scene.

I write this brief history so that you may better understand the development of Sarasota into the arts capital that it has become today. While we are a relatively young city, the arts groups, from the beginning, have understood the benefits of working together and the importance of forming strong bonds.

 

Most of today's residents have come to this fair town in the same way as the thespians of yore who formed the Asolo Theater in the 1960's. Like my husband Ed and me, who hail from New England, we all enjoy our life in the warmer climes. We relish the theatres, orchestras, operas, ballets and art museums in our home towns and now in Sarasota. The importance of the arts in our lives leads us to support those venues that will enrich our days and nights in the years to come.  

 

For those of you who are visitors to Sarasota, and to those of you who live here, we welcome you and urge you to savor all the city has to offer. At Asolo Rep, our season has a diverse lineup that will delight you all year! Know that you are in the hands of fine actors and directors, like our Producing Artistic Director, Michael Donald Edwards, whose passion for the theatre will touch your heart.

And now, on behalf of Asolo Rep’s Board and myself, let the performance begin!

Statement from the CEO/Executive Director
Money. Power. Sex. Stirring words, calling to mind bold, daring, and intriguing concepts.
 
Simply reading them ignites a spark.
 
2014-15 is the third season of Asolo Rep’s ever-expanding American Character Project, and our charge of examining the many facets of American culture leads us to consider a broad range of plays each year. While we don’t consciously set out to pursue an overarching theme, deeper currents are inevitably revealed that connect all the shows in our season.
 
This year, the roles of women, sexuality, power dynamics, and money have leapt out as the themes that reverberate through the season, starting with South Pacific, and running through The MatchmakerGood People, Both Your Houses, Our Betters, and Sotto Voce all the way to Luck Be A Lady. Witnessing how these plays “speak” to each other becomes a truly singular experience—one that cannot be missed.
 
As a company of creative artists, we’ve responded so strongly to these plays because they give us a fresh way of thinking about the world around us, and more agency to engage with it.
 
But theatre, at its best, is a collective, collaborative experience—an ongoing dialogue between artists and audience. It must be shared in order to thrive. Your presence, your enthusiasm, and your engagement truly complete the picture.
 
So join us. Discover why these plays matter—to us, and to you.
 
Come see everything and let that spark catch fire.
Programs
Description

A theatre district in and of itself, Asolo Rep rotates performances of up to five unique productions simultaneously each week, allowing Sarasota’s annual influx of cultural tourists to sample a range of theatrical offerings over a short period of time. Asolo Rep’s 2014-2015 season includes the beloved Rogers & Hammerstein musical South Pacific, Thornton Wilder's The Matchmaker, David Linsday-Abaire's Good People, Maxwell Anderson's Both Your Houses, W. Somerset Maugham's Our Betters, Nilo Cruz’s Sotto Voce, the world premiere of Gordon Greenberg’s Luck Be A Lady: The Iconic Music of Frank Loesser, and David M. Lutken’s Woody Sez: The Life and Music of Woody Guthrie. The resident company assembled each season consists of professional actors from the local and national community, highly trained FSU/Asolo Conservatory graduate students and talented local non-equity actors. Additionally, in April 2015 Asolo Rep will hold the 6th annual Unplugged Festival of New Plays, designed to showcase American theatre’s most talented new playwrights by presenting bare-bones staged readings by professional actors.

Budget $4,727,319
Category Arts, Culture & Humanities, General/Other Theater
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified
Short Term Success

1) Continue to facilitate an artistic exploration of what it means to be American in this third season of our five-year American Character Project;

2) Continue to broaden our audience base by combining challenging new theatre works with long-running Broadway successes and reinvented classics;
 
3) Bolster Asolo Rep’s national reputation as one of the country's preeminent regional theatres, and as a creative springboard for new and nascent theatrical productions, through press and marketing strategies that focus on a wide variety of media, including social media;

4) Offer nine months of artistic programming, thereby benefiting the community well beyond the end of “peak” tourist season; and

5) Maximize the technical capabilities of our costume shop and our set design production at the Robert and Beverly Koski Production Center.

Long Term Success

Asolo Rep’s long-term vision of success is to enrich lives through compelling theatrical experiences created in a collaborative and adventurous environment against an institutional backdrop of cultural inclusiveness, effective communication, ethical behavior, highest artistic standards, innovation, commitment and fearlessness.

 

Program Success Monitoring

1) The Producing Artistic Director selects shows each season that are sure to interest and intrigue audiences throughout our nine months of artistic programming. Success is monitored through box office revenue and attendance figures, and by critical reviews.

2) The Managing Director, Director of Development and Production Manager, in collaboration with the Board of Directors, ensure the continued expansion of the theatre’s technical capabilities. Success is monitored through donations received for the Campaign for Excellence Capital and Endowment campaign for technical equipment and technology upgrades. 

3) The Director of Marketing and Public Relations Manager, in collaboration with Education and Outreach staff, are charged with sustaining and building community involvement and support for our work. Success is measured by securing and archiving critical reviews of our artistic programs, and by closely monitoring audience trends through information culled from online ticket purchases.

Program Success Examples

1) Last season, Asolo Rep presented shows and educational opportunities to over 120,000 individuals.

2) Approximately 600 volunteers donated nearly 30,000 hours of their time as ushers or other support staff in 2013-2014.

3) In February 2014, leading industry publication American Theatre magazine highlighted Asolo Rep Producing Artistic Director, Michael Donald Edwards, in a full length feature about the American Character Project.

4) Overall audience attendance to Asolo Rep during 2013-2014 increased by 18% over the previous season.

Description

Asolo Rep’s Access to the Arts initiative ensures that Florida youth benefit from an education that integrates theatre arts into other learning areas. Asolo Rep offers a range of programs designed by our education specialists to help students meet Next Generation Sunshine State Standards and develop essential life skills: critical thinking and problem solving, communication, collaboration, creativity and innovation. Access to the Arts is comprised of two initiatives geared towards middle and high school students: Main Stages, which bring students to the theatre, and New Stages, which takes theatre on the road to schools and community centers throughout the state. Both programs feature customized educational tools including teacher training, workshops, print and online study guides, and post-show discussions. Contact Kathryn Moroney at kathryn_moroney@asolo.org or (941) 351-9010 ext. 3320 for scheduling inquiries.

Budget $153,954
Category Arts, Culture & Humanities, General/Other Theater Arts Instruction
Program Linked to Organizational Strategy Yes
Population Served Adolescents Only (13-19 years) K-12 (5-19 years)
Short Term Success

1) Serve a wide constituency of youth, with an emphasis on reaching underserved groups throughout our region.

2) Provide access to the theatre’s Main Stages and New Stages programs through subsidized tickets and/or free school performances for schools throughout our region.

3) Maintain excellent liaison relationships with school administrators and teachers. 

4) Provide experiences that are personally meaningful and educationally rich for Florida students through exposure to the performing arts.  

Long Term Success

Both Main Stages and New Stages are designed to welcome students into the mesmerizing world of live theatre and to supplement their experience with professional insights into each production, cultivating in them a deep appreciation for the arts. Asolo Rep’s artistic leadership carefully selects works that represent the best in theatrical literature and make history, social and political events, and all aspects of the human and American character come to life. Asolo Rep also seeks to provide first-rate tools for teachers to convey required knowledge and skills about the literary arts, theatre and social studies in conjunction with performances. Students are asked to respond to themes and ideas, thereby building critical thinking and interpretive skills that can be difficult to teach but applicable and relevant to many academic subjects and careers. 

Program Success Monitoring

1) Education & Outreach staff monitor the number of students, teachers, schools and venues that participate in each program through ticket counts, audience counts, and completed contracts with schools and venues.

2) Education & Outreach staff distribute and collect student and teacher questionnaires, which monitor student and teacher exposure to the theatre and gauge their appreciation and understanding of the production and how it relates to Next Generation Sunshine State Standards. 

Program Success Examples

1) In 2013-2014, for the first time in Main Stages history, students from every single high school in Sarasota County attended at least one student matinee performance; a total of six performances at Asolo Rep were attended by 2,275 students from throughout the region.

2) Last season, nearly 600 students were surveyed after participating in theatre education at Asolo Rep. Of those surveyed, over 60 percent indicated they had never or rarely seen live theatre, and after attending an Access to the Arts performance, nearly 90 percent said they would like to see more. Access to the Arts continues to seek to address this deficiency. 

3) In February 2012, Asolo Rep’s Access to the Arts program won WEDU’s “Be More…Enriched Arts & Culture Award” for culturally-based organizations that contribute to the spirit of adventure and exploration through education in the arts, and bring rich and engaging experiences to audiences who might not otherwise have opportunities to witness or be an active participant.
Description

Our mutually supportive partnership with FSU has fostered the Conservatory's development as one of the most unique programs of its kind in the country. Being based at Asolo Rep is the Conservatory's competitive advantage in attracting top talent; twelve students are selected annually from over 1,000 applicants nationwide, and Asolo Rep works diligently to secure all funding for the Conservatory’s Student Fellowship and London-based study abroad programs. In addition to their classes, Conservatory students’ rigorous three-year program includes:  understudy, backstage and front-of-house work for the mainstage company in their first year; a four-production season in the Cook Theatre in their second year followed by a six-week summer study program in London, and a regional tour in their third year before becoming mainstage company members, performing a variety of roles throughout the season. 

Budget $323,058
Category Arts, Culture & Humanities, General/Other Theater Arts Instruction
Program Linked to Organizational Strategy Yes
Population Served Adults
Short Term Success

Demonstration of students’ achievements through performances in the four-show Conservatory season, on the New Stages tour, and alongside Asolo Rep actors in the annual repertory season.

Long Term Success

The unparalleled opportunities to perform on stage allow every FSU/Asolo Conservatory student to graduate with Actors Equity eligibility. Over the past three decades, the Conservatory has produced actors that work on New York stages, in regional theatre houses and national tours, and in feature films. They also have appeared on television in such productions as 24, Without a Trace, CSI: Miami, Boardwalk Empire, Glee, and General Hospital.

Program Success Monitoring

1) Similar to the Rep season, the Conservatory’s four production season and their touring productions are measured by box office revenue, attendance figures and critical reviews.

2) As a graduate educational institution through Florida State University, FSU/Asolo Conservatory is measured both for the quality of students and faculty it attracts and for the degree to which its alumnae go on to successful careers.  
Program Success Examples

1) FSU/Asolo Conservatory collaboration represents one of the few conservatory programs in this country operating in direct partnership with a major professional theatre. 

2) The FSU/Asolo Conservatory graduate training program has been recognized in U.S. News and World Report, The Princeton Review, and The New York Times. The first has lauded this program as being one of the top 10 actor training programs in the U.S.

Description
The mission of Asolo Rep's Kaleidoscope program is to celebrate the unique voice, perspective and creative expression of people with disabilities in our community through the performing arts. According to the United States Census Bureau, in Sarasota-Manatee Counties this population stands at nearly 130,000. Developmentally disabled individuals are usually part of a very structured environment, and they are infrequently afforded opportunities to use their ideas or exercise control over what they do. Research indicates that taking part in arts education and creative expression provides tangible benefits not only for people with disabilities, but for their families and friends as well. Kaleidoscope encourages each participant, as an artist, to bring his or her own distinctive voice and talents to the stage, fostering self-confidence and pride.
 
Kaleidoscope originated nearly two decades ago as a summer theatre workshop at Community Haven for Adults and Children with Disabilities (CHAC). In 2010, the format of the program changed from a five-week intensive summer class to a four-month residency program. This redesign allowed for the expansion of partnerships to include Bayshore High School, Oak Park School and Easter Seals of Southwest Florida. Most importantly, it has almost quadrupled the number of program participants.
 
The Kaleidoscope process creates a safe and supportive environment in which participants are encouraged to make bold choices, assert their opinions and engage in acts of self-discovery while practicing verbal and physical forms of expression. Each year, participants work collaboratively to create and rehearse a performance piece that is all their own, guided by an overarching theme tied to one of Asolo Rep's main stage productions. This sense of ownership cultivates pride and a deep sense of accomplishment as the program culminates in a final performance uniquely authored and presented to the greater community by the artists of Kaleidoscope.
Budget $31,533
Category Arts, Culture & Humanities, General/Other Theater Arts Instruction
Program Linked to Organizational Strategy Yes
Population Served People/Families with of People with Disabilities People/Families with People of Developmental Disabilities
Short Term Success

At the start of each Kaleidoscope season, Asolo Rep teaching artists meet with human services staff at each partnering organization to get acquainted with the new and existing clients at each location and develop troupe-specific outcome measurements. Examples of individualized troupe achievements may include learning how emotions can be channeled and appropriately expressed; improving self-advocacy, concentration, and observation skills; and improving physical range through movement.

Long Term Success

1) Access to arts education and participation in live theatre has been shown to open up new worlds for people with disabilities, both in terms of their overall capacity for learning and in terms of competence in essential life skills.

2) In this arts-rich community, all people—regardless of ability—deserve the opportunity to experience the performing arts. In the Kaleidoscope program, a marginalized segment of our community is given an artistic voice which unleashes their inner talents and creates in them a renewed sense of self-esteem.
Program Success Monitoring
1) Number of adults and students with disabilities involved at each organization and overall - at least 50 adult and students with disabilities will participate overall in Kaleidoscope; this is consistent with last season's total of 49 participants.
 
2) Number of partnering organizations' staff contributing to the project - at least 15 staff members of partnering organizations; last season, 18 partner organization staff members contributed to the project.
 
3) Number of volunteers contributing to the project - at least 8 volunteers will contribute; this is consistent with last season's total of 8 volunteers.
 
4) Number of Asolo Rep Education & Outreach and technical staff contributing to the project - at least 10 Asolo Rep Education & Outreach and technical staff will contribute; last season, 14 Asolo Rep Education & Outreach and technical staff contributed.
 
5) Number of attendees at the culminating final performance in May - at least 300 individuals will attend the final performance in May; this is consistent with last season's total of 326 audience members.
Program Success Examples
The Kaleidoscope process has a transformative impact on the lives of participants. Of the 49 artists who comprised last year's cast of Kaleidoscope superheroes, the progress of two participants was particularly remarkable: 
"Eric showed astounding flexibility and teamwork as the rehearsal process progressed. After we crafted the story for our script, Eric wanted to play Terrifying T-Rex. Because of his verbal skills and ability to focus, we needed him to play the Narrator. He committed to this role for the sake of the team, learning to love and take pride in it. However, on the day of the performance, one of our actors was out sick. Eric immediately volunteered to play whatever role necessary to help the ensemble be successful. We were only able to walk through Eric's new role as the Bus Driver one time before the show. Despite his fear and nerves, he performed with passionate confidence! This moment demonstrated how Eric's perspective on collaboration and teamwork had grown immensely over the course of the Kaleidoscope process."
"Nagi joined our Kaleidoscope group in the third week of rehearsal, which was his first day of school at Oak Park. None of the teachers or staff knew much about Nagi, except that he was nonverbal. Throughout most of the process, he participated with physical choices. When it came time to assign roles, Nagi was half of our Two-Headed Tiger. He physically, and often comically, captured the role. We suggested a tiger "roar" sound effect to help Nagi and audience be "in the moment" during his scene. To everyone's surprise, on the day of the performance Nagi used his voice for the first time anyone had heard since meeting him! He "roared" loud enough for the entire audience to hear -- it was such a great success for him!"
Description
Now entering its third year, Faces of Change is an original documentary theatre project that gives a voice to those who often go unheard or are underrepresented in the greater Sarasota-Manatee area. We collaborate with individuals, neighborhood groups and local organizations to craft an original play that empowers community members to share their unique life experiences and socioeconomic perspectives. The culmination is a staged reading of a group-authored play in which the participants, as performers, take the spotlight to tell their stories. In 2013 and 2014 respectively, Faces of Change focused on local African-American and Spanish-speaking communities; this year, we look forward to working with a similarly diverse group of participants.
Each season, Faces of Change is thematically connected to one of Asolo Rep’s main stage plays, and in January of 2015, Asolo Rep will open David Lindsay-Abaire’s Good People. Set in the working class neighborhood of South Boston, Good People is the story of a single mother facing the recent loss of her low-wage job as she cares for her disabled daughter, knowing that they are “only a single paycheck away from desperate straits." Good People asks us to confront the economic realities, impossible choices and barriers to new opportunity that many lower-income families and individuals endure. Inspired by Good People, this year’s Faces of Change project will engage communities and people who are working to overcome challenges related to poverty, underemployment, single parenthood and access to education by asking local residents and social service providers: What’s the hardest choice you’ve ever had to make?
Budget $21,320
Category Arts, Culture & Humanities, General/Other Arts, Culture & Humanities, General/Other
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified Poor,Economically Disadvantaged,Indigent Poor,Economically Disadvantaged,Indigent
Short Term Success Asolo Rep is firmly committed to extending the reach of our artistic endeavors beyond the lobby doors, and to making the world of live theatre inclusively accessible for people of all backgrounds. To this end, Faces of Change is among Asolo Rep’s most impactful community outreach initiatives. We expect that roughly 90% of the community members who share stories or contribute interviews will come from economically disadvantaged, low income backgrounds, with the balance of participants connecting to the program through their roles as caseworkers and social service providers.
Long Term Success Faces of Change is an education and outreach initiative unlike any other in the region, crossing the boundaries of arts and social services. Our greater Sarasota community is home to many members in need, and many others with the great desire to do good. Local philanthropic and humanitarian organizations work with individuals and families in crisis to cultivate skills, develop confidence and identify new opportunities, while also raising the visibility of their constituents’ challenges and concerns. In partnership with such organizations, Faces of Change provides participants an empowering collaborative experience, and functions as a platform for sharing issues and questions with a broader public audience. Empathetic understanding of our fellow human beings is the nexus of our storytelling, and theatre is an arena where we may look at ourselves both as we are and as we wish to be. Documentary-style theatre, in particular, removes the veil of fiction and conveys stories with immediacy and impact, because the stories come from and are performed for our very own community. Asolo Rep is proud to offer Faces of Change as both a process and culminating project that harnesses our creative expertise to amplify the voices of those who far too often go unheard.
Program Success Monitoring Asolo Rep’s Education and Outreach Department evaluates the success of Faces of Change both quantitatively (audience attendance) and qualitatively (impact on participants, post-show conversations, cultivation of ongoing community partnerships). Last year’s production, Faces of Change: Growing America, was inspired by themes of immigration and migration in Asolo Rep’s main stage productions of Philadelphia, Here I Come! and The Grapes of Wrath. Asolo Rep staff and organizational partners interviewed more than 30 local immigrants over the course of three months. Many of these individuals lent their experiences, voices and talents to this unique production to spark expression, conversation and growth. 
Program Success Examples
Sample participant feedback from last year's Faces of Change: Growing America included:
 
“I realized how important it is that I share my story. I heard myself speaking about the challenges I’m overcoming in my life, and it just hit me: I need to share my story so that other young people confronting similar obstacles can learn from my mistakes and successes. I am a better person because of Faces of Change. And I know that now my community is more aware, and more equipped to truly hear one another.” 
“I still cannot believe how lucky I've been to be part of Faces of Change. All the opportunities that have come my way, all the people I've met! This project, this time, is going to stand out as one of the best experiences of my life. Thank you for letting me a part of it.” 
“Faces of Change gives us a hands-on way to actively transform our community.”
“I had an awesome experience with Faces of Change. The whole group was very open minded about the subject we were discussing. Many people have different perspectives and opinions about immigration, but this project showed that at least for some minutes, we can put that aside, see ourselves in each other, and work together.”
“Faces of Change: Growing America meant to me a retrospective look at 30+ years as an immigrant in America. Finding out my experience was similar to the other members of the community, where we try to do our best to assimilate to a different culture, language and lifestyle and we succeed at the end.”
“Faces of Change is the most important and impactful piece of theatre I have ever been in. Rather than offering mere entertainment, the project inspired much needed debate in the community and put human faces on a monumental problem. It was inspiring to work with so many talented, passionate people and to see the effect that we had on the community. It is an experience I will never forget.”
Comments
Program Comments by Organization


Program Comments by Foundation
CEO/Executive Director
CEO/Executive Director Mr. Michael Donald Edwards
CEO Term Start July 2006
CEO/Executive Director Email michael_edwards@asolo.org
Experience Michael Donald Edwards, Producing Artistic Director, is entering his 9th season at Asolo Rep, and has set the organization on its current course as a producer and presenter of world class theatre. Before joining Asolo Rep, Mr. Edwards was an award winning director in leading theatres throughout the United States and Australia. He was the associate artistic director for Syracuse Stage and served as artistic director for Shakespeare Santa Cruz; he also directed at Indiana Repertory Theatre, Geva Theatre, San Jose Rep, Opera San Jose, the Oregon Shakespeare Company, the Old Globe in San Diego, Virginia Stage Company, the Virginia Opera, the State Theatre of South Australia, Opera Australia, Victoria State Opera, and the Metropolitan Opera. Mr. Edwards earned his MFA at the University of California in Los Angeles, where he directed  Spring Awakening and The Shadow Box in addition to several original plays including Transgressor, which won Drama Logue awards for Best Play and Best Direction.
Former CEOs/Executive Directors
NameTerm
Senior Staff
NameTitle
Ms. Kelly Borgia Production Stage Manager
Ms. Corinne G. Deckard Assistant Managing Director
Ms. Linda DiGabriele Managing Director
Mr. Gary Keehner Finance/Human Resources Director
Ms. Judith Lambert Marketing Director
Mr. Vic Meyrich Production Manager
Ms. Tricia Mire Development Director
Ms. Lauryn Sasso Literary Manager/Dramaturg
Staff & Volunteer Statistics
Full Time Staff 53
Part Time Staff 37
Staff Retention Rate % 95
Professional Development Yes
Contractors 123
Volunteers 600
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
Collaborations

Florida State University

University of Florida

New College of Florida

Sarasota Opera

Sarasota Orchestra

The John and Mable Ringling Museum of Art

Sarasota Ballet

Circus Sarasota, Inc.

South Miami-Dade Cultural Arts Center

Ritz-Carlton

The Glenridge Performing Arts Center

Sunnyside Retirement Village

Community Haven for Adults and Children with Disabilities

Easter Seals of Southwest Florida, Inc.

Bayshore High School

Braden River High School

North Port High School

Pine View School

Manatee School for the Arts

Suncoast Polytechnical School

Booker Middle School

H.B. Plant High School

Bishop Verot Academy

Academy of the Holy Names

State College of Florida Collegiate School

St. John's Episcopal School

Sarasota Military Academy

Riverivew HS (Riverview, FL)

Edison Collegiate School

Clearwater High School

St. Petersburg Catholic High School

The Out-of-door Academy

Riverview High School (Sarasota, FL)

R. Dan Nolan Middle School

Shorecrest Preparatory School

Island Village Montessori School

Venice High School

Charlotte High School

Port Charlotte High School

Lemon Bay High School

Lakewood Ranch High School

Southeast High School

Clearwater Central Catholic High School

Sarasota High School

C. Leon King High School

Manatee High School

Florida State University Schools (Florida High)

Affiliations
AffiliationYear
AFP (Association of Fundraising Professionals)2012
Greater Sarasota Chamber of Commerce2012
Manatee Chamber of Commerce2012
Venice Area Chamber of Commerce2012
League of Resident Theatres2012
Theatre Communications Group2012
Actor's Equity Association2012
United Scenic Artists2012
Arts and Cultural Alliance of Sarasota County2012
Manatee County Cultural Alliance2012
Stage Directors and Choreographers2012
National Endowment for the Arts - Partner2011
Stage Directors and Choreographers
United Scenic Artists
External Assessments and Accreditations
Assessment/AccreditationYear
Awards & Recognition
Award/RecognitionOrganizationYear
Be More Awards 2012, "Be More...Enriched" Arts and Culture AwardWEDU2012
Best of 2012 Awards, "Best New Ways to Cultivate Young Audiences" Editor's PickSarasota Magazine2012
Best of 2012 Awards, "Best Performing Arts Group" WinnerSarasota Magazine2012
Arts Leadership Awards, Recipient: Warren CovilleArts and Cultural Alliance of Sarasota County2012
Tony Award Nomination, Laura Osnes for Best Performance by an Actress in a Musical for Bonnie & ClydeAmerican Theatre Wing2012
Tony Award Nomination, Jeremy Jordan for Best Performance by an Actor in a Musical for Newsies.American Theatre Wing2012
Tony Award Nomination, Jeff Calhoun for Best Direction of a Musical for NewsiesAmerican Theatre Wing2012
Tony Award Nomination, Tobin Ost for Best Scenic Design of a Musical for NewsiesAmerican Theatre Wing2012
Tony Award Nomination, Jeff Croiter for Best Lighting Design of a Play for Peter and the Starcatcher.American Theatre Wing2012
Tony Award Nomination, Judy Kaye for Best Performance by an Actress in a Featured Role in a Musical for Nice Work if You Can Get ItAmerican Theatre Wing2012
Arts Leadership Award - Philanthropy, Recipients: Bob and Lee PetersonArts and Cultural Alliance of Sarasota County2012
Arts Leadership Award - Volunteer, Recipients: John and Mary OlhaArts and Cultural Alliance of Sarasota County2012
Arts Leadership Award - Artistic Achievement, Recipient: Michael Donald EdwardsArts and Cultural Alliance of Sarasota County2012
Visionary Award, Recipient: Michael Donald Edwards for being the visionary who first brought a complete William Shakespeare play in Spanish to U.S. theatre, Hamlet: Prince of CubaUnidosNow2012
"Be More...Enriched" Award, Arts and Culture, for KaleidoscopeWEDU2013
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Plans
Fundraising Plan No
Communication Plan No
Strategic Plan Yes
Strategic Plan Years 5
Strategic Plan Adopted Apr 2013
Management Succession Plan Yes
Policies and Procedures No
Continuity of Operations Plan No
Policies
Nondiscrimination Policy No
Whistle Blower Policy Yes
Document Destruction Policy No
Directors and Officers Insurance Policy No
Comments
Management Comments by Organization
Management Comments by Foundation
Board Chair
Board Chair Ms. Mary Lou Winnick
Company Affiliation Dedicated Volunteer
Board Term July 2014 to June 2016
Board Chair Email edmlw18@gmail.com
Board Members
Board Members
NameAffiliation
PEGGY ABT RETIRED
PATRICIA ANDERSON Asolo Rep Theatre Guild
ROBERT BAER RETIRED
CHARLES BARANCIK RETIRED
BEVERLY BARTNER THEATRICAL PRODUCER
ROBERT BARTNER THEATRICAL PRODUCER
DAVID BAVAR BAVAR PROPERTIES GROUP
KIMBERLY BLEACH U.S. Trust
DOUGLAS BRADBURY FINANCIAL ADVISOR
SUSAN BUCK RETIRED
JIM CHANDLER ATTORNEY, BENDER, BENDER & CHANDLER
ANN CHARTERS RETIRED
THOMAS CHARTERS Dedicated Volunteer
CHRIS COGAN Southeast Venture Holdings
SCOTT COLLINS Private Wealth Management
WARREN COVILLE RETIRED
CAROLE CROSBY Retired
JOHN CURRIE NORTHCORP CURRIE LTD
SUSAN DWECK RETIRED
JOHN FAIN GRAPEVINE COMMUNICATIONS
RICHARD FERRELL RETIRED
HERMAN FRANKEL DEVELOPER/HOMEBUILDER
LEONARD GARNER Dedicated Volunteer
RONALD GREENBAUM RETIRED
LARRY HASPEL President, Sarasota-Manatee Jewish Housing Council
NONA HEASLIP RETIRED
CHARLIE HUISKING Journalist
CAMERON JACKSON FSU
ANNE JONES COMMUNITY VOLUNTEER
STANLEY KANE Retired
CAROLYN KEYSTONE RETIRED
BEVERLY KOSKI COMMUNITY VOLUNTEER
RUTH KREINDLER Dedicated Volunteer
CHERYL MACLAUCHLAN Dedicated Volunteer
FLORA MAJOR Dedicated Volunteer
NANCY MARKLE RETIRED
BETSY MARSHALL WILLIAMS, PARKER, HARRISON, DIETZ & GETZEN
ELENOR MAXHEIM RETIRED
JOAN MENDELL COMMUNITY VOLUNTEER
LEE PETERSON Dedicated Volunteer
CAROL PHILLIPS Community Volunteer
FLORI ROBERTS RETIRED
MARY ANN ROBINSON COMMUNITY VOLUNTEER
WILLIAM SANDY RETIRED
JENIFER SCHEMBRI BLALOCK WALTERS, PA
STEPHANIE SHAW PRUDENTIAL PALMS RE
EVA SLANE COMMUNITY VOLUNTEER
ALLEN WEINTRAUB RETIRED
PETER WEISHAR FSU
MARY LOU WINNICK COMMUNITY VOLUNTEER
MARGARET WISE COMMUNITY VOLUNTEER
JOAN WOOD RETIRED
JUDY ZUCKERBERG COMMUNITY VOLUNTEER
Student serving on the board through Community Youth Development? No
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 53
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 23
Female 30
Unspecified 0
Governance
Board Term Lengths 3
Board Term Limits 0
Board Orientation Yes
Number of Full Board Meetings Annually 7
Board Meeting Attendance % 62
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Written Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions
Constituency Includes Client Representation Yes
Standing Committees
Executive
Nominating
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Finance
Audit
Strategic Planning / Strategic Direction
Building
Comments
Governance Comments by Organization
Governance Comments by Foundation
Fiscal Year Projections
Fiscal Year Begins 2014
Fiscal Year Ends 2015
Projected Revenue $8,127,327.00
Projected Expenses $8,052,327.00
Endowment Value $9,816,066.00
Endowment Spending Policy Income plus capital appreciation
Endowment Spending Policy %
Capital Campaign
In a Capital Campaign Yes
Campaign Purpose Make investments in essential facilities and capital infrastructure, grow endowment to protect these facilities investments and to provide annual operating revenue.
Campaign Goal $22,000,000.00
Campaign Dates Jan 2006 to June 2018
Amount Raised To Date 14664724 as of Dec 2013
Capital Campaign Anticipated in Next 5 Years?
IRS Form 990s
9902013
9902012
9902011
9902010
9902009
9902008
Historical Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201320122011
Foundation and
Corporation Contributions
$0$0$0
Government Contributions$120,658$130,048$96,534
Federal$0$0$0
State$40,436$17,829$7,524
Local$0$0$0
Unspecified$80,222$112,219$89,010
Individual Contributions$6,120,517$3,170,245$3,826,447
$0$0$0
$4,445,625$4,223,600$4,451,642
Investment Income, Net of Losses$92,817$70,227$58,935
Membership Dues$0$0$0
Special Events$346,408$305,435$279,979
Revenue In-Kind$819,765$0$754,646
Other$0$27,000$0
Expense Allocation
Fiscal Year201320122011
Program Expense$6,099,203$5,707,326$8,030,737
Administration Expense$804,673$833,972$862,764
Fundraising Expense$456,631$455,445$339,502
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.511.130.94
Program Expense/Total Expenses83%82%87%
Fundraising Expense/Contributed Revenue7%13%8%
Assets and Liabilities
Fiscal Year201320122011
Total Assets$15,861,074$11,889,302$11,180,952
Current Assets$12,079,139$8,080,883$7,525,864
Long-Term Liabilities$0$0$0
Current Liabilities$3,078,064$3,104,418$3,080,842
Total Net Assets$12,783,010$8,784,884$8,100,110
Top Funding Sources
Fiscal Year201320122011
Top Funding Source & Dollar AmountContributions, gifts, grants $6,120,517Resident Season $3,565,218Contributions, gifts, grants $3,826,447
Second Highest Funding Source & Dollar AmountResident Season $3,756,360Contributions, gifts, grants $3,170,245Resident Season $3,349,823
Third Highest Funding Source & Dollar AmountScene & Costume Shops $406,339FSU/ASOLO Conservatories $319,402Scene & Costume Shops $559,900
CEO/Executive Director Compensation $150,001 - $175,000
Co-CEO/Executive Director Compensation
Tax Credits No
Solvency
Short Term Solvency
Fiscal Year201320122011
Current Ratio: Current Assets/Current Liabilities3.922.602.44
Long Term Solvency
Fiscal Year201320122011
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization
Asolo Rep continues to be successful in maintaining strong earned income through local, state and national recognition of quality performances that appeal to a wide selection of our patrons. Growth in contributed income has been an ongoing challenge. While last season's telefunding initiative did not provide a large increase to the bottom line, it did expand our donor base for future cultivation. The implementation of a new patron/donor software system (Tessitura) is proceeding well, and is expected to provide valuable analytics in future seasons to help identify potential development opportunities.
Financial Comments by Foundation Foundations and corporations are included with individual contributions as they are not separated in the IRS Form 990 or audit.  Financial figures are taken from the 990.  IRS Form 990 and audit are reconciled.
Nonprofit Asolo Theater Inc
Address 5555 N Tamiami Trail
Sarasota, FL 34243
Primary Phone 941 351-9010

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