The Manatee Players Inc
502 Third Avenue West
Bradenton FL 34205-8660

"To represent, enrich and promote diverse artists and art forms.  The Manatee Players, Inc. and its performance venue, Manatee Performing Arts Center, serve as a significant cultural, educational and economic resource for the Florida Gulf Coast region."

CEO/Executive Director Ms. Janene M. Amick
Board Chair Mr. Jeffrey Evans
Board Chair Affiliation Financial Management Consultant
General Info
Organization DBA
Manatee Players
Manatee Performing Arts Center
Supported Organization
Former Names
Tax Exempt Status Public Supported Charity
Incorporation Year 1951
Awarded competitive grant from Community Foundation in the last 5 years? Yes
State Charitable Solicitations Permit Yes May 2017
State Registration No 0
IRS Letter of Determination
Financial Summary
Projected Revenue $1,852,771.00
Projected Expenses $1,767,065.00
Other Documents
Impact Statement

The impact of The Manatee Players, Inc. reaches beyond entertaining thousands of audience participants annually...We are committed to being the community’s premier theater and the region’s center for cultural, educational and artistic expression. Our team works tirelessly to ensure that we deliver engaging excellence for all ages, through the talent we present, the services we offer and the experiences we create. Our goal is not just to entertain… we want to inspire. 

"I was taught how to present myself, how to express my thoughts and feelings.  It was a very vocational endeavor for me, and my experiences with The Manatee Players, Inc. definitely made me a better attorney!"  "The Manatee Players helped me develop confidence and skills in teamwork, communication, organization, and leadership that have helped me play a supportive role in other positive community organizations."

                         Bob Blalock, ESQ Past President and Child Actor


Recent Accomplishments:

  • Featured in the Wall Street Journal for business practices and creating community partners.
  • Launched a Gallery program inspired by current stage productions featuring local artists.
  • Formed a Marketing/Outreach Assessment Committee to identify market share, direction and organizational needs.
  • Created a series of productions intended to engage our community in conversation relating to 6 social relevant issues. (Action through Acting – program title)


Needs Statement
It is a priority of The Manatee Players, Inc. to provide every facility patron an enjoyable experience.  The organization's top 5 most pressing needs embrace the patrons experience:
  1. Parking - $500,000 With an aging population many patrons do not get around as well as they once did.  Therefore The Manatee Players, Inc. is committed to identifying, purchasing and providing safe, close parking. 
  2. Sound - $25,000 A sound problem has been identified in Stone Hall, and the need to install sound-blocking and sound-absorption products has been established. 
  3. Outreach/Marketing - $20,6000 Develop and Publish a one year all inclusive brochure targeted to tourist and new patrons. (100k brochures)
  4. Safety - $18,300 replace heavy front entrance doors with automatic sliding ones.

Background Statement
   Founded in December, 1947, by members of the Bradenton Junior Women's Club The Manatee Players, Inc. incorporated in 1951.   
   In 1953, due to the inspiration of The Manatee Players, Inc. first President, Dr. W.D. Sugg, and generosity of Mr. & Mrs. Edward Bishop the Riverfront Theater was built and dedicated to the Bishops.  People quickly embraced Manatee Players, showing a deep-rooted passion for the arts, and supported the grass-roots organization enabling it to become a focal point of the cultural growth in Manatee County.
   Although the group was originally referred to as the "local little theater movement", it continued to grow and flourish by producing such nationally recognized plays as "Oklahoma", "The Diary of Anne Frank", "The Music Man", "The Sound of Music", "Joseph and the Technicolor Dream Coat", "Wizard of Oz" and "Hair Spray".   In 2001, a capital campaign was established to design, build, and open Manatee County's first fully functioning cultural center.  The Manatee Performing Arts Center opened in March of 2013, after receiving contributions from more than 3,000 individual households.  The organization's passion for excellent theatre and community outreach, combined with its commitment to improving the quality of life for the people they serve, ensures The Manatee Players, Inc. and its new performance venue the Manatee Performing Arts Center will remain a significant component of the cultural fabric of the Florida Gulf Coast region.
Areas Served
Areas Served
FL- Hillsborough
FL- Manatee
FL- Sarasota
Service Categories
Primary Org Type Arts,Culture & Humanities
Secondary Org Type Public & Societal Benefit
Tertiary Org Type Community Improvement, Capacity Building
Theatre, Youth Education, theater, Performing Arts, Acting
Statement from the Board Chair/Board President

As Chairman of the Board of Directors I am very pleased to say that we continue to remain true to our mission statement: "To represent, enrich and promote diverse artists and art forms." (as well as serving as a significant cultural, educational and economic resource for the Florida Gulf Coast region). We are now in our Second Season since "Raising the Curtain" in our new state-of-the-art Manatee Performing Arts Center and the 70th year of the Manatee Players.  Our resident troupe over the years has earned local, state and national acclaim that has put us on the map.  With completion of our branding, new logo and recent Wall Street Journal recognition this season, we have  and continue to be a destination and community landmark as well as a strong community resource.

            Our multiple venues beyond the performing arts provide educational endeavors, a place for organizational meetings, benefits and social space for a variety of functions complimented by our catering facilities.  By expanding our diverse programs and partnering with other community-based organizations we are able to share social awareness through various media presentations.

            We find ourselves very blessed with unlimited talent, possibilities and opportunities due to our expanded capabilities enabling us to continue to remain at the forefront of cultural development not only for our community but as the "cultural gem" of the Florida Gulf Coast.

            We ask for your support to enable us to maintain what we have already established and promote our future growth, progress and success.


Arline G. Spino

2014-2015 Chairman, Board of Directors of the Manatee Players, Inc.


Statement from the CEO/Executive Director
   The Manatee Players is more than a venue for entertainment.  The organization has been, and will remain, an anchor for the downtown cultural arts district and a national leader among its peer organizations committed to providing opportunities that transform lives.  With so much successful years as a theatrical/educational institution, The Manatee Players, Inc. has built a reputation of not only providing nationally acclaimed live entertainment, but also a willingness to collabrate with other organizations to meet the educational and social needs of a diverse and growing community.  Partners include:
  • Manatee County School District
  • Realize Bradenton
  • Manatee Educational Foundation
  • Boys and Girls Club of Manatee County
  • Bradenton Kiwanis Club
  • Sertoma of South Manatee
  • Easter Seals of Southwest Florida
  • Humane Society of Manatee County
The Manatee Players, Inc. and its facility provide year round performance based conservatory classes and workshops. Programs are specifically designed to offer young performers the opportunity to participate in theatrical, dance, technical and/or vocal experiences while gaining skills in creative thinking, problem-solving, oral communication and cross-cultural understanding as well as self confidence.
  • Technique (dance, vocal, acting etc.) classes will run in 4 month cycles starting September 2015, at $200 each
  • Summer intensive camps run 9-5 Monday - Friday and range in price $400 and $600 per student. 

It is the of the desire of The Manatee Players, Inc. never to deny a student the opportunity to participate in any class, camp or workshop because of financial restraints. 

Budget $31,500
Category Arts, Culture & Humanities, General/Other Theater Arts Instruction
Program Linked to Organizational Strategy Yes
Population Served K-12 (5-19 years)
Short Term Success
By the end of the program, 95% will experience increased self esteemed, ability to work productivity in a group environment and the ability to follow stage directions.
Long Term Success
  • For youth completing a full camp program, 60% will audition and be cast in a future mainstage production.
  • Youth learn confidence skills is performance based activity's
  • A creative outlet has been recorded to relieve day to day stress.
Program Success Monitoring
Parent written and verbal surveys of child's improvements, increased abilities and/or social skills.
Program Success Examples
"Looking back on our experiences at the theater, I appreciate the time it brought my family together and gave us something wonderfully fulfilling to share.  I was taught how to present myself, how to express my thoughts and feelings.  It was a very vocational endeavor for me and my experiences with The Manatee Players definitely made me a better attorney!"
Bob Blalock Esq.
  • Provide directorial assistance, props, costumes and scenic pieces for schools and student competitions.
  • Tour productions of social significance to elementary and middle schools.
  • Teach specialized classes that augment school curriculum.
Budget $28,000
Category Arts, Culture & Humanities, General/Other
Program Linked to Organizational Strategy Yes
Population Served K-12 (5-19 years)
Short Term Success
  • Of the public 6th grade middle school children enrolled in Manatee County, 90% will experience a live theatrical production.
Long Term Success
  • For students receiving directorial assistance in the local History Fair competition, 80% will advance to the national level.
Program Success Monitoring
  • Teacher, Student & Counselor surveys are giving pre and post performance.
Program Success Examples
History fair student portraying Eva Perone placed 1st in the 2012 National Competition, under the directoring support of The Manatee Players.

Action through Acting is a program that goes beyond partnering live entertainment with Human Services.  Launching in September of 2015 under the vision of Producing Artistic Director Rick Kerby, Manatee Players has announced the residents troupes Studio Series line-up.  This line-up will allow the organization to present 6 socially relevant issues on stage through live theater.

We are proud to collaborate with non-profit partners whose missions are to support and provide aid, based on these issues, to our community and surrounding areas.  Prior to the conclusion of each traditional performance schedule a community open forum (panel relevant) will take place on site of the Manatee Performing Arts Center to allow for community discussion and reflection. 

Budget $137,000
Category Arts, Culture & Humanities, General/Other Theatrical Performances
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified Other Health/Disability Other Named Groups
Short Term Success

Short Term Achievement - Secured both new local and regional non-profit collaborative partners.

Long Term Success Ultimate vision for the program is to get the community talking about social issues in a forum setting facilitated by well educated people in specific areas that will bring about social change.  We believe that open discuss is healthy if moderated and balanced.
Program Success Monitoring  Surveys, forum participants, ticket sales will all be measures of the programs success.
Program Success Examples Success would be defined as... other performance based school and organizations copying the program.
Program Comments by Organization
The current challenges facing The Manatee Players, Inc. is a sense of finding new normal with the new performing arts facility.  Currently we have only occupied the entire new facility for only 2 years.  On a daily bases we are listening to patrons and staff's recommendations and doing our best to incorporate as much as we are learning as quickly as possible.  We believe it will take a full 3 years to totally shake out the new facility and hope that while we do patrons will preserver, and continue to provide us opportunities for positive improvements.
Program Comments by Foundation
CEO/Executive Director
CEO/Executive Director Ms. Janene M. Amick
CEO Term Start Mar 2012
CEO/Executive Director Email

Janene brings her team building attitude to the helm of the Manatee Performing Arts Center - Manatee Players vision.  Her experience spans multiple sectors- arts, marketing, education, corporate, entrepreneurship, non-profit and community. With a belief in the importance of grassroots/collaborative marketing and fundraising, Janene is focused on broadening the support of the Manatee Performing Arts Center. She is a graduate of the 2005 class of Leadership Manatee and the 2003 class of Manatee County Citizens Academy. Active in our community, she is a member of Bradenton Kiwanis, ABWA, American Fundraising Professionals, a life member of the VFW Ladies Auxiliary and a past chair Manatee County's 14th Street CRA advisory board. Ms. Witham holds a Certificate in Non-Profit Management from Winchester Center. Prior to Mrs. Amick employment with The Manatee Players, Inc. she was an owner operator of Manatee Apparel Graphics, an in-house screen printing, embroidery and promotional product manufacturing company located in Bradenton.

Former CEOs/Executive Directors
Senior Staff
Ms. Mary E. Johnson Finance/Human Relations Director
Mr. Rick Kerby Producing Artistic Director
Staff & Volunteer Statistics
Full Time Staff 12
Part Time Staff 2
Staff Retention Rate % 100
Professional Development Yes
Contractors 70
Volunteers 300
Management Reports to Board No
CEO/Executive Director Formal Evaluation N/A
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
The Manatee Players has active collaborative relationships with:
  • Manatee Community Foundation
  • Realize Bradenton
  • Manatee Cultural Alliance
  • Manatee County School Board
  • Manatee Historical Society
  • Bradenton Kiwanis Club
  • Skyway Film Festival
  • Easter Seals of Southwest Florida
  • Humane Society of Manatee County
  • Florida Holocaust Museum
  • Equality Florida
  • Bradenton Area Convention and Visitors
External Assessments and Accreditations
Awards & Recognition
Risk Management Provisions
Automobile Insurance
Commercial General Insurance
Directors and Officers Policy
Disability Insurance
General Property Coverage
Life Insurance
Medical Health Insurance
Workers Compensation and Employers' Liability
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan Yes
Strategic Plan Years 3
Strategic Plan Adopted Apr 2014
Management Succession Plan Yes
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy No
Policies and Procedures Yes
Management Comments by Organization
In March of 2012 the Manatee Players hired its first Executive Director in 9 years.   Since that date the organization has under gone some major changes and challenges.  Four new teams have been formed to help the organization complete and implement various plans.
  1. Risk Management is in the process of completing the Manatee Players first Succession Plan and updating the organizations Policy and Procedures.
  2. Safety/OSHA Committee is working with USF to author a facilities safety manual specific to a performing arts building, inclusive of tag out lock reports, almost misses reports, a weekly shop meeting agenda etc.
  3. Business Commitee mentors the Executive Director and was extremely helpful in establishing a new job description template.
  4. Marketing Commitee is working on a written marketing plan, communications plan as well as establishing bi-annual audience survey's.
Management Comments by Foundation
Planning & Policies Comments by Organization
Planning & Policies Comments by Foundation
Multi-Media Comments by Organization
Board Chair
Board Chair Mr. Jeffrey Evans
Company Affiliation Financial Management Consultant
Board Term July 2015 to June 2016
Board Chair Email
Board Members
Board Members
Mr. Ron Allen NDC Construction
Mr. Steve O. Bayard Community Volunteer
Mr. Vernon DeSear Manatee Memorial Hospital
Mrs Linda Diem Community Leader
Mr. Jeff Evans Community Volunteer
Mr. John Hargreaves Maintenance Too Paper Company
Mr. Jack Hawkins Grimes, Gobel, Hawkins & Galvano
Mrs. Eileen Hoffner Community Volunteer
Dr. Ron Lennon PhDUSF - Sarasota Manatee
Mr. Jason Lipton Trident Technical Solutions/SkillStorm, Inc
Mrs. Pat Pickelsimer Manatee Printers, Inc.
Dr. Anthony T Pizzo JrBradenton Cardiology Center
Mrs. Nina L. Richardson Community Volunteer
Mrs. Susan Romine Community Volunteer
Mr. David Schrott Retired Nonprofit Executive Director
Dr. Steve Tinsworth Tinsworth Orthodontics
Mr. John Tucker Financial Advisor, Edwards Jones
Ms. Patricia Whitesel Retired Advertising Public Relations
Student serving on the board through Community Youth Development? No
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 18
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 12
Female 6
Unspecified 0
Board Term Lengths 3
Board Term Limits 3
Board Orientation Yes
Number of Full Board Meetings Annually 10
Board Meeting Attendance % 80
Board Self-Evaluation Yes
Written Board Selection Criteria Yes
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Standing Committees
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Governance Comments by Organization
The largest challenge/opportunity facing The Manatee Players, Inc. is the unknown... although The Manatee Players, Inc. has been apart of the region for more than 64 years, moving into the Manatee Performing Arts Center and establishing many new community wide programs both within the art of acting as well as other performance based entertainment is a challenge the entire organization from the board of directors to the loyal volunteer are willing to face head on.  
Governance Comments by Foundation
Fiscal Year Projections
Fiscal Year Begins 2015
Fiscal Year Ends 2016
Projected Revenue $1,852,771.00
Projected Expenses $1,767,065.00
Endowment Value $550.00
Endowment Spending Policy Income Only
Endowment Spending Policy %
Capital Campaign
In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Anticipate Campaign within 5 years? Yes
IRS Form 990s
Historical Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$223,206$20,307$0
Individual Contributions$287,285$2,017,453$2,678,974
Investment Income, Net of Losses$178$299$1,637
Membership Dues$0$0$0
Special Events$62,151$40,403$52,211
Revenue In-Kind$686,063$548,747$727,304
Expense Allocation
Fiscal Year201520142013
Program Expense$1,914,573$1,774,867$1,556,948
Administration Expense$130,318$138,801$109,792
Fundraising Expense$69,230$143,191$90,505
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.781.671.68
Program Expense/Total Expenses91%86%60%
Fundraising Expense/Contributed Revenue12%7%3%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$16,495,703$19,631,423$20,100,871
Current Assets$1,342,391$1,287,833$1,413,655
Long-Term Liabilities$3,711,462$3,423,068$3,855,806
Current Liabilities$1,089,020$1,306,670$2,724,222
Total Net Assets$11,695,221$14,901,685$13,520,843
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar AmountAdmissions $889,491Contributions, gifts, grants $2,017,453Contributions, gifts, grants $2,678,974
Second Highest Funding Source & Dollar AmountContributions, gifts, grants $287,285Admissions/Dues $1,139,494Admissions $789,261
Third Highest Funding Source & Dollar AmountGovernment Grants - Unspecified $223,206Miscellaneous Program Service Revenue $51,172In-Kind Donations $727,304
CEO/Executive Director Compensation $50,001 - $75,000
Co-CEO/Executive Director Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities1.230.990.52
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets22%17%19%
Financials Comments
Financial Comments by Organization
Financial Comments by Foundation
Financials provided based on IRS Form 990 and audit documents. 990s and audits reconcile. Individual contributions include foundation/ corporate support, as reported in 990s.  The organization includes valuation of in-kind donations in its income statement.  
Nonprofit The Manatee Players Inc
Address 502 Third Avenue West
Bradenton, FL 342058660
Phone 941 749-1111

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