Humane Society of Manatee County Inc
2515 14th Street West
Bradenton FL 34205

The Humane Society of Manatee County is committed to leading Manatee County in fostering compassion and respect for animals through care, education and collaboration.

CEO/Executive Director Rick Yocum
Board Chair Marsha Forrest
Board Chair Affiliation Central Market
General Info
Organization DBA
Supported Organization
Former Names
Tax Exempt Status Public Supported Charity
Incorporation Year 1971
Awarded competitive grant from Community Foundation in the last 5 years? Yes
State Charitable Solicitations Permit Yes Dec 2016
State Registration Yes May 2016
IRS Letter of Determination
Financial Summary
Projected Revenue $2,095,750.00
Projected Expenses $2,116,745.00
Other Documents
Impact Statement

1.  HSMC operates the only high volume, low cost Spay / Neuter clinic in Manatee County,  this program reduces the number of homeless animals entering the County facility and reduces the number of animals being euthanized for lack of shelter space.

2. Our shelter / Second Chance Adoption program placed over 900 animals in new loving homes in 2015. Many of these animals face medical challenges including surgery, heartworm treatment or extraordinary medical procedures. HSMC pulls the largest volume of dogs from Manatee County Animal Service’s shelter.

3. The Pet Food Pantry distributes over 2000 lbs of dog and cat food to help keep pets in families that face difficult financial circumstances, reducing the number of pet surrenders.

4. While our Pet Health Center offers the highest quality medical care for all animals in Manatee County, there are many low cost / no cost services offered to people facing financial hardships. In addition to our Spay / Neuter program, the Pet Health Center offers vaccines, microchips, wellness care, dental services and low cost pet medications.

Needs Statement

The following needs are not listed by priority of need as all are equally important to allow Humane Society of Manatee to continue to offer our services to all animals in Manatee County.

1. Our Shelter / Second Chance Adoption Program’s medical costs continue to rise along with the increase in animals entering our facility. HSMC ‘s admissions include many animal that require extraordinary medical treatment before they can become adoptable. The HOPE Fund was created in an attempt to raise $30,000.00 to cover the cost of these services including Spay / Neuter, heartworm treatment and other critical care needs.

2. The Pet Health Center has created the ANGEL Fund as well to help offset the rising medical costs to treat animals that without this elevated care would either not live or not deemed adoptable. The ANGEL Fund also is used to provide medical care for families who would not be able to afford the care needed to treat their pets. Many times families in financial crisis choose to surrender or euthanize the animal rather than seek medical treatment. The ANGEL Fund could be fully funded at $25,000.00.

3. Our high quality / low cost, Spay /Neuter program continues to be hindered by diminished funding. This program is vastly important to the animals in Manatee County. The Spay / Neuter program reduces the number of animals that may end up in the County Shelter and helps reduce the number of animals that may have faced euthanasia. This program is also a key element in Manatee County community TNR programs that are humanely reducing the Feral cat population and also the vaccinations ensure a much healthier cat population. $50,000.00 in additional funding would offset the funding losses from other sources.

Background Statement
The Humane Society of Manatee County was founded in 1971 by a group of animal loving individuals who were determined to save the thousands of animals euthanized each year.
Areas Served
Areas Served
In a specific U.S. city, cities, state(s) and/or region.
Service Categories
Primary Org Type Animal Related
Secondary Org Type
Tertiary Org Type
animal adoptions, spay and neuter clinic, humane society, animal welfare, dogs and cats
Statement from the Board Chair/Board President

The Humane Society of Manatee County is committed to leading Manatee County in fostering compassion and respect for all animals through care, education and collaboration.  

I am grateful every day for the support of this important mission. Thank you for making a difference in the lives of animals in Manatee County, saving lives, four paws at a time.

Statement from the CEO/Executive Director

As Executive Director of the Humane Society of Manatee County I could not be more excited about all of the positive movement taking place in our Organization. All of the current programs are growing rapidly and in the near future the addition of a second full time Veterinarian in our Pet Health Center will add a new animal wellness capability to our state of the art services offered at our clinic. Our shelter’s adoption numbers are growing and we are adding new training and behavioral lessons for our shelter animals, newly adopted animals (and their human families) and for Manatee County’s existing four legged population.

The Humane Society of Manatee County has operated a no-kill facility since its founding in 1970, and has continued being the lead organization in Manatee County’s quest to reach its goal as a no-kill community. The philosophy of the Humane Society of Manatee County is that the treatment of animals is a reflection of our community, and our four core programs serving the animals continue to grow. The leadership of our organization is proud of our high quality, high volume spay/neuter clinic, the TNR (Trap/Neuter/Return) program, our shelter adoption and retention services and Pet Safety Net. The Humane Society actively collaborates with other animal welfare organizations within the community to reduce euthanasia of animals and a common goal of becoming a no-kill community. Our community outreach efforts are being expanded as these partnerships are essential to achieving our goals. We are committed to providing the highest quality medical care and related services for all of the animals in Manatee County, including those animals in families facing economic challenges.

Description We provide affordable spay and neuter services to the general public. There are no income or residency requirements. Some grants are available for free surgeries.We also provide affordable vaccinations to the public as part of our mission to help keep pets healthy and in their homes. 
Budget $1,053,000
Category Animal-Related, General/Other Veterinary Services
Program Linked to Organizational Strategy Yes
Population Served Adults
Short Term Success To provide an affordable solution to those who cannot afford conventional veterinary services and continue to educate the public on the benefits of spaying and neutering.
Long Term Success Our goal is to reduce the number of homeless animals in Manatee County by spaying and neutering. This will reduce unwanted litters who historically end up in the county shelter and are euthanized. It will also reduce the number of feral cats in the county. Our goal is to make Manatee County a "Humane Community" where every adoptable animal has a loving home.
Program Success Monitoring Reporting by Humane Society, Animal Services and Bishop SPCA in accordance with Asilomar accords to monitor euthanasia rates in the county.
Program Success Examples
Success will be measured by the reduced number of euthanasia in our county because there will be less animals entering our county shelter system.
We care for more than 900 dogs and cats per year as they wait for their forever homes. HSMC takes animals with medical conditions who might otherwise be euthanized because of the lack of care in other facilities and give them a Second Chance at a happy life.
Budget $438,000
Category Animal-Related, General/Other Animal-Related, General/Other
Program Linked to Organizational Strategy Yes
Population Served Families Adults
Short Term Success
Short term success is similar to long term success, having a 100% adoption rate.
Long Term Success
The success of our Second Chance program is dependent on tracking adoption numbers as well as the decrease in euthanized animals in our county. We are always looking to have 100% success in adopting our dogs and cats to loving homes.
Program Success Monitoring
This programed in monitored by shelter software as to the adoption rate.
Program Success Examples
We frequently receive success stories from our adoptive families with pictures and narratives of how happy they are with their new pet.
We provide dog and cat food to pet owners experiencing temporary economic difficulties in order for them to keep their pets. All food given out through our food bank is donated by the public. We distribute approx. 2,000 lbs per month and allow pet owners a month's supply for up to 3 times annually.
Budget $0
Category Animal-Related, General/Other Animal Ownership
Program Linked to Organizational Strategy Yes
Population Served Poor,Economically Disadvantaged,Indigent
Short Term Success
Every month we provide 2,000 lbs of food to help feed hungry dogs and cats.
Long Term Success
By providing food to economically challenged pet owners, we estimate that hundreds of animals are kept in their homes and not relinquished to shelters or euthanized at the county facility.
Program Success Monitoring
We monitor the amount of food distributed and the number of animals helped.
Program Success Examples
There are many instances of owners telling us that they would have to give up their pets if it weren't for the food we provide. We also have those people who recover from their circumstances and become food donors themselves.
HSMC staff and volunteers participate in our spay/neuter and return program of local feral and free-roaming cats.  The altered cats are also vaccinated and ear tipped for identification purposes at a normal fee.
This program is available to people who agree to take responsibility for the future care and maintenance of the cat. 
Budget $7,000
Category Animal-Related, General/Other Animal Control
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified General/Unspecified General/Unspecified
Short Term Success This program enables us to stay with in our mission and our communities no kill in a humane manner.  Feral cats are trapped, vaccinated, spayed/neutered and then returned to the place they chose home.  Feral cats are happier and healthier in the wild environment.  The TNR program enables these cats to live longer lives, cut down on over population of free roaming cats and eliminate spread of diseases.
Long Term Success Long Term success would ultimately be participation and knowledge of this program in our entire county.
Program Success Monitoring With strong partnerships and Collaborations, organizations who trap are able to identify areas of over population, share locations and estimated numbers, need for additional assistance.  We track success of the program based on the number of surgeries we have performed and line that up with identified need.
Program Success Examples TNR works - the Breeding stops.  Populations are gradually reduced. In 2015 the Humane Society of Manatee County spay/neutered and vaccinated 797 feral cats.  We are tightly aligned with all of the organization that trap feral cats.  With strong partnership and collaboration, we expect an increase in the number of feral cats we treat and better yet, a decrease in over population of homeless feral cats in Manatee County.
Program Comments by Organization
We have the opportunity to lead Manatee County to become a humane community with our high volume spay/neuter clinic. We are performing approx. 6,000 surgeries per year which has a direct correlation to the number of animals ending up in our county facility where they are at risk of being euthanized. Our challenge is to be able to provide these surgeries at little to no cost for economically challenged individuals whose animals are at greatest risk. We have recently purchased an adjacent building and will be expanding our clinic and adding services to meet the needs of the community.  Once completed,  we will be making plans to build a new Shelter and Adoption Center at our current location.
Program Comments by Foundation
CEO/Executive Director
CEO/Executive Director Rick Yocum
CEO Term Start Mar 2016
CEO/Executive Director Email

Mr. Yocum comes to the position with extensive animal welfare, public and private experience. He served as president of the New Jersey Society for the Prevention of Cruelty to Animals for the past seven years. In addition, he was a certified humane law enforcement officer who trained other officers and investigated animal cruelty cases. He was also the general sales manager for Warren Distributing Company, New Jersey’s largest beer distributing company, and was president of the Jefferson Township Council for 20 years.

HSMC is a non- profit animal welfare organization that operates an important animal shelter located at 2515 14th St. W. and a state-of-the-art Pet Health Center at 2415 14th St. W. The Pet Health Center provides spay/neuter surgeries at little or no cost and also provides high-quality, affordable veterinary care to owners who would not otherwise be able to afford it.
The Humane Society adoption program places more than 100 dogs and cats a month in loving, stable homes. Last year these adoptions accounted for 57% of the dogs pulled from the Manatee County Animal Services by the area’s animal welfare organizations.

Former CEOs/Executive Directors
Denise Deisler Sept 2008 - Nov 2011
Amy Vandell 2010 - Nov 2015
Senior Staff
Brenna Beightol Shelter Manager
Valerie Bliss Director of Development
Dr. Julie Hollifield Medical Director
Terri Romano Veterinary Practice Manager
Hildy Russell Finance & Communications Director
Staff & Volunteer Statistics
Full Time Staff 25
Part Time Staff 3
Staff Retention Rate % 51
Professional Development Yes
Contractors 2
Volunteers 125
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
We collaborate with Manatee County Animal Services, Bishop SPCA and Gulfshore Animal League, Humane Society at Lakewood Ranch, Nate's Honor Animal Rescue and Animal Network as well as other community based rescue groups to help create a more humane community and reduce impact on the county shelter. 
Florida Association of Animal Welfare Organizations2015
AFP (Association of Fundraising Professionals)2016
Best Friends Animal Society Network Partner2016
Economic Development Corporation of Manatee County2016
Manatee Chamber of Commerce2016
Florida Association of Animal Welfare Organizations2016
External Assessments and Accreditations
Charity Navigator2016
Awards & Recognition
Risk Management Provisions
Government Licenses
Organization Licensed by the Government
Fundraising Plan Yes
Communication Plan Yes
Strategic Plan Yes
Strategic Plan Years 2
Strategic Plan Adopted Dec 2015
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Policies and Procedures Yes
Management Comments by Organization
Management Comments by Foundation
Planning & Policies Comments by Organization
Planning & Policies Comments by Foundation
Multi-Media Comments by Organization
Board Chair
Board Chair Marsha Forrest
Company Affiliation Central Market
Board Term Oct 2016 to Sept 2017
Board Chair Email
Board Members
Board Members
Xtavia Bailey Community Volunteer
Lisa Barnott Schroeder Manatee Ranch
Michael Dinsmore Bobbitt Pittenger
Kristeen Ezell Visual Harmony Productions
Marsha Forrest Central Market
Toby Guinn Asolo Theater
Cookie Jordan Parrish Village News
Rebecca Neal Community Volunteer
David Smith Certified SEO
Andrea Tetla First Bank
Student serving on the board through Community Youth Development? No
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 9
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 3
Female 7
Unspecified 0
Board Term Lengths 3
Board Term Limits 3
Board Orientation Yes
Number of Full Board Meetings Annually 12
Board Meeting Attendance % 72
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 80
% of Board Making In-Kind Contributions 64
Standing Committees
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Governance Comments by Organization

Recently our organization has grown to serve more animals and people, and our governance practices play an important role. Staying current on governance policies and procedures while keeping the Board of Directors organized and focused remains a priority. Recruiting, cultivating, and training new board members is a particular focus of the Governance committee because we have open seats on the Board. We will continue to search for talented, dedicated board members that are passionate about the mission of HSMC.

Governance Comments by Foundation
Fiscal Year Projections
Fiscal Year Begins 2016
Fiscal Year Ends 2017
Projected Revenue $2,095,750.00
Projected Expenses $2,116,745.00
Total Projected Revenue includes "in-kind" contributions/ donations
Endowment Value
Endowment Spending Policy
Endowment Spending Policy %
Capital Campaign
In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Anticipate Campaign within 5 years? Yes
IRS Form 990s
990 Fiscal Year 2014/20152015
Historical Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$927,725$734,670$2,493,020
Investment Income, Net of Losses$7,651$5,295$0
Membership Dues$0$0$2,208
Special Events$43,967$42,953$104,451
Revenue In-Kind$85,607$138,950$0
Expense Allocation
Fiscal Year201520142013
Program Expense$1,288,922$1,149,230$860,091
Administration Expense$109,436$108,102$99,039
Fundraising Expense$130,371$164,340$116,540
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.010.882.87
Program Expense/Total Expenses84%81%80%
Fundraising Expense/Contributed Revenue13%21%4%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$4,422,626$4,237,418$4,244,089
Current Assets$2,627,085$3,389,762$2,711,342
Long-Term Liabilities$0$0$0
Current Liabilities$186,822$67,119$36,500
Total Net Assets$4,235,804$4,170,299$4,207,589
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar AmountContributions, gifts, grants $927,725Contributions, gifts, grants $734,670Contributions, gifts, grants $2,493,020
Second Highest Funding Source & Dollar AmountMedical Clinic $489,089Medical Clinic $380,045Medical Clinic $415,406
Third Highest Funding Source & Dollar AmountAdoptions $87,282Adoptions $74,352Fundraising $104,451
CEO/Executive Director Compensation $75,001 - $100,000
Co-CEO/Executive Director Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities14.0650.5074.28
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization

Financial Comments by Organization

It is important to review both our organizations 990 filing as well as our audited financial statements to get a clear understanding of our financial standing. In-kind services and volunteered hours are both listed as “expenses” on our 990 Form, as per IRS regulations. Reserves are all invested in low risk / no risk investment plans and that strategy will continue. Our shelter runs at a deficit each year as we continue to serve animals with special needs and with medical challenges that many others would not provide the proper care for. Our adoption fees are very modest and on average are $75.00 per animal, even though many of these animals care costs in excess of $400.00.

The Pet Health Center, which opened in September of 2015 is now starting to provide a revenue stream which means that the shelter will have added financial support over and above donations and grants. Early in 2016 we are adding a second Veterinarian to our staff to provide wellness services to our animal clients adding to the spay / neuter programs, vaccines and heartworm treatment currently being offered. Another revenue generating program will be added by June of 2016 as we will offer dental services for our canine clients.

The Humane Society of Manatee County is committed to leading the community in fostering compassion and respect for animals through care, education and collaboration. We are committed to providing quality medical services to every animal in Manatee County and many times that means at no cost or low cost to those struggling through hard economic times. Every program and service offered helps to save the lives of homeless animals, medically challenged animals and offers affordable care to all dogs and cats in Manatee County.

Financial Comments by Foundation
Financial figures taken from Form 990 and audit documents. 990s and audits reconcile. Individual contributions include foundation and corporate support, as reported on Form 990.
Nonprofit Humane Society of Manatee County Inc
Address 2515 14th Street West
Bradenton, FL 34205
Phone 941 747-8808