Humane Society of Manatee County Inc
2515 14th Street West
Bradenton FL 34205

The Humane Society of Manatee County is committed to leading Manatee County in fostering compassion and respect for animals through care, education and collaboration.

CEO/Executive Director Rick Yocum
Board Chair Marsha Forrest
Board Chair Affiliation Central Market
General Info
Tax Exempt Status Public Supported Charity
Incorporation Year 1971
Awarded competitive grant from Community Foundation in the last 5 years? Yes
State Charitable Solicitations Permit Yes Dec 2017
State Registration Yes May 2016
Financial Summary
IRS Letter of Determination
Irs Determination LetterView
Impact Statement




The Humane Society of Manatee County is committed to leading Manatee County in fostering compassion and respect for all animals through care, education and collaboration.  Humane Society of Manatee County actively collaborates with other animal welfare groups in our community to reduce euthanasia of animals as a means of population control.



Our high volume spay / neuter clinic performs over 6000 surgeries per year which continues to reduce the number of animals entering the shelters in Manatee County. Low cost / no cost spay and neuter surgeries and free vaccine clinics continue to be a core program in our veterinary clinic.

Our shelter / Second Chance Adoption program placed 1100 animals in new homes in the past year. Many of these animals had faced medical challenges including needed surgeries, Heartworm treatment or extraordinary medical care.

The HSMC Pet Food Pantry continues to distribute in excess of 2000 pounds of cat & dog food yearly to the financially challenged pet owners in Manatee County. HSMC and Turning Points also collaborate on stocking a pet food pantry at Turning Points facility.

In addition to the many low cost or no cost services available at our veterinary clinic, the clinic is open to the general public. Our wellness program continues to grow and expand. A second veterinarian was added to our medical team in September of 2016. We have also added dental procedures, and x-ray equipment to our services so more animals can receive the quality medical care they deserve.

Needs Statement

Needs Statement

Our shelter / Second Chance Adoption Program in 2016 found new homes for over 1100 animals. Animals transferred in from Manatee County Animal Services (300+) often have medical challenges including surgeries, Heartworm treatment and in many cases extraordinary medical care. Medical care costs continue to rise and the financial burden is ever increasing. Projected medical care costs for our current 2016 / 2017 fiscal year for our shelter animals is $116,000.00 including over $70,000.00 for spay / neuter surgeries.

Our Veterinary clinic continues to offer low cost / no cost services for animals that are in financially challenged families and there are increased demands to expand these services. The Angel fund was created at the clinic to offset the cost of extraordinary medical care for financially challenged pet owners. In many cases our clinic is the last hope to help these families and their pets stay together. Projections for 2016 /2017 estimate that the Angel Fund would be fully funded at $36,000.00

Our high volume spay / neuter program continues to be under funded and that leaves animals in the underserved areas of our community at risk. Simply put, spay / neuter is the only answer to reducing the number of unwanted or homeless pets in our county shelters. Lack of funding places some animals in the community at risk of euthanasia because of terrible overcrowding at the Manatee County Animal Services shelter. This program is also a key element in growing and expanding the TNR ( Trap / Neuter / Return of feral cats) program. TNR includes the cats spay / neuter surgeries as well as vaccines, ensuring a healthier cat and human population. An additional $50,000.00 in spay / neuter funding would offset the funding shortfall.

Background Statement
The Humane Society of Manatee County was founded in 1971 by a group of animal loving individuals who were determined to save the thousands of animals euthanized each year.
Areas Served
Areas Served
In a specific U.S. city, cities, state(s) and/or region.
Areas Served Comments The majority of our clients come from Manatee and Sarasota County but we are not restricted to those areas.
Service Categories
Primary Org Type Animal Related
Secondary Org Type
Tertiary Org Type
Statement from the Board Chair/Board President

Statement from the Board

President Marsha Forrest

Since its incorporation in 1970, Humane Society of Manatee County has provided shelter and care for animals in our community. Through the generosity and compassion of donors, volunteers, and staff, we are carrying out our mission of leading Manatee County in fostering compassion and respect for all animals through care, education, and collaboration.

Our shelter and Second Chance Adoption Program continues to increase the number of animals adopted into new homes each year, while our Pet Retention Safety Net enables families facing financial hardship to keep adopted animals in loving homes.

With the addition of a second veterinarian to our clinic in September 2016, our wellness program continues to expand. Through generous donations, we have been able to invest in dental and x-ray equipment – broadening the scope of services we can offer animals in the community.

The Humane Society’s mission would not be possible without its deeply valued partnerships with local organizations. In 2017, we seek to nurture existing partnerships and actively build new ones through community outreach efforts.

The Humane Society of Manatee County’s success is possible only through the care and dedication of its staff, volunteers, and the local community. Together we are saving lives, four paws at a time.

Statement from the CEO/Executive Director

Statement from the Executive Director

This past year was an exciting year on many fronts at the Humane Society of Manatee County. Our Second Chance Adoption program adopted out 1100 animals vs 941 in the previous year and the total number of animals transferred in from Manatee County Animal Services came in at 302. Our Pet Food Pantry continues to serve an increasing number of families and a new collaborative relationship with Turning Points has expanded beyond a Pet Food Pantry; vaccine clinics are now being held onsite at Turning Points four times a year. Our outreach efforts into the community are expanding low cost / no cost spay and neuter services to financially challenged families. Pet retention continues to be a primary focus, keeping pets in loving homes even when there are financial challenges.

Humane Society of Manatee County Veterinary Clinic continues to evolve and expand the services we offer to our community’s animal population. An additional veterinarian was added to our medical team in September and our wellness program is growing rapidly. Last year dental equipment was purchased and late in December x-ray equipment arrived in our clinic. This equipment was made possible through the generous support of the community and adds to our ability to save lives, four paws at a time. Our primary goal is to continue to expand our low cost and no cost services to our community’s underserved. Providing high quality / low cost medical care ensures that all animals in Manatee County can receive the medical care they deserve.

The combination of a caring community, dedicated staff, amazing volunteers and an involved Board of Directors are all contributing to our ability to save lives, four paws at a time. The collaboration efforts in Manatee County continue to grow across all animal welfare agencies, making the animals the priority.

Description We provide affordable spay and neuter services to the general public. There are no income or residency requirements. Some grants are available for free surgeries.We also provide affordable vaccinations to the public as part of our mission to help keep pets healthy and in their homes. 
Budget $115,790
Category Animal-Related, General/Other Veterinary Services
Program Linked to Organizational Strategy Yes
Population Served Adults
Short Term Success To provide an affordable solution to those who cannot afford conventional veterinary services and continue to educate the public on the benefits of spaying and neutering.
Long Term Success Our goal is to reduce the number of homeless animals in Manatee County by spaying and neutering. This will reduce unwanted litters who historically end up in the county shelter and are euthanized. It will also reduce the number of feral cats in the county. Our goal is to make Manatee County a "Humane Community" where every adoptable animal has a loving home.
Program Success Monitoring Reporting by Humane Society, Animal Services and Bishop SPCA in accordance with Asilomar accords to monitor euthanasia rates in the county.
Program Success Examples
Success will be measured by the reduced number of euthanasia in our county because there will be less animals entering our county shelter system.
We care for more than 900 dogs and cats per year as they wait for their forever homes. HSMC takes animals with medical conditions who might otherwise be euthanized because of the lack of care in other facilities and give them a Second Chance at a happy life.
Budget $483,850
Category Animal-Related, General/Other Animal-Related, General/Other
Program Linked to Organizational Strategy Yes
Population Served Families Adults
Short Term Success
Short term success is similar to long term success, having a 100% adoption rate.
Long Term Success
The success of our Second Chance program is dependent on tracking adoption numbers as well as the decrease in euthanized animals in our county. We are always looking to have 100% success in adopting our dogs and cats to loving homes.
Program Success Monitoring
This programmed in monitored by shelter software as to the adoption rate.
Program Success Examples
We frequently receive success stories from our adoptive families with pictures and narratives of how happy they are with their new pet.
We provide dog and cat food to pet owners experiencing temporary economic difficulties in order for them to keep their pets. All food given out through our food bank is donated by the public. We distribute approx. 2,000 lbs per month and allow pet owners a month's supply for up to 3 times annually.
Budget $0
Category Animal-Related, General/Other Animal Ownership
Program Linked to Organizational Strategy Yes
Population Served Poor,Economically Disadvantaged,Indigent
Short Term Success
Every month we provide 2,000 lbs of food to help feed hungry dogs and cats.
Long Term Success
By providing food to economically challenged pet owners, we estimate that hundreds of animals are kept in their homes and not relinquished to shelters or euthanized at the county facility.
Program Success Monitoring
We monitor the amount of food distributed and the number of animals helped.
Program Success Examples
There are many instances of owners telling us that they would have to give up their pets if it weren't for the food we provide. We also have those people who recover from their circumstances and become food donors themselves.
HSMC staff and volunteers participate in our spay/neuter and return program of local feral and free-roaming cats.  The altered cats are also vaccinated and ear tipped for identification purposes at a normal fee.
This program is available to people who agree to take responsibility for the future care and maintenance of the cat. 
In 2016, we built a Feral Cat Porch, giving feral cat trappers increased flexibility on drop off and pick up. 
Budget $15,000
Category Animal-Related, General/Other Animal Control
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified General/Unspecified General/Unspecified
Short Term Success This program enables us to stay with in our mission and our communities no kill in a humane manner.  Feral cats are trapped, vaccinated, spayed/neutered and then returned to the place they chose home.  Feral cats are happier and healthier in the wild environment.  The TNR program enables these cats to live longer lives, cut down on over population of free roaming cats and eliminate spread of diseases.
Long Term Success Long Term success would ultimately be participation and knowledge of this program in our entire county.
Program Success Monitoring With strong partnerships and Collaborations, organizations who trap are able to identify areas of over population, share locations and estimated numbers, need for additional assistance.  We track success of the program based on the number of surgeries we have performed and line that up with identified need.
Program Success Examples TNR works - the Breeding stops.  Populations are gradually reduced. In 2015 the Humane Society of Manatee County spay/neutered and vaccinated 797 feral cats.  We are tightly aligned with all of the organization that trap feral cats.  With strong partnership and collaboration, we expect an increase in the number of feral cats we treat and better yet, a decrease in over population of homeless feral cats in Manatee County.


Thank you for opening your heart and home to one of our shelter’s orphaned dogs. Your generosity will provide you and old, injured and sick, abused and under-socialized dogs a chance to grow or heal before finding their forever homes.

Dogs needing foster homes

Puppies too young and/or immature to be adopted.

Puppies and young dogs that require more socialization than available at HSMC.

Older or senior dogs that will be more comfortable in a home environment.

Injured dogs and/or those recovering from surgery.

Neglected or abused dogs that need tender loving care.

Dogs suffering from “shelter stress” in need of a calming home environment.

Dogs with colds or with special medical needs.

Abandoned mothers with litters of puppies.

Reasons to foster

Fostering is a wonderful experience for you and your family -- you can feel good knowing you have helped save a dog’s life. Even better, you’ve created space in the shelter to accommodate other homeless dogs. Foster dogs provide companionship and purpose -- your act of kindness is repaid in rewards that are beyond words.

We hope you save this information as it will answer many questions that will arise when fostering (printed handouts are provided at orientation meetings). When in doubt, please e-mail HSMC.

Orientation meetings are given for new foster parents by appointment. Please contact HSMC to be added to the list for the next orientation -- you will be notified as to when the meeting will be held. Attendance is a requirement for continued fostering. However, we can get you on our active list and even fostering your first case if we've received your application, signed foster parent agreement, and have talked with you by phone. If we haven't already spoken with you, we hope to soon and get you ready for your first foster case!

Budget $2,000
Category Animal-Related, General/Other Animal-Related, General/Other
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified General/Unspecified General/Unspecified
Short Term Success Increase the number of animals adopted, make room in the shelter for more animals who need homes.
Long Term Success In order for this program to have long term success, we need to re-vitalize the program and elevate and expand this much needed program.
Program Success Monitoring Number of dogs that are fostered and the length of time between the return to the shelter and adoption.
Program Success Examples Currently, 100% of dogs that are in foster homes will be adopted out within 2 months.
Program Comments by Organization
The philosophy of the Humane Society of Manatee County is that the treatment of animals is a reflection of our community, and our four core programs serving the animals continue to grow. The leadership of our organization is proud of the high quality, high volume spay/neuter clinic, TNR (Trap/Neuter/Return) program, shelter adoption and retention services and Pet Safety Net. The Humane Society actively collaborates with other animal welfare organizations within the community to reduce euthanasia of animals as a means of population control.
Our community outreach efforts are being expanded as these partnerships are essential to achieving our goals. We are committed to providing the highest quality medical care and related services for all of the animals in Manatee County, including those animals in families facing economic challenges.
Low Cost Spay/Neuter services are available to the public through our clinic by appointment, Monday through Saturday. Other services such as vaccinations, microchipping, heartworm tests, basic wellness
care, and dentals for both dogs and cats are also available by appointment throughout the week. Our services are deeply discounted, through support from generous donors, in hopes that the animals in our community will be given the care and compassion they need to be well and stay in their homes. There are no income guidelines established for owners to be able to use our services. We strive to secure grants when available to provide further discounts to the services we offer for those who qualify.
TNR (Trap/Neuter/Return)
HSMC staff and volunteers participate in our
spay/neuter and return program of local feral and free-roaming cats. The altered cats are also vaccinated and ear tipped for identification purposes at a nominal fee.
This program is available to people who agree to take responsibility for the future care and maintenance of the cat.
We provide shelter to a wide variety of dogs and cats in our adoption center. Our staff is trained to help you find the right match for your lifestyle. The
adoption fee includes spay/neuter, microchip, vaccinations, and a lifetime of love.
CEO/Executive Director
CEO/Executive Director Rick Yocum
CEO Term Start Mar 2016
CEO/Executive Director Email

Mr. Yocum comes to the position with extensive animal welfare, public and private experience. He served as president of the New Jersey Society for the Prevention of Cruelty to Animals for the past seven years. In addition, he was a certified humane law enforcement officer who trained other officers and investigated animal cruelty cases. He was also the general sales manager for Warren Distributing Company, New Jersey’s largest beer distributing company, and was president of the Jefferson Township Council for 20 years.

HSMC is a non- profit animal welfare organization that operates an important animal shelter located at 2515 14th St. W. and a state-of-the-art Pet Health Center at 2415 14th St. W. The Pet Health Center provides spay/neuter surgeries at little or no cost and also provides high-quality, affordable veterinary care to owners who would not otherwise be able to afford it.
The Humane Society adoption program places more than 100 dogs and cats a month in loving, stable homes. Last year these adoptions accounted for 57% of the dogs pulled from the Manatee County Animal Services by the area’s animal welfare organizations.

Former CEOs/Executive Directors
Denise Deisler Sept 2008 - Nov 2011
Amy Vandell 2010 - Nov 2015
Senior Staff
Brenna Beightol Shelter Manager
Valerie Bliss Director of Development
Dr. Julie Hollifield Medical Director
Dr. Robin Hughes Veterinarian
Mike Jones Facility Manager
Terri Romano Veterinary Practice Manager
Hildy Russell Finance & Communications Director
Staff & Volunteer Statistics
Full Time Staff 21
Part Time Staff 8
Staff Retention Rate % 80
Professional Development Yes
Contractors 3
Volunteers 138
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
We collaborate with Manatee County Animal Services, Bishop SPCA and Gulfshore Animal League, Humane Society at Lakewood Ranch, Nate's Honor Animal Rescue, Turning Points and Animal Network as well as other community based rescue groups to help create a more humane community and reduce impact on the county shelter. 
Florida Association of Animal Welfare Organizations2016
AFP (Association of Fundraising Professionals)2016
Best Friends Animal Society Network Partner2016
Economic Development Corporation of Manatee County2016
Manatee Chamber of Commerce2016
Florida Association of Animal Welfare Organizations2016
External Assessments and Accreditations
Awards & Recognition
Nominee Small Business of the YearManatee Chamber of Commerce2016
Nominee Small Business of the YearManatee Chamber of Commerce2017
Risk Management Provisions
Commercial General Liability and D and O and Umbrella or Excess and Automobile and Professional
Government Licenses
Organization Licensed by the Government No
Fundraising Plan Yes
Communication Plan Yes
Strategic Plan Yes
Strategic Plan Years 1
Strategic Plan Adopted May 2017
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Policies and Procedures Yes
Other Documents
Board Chair
Board Chair Marsha Forrest
Company Affiliation Central Market
Board Term Oct 2016 to Sept 2017
Board Chair Email
Board Members
Board Members
Xtavia Bailey Community Volunteer
Lisa Barnott Schroeder Manatee Ranch
Andrea Diffendal Fidelity Bank
Michael Dinsmore Bobbitt Pittenger
Kristeen Ezell Visual Harmony Productions
Marsha Forrest Central Market
Toby Guinn Asolo Theater
Cookie Jordan Parrish Village News
Rebecca Neal Community Volunteer
David Smith Certified SEO
Steve Zeris Keller Williams
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 10
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 4
Female 7
Unspecified 0
Board Term Lengths 3
Board Term Limits 3
Board Orientation Yes
Number of Full Board Meetings Annually 11
Board Meeting Attendance % 86
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 64
Standing Committees
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Governance Comments by Organization

Recently our organization has grown to serve more animals and people, and our governance practices play an important role. Staying current on governance policies and procedures while keeping the Board of Directors organized and focused remains a priority. Recruiting, cultivating, and training new board members is a particular focus of the Governance committee because we have open seats on the Board. We will continue to search for talented, dedicated board members that are passionate about the mission of HSMC.

Fiscal Year Projections
Fiscal Year Start Month Oct
Fiscal Year Start Day 01
Fiscal Year Begins 2016
Fiscal Year End Month Sept
Fiscal Year End Day 30
Fiscal Year Ends 2017
Projected Revenue $2,093,250.00
Projected Expenses $2,116,745.00
Total Projected Revenue includes "in-kind" contributions/ donations Yes
Organization has Endowment No
Capital Campaign
Currently In a Capital Campaign No
Anticipate Campaign within 5 years? Yes
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
IRS Form 990s
990 Fiscal Year 2014/20152015
Historical Financial Review
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$1,156,620$927,725$734,670
Investment Income, Net of Losses$63,806$7,651$5,295
Membership Dues$0$0$0
Special Events$56,088$43,967$42,953
Revenue In-Kind$82,142$85,607$138,950
Expense Allocation
Fiscal Year201620152014
Program Expense$1,930,808$1,288,922$1,149,230
Administration Expense$124,416$109,436$108,102
Fundraising Expense$186,448$130,371$164,340
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.091.010.88
Program Expense/Total Expenses86%84%81%
Fundraising Expense/Contributed Revenue15%13%21%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$4,532,041$4,422,626$4,237,418
Current Assets$2,727,108$2,627,085$3,389,762
Long-Term Liabilities$0$0$0
Current Liabilities$93,382$186,822$67,119
Total Net Assets$4,438,659$4,235,804$4,170,299
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountContributions, gifts, grants $1,156,620Contributions, gifts, grants $927,725Contributions, gifts, grants $734,670
Second Highest Funding Source & Dollar AmountProgram Service Revenue $1,084,227Medical Clinic $489,089Medical Clinic $380,045
Third Highest Funding Source & Dollar AmountIn-Kind Contributions $82,142Adoptions $87,282Adoptions $74,352
CEO/Executive Director Compensation $75,001 - $100,000
Tax Credits No
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities29.2014.0650.50
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization

Financial Comments by Organization

It is important to review both our organizations 990 filing as well as our audited financial statements to get a clear understanding of our financial standing. In-kind services and volunteered hours are both listed as “expenses” on our 990 Form, as per IRS regulations. Reserves are all invested in carefully chosen stocks and bonds with two investment firms. Our shelter runs at a deficit each year as we continue to serve animals with special needs and with medical challenges that many others would not provide the proper care for. Our adoption fees are very modest and on average are $75.00 per animal, even though many of these animals care costs in excess of $400.00.

The Pet Health Center, which opened in September of 2015 is now starting to provide a revenue stream which means that the shelter will have added financial support over and above donations and grants. In 2016, we are adding a second Veterinarian to our staff to provide wellness services to our animal clients adding to the spay / neuter programs, vaccines and heartworm treatment currently being offered. In 2016 we also added dental services for our canine clients and x-ray equipment which will cut expenditures of sending shelter animals out for costly e-ray procedures and the equipment will also add to our revenue stream.

The Humane Society of Manatee County is committed to leading the community in fostering compassion and respect for animals through care, education and collaboration. We are committed to providing quality medical services to every animal in Manatee County and many times that means at no cost or low cost to those struggling through hard economic times. Every program and service offered helps to save the lives of homeless animals, medically challenged animals and offers affordable care to all dogs and cats in Manatee County.

Financial Comments by Foundation
Financial figures taken from Form 990 and audit documents. 990s and audits reconcile. Individual contributions include foundation and corporate support, as reported on Form 990.  Financial information for 2016 taken solely from the audited financial statements as the Federal tax return was not available at time of review.  The value of in-kind contributions is included as revenue in the financial statements.
Nonprofit Humane Society of Manatee County Inc
Address 2515 14th Street West
Bradenton, FL 34205
Phone 941 747-8808