Sarasota Chalk Festival
200 Base Avenue
Venice FL 34285
Mission
To enhance community by inspiring collaborative support from volunteers, artists, visitors and donors so that the world’s best pavement artists can perform alongside anyone who wants to attend or participate for free.
Leadership
CEO/Executive Director No Executive Director
Board Chair Ms. Denise Caryl Kowal
Board Chair Affiliation Kowality Antique Decorative Arts, Inc.
General Info
Organization DBA
DBA
Sarasota Chalk Festival
Chalk Festival
Avenida de Colores, Inc.
Venice Chalk Festival
Seniors Going Vertical
Supported Organization Avenida de Colores, Inc.
Former Names
Tax Exempt Status Public Supported Charity
Incorporation Year 2010
Awarded competitive grant from Community Foundation in the last 5 years?
State Charitable Solicitations Permit Yes Apr 2016
State Registration Yes Nov 2015
IRS Letter of Determination
View
Financial Summary
 
 
Projected Revenue $2,300,000.00
Projected Expenses $2,300,000.00
Other Documents
Impact Statement
Top five accomplishments:
 
1.  We (100% volunteer team) completed our 7th season as the only international cultural arts festival in Sarasota County that provides for all ages and skill levels to participate for free. 
 
2.  We successfully moved the Festival to Venice with the help of the City of Venice council. We garnered significant support with Venice groups and nonprofits - the Art Center, Community Center, Museum & Archives, Library, Main Street, Farmer's Market, Chamber of Commerce, Merchants & Businesses.
 
3.  We secured a Guinness World Record for the Largest Anamorphic Pavement Art for the region as a community event. We inspired 35 international professional pavement artists to donate two weeks to the community. Local artists, students, volunteers, and homeless residents helped complete the painting. 
 
4.  In 2014 we hosted over 300 artists, 100 students and thousands of children to participate. We provide inspiration, art supplies, instruction, mentorship as well travel and lodging for out-of-town artists.
 
5. We remain trailblazers for the pavement arts:
  • Attracted 95% of the most renown pavement artists
  • Displayed the largest number of 3D installations
  • Debuted the most innovations in the art form
 
Top five goals:
 
1.  Continue to grow our high level artistic diversity by adding a new interactive activity for Senior Citizens to participate in the festival. 
 
2.  To gain additional financial support and increase revenue sources to produce the 2015 Festival so we can continue to attract an estimated 200,000 visitors and $10,000,000 economic impact.
 
3.  To increase our Lead Captains from 55 to 75 and active volunteers from 250 to 600. 
 
4.  To attract more high-school students and senior citizens to participate as artists and volunteers.
 
5.  To move our 4,000 square foot warehouse and open an office on Venice Island office by the end of August 2015. Celebrate the move with a Ribbon Cutting & Party September 1st.
Needs Statement

Our top 5 most pressing needs:

  1. Professional Artist Sponsorships - to cover travel, lodging, food, supplies and festival expenses, average $2500-$5000 per artist
  2. Local Student Sponsorships - to cover instruction, art supplies, mentorship, t-shirt, space and tickets to events, $250 per student
  3. Sponsorship of our Venice facilities - one year (office and warehouse) $30,000 
  4. World Record Judge - 2015 Guinness attempts $7,000
  5. Upgrade our archive equipment - to maintain photos, videos and written archives $16,260 
Actions in process to meet financial resource needs:  
  • Enhance 2015 fund-raising efforts via: Dedicated fund-raising leadership; Extension of funding channels to include merchandising
  • Adjusting needs based on fundraising accomplishments and review of 2014 financials to assess what "worked" and what didn't work

 Actions in process to meet organizational resource needs:   

  • Transition from an entrepreneurial model to a more standard non-profit model that enables sustainability and repeatability
  • Implementation of Customer Relationship Management (CRM) as centralized support for all operations
  • Succession Planning
  • Documentation of standard operating procedures (SOPs)
  • Job descriptions and vetting of volunteer manager roles
Background Statement
Our Founder, Denise Kowal, created the Festival as President of her Property Owners Association while tasked with long-term visioning for her area. She received training in both the Smart Code and Asset Based Community Development and utilized her knowledge to come up with a cultural community event that would attract tourism and increase revenues for the area businesses in a culturally rich way. 
 
In 2007 Kowal created the first Chalk Festival that successfully attracted 5,000 visitors to Burns Square. Organizing the Festival was logistically difficult and expensive so that Kowal ceased planning year two. 
 
After repeated requests by merchants, Kowal planned the 2nd Festival 1 1/2 years later. It grew into a national event attracting 30,000 visitors. Again organizing the Festival was logistically difficult and expensive. In addition the property owners felt it was growing beyond their mission so Kowal ceased planning of year three. 
 
After repeated requests by merchants, Kowal planned the 3rd Festival 1 1/2 years later, founded a 501c3 and renamed it Sarasota Chalk Festival.  It became the first international street painting Festival in the USA and hosted the largest number of 3D pavement art. We attracted 80,000 visitors and the SCVB announced an economic impact of $3,000,000. 
 
In 2011, it became one of the most important cultural events and contemporary street painting venue in the world, attracting the 95% of the renowned artists in the field. We managed over 500 artists, including the innovator of 3D pavement art Kurt Wenner. The first AR street painting and opera set was created with a Sarasota Opera partnership. We attracted 200,000 visitors and the Children's area grew to 5000 participants. 
 
The 2012 Kurt Wenner created the Circus Parade and Nik Wallenda performed on the sway poles to celebrate the Circus theme. Partnerships with Ringling Bros., Sarasota Circus, Sailor Circus and Fuzion Dance enhanced the theme. 
 
In 2013 we honored veterans, inspired patriotism and embraced freedom with the Legacy of Valor theme. A 1/10th replica of the Statue of Liberty & 'Thoughtful Reflection' honored the Sarasota National Cemetery. Dinner for 500 veterans followed a veteran ceremony with dignitaries. The Festival doubled in size.
 
In 2014 we successfully moved the Festival to Venice and spanning three locations implementing a pilot parking program. With over 100 participants we secured a Guinness World Record in 10 days for the Largest Anamorphic Pavement Art. 
Areas Served
Areas Served
Area
FL- Sarasota
Service Categories
Primary Org Type Arts,Culture & Humanities
Secondary Org Type Community Improvement, Capacity Building
Tertiary Org Type Public & Societal Benefit
Keywords
Chalk, Street Painting, Chalk Festival, Pavement Art, 3D
Statement from the Board Chair/Board President
My parents are artists and I grew up poor and homeless but rich with fond memories of my childhood. While we had little food and bathed more often than not in lakes and rivers we had unbridled opportunity to create art and consistent exposure to culture. I cannot imagine life without art because it was the arts that made me equal.
 
Today I believe everyone should have the unbridled opportunity to create and experience art and cultural, which is one of the many founding principles of the Chalk Festival. Therefore, we raise funds so that anyone of any skill level and any age from any background or belief can participate for free. We encourage diversity.
 
Since diversity is also a founding principle we support artists from all over the world to participate giving everyone a culturally rich experience. Therefore, we raise funds so an artist from Milwaukee can paint alongside an artist from Russia who may work with an artist from Japan who shares his supplies with an artist from Venice. We are international.
 
In fact, we are the first international street painting festival in the USA and the only one that hosts 95% of the world's most renowned artists in the pavement arts. Therefore, we raise funds to support the tradition we have created by bringing artists together from all over the world, once a year, to support community.
 
It is the love of community that the Festival was founded initially. The Festival is so inclusive and exciting it attracts 200,000 visitors and $10,000,000 into our local economy. It has accomplished this as a grass-roots organization that inspires passionate volunteers. 
 
We have accomplished all we do as a 100% volunteer organization because of the strong principles Kowal earned from John McKnight during her Asset Based Community Development training. Therefore, we raise funds so that community residents can share their talents and support a sense of place and belonging, including businesses.
 
We are fortunate to receive roughly $2,000,000 of in-kind support because businesses, artists and volunteers take ownership in the Festival's success. Therefore, we only raise funds for those necessities that require cash.
 
In summary, I feel fortunate to be able to work with so many dedicated and passionate people who give unselfishly to make our lives and world more inclusive and meaningful. 
 
 
Statement from the CEO/Executive Director
The Chalk Festival plays an essential role in exploring the emotional dimensions of experience, in shaping the way people talk about critical issues and in formulating visions of the future, both for the artist and audience.  
Programs
Description For two days an entire city block is dedicated to the young and young at heart to chalk impromptu mini-masterpieces for free.  Over 5000 children participated in 2011, a growth of 150% from the previous year. Everything is provided including the more expensive pastel chalks the professionals use because we have found the children appreciate the bright colors more than the pale shades of children's chalks. Professional artist, Lori Loveberry-George chairs this event for her third season and enrolls dozens of high-school students to volunteer during the weekend.
Budget $10,000
Category Arts, Culture & Humanities, General/Other Cultural Festivals
Program Linked to Organizational Strategy Yes
Population Served Infants to Preschool (under age 5) Families Children Only (5 - 14 years)
Short Term Success By the end of the 2015 season over 25,000 children will be exposed to the rich history and cultural traditions of street painting and the ephemeral performing arts. 
Long Term Success We have children that have participated in the Children's Chalk Block year after year and many have gone on to participate in the Student Chalk Event. Nurturing children will help grow the festival with local participation, provide skills that are tangible, encourage sense of self and confidence by providing community and family activities.
Program Success Monitoring We will monitor the number of children and families that will participate in the 2012 festival and see if we are successful in growing participation again in year 5. 
Program Success Examples
Children and their parents provide unsolicited testimonials of their experience after every festival.  The following is one that we received from a father who brought his son to the festival:
 

“I brought my son to the chalk festival hoping to inspire him to draw and paint more as he is always drawing cartoon characters in his room. We spent about an hour watching the fantastic artists at work but what my son was really excited about was hearing that there was a children’s area. I want to tell you that my son learned from watching the artists work, he learned by seeing their techniques and all on his own he drew the most amazing piece of artwork I have ever seen him produce.”

“I have to say that in all of my 44 years that Saturday was one of the top 5 best days of my entire life. Seeing my son so focused on drawing without a care in the world. I want to thank you, the artists, and organizers of this event for such an eye opening experience. I made a video of my son drawing that day and would like to share it with you. I hope the link works!! By the way, he’s nine! Maybe some day he will have his own street to paint on!”

Phil Jones

An video of the experience of a father and son can be seen here: http://www.chalkfestival.com/?p=4764
Description
All students who apply to participate as a chalk artist are accepted and provided everything for free, which includes a class that is taught by the professional artists on techniques, etiquette and materials.  They are provided space, supplies, materials, food, water, exposure in our collector edition publication, tickets to VIP events and a tremendous amount of support by all artists and volunteers.  Students chalk for two days to create a chalk drawing that range in size from 3' x 5' to 12' x 12'.  Some students chalk alone while others use teams of students to complete a chalk drawing.
 
Budget below is per student:
Budget $500
Category Arts, Culture & Humanities, General/Other Performing Arts
Program Linked to Organizational Strategy Yes
Population Served Adolescents Only (13-19 years) Minorities General/Unspecified
Short Term Success To give students a sense of place in our community and appreciation for the cultural performing arts by sparking and encouraging their curiosity and creative energy through participation. 
Long Term Success Our students will help the long-term success of the festival and provide students will a skill that can provide a living, no matter what country or place they are in the world. 
Program Success Monitoring We monitor the number of students that we reach each year and the areas of our community that they are coming from.  We now have a student chair that is a senior at Sarasota High School and an past professor from RISD who are actively meeting with individual schools to increase our reach.  We monitor how many students participate each year and their progress.
Program Success Examples
Our students provide us with numerous testimonials that we feel support our success.  The following is from one of our student who participated last year:
Dear Denise,  Thank you so much for everything that you have done for me. You helped me way more than you think. Before the Sarasota Chalk Festival, I never thought I was good enough for anything or anyone. You helped me to bring out a whole other side of myself that no one has ever seen including myself.  Although I was a little intimidated when i was the only student there with Kurt, it was a great opportunity to learn from him.  I can’t thank you enough and I definitely would love to do it again next year.  Please include me!  I am  inspired so much that I want to become a professional artist. I’ve always wanted to go to Ringling, but that dream has been shattered through my teenage years . You helped me put my dream back together.  Now,  I want to go to Ringling more than ever and, for the first time in a very long time, I think I can make it.  I would love it if you would consider writing Ringling a letter of recommendation for me when the time comes. Speak soon!  Sincerely,  Tricia Armstrong
Description
Over a period of three days street painters that are regional, national and international travel to Burns Square to create master works of art on the pavement surface before visitors who become a part of the creative process.  Artists create 2D works that range in size from 6' x 8' up to 12' x 24' using pastel chalks that are provided by the festival.  The organization pays for all the artists travel, lodging, food, supplies, events, amenities, PR and awards ceremony. 
 
Cost below is average per artist:
Budget $3,000
Category Arts, Culture & Humanities, General/Other Performing Arts
Program Linked to Organizational Strategy Yes
Population Served General/Unspecified Families Poor,Economically Disadvantaged,Indigent
Short Term Success Participating artists will learn from each other and the visitors.
Long Term Success We will have many artists participate from around the world for free and everyone will be able to attend for free.
Program Success Monitoring The increase in attendance each year shows us the need for this cultural event and the importance of keeping the event free for all.
Program Success Examples We are receiving emails from students and artists from all over the United States and the world who want to participate.
Description Debuting 2015 the Chalk Festival will take Seniors Citizens vertical with a street art activity for anyone over 60 who would like to create art. Four 8’ x 20’ walls will be constructed specifically for Senior Citizens to create graffiti using spray cans, pastel paints and chalk art on an oversized chalk board, painting with brushes and rollers or stencils in this freestyle street art activity.
Budget $37,000
Category Arts, Culture & Humanities, General/Other Cultural Festivals
Program Linked to Organizational Strategy Yes
Population Served Elderly and/or Disabled Aging, Elderly, Senior Citizens
Short Term Success We have recruited 3 seniors to lead the program and they are supported by 35 senior art instructors and senior volunteers and by the end will enrich the lives of hundreds of Senior Citizens. 
Long Term Success Our program will provide the opportunity for Senior Citizens to participate in the arts, which is known to increase the cognitive abilities and life span of Senior Citizens. 
Program Success Monitoring We have received substantial feedback from area independent living and retirement community residents and program directors. 
Program Success Examples Our Senior Citizen volunteers meet weekly to make sure the program is successful.
Comments
Program Comments by Organization Our Festival stretched its artistic offerings each year and this year we added a program for Senior Citizens. Our children’s area is for the young and young at heart so that it encourages family participation. We have dozens of other who perform with us enhanced the experience with events such as poetry and storytelling.  We have a concert stage with music from 10 am till 9 am for four days. We always think outside the box in hopes to bring the inquisitive mind within everyone - out to play for the day.

Our challenge each year is having enough funds leading up the Festival. Many of our expenses have to be paid prior to us actually receiving grant funds or revenues from the Festival.

 We also have deal with increased attendance and logistics of shuttles for visitors to our various locations. While our strengths are creating an experience that people want to have, we are successful in doing those things necessary so the Festival thrives. 
Program Comments by Foundation
CEO/Executive Director
CEO/Executive Director No Executive Director
CEO Term Start 0
CEO/Executive Director Email n/a
Former CEOs/Executive Directors
NameTerm
Senior Staff
NameTitle
Staff & Volunteer Statistics
Full Time Staff 0
Part Time Staff 0
Staff Retention Rate % N/A
Professional Development Yes
Contractors 0
Volunteers 600
Management Reports to Board N/A
CEO/Executive Director Formal Evaluation N/A
Senior Management Formal Evaluation N/A
Non-Management Formal Evaluation N/A
Collaborations
We collaborate yearly with over 500 artists and with dozens of organizations, nonprofits, schools, businesses, clubs, associations, companies and groups to support the yearly theme celebrated during the Sarasota Chalk Festival.  In fact, the festival is successful because of our collaborations such those with the Sarasota Opera, Nik Wallenda, and Smithsonian Institute. Other collaborations include that of our visitors who become a part of the performance as the viewer as well as the children and young at heart who can participate just by showing up.
Affiliations
AffiliationYear
Arts & Cultural Alliance of Sarasota2015
Venice Area Chamber of Commerce2015
External Assessments and Accreditations
Assessment/AccreditationYear
Awards & Recognition
Award/RecognitionOrganizationYear
Best Sarasota Festival - Readers PollSarasota Magazine2011
Best Sarasota Success - Readers PollSarasota Magazine2011
Best Sarasota Festival - Readers PollSRQ Media Group2012
Runner-up Best Sarasota Citizen Ego Leonard - Reader's PollSarasota Magazine2012
Runner-up Best Downtown Event - Reader's PollSRQ Media Group2011
Top 10 Oddball-News Stories - Ego Leonard for washing up on Siesta BeachTime Magazine2011
SRQ Media
Best Sarasota Festival - Readers PollSRQ Media Group2011
Best Sarasota Festival - Readers PollSarasota Magazine2012
Beat of the Best - Best FestivalSarasota Magazine2013
Best of SRQ - Best FestivalSRQ Magazine2013
Beat of the Best - Best FestivalSarasota Magazine2014
Best of SRQ - Best FestivalSRQ Magazine2014
Best of the Best - Best FestivalSarasota Magazine2015
SRQ Best - Best Community Blunder for losing FestivalSRQ Magazine2015
Largest Anamorphic Pavement ArtGuinness Book of World Records2014
Winner of Women in Business AwardSRQ Media Group2015
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Plans
Fundraising Plan No
Communication Plan No
Strategic Plan No
Strategic Plan Years
Strategic Plan Adopted 0
Management Succession Plan No
Policies and Procedures No
Continuity of Operations Plan No
Policies
Nondiscrimination Policy No
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
Comments
Management Comments by Organization We are an entirely volunteer organization that is structured using Asset Based Community Development tools. Thereby giving a bit of ownership to everyone that participates as a volunteer, artist or donor. We believe everyone has talent and skills to share and it is those who live in the community that through volunteering support a strong and sustainable community. Therefore we build our team from the inside out making the core of the organization the community residents that are supported by area businesses, government and outside agencies and companies. 
Management Comments by Foundation
Board Chair
Board Chair Ms. Denise Caryl Kowal
Company Affiliation Kowality Antique Decorative Arts, Inc.
Board Term Oct 2010 to Oct 2020
Board Chair Email denise@chalkfestival.com
Board Members
Board Members
NameAffiliation
Ms. Melissa Clark Melissa Carlk Designs
Ms. Carole Anne Henry Retired
Ms. Denise Caryl Kowal Kowality Antique Decorative Arts, Inc.
Student serving on the board through Community Youth Development? No
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 3
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 0
Female 3
Unspecified 0
Governance
Board Term Lengths 5
Board Term Limits 25
Board Orientation No
Number of Full Board Meetings Annually 12
Board Meeting Attendance % 100
Board Self-Evaluation Yes
Written Board Selection Criteria No
Written Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Constituency Includes Client Representation Yes
Standing Committees
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Volunteer
Student Affairs
Community Outreach / Community Relations
Membership
Administration
Advisory Board / Advisory Council
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Program / Program Planning
Volunteer
Youth
Project Oversight
Communications / Promotion / Publicity / Public Relations
Audit, Compliance and Controls
Education
Comments
Governance Comments by Organization
The organization remains under the guidance of our Founder and Board of Directors. Currently there are 55 lead captains, each in charge of managing a specific Festival activity and team of volunteers. We are still in need of 20 captains and more volunteers so we are actively recruiting by hosting weekly volunteer sign-ups. 
Governance Comments by Foundation
Fiscal Year Projections
Fiscal Year Begins 2015
Fiscal Year Ends 2016
Projected Revenue $2,300,000.00
Projected Expenses $2,300,000.00
Endowment Value
Endowment Spending Policy
Endowment Spending Policy %
Capital Campaign
In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Capital Campaign Anticipated in Next 5 Years? Yes
IRS Form 990s
Audit/Financial Documents
Historical Financial Review
Expense Allocation
Fiscal Year201420132012
Program Expense$191,587$126,087$224,017
Administration Expense$40,638$22,872$19,010
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.971.300.71
Program Expense/Total Expenses83%85%92%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201420132012
Total Assets$8,107$255$6,422
Current Assets$1,703$255$6,422
Long-Term Liabilities$0$0$0
Current Liabilities$58,934$44,953$96,446
Total Net Assets($50,827)($44,698)($90,024)
Top Funding Sources
Fiscal Year201420132012
Top Funding Source & Dollar AmountContributions, gifts, grants $176,625Contributions, gifts, grants $194,285Contributions, gifts, grants $172,541
Second Highest Funding Source & Dollar AmountGovertnment Grants - Unspecified $49,4710 $0Investment income $4
Third Highest Funding Source & Dollar Amount0 $00 $00 $0
CEO/Executive Director Compensation
Co-CEO/Executive Director Compensation
Tax Credits No
Solvency
Short Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities0.030.010.07
Long Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization
The Avenida de Colores is a relatively new 501c3 organization as of 2010.  While the organization is entering its sixth successful season as the largest cultural event for Sarasota County, it is run and managed by passionate and dedicated volunteers.  The passion that drives this organization is hard to record as it is the social impact that affects so many individuals who take the time to express their heartfelt gratitude and appreciation for what it has brought to their lives - we have their testimonials and can share them easily. 
 
We have started in 2014 to include all our volunteer hours to receive the value of those  dedicated volunteers on our tax return. We also need to put all the in-kind support and artist in-kind support on our return that will reflect the true support this event receive to be able to make something so special with limited funds.  
 
There has been nothing easy about creating an event that is groundbreaking, not only to our region, but for the entire art form worldwide - what has been easy is the commitment of the artists, visitors and volunteers who personally see the affect on those who appreciate what they are exposed to because of their dedication to keeping this event free for all to attend and participate.
 
Financial Comments by Foundation
Financial figures for 2011 only reflect a 6 month period, as organization is new.  Figures taken from Federal tax returns and audited financial reviews.  Contributions include corporate and foundation support as they are not separately stated.
Nonprofit Sarasota Chalk Festival
Address 200 Base Avenue
Venice, FL 34285
Primary Phone 941 954-5800

THE COMMUNITY FOUNDATION OF SARASOTA COUNTY, INC. IS A REGISTERED 501(C)(3) NON-PROFIT CORPORATION. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE WITHIN THE STATE (1-800-HELP-FLA) OR FROM THE WEBSITE: WWW.FRESHFROMFLORIDA.COM. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE. ONE HUNDRED PERCENT (100%) OF EACH CONTRIBUTION IS RECEIVED BY THE COMMUNITY FOUNDATION OF SARASOTA COUNTY. REGISTRATION #SC-02471.