Fairy Tail Endings Inc.
2703 Fort Worth St.
Sarasota FL 34231
Fairy Tail Endings, Inc. is dedicated to helping financially struggling families in Sarasota and Manatee counties keep their pets and provide proper care through financial aid, product and service donations, education and outreach. We keep wanted pets healthy, happy and home with the families that love them!
CEO/Executive Director No Executive Director
Board Chair Ms. Rhys Miller
Board Chair Affiliation Vets to YOU!
General Info
Tax Exempt Status Public Supported Charity
Incorporation Year 2010
State Charitable Solicitations Permit Yes Mar 2018
State Registration Yes Mar 2021
Financial Summary
Note: Revenue includes the value of in-kind contributions/donations
IRS Letter of Determination
FTE IRS Determination LetterView
Other Documents
FTE Application for Aid 2017View
FTE Rack CardView
FTE Annual Report 2017View
FTE Annual Report 2016View
FTE Annual Report 2015View
FTE Annual Report 2014View
FTE Annual Report 2013View
FTE Annual Report 2012View
Impact Statement
  • Reached Milestone of 800th pet helped with critical veterinary care.

  • Funded over $46,000 in direct veterinary care expenses in 2017 and over $300,000 since inception. Despite the dismantling of several of our long-term vendor partnerships due to sale of business to corporate entities, we still secured in-kind service donations valued at over $17,000 from our partner veterinarians in 2017 because they believe deeply in our mission and ability to affect positive change in our community. 

  • Created a more dynamic online application that streamlines and expedites our approval process for applicants while reducing our need for follow-up. This saves valuable time for our volunteers as well as lives for urgent, time-sensitive cases.

  •  Raised over $13,000 in community event fundraisers and over $13,000 in grant income
2018 Goals: 
  • Purchase volunteer insurance and build our volunteer base for essential functions including marketing, event-planning, website development and maintenance, newsletter writing, photography, client communications and administrative assistance.
  • Identify and secure corporate partnerships that generate ongoing streams of revenue through cross-branding campaigns, portion of proceeds sales agreements and sponsorship relationships.
  • Increase our organizational effectiveness through board development. Recruit 1-2 new board members with a fundraising/volunteer management background
  • Increase current donor engagement through monthly recurring donation programs
Needs Statement
  1. ER Vet Care Fund: $10,000. While our two incredible ER partners offer us at-cost pricing, we often make tough calls based on prognosis. With a healthier budget we can give pets with a fair prognosis a fair chance too. We also use routine veterinary practices to perform life-saving emergency surgeries during regular business hours. 
  2. An office space.  Running a nonprofit out of your home has serious limitations as you grow! We need a small space in the 34231 zip code that will give us a place to meet applicants, donors, volunteers and store donations.
  3. General Medical and Operating Fund: $25,000. In 2013 we initiated an outreach program for needy pet owners that might not otherwise have access to vet care.  Our Road to Recovery Project draws from our general medical fund.  
  4. Volunteer insurance and skilled volunteers: We need volunteers with experience in the essential areas of marketing, fundraising, photography and event planning to help us increase our organizational effectiveness, but first we need insurance.
  5. Corporate business partnerships: Local, mid to large-size businesses that align with our core values and want sustainable, mutually beneficial relationships that will generate ongoing revenue while demonstrating measurable value to our partners in gained customers and community goodwill.
Background Statement
While managing the animal care and receiving departments of our local humane society at the height of this recession, our founder recognized that the most common reasons for surrender were increasingly a reflection of our economy rather than personal convenience or even pet behavior. Met with daily pleas from pet owners desperate for veterinary help or other types of resource intervention to prevent surrender, she became acutely aware of the demand for such services and the reality that this population of needy pet owners is seriously under-served in our local community. Fairy Tail Endings incorporated on June 18, 2010, and was granted 501(c)(3) tax-exempt status on March 1, 2011.

Although it’s easy to think you would never give up or neglect your beloved pet, what if they needed care you couldn’t afford? With our Florida community suffering one of the highest foreclosure and unemployment rates as well as senior populations in the country, that is the dilemma so many of our friends and neighbors continue to face.

Pet parents already struggling to afford routine veterinary care, often feel forced to choose between surrender, euthanasia and neglect when faced with additional financial hardships or the escalating costs associated with senior and special needs pets. Many struggling pet owners have reached out for resource assistance to avoid these tragic outcomes, reflecting a deep desire to preserve this bond.

  While several area animal shelters have responded by creating low-cost spay/neuter/vaccine clinics or pet food banks, none have programs in place to aid needy pet owners with non-routine veterinary care. Nearly half of our non-emergency cases are referred to us directly by these agencies, serving as evidence of the gap in services that Fairy Tail Endings fills for our community.

Areas Served
Areas Served
FL- Manatee
FL- Sarasota
Service Categories
Primary Org Type Animal Related
Secondary Org Type Human Services
Tertiary Org Type Public & Societal Benefit
Statement from the Board Chair/Board President
   Having worked over 15 years in shelters and rescues that take in primarily owner-surrendered pets, my passion has always been helping animals maintain enriched lives while in the shelter environment. Although adoption is a wonderful outcome for these animals, the most rewarding scenario is finding ways to help people keep their beloved companions instead of having to relinquish them in the first place.

  I've often thought that I'd live in my car before giving up my pets, but what if they needed care I couldn't afford? With our Florida community suffering one of the highest foreclosure/unemployment rates and senior populations in the country, that is the dilemma so many of our friends and neighbors now face.

   So many of us judge pet owners who are having trouble caring for their pets but so few are willing to step up to help until that same pet becomes a statistic in a shelter.  Too often we hear the sentiment that if someone can’t provide for their pet they shouldn’t have one. Even in this economic climate, the general public still fails to identify with our clients. Anyone’s life could change in an instant…from valued employee to jobless; from stay-at-home mom to single mom; from healthy to disabled. Any one of us could be the helpless or the hero. In response to this disconnect, we have made building awareness and fostering empathy a huge priority. 

   We recently commissioned the production of a documentary video that will inspire a connection between our clients and our audience. Our project will allow people to see themselves in their neighbors who have put pride aside to seek assistance because they truly are committed to caring for their furry family. We believe it will be a critical component in transforming our storytelling and donor reach.

   Statistics indicate a marked recent decline in the number of owner-surrendered pets in the last few years. Many experts are attributing this to the success of additional resources and programs put into place by animal welfare organizations like Fairy Tail Endings, Inc. While donating to shelters and rescues is a wonderful and worthy option, donating to organizations that address the root causes of pet surrender and keep pets in their loving homes, reduces the number of displaced pets, ultimately leaving more space for animals truly needing shelter.

  While large corporate foundations such as Petco Foundation and Banfield Charitable Trust have shifted grant priorities in response, many smaller foundations still only award funds to traditional animal welfare agencies. As a result, we appeal to individual donors for the majority of our funding needs. Social media fundraising expands our reach but it also inundates our audience with images of abuse and neglect, each more visually compelling than the last to motivate action. Our challenge is to convince donors and grantors that they can have just as much impact on animal welfare when they support organizations that help pets before they get to a point of crisis.  

Statement from the CEO/Executive Director
   Although we help pets in need, Fairy Tail Endings also serves people through the care of their cherished companion animals and bridges social service and animal-welfare priorities in a unique way for our community.
   One of our fundamental beliefs is "pets are family".  Pets have meaningful bonds with their owners and other pets in the family that should be preserved whenever possible.  At the core of our mission is honoring this human-animal bond. Our pets love and accept us unconditionally. Studies show that pet companionship provides valuable physical, psychological and social benefits and actually improves our health and outlook on life. These therapeutic benefits are often especially significant in vulnerable populations such as seniors, the disabled, home bound and families suffering a temporary financial hardship such as divorce, job loss, foreclosure, illness or personal disaster. Preserving this nurturing relationship often gives struggling pet owners strength to face life’s challenges and persevere.
   Pets contribute to identity, stress reduction, motivation and enhanced socialization for seniors especially if they lack children or employment to draw them into community activities. Health or financial constraints may curtail activities that formerly kept seniors socially involved. Pets facilitate friendships for individuals with visible disabilities who may be socially avoided by others and for home bound seniors without social networks.
   Pet companionship can also ease the pain and lessen depression for those who have lost a spouse or other close friends and family members. A pet can often be a home bound person’s only friend and the reason to get up in the morning. With a higher than average senior population, preserving the health of their companion animals serves personal health for a large percentage of our local population.   We are committed to the vision that no family in our community will forced to surrender, euthanize or neglect their beloved pet simply because of personal finances. 
   Fairy Tail Endings also believes our mission of keeping pets healthy and in their own loving homes is served best by a commitment to funding comprehensive veterinary care, rather than setting a prescribed limit of funding, like many current national financial aid programs.  If each pet is only allotted a certain benefit limit, we may reach more clients but our true impact would be compromised. 

   Even if the medical prognosis is good, a veterinary emergency can still prove to be a life and death situation for a pet whose family can't pay for the necessary life-saving treatments. Families already struggling to meet the routine costs of pet ownership are often forced to choose between euthanasia or going without critical care when an emergency arises. A planned surgery can average over $500 with ER care running significantly higher. The average fee for the most costly conditions can range from $500 to more than $5,000.
   Our emergency clinic partners refer pets to us that have been judged to have a good prognosis by the attending veterinarian but would  go without critical care or be euthanized simply because their owners can't afford to pay. Our ER Vet Care Fund grants pets in crisis happily ever afters.

Budget $10,000
Category Animal-Related, General/Other Veterinary Services
Program Linked to Organizational Strategy Yes
Population Served Poor,Economically Disadvantaged,Indigent Unemployed, Underemployed, Dislocated Aging, Elderly, Senior Citizens
Short Term Success

   Although our hope is that every pet who receives our assistance achieves long-term recovery, outcomes of emergency medicine are never guaranteed. At the core of our mission is honoring the human-animal bond. Even when a treated pet does not recover, our program allows the family to make peace with their death, knowing that their prognosis was not dictated by finances. Every pet that we are able to fund emergency care for is considered a success, no matter what the ultimate immediate outcome.

Long Term Success

   Our program's long-term success will be determined by the number of pets that are restored to a normal quality of life because they received assistance through an emergency veterinary crisis.

Program Success Monitoring

   Program success is monitored by patient improvement following administered emergency care as reported by both the Emergency clinic and the pet owner or follow-up general practitioner. Client thank you letters, photos and updates are shared on our social media platforms whenever possible to evidence our impact.

Program Success Examples
   To date 84% of our ER Vet Care Fund beneficiaries have fully recovered to a normal quality of life.
Remmi was a sweet young pitbull mix that escaped her yard and was hit by a car. Her injuries, which included a broken leg and fractured mandible were horrific and required extensive emergency care as well as a veterinary dental specialist to rebuild her jaw. We put out a graphic photo appeal on our Facebook page. After seeing her terrified eyes on her newsfeed, a single mom with a new baby and not much to spare, donated to us for the very first time. Little did she know that her own 15 year old cat would be involved in a freak incident requiring ER care and the very same specialist just two months later. Gina was so grateful for our help in saving her beloved Max, she organized an event for us at her workplace that raised 6 times the amount we funded towards her pet! This was truly a coming full-circle moment that captures the spirit of our mission.
Description   Whether resulting from genetic predisposition, congenital defect, trauma or a progressive degenerative disease, many conditions require the expert treatment of a veterinary specialist and can be debilitating if left untreated. With the cost of orthopedic and specialty surgeries averaging between $2,000 - $5,000, even if the prognosis is good, families already struggling to meet the routine costs of pet ownership are often forced to choose between euthanasia or going without recommended care. Our Orthopedic and Specialty Surgery Fund helps pets get this needed care.
Budget $10,000
Category Animal-Related, General/Other Veterinary Services
Program Linked to Organizational Strategy Yes
Population Served Aging, Elderly, Senior Citizens Poor,Economically Disadvantaged,Indigent Unemployed, Underemployed, Dislocated
Short Term Success
   Our short-term program success will be measured by the number of pets that receive orthopedic or specialty surgeries/care. 
Long Term Success
   Our long-term program success will be measured by the number of pets that receive orthopedic or specialty surgeries/care and achieve long-term mobility or condition improvement.
Program Success Monitoring
   Success will be monitored by the follow-up reports of specialist partners and clients. Updates, photos and testimonials will be shared on our social media platforms whenever possible to evidence impact.  100% of our funded clients have recovered almost complete function and mobility.
Program Success Examples
This testimonal of our Orthopedic Fund in action was featured in The Grey Muzzle Organization's blog, website and social media and showcases the teamwork between organizations that makes such a difference in the lives of people and their pets:  "A grant from Grey Muzzle to Fairy Tail Endings allowed my beautiful, loving Charlie the treatment she desperately needed for a torn ACL. Three months later she is finally walking--three miles a day--without pain. She loves her walks--she actually trots! Having recently been diagnosed with cancer, I will be starting chemo soon and can't imagine not having Charlie by my side. With the stress of treatment and the financial obligations I am more thankful than ever for your support. Charlie and I will be walking, if not running, a 5k in March, and she'll be wearing a shirt that says, ‘Charlie, a miracle dog thanks to the support of Grey Muzzle and Fairy Tail Endings.’" --Karen Hagin and Charlie
  Our General Medical Fund provides assistance to pet owners for routine veterinary care and the treatment of chronic health conditions with a good prognosis, keeping their pets in comfort and good health while they get back on their feet. Even preventable and routine medical issues such as  flea infestations can result in secondary problems that are more difficult and expensive to treat.  
  Blood work, x-rays, prescription diets and maintenance medications can quickly add up to a cost that is unmanageable for even the most dedicated owners and lead to the heartbreaking decision to surrender a beloved pet. Providing an accurate diagnosis and establishing a treatment plan for ongoing health issues imparts overwhelmed owners with a sense of control over the direction of their pet's health and inspires a renewed commitment to maintaining it, creating positive outcomes for at-risk pets. 
Budget $20,000
Category Animal-Related, General/Other Veterinary Services
Program Linked to Organizational Strategy Yes
Population Served Poor,Economically Disadvantaged,Indigent Unemployed, Underemployed, Dislocated Aging, Elderly, Senior Citizens
Short Term Success
   Short-term success will be determined by the number of pets that receive care that helps them achieve comfort and health. Pets of program fund recipients will have a significantly reduced chance of contracting preventable diseases and conditions such heartworm disease, flea allergy dermatitis, hot spots and skin infections, which often become unmanageable and can lead to serious discomfort or the heartbreaking decision to surrender a beloved pet.
Long Term Success    Our long-term success will be determined by the number of those served that continue the recommended basic veterinary care protocols once the original update has been given and financial aid has ceased and the number of pets that achieve a normal quality of life and whose treated conditions are at a manageable expense for their owners to maintain over the course of their life.
Basic care would include having an annual exam, annual distemper vaccine, annual heartworm test (canine), annual or 3 year rabies vaccine and maintaining monthly heartworm preventive and flea preventive as recommended. Being in compliance with routine care would indicate the funded client's commitment towards their pet's health.
Program Success Monitoring
   Our success will be monitored by the number of  participating pets that are still with their families one year after baseline health is restored and the number that return to partner service providers for continued routine/maintenance care after financial assistance has ceased as reported by the client and/or our partner veterinarians.

   We will use the results of our evaluation to determine funding priorities. If treating certain chronic conditions (i.e. bladder stones, diabetes, thyroid disease, etc.) does not prevent future surrender, because the long-term maintenance expense proves too much for most applicants  we may alter our funding practices. If we have an overall positive average outcome, we may increase the priority rating attached to funding care of such conditions.

Program Success Examples
    Gregg, a disabled diabetic, insists that his disabled pug, Otto, is his “little angel”. Not only does Otto alert him with a soft bark when his blood sugar is very low, but his fighting spirit “teaches me every day that you have to work through the problems and don’t get discouraged”.  Recently Otto suffered a severe skin allergy and secondary infection. Although he sought advice and tried to manage it through diet and OTC medications, Gregg felt helpless when these measures failed.  We were able to fund blood work, antibiotics, medications, flea and heartworm prevention and a dental to give Otto and Gregg a new leash on life. 
   For teenager Cherylyn, who lives without the support of her parents, her 10 year old cat, Pumpkin, is her “everything and best friend”.  Pumpkin’s home and their bond were in jeopardy when he starting vomiting and going to the bathroom outside of the box.  We were able to fund testing that revealed the cause of this behavior to keep these best friends together.
   The therapeutic benefits of pets are especially significant in vulnerable populations such as seniors, disabled, homebound and persons affected by HIV/AIDS. They are often forced to neglect their pet's health issues, simply because their own healthcare expenses increase while their income stays the same. Many face the additional challenge of mobility and transportation issues that prevent them from taking advantage of other community resources and seeking adequate and timely care for their furry family...just getting to the vet’s office can be half the battle!
We collaborate with Parkway Animal Hospital,  Humane Society of Manatee County Veterinary Clinic, Vets to YOU!, Vet Care Express and human service agencies  to identify special-needs pet owners and administer program services. This project provides pet food, veterinary care and transportation, restoring these at-risk pets to good health so they can continue to provide support to their owners.
Budget $5,000
Category Animal-Related, General/Other Pet-Related Financial & Commodities Assistance
Program Linked to Organizational Strategy Yes
Population Served Aging, Elderly, Senior Citizens Elderly and/or Disabled People/Families of People with HIV/AIDS
Short Term Success    Our Road to Recovery Project’s short-term success will be determined by the number of pets that receive diagnostics, treatments, surgeries or maintenance care that help them achieve comfort and health so they can continue to support their owners.
Long Term Success    Our Road to Recovery Project's long-term success will be determined by the number of pets served that are still with their owners and whose healthcare is at a manageable expense for their owners to maintain once funding has ceased.
Program Success Monitoring    We will monitor the success of our program by tracking the number of pets served that are still providing companionship to their owners through follow-up surveys and pet food-delivery data provided by our agency partners.
Program Success Examples Luz, a senior living alone in HUD section 8 housing, struggled to afford rent on her social security income. Her 16 year old dachshund, Baby, was her best friend and only companion. When Baby stopped eating and became lethargic she was despondent with worry. Her apartment community’s client services representative reached out to us for help. A veterinary exam revealed that Baby had serious dental disease and desperately needed 9 teeth extracted. The retail cost would have exceeded $1,200 but our partner generously provided the surgery and blood work at cost to us. Six months later, Baby is doing great and "even runs around as a puppy again".  Her mom was so touched by our assistance she couldn’t stop crying from joy.
CEO/Executive Director
CEO/Executive Director No Executive Director
CEO Term Start 0
CEO/Executive Director Email n/a

Former CEOs/Executive Directors
Senior Staff
Staff & Volunteer Statistics
Full Time Staff 0
Part Time Staff 0
Staff Retention Rate % N/A
Professional Development No
Contractors 0
Volunteers 10
Management Reports to Board N/A
CEO/Executive Director Formal Evaluation N/A
Senior Management Formal Evaluation N/A
Non-Management Formal Evaluation No
Veterinary partners include:
  • Parkway Animal Hospital - Providing for routine veterinary care cases and our Road to Recovery Project partner
  • Blue Pearl Veterinary Partners (Sarasota) & Bradenton Veterinary Emergency Hospital (Manatee) - Providing  critical care services for referred emergency cases
  • Humane Society of Manatee County & Animal Rescue Coalition - providing low-cost spay/neuter surgeries
  • Coastal Veterinary Surgical Specialists - Providing orthopedic and specialty surgery services
  • Vets to YOU! - Providing pro-bono services to clients that might not otherwise qualify for FTE assistance because of lack of fund availability, questionable prognosis, or are otherwise outside of our funding guidelines.
  • Kindness Animal Clinic - Providing routine veterinary services
  • Clark Road Animal Clinic - Providing routine veterinary services and support for FTE referred clients through Compassionate Care Clinic 
  • ACE Pet Resort - Providing overnight boarding 
  • Vet Care Express - Providing transportation services to Road to Recovery Project clients
  • Sota Pup Mobile Grooming - Providing grooming services
  • Humane Society of Manatee County Veterinary Clinic - providing low cost spay/neuter, heartworm treatment, dental and other surgical services
  • Animal Rescue Coalition - providing low-cost spay/neuter services
External Assessments and Accreditations
Awards & Recognition
Everyday Hero (July)Bay News 92012
Second Runner Up Best Pet ServiceSarasota Pet's Choice Awards2013
Second Runner Up Special Recognition AwardSarasota Pet's Choice Awards2013
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan Yes
Communication Plan No
Strategic Plan Yes
Strategic Plan Years 2
Strategic Plan Adopted Jan 2017
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy No
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures No
Multi-Media Comments by Organization

Too often we hear the sentiment that if someone can’t provide for their pet then they shouldn’t have one. Even in this economic climate, the general public still fails to identify with our clients. Anyone’s life could change in an instant. In response to this disconnect, we have made building awareness and fostering empathy a huge priority.

This video documenting the emotional journeys of real families impacted by Fairy Tail Endings’ assistance will inspire a connection between our clients and our audience. Our project will allow people to see themselves in their neighbors who have put pride aside to seek assistance because they truly are committed to caring for their furry family.
Other Documents
Board Chair
Board Chair Ms. Rhys Miller
Company Affiliation Vets to YOU!
Board Term Aug 2010 to Dec 2018
Board Chair Email fairytailendingssrq@gmail.com
Board Members
Board Members
Ms. Kathy Barry The Cat Hospital
Ms. Rhys Miller Vets to YOU!
Ms. Mallory Miller Realtor Association of Sarasota and Manatee
Dr. Erik M. Walker DVMVets to YOU!
Constituency Includes Client Representation No
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 4
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Gender
Male 1
Female 3
Unspecified 0
Board Term Lengths 2
Board Term Limits 99
Board Orientation No
Number of Full Board Meetings Annually 2
Board Meeting Attendance % 100
Board Self-Evaluation No
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 75
Governance Comments by Organization One of the focuses of our 2015-2016 Strategic Plan is to increase our organizational effectiveness by expanding and diversifying our BOD. We are currently seeking to add 1-2 members with backgrounds in fundraising/fund development and volunteer management.
Current Year Projections
Tax Year Start Month Jan
Tax Year Start Day 01
Tax Year Begins 2018
Tax Year End Month Dec
Tax Year End Day 31
Tax Year Ends 2018
Projected Revenue $85,000.00
Projected Expenses $75,050.00
Total Projected Revenue includes "in-kind" contributions/ donations Yes
Organization has Endowment No
Endowment Spending Policy Income Only
Capital Campaign
Currently In a Capital Campaign No
Campaign Purpose
Campaign Goal
Amount Raised To Date 0 as of 0
Financial Review
Expense Allocation
Fiscal Year201620152014
Program Expense$49,722$52,405$51,840
Administration Expense$777$2,051$1,089
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.241.430.86
Program Expense/Total Expenses98%96%98%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$40,617$28,556$5,397
Current Assets$40,617$28,556$5,397
Long-Term Liabilities$0$0$0
Current Liabilities$0$0$0
Total Net Assets$40,617$28,556$5,397
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountFundraising $34,034Fundraising $43,142Contributions, gifts, grants $39,201
Second Highest Funding Source & Dollar AmountContributions, gifts, grants $28,526Contributions, gifts, grants $34,473Fundraising $6,133
Third Highest Funding Source & Dollar Amount0 $00 $00 $0
CEO/Executive Director Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization Revenue and Expense projections include in-kind veterinary service donations.
Financial Comments by Foundation
Financial figures provided based on IRS Form 990. Financial compilations were provided for 2013 - 2015.
Nonprofit Fairy Tail Endings Inc.
Address 2703 Fort Worth St.
Sarasota, FL 34231
Phone 941 735-7850