Project 180 Sarasota
PO Box 25684
Sarasota FL 34277-2684
Project 180 seeks to reintegrate former offenders into community life.
CEO/Executive Director Barbara Richards MS
Board Chair Max E. Shaw Jr.
Board Chair Affiliation Cadence Bank
General Info
Organization DBA
Project 180
Project 180 Reentry
Supported Organization
Former Names
Tax Exempt Status Public Supported Charity
Incorporation Year 2008
Awarded competitive grant from Community Foundation in the last 5 years? No
State Charitable Solicitations Permit Yes Oct 2015
State Registration Yes Oct 2014
IRS Letter of Determination
Financial Summary
Projected Revenue $116,446.00
Projected Expenses $116,446.00
Other Documents
Impact Statement

Project 180 provides services to prisoners and the public, improving life chances for inmates upon release and increasing safety and reentry literacy for the public.

Programs for Inmates: Over the last year, we’ve served over 300 inmates through our workforce education and financial literacy classes. Our volunteer CEOs and Financial Literacy Coaches provide inmates with essential information about how to find, obtain and get ahead in felon-friendly industries and how to improve financial stability.

Why do we teach inmates? Approximately 98% of our students will be released within 180 days; about 20% have never held a mainstream job. For their sake and ours, we want them to stabilize and find jobs quickly upon release. Employment develops dignity, provides a stake in mainstream life and is the number one factor in maintaining a crime-free life.

For the Public: If you have a family member or close friend who struggles with addiction, you’ve doubtless experienced the anguish and despair of watching helplessly while he or she self-destructs. It’s also likely that your loved one has had contact with jail, prison or law enforcement personnel.

Our annual lecture series, Strong Voices/Strong Subjects addresses addiction (the subject of 2016’s series) and other issues associated with prisoner reentry and recidivism. Contact us to learn more about this series and how you can be involved.

Concierge Reentry: Project 180 is currently testing a service we call Concierge Reentry. Since February, volunteers and staff have assisted one couple in finding and keeping housing and employment.We continue to provide other services on a weekly basis: transportation, moral support, family reunification guidance and more.

Concierge Reentry is up-close-and-personal support for a couple struggling very hard to do the right thing.
Our thanks to all who have provided housing, employment, emergency medical services, transportation, furniture and food to “Bill” and “Betty” as they’ve made their way from prison to “normal” life. It’s been a journey of endless difficulties and poignant triumphs. Bill will discuss his personal history and post-prison experiences at the Strong Voices lecture next May.  

OrangeAid: Launched in celebration of the 2015 Giving Challenge, OrangeAid is a delicious way to raise funds for Project 180's job creation, financial literacy and public education efforts. 

Our signature recipes, created by Chef Lydia Scott, of Eat This! in Santa Monica, California, represent the nature of reentry itself: complex and intense!
Visit our OrangeAid stands in advance of the Giving Challenge at Whole Foods Market and McCurdy’s Comedy Theatre or at your own OrangeAid stand (ask us how). You'll have the opportunity to make a Giving Challenge pledge, taste our refreshing OrangeAid, become involved and turn a life around.

 Social Enterprise: Project 180’s board has begun to research social enterprises for the dual purposes of employing former offenders and decreasing the organization’s reliance upon donations and grant funds. The last quarter of 2015 will be dedicated to investigating our options.

The most likely possibility, in lieu of starting a social enterprise with our own residents, may lie in partnering with a local “three-quarter house” which is a short-term residential program that offers a more structured program than a halfway house. Stay tuned.

Needs Statement

I. In Dire Straits: Our website is woefully out of date and speaks more to what we want to do than what we’re actually doing. The generous ad agency that built and maintained it for years is too busy to keep it current. We’ve tried to redesign it ourselves but it’s over our heads. This need would run between $2,000 and $5,000.

2. Always Helpful:

  • $0 but invaluable to us: your time, talent and introductions to potential volunteers, donors and board members. We're seeking a marketing /PR professional to volunteer and possibly join our board.

  • $25-$50: Have fun while being philanthropic! Be the first to hold an OrangeAid stand or an "Orange is the New Black" party to benefit Project 180! Engage the kids, gather your friends. Contact us for recipes, help in planning and more!

  • $300-$3,000: Become a sponsor of Strong Voices, Project 180’s annual lecture series. Sponsorships include tickets to all three lectures. Don’t miss out this year! We’re bringing Dr. Mary Jeanne Kreek, Senior Attending Physician at Rockefeller University in New York, to open the series on April 1 (no fooling). Dr. Kreek pioneered methadone maintenance therapy for heroin addicts in the 1960s and is one of the nation’s foremost scientists in addictions research.

3. Wishful Thinking: Our dream residence is on the market. It’s expensive and far out of our price range but we could rent it from you. In the $650,000 +/- range, it is absolutely ideal for our needs and would last us for years. Invest in real estate and Project 180!

Background Statement

Project 180’s innovative programs and lecture series provide vital missing pieces in existing services for former offenders.

An essential gap that needs to be filled is a highly structured, two year residential program that operates at no cost to the offender or his family. Up to three offenders per day return from state prison to our area and approximately 45% are repeat offenders—Project 180’s target population—who swell the ranks of the homeless and unemployed.


Just like the rest of us, offenders need stability: a home base, a job that will pay the bills and a community to belong to. They also need time to recover from prison life and move past victimhood (yes, offenders feel like victims and typically were victimized as children). They need a reason to join mainstream life and directions about how to do that.


Our project plan for Project 180's long-term residential program is modeled after the gold standard in reentry programs. It focuses on engaging offenders in community life through collaborations with current and future partners:

  • with local businesses for job skill training and apprenticeships

  • with schools for academic education

  • with non-profits for volunteer opportunities and exposure to the arts and humanities

  • with governmental agencies to heal distrust and foster a one-community spirit


We are currently completing our project plan and assessing its cost; our findings are available for your review.


With sufficient funding, we can open our residential program and turn more lives around. From hiring house managers who have successfully transitioned from prison to mainstream life to housing and training our residents, we’ll provide meaningful employment opportunities and better life chances for individuals who are eager for a second chance.

Areas Served
Areas Served
FL- Sarasota
FL- DeSoto
FL- Manatee
FL- Hardee
FL- Hillsborough
Service Categories
Primary Org Type Human Services
Secondary Org Type Crime & Legal - Related
Tertiary Org Type Public & Societal Benefit
prisoner, reentry, offender, substance abuse or addiction, job training
Statement from the Board Chair/Board President

My partnership with Project 180 began in 2014 when I had the opportunity to teach a Financial Literacy course at Hardee Correctional. What started as a means to complete CRA requirements for my employer turned into a life-changing experience when I saw Project 180’s impact on our students’ lives. It opened my eyes to the struggles they’ll face upon release and the importance of giving them tools to lead productive lives and stay out of prison.

I take a lot of pride in our in-prison courses. In our Financial Literacy course, we teach the basics: the importance of creating a relationship with a financial institution, how to open a checking account and use an ATM card, how to write a check and balance an account. We cover how credit reports work and the impact they have on one’s ability to borrow. This knowledge is second nature to many of us and fundamental to negotiating daily life. I was surprised by the number of inmates who lacked this basic knowledge and am humbled to be able to share it with them.

Our CEO Program is excellent, too. Our volunteer CEOs teach inmates the importance of being prepared for an interview, how to have a mutually beneficial relationship with an employer, become a valued employee and grow within a company.  In both our courses, we emphasize the importance of employment as the number one factor in maintaining a crime-free life. After all, nothing stops a crime like a job.

Financial stability and employment are crucial. So are housing and sobriety. Our ultimate goal is to offer all these factors in a two-year residential program for repeat offenders who are looking for a second chance. Our ideal home is on the market and we’re seeking the resources to make an offer. 

We’ve come a long way this year and are proud of our progress. Project 180 not only encompasses the programs I’ve described but so much more. I invite you to partner with us as we continue to grow and turn lives around.

Statement from the CEO/Executive Director

I became interested in working with offenders in 1998 upon listening to an NPR show that focused on the educational disparity between the general population and prisoners. Today, almost half of Florida’s state prisoners (49.7%) test at a sixth grade literacy level or lower. Back in 1998, for every one Black man in college, five were in prison or jail and the numbers weren’t much better for Latino men.


The statistics from the radio show changed my life. I took action and began volunteering in the San Francisco jail system as the coordinator of a men’s support group. The class took place weekly in a cramped, gray room behind numerous gates and bars at the top of the county courthouse. It was small and crowded but we were all happy to be there.

I never asked about my students’ crimes and they didn’t tell but I learned much later than many of the men were influential gang leaders on the outside. They were, to a man, smart and curious with solid business and management skills even though a number of them could barely read.


Those men, to whom I dedicate my current work, taught me far more than I taught them. I learned that those of us in the mainstream world can be greatly enriched by knowing men like these and can learn a lot about our community by listening to the stories of their lives. They have a profoundly different perspective to offer us: creative, viable answers to some of the community’s most pressing social problems. All we have to do is start the conversation and listen.

The CEO Program is all about practical workforce education. Our CEOs are business owners and workforce agency specialists who deliver insider tips on finding and keeping work in felon-friendly industries like foodservice, construction and IT.
Our CEOs find this volunteer opportunity meaningful and rewarding. Nancy of Nancy's Bar-B-Q says, "I've been to the prison many times [as a Project 180 CEO]. It feels good to give back and help solve the recidivism problem. It's just common sense to give people the tools they need if we expect them to succeed."
Our students say:

  • “I appreciate everyone’s time that they took out of their day to come and inform us on what we need to do in order to be successful.”
  •  “It’s impossible to express the gratitude of what you offered.”
  •  “Thank you for caring and giving hope to inmates.” 
  •  “You guys are great. Continue doing this, it's very informational.”

Join us! It's a five hour trip; you'll spend about four hours behind razor wire but not behind bars.

Budget $7,860
Category Education, General/Other Adult Education
Program Linked to Organizational Strategy Yes
Population Served Offenders/Ex-Offenders Poor,Economically Disadvantaged,Indigent Unemployed, Underemployed, Dislocated
Short Term Success
Through pre- and post-presentation surveys, Project 180 tracks "increase in knowledge," "perceived value" and "helpfulness" of the presentations.
Pre-determined measures of success are as follows:
  • A minimum of 65% of inmates will experience a good or excellent increase in knowledge. 
  • A minimum of 65% of inmates will rate the presentations as being of good or excellent value.
  • A minimum of 75% of CEOs will rate their overall experience as good or excellent.
  • A minimum of 75% of CEOs will be willing to recommend the experience to other CEOs.
  • A minimum of 75% of CEOs will be willing to return to present again.
Long Term Success
The long-term success of the CEO Program ideally would be measured by the number of individuals who were able to find full-time employment because of the information presented in the program. It is not possible at this time to track the employment of individuals who are released from the state prison system.
In lieu of tracking employment, Project 180's goal is to see an improvement in the percentages of good and excellent ratings on our CEOs' presentations.
Program Success Monitoring
The success is monitored through pre- and post-presentation surveys which are evaluated to track success and improve upon future presentations.
Program Success Examples
In Project 180's pilot program:
  • 67.5% of inmates experienced a good or excellent increase in knowledge
  • 70.5% of inmates perceived good or excellent value
  • 93% of inmates found the presentations helpful
  • 75% of CEOs found the overall experience to be excellent
  • 100% of CEOs would recommend the experience to other CEOs
  • 100% of CEOs would like to return to present again
Everyone needs safe, stable housing and former offenders are no exception. Project 180's long-term goal is to open a two year residential program for motivated repeat offenders. With marketable job skill training and academic education, our residential program is designed with a whole-life approach.
Budget $210,000
Category Housing, General/Other Transitional Housing
Program Linked to Organizational Strategy Yes
Population Served Offenders/Ex-Offenders Alcohol, Drug, Substance Abusers Adults
Short Term Success
By the end of each resident's first month, he will work 32 hours a week in a Project 180-approved, paid apprenticeship, participate 10 hours weekly in the Academic Program, be clean and sober, and volunteer 6-8 hours a week at a nonprofit of his choice.
Long Term Success
Each graduate of Project 180 will have a GED or vocational certificate and be competent in three marketable job skills: a labor-related skill, an interpersonal skill and a clerical skill. 80% will have a full-time job at a living wage, safe housing and reliable transportation.
Program Success Monitoring
Success will be monitored by the number of graduates who remain arrest-free for three years after graduation from Project 180.
Program Success Examples
Our Residential Program is not yet open.
One of Project 180's primary areas of focus is to educate the public about the impact of prisoner reentry upon the community.
Project 180 began a luncheon lecture series in 2014, "Strong Voices/Strong Subjects," that expands the discussion about prisoner reentry to encourage a community conversation about reentry.
Our 2016 series, "Substance Abuse, Addiction and the Reentry/Recidivism Cycle," features Dr. Mary Jeanne Kreek, Rockefeller University, New York. Dr. Kreek pioneered methadone maintenance therapy in the 1960s and is one of the world's foremost researchers in the science of addiction.
In May, our panel of former offenders will discuss their stories, involvement in the criminal justice system and recovery.
Our final speaker in June is Jane Dwyer, MSW who spent six years in prison for vehicular manslaughter due to substance abuse. Currently, Ms. Dwyer is an Associate Teaching Professor in the College of Social Work at FSU and a dynamic national speaker.
Budget $23,692
Category Education, General/Other Education, General/Other
Program Linked to Organizational Strategy Yes
Population Served Adults General/Unspecified Adults
Short Term Success
Increased awareness of prisoner reentry issues. No immediate outcomes have currently been identified.
Long Term Success
Increase public awareness regarding the prisoner reentry phenomenon and its effects upon the community followed by increased community action to address the issues of former prisoner homelessness, unemployment, poverty, substance abuse, illiteracy and a return to a criminal lifestyle.
Program Success Monitoring
No tools are currently in place to track program success.
Program Success Examples
Public interest in our program resulting in donations and increased volunteerism with Project 180. 

In partnership with Cadence and other local banks, Project 180 delivers a financial literacy course for inmates using the FDIC Money Smart Program.

We cover credit and credit reports, the responsible use of credit cards, borrowing and loans, budgeting, the importance of saving, how to write a check, how to balance a check register and much more.

Budget $9,892
Category Employment, General/Other Employment, General/Other
Program Linked to Organizational Strategy Yes
Population Served Offenders/Ex-Offenders At-Risk Populations Poor,Economically Disadvantaged,Indigent
Short Term Success

Comments from our Financial Literacy students:

"I learned a lot about things I never knew. I'm going to take this home and teach my family so we can all save money and not struggle so hard."

"I never knew that investing could earn me money."

 "I never knew what a credit report is. I didn't know that bad credit could keep you from getting housing or even a job." 
Long Term Success Financial literacy leads to financial stability, buy-in to mainstream culture and a chance at achieving the American Dream. Many inmates say they just want to live a normal life. That's pretty hard to do if you don't know the basics.
Program Success Monitoring All classes are surveyed to ascertain increases in knowledge and sense of value. 
Program Success Examples Project 180 does not follow inmates once they're released. We can only rely upon the responses of our students (as above), their heartfelt thanks at finally learning about financial matters and our survey results in which 88% of students rate the class "excellent," 12% rate the class "good."
Program Comments by Organization
Moving toward opening Project 180's Residential Program is like building a house. We've had the blueprints for some time and have laid a strong foundation. Along the way to raising the roof, though, we've (figuratively) had to move a wall here and redirect plumbing lines there. Things haven't always gone as planned or as quickly as we'd like but the goal has remained the same: support community safety through successful prisoner reentry by creating a more reasonable response to the cycle of reentry, recidivism and re-incarceration. Our creative program lies on the cutting edge of a new paradigm in criminal justice.
Project 180's Residential Program will feature 24/7 housing, marketable job skill training through paid apprenticeships, academic education and volunteer opportunities in the community.
Program Comments by Foundation
CEO/Executive Director
CEO/Executive Director Barbara Richards MS
CEO Term Start Mar 2008
CEO/Executive Director Email

A former San Francisco restaurateur, Barbara Richards has worked in the criminal justice field for almost twenty years, advocating for a more reasonable response to the reentry/recidivism cycle and providing services to offenders.


Barbara holds a Master’s of Science degree in Criminology & Criminal Justice from The Florida State University. Her academic interests have focused on the relationship between employment and successful prisoner reentry, convict leasing in Florida, segregated housing units (extreme isolation during imprisonment) and the sociology of punishment. She founded Project 180 after graduation, moved to the Gulf Coast and continues to build support for Project 180 and the cause of prisoner reentry.

Former CEOs/Executive Directors
Senior Staff
Barbara Richards MS
Staff & Volunteer Statistics
Full Time Staff 1
Part Time Staff 0
Staff Retention Rate % 100
Professional Development Yes
Contractors 0
Volunteers 24
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation N/A
Non-Management Formal Evaluation N/A
Project 180 is formally partnered with
  • Florida State University's College of Criminology & Criminal Justice Center for Criminolgy and Public Policy Research.
  • The Office of the Public Defender of the Twelfth Judicial Circuit
  • West Coast Resource, Conservation and Development (RC&D).
In our Strong Voices/Strong Subjects lecture series, Project 180 has collaborated with numerous organizations and agencies throughout Sarasota and Manatee Counties to educate the public about reentry issues. The following individuals and organizations participated in our series in 2014:
  • Sarasota Police Department , Chief Bernadette DiPino
  • Sarasota County Health & Human Services, Kim Wiles
  • Florida Department of Children & Families, April May
  • Florida Department of Corrections, Ann Casey
  • Manatee County Commission, Robin DiSabatino
  • WSRQ Radio, Susan Nilon
  • Suncoast Coalition to End Homelessness, Leslie Loveless
  • Goodwill of Manasota, Kathy Goeller
  • Turning Points Manatee, Joe Mercado
  • ACLU of Florida, Michael Barfield
  • First Step of Sarasota, Nancy A. Page
  • Sarasota County Schools, Superintendent Lori White
  • UnidosNow, Jeanette Ocasio
  • Salvation Army, Catherine Hart 

The theme for our 2015 series on April 3, May 1 and June 5 was "Crime, Punishment, Redemption" and included:

  • Joshua Cochran, PhD, USF Tampa Department of Criminology 
  • Larry Eger, Office of the Public Defender
  • Robert Harris, Cadence Bank
  • Susan Nilon,WSRQ Radio
  • Louise Bruderle, Safe Place and Rape Crisis Center
  • Tony D'Souza, Author and Journalist 
  • Craig Schaeffer, State Attorney's Office
  • Wayne Applebee, Sarasota County Human Services
  • Lori Costatino-Brown, Bridges of America
  • Frank Hall, Former Secretary, Department of Corrections (OR, MD, MA)
  • Adam Bollenbach, former offender
  • Jim Minor, Harvest House, Sarasota
  • Margie Genter, Goodwill of Manasota
External Assessments and Accreditations
Awards & Recognition
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan Yes
Strategic Plan Years 2
Strategic Plan Adopted Jan 2014
Management Succession Plan No
Policies and Procedures No
Continuity of Operations Plan No
Nondiscrimination Policy No
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Management Comments by Organization
So far, 2015 has been a banner year. For the first time, we have a full-time CEO whose salary has been underwritten for 2015 and 2016 by a private donor. That alone has opened doors and provided the opportunity to stabilize by growing our board, acquire office space, deliver programs with regularity and develop new partnerships.


We deeply appreciate the opportunities provided by this generous donor whose contribution came with this note, “I have heard many good things about Project 180 and feel that your organization should be given a boost. Thank you for your commitment to giving those who have had less fortunate lives than many of us a second chance.”

Management Comments by Foundation
Board Chair
Board Chair Max E. Shaw Jr.
Company Affiliation Cadence Bank
Board Term Aug 2015 to Dec 2015
Board Chair Email
Board Members
Board Members
Michael Gonzalez Labor Ready
Nancy Krohngold Nancy's Bar-B-Q, Nancy's at the Ranch
Surry McFaul MBACommunity Volunteer
Barbara Richards MSCEO, Project 180
James P. Roque SunTrust Wealth Advisors
Duane Saunders CPACavanaugh & Co.
Max E. Shaw Jr.Cadence Bank
Student serving on the board through Community Youth Development? No
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 7
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 4
Female 3
Unspecified 0
Board Term Lengths 2
Board Term Limits 2
Board Orientation Yes
Number of Full Board Meetings Annually 10
Board Meeting Attendance % 85
Board Self-Evaluation Yes
Written Board Selection Criteria No
Written Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 85
% of Board Making In-Kind Contributions 43
Constituency Includes Client Representation No
Standing Committees
Governance Comments by Organization
Project 180's new board faces the challenges typical of organizations with members who have little board experience: some trepidation about fundraising and a period during which directors find their balance.
After heavily recruiting and building the board through the first six months of 2015, we're now engaged in intensive training. A development professional attended our July board meeting and provided an hour-long introduction to fundraising. Another development professional is attending our August board retreat to provide a two-hour training. Several board members have attended AFP luncheons and one attended the Fundraiser's Forum.
We work together harmoniously and have great respect for each other. We're proud of Project 180 and deeply dedicated to its mission and success.
Governance Comments by Foundation
Fiscal Year Projections
Fiscal Year Begins 2015
Fiscal Year Ends 2015
Projected Revenue $116,446.00
Projected Expenses $116,446.00
Endowment Value
Endowment Spending Policy N/A
Endowment Spending Policy %
Capital Campaign
In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Capital Campaign Anticipated in Next 5 Years?
Historical Financial Review
Expense Allocation
Fiscal Year201420132012
Program Expense$3,433$6,935$8,968
Administration Expense$14,051$10,000$1,404
Fundraising Expense$0$0$1,135
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses3.921.521.66
Program Expense/Total Expenses20%41%78%
Fundraising Expense/Contributed Revenue0%0%6%
Assets and Liabilities
Fiscal Year201420132012
Total Assets$84,430$33,368$19,818
Current Assets$84,430$33,368$19,818
Long-Term Liabilities$0$0$0
Current Liabilities$0$75$0
Total Net Assets$84,430$33,293$19,818
Top Funding Sources
Fiscal Year201420132012
Top Funding Source & Dollar AmountContributions, gifts, grants $65,268Contributions, gifts, grants $24,825Contributions, gifts, grants $16,759
Second Highest Funding Source & Dollar AmountProgram Service Revenue $3,314Fundraising $10,000Fundraising $1,586
Third Highest Funding Source & Dollar AmountFundraising $390 $0Program service revenue - Board contributions $720
CEO/Executive Director Compensation $0 - $50,000
Co-CEO/Executive Director Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities--444.91--
Long Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization
A review of 2013 and an audit of 2014 are currently being performed.
Financial Comments by Foundation
Organization files 990N with the IRS because gross receipts are $25,000 or less. Financial information taken from financial compilations through 2012: however, beginning in 2013, the organization filed a 990-EZ.  Individual contributions include foundation and corporate support.
Nonprofit Project 180 Sarasota
Address PO Box 25684
Sarasota, FL 342772684
Primary Phone 850 445-5682