UnidosNow Inc dba Unidos Now
Glasser-Schoenbaum Human Services Campus
1750 17th Street, Building D
Sarasota FL 34234
To become the trusted link between the Latino population and the community that serves them. Vision: Empower Latinos to achieve their American dream.
CEO/Executive Director Ms. Luz Corcuera
Board Chair Mr Kelly Kirschner
Board Chair Affiliation Eckerd College
General Info
Organization DBA
Unidos Now
Supported Organization
Former Names
Tax Exempt Status Public Supported Charity
Incorporation Year 2011
Awarded competitive grant from Community Foundation in the last 5 years?
State Charitable Solicitations Permit Yes Mar 2017
State Registration Yes June 2017
IRS Letter of Determination
Financial Summary
Projected Revenue $292,000.00
Projected Expenses $291,227.00
Impact Statement

UnidosNow College Preparation Series has as its goal to empower the growing population of Latino youth and other students of low-income families to become college and career ready. This can be accomplished only through career and life skills development, academic attainment, and strong parental/ guardian support undertaken by way of an effective partnership with organizations, such as Community Youth Development, USF Sarasota/Manatee, SCOPE, and Career Edge. Due to the shortage of high school counselors, in the area, UnidosNow has stepped in and assumed their role to provide select Hispanic students with the information and guidance needed to begin their application process for a post-secondary education.

Our partnership organizations work toward the following objectives for students and their parents/guardians:

1. Understanding that career and college attainment requires hard work, strong commitment, early academic planning and life skills development;

2. Increasing students’ sense of self-worth, individual identity, belief in their own ability to

achieve personal and professional success through “true grit” ( determination ), along with a desire to help make a difference in their own lives and in the lives of those around them;

3. Educating parents/guardians on the various processes involved in attaining and affording quality post-secondary education;

3 Alleviating fears that parents/guardians may have of their of children leaving/living away from home, in a college environment.

TO DATE: A total of 89 students completed UnidosNow’s comprehensive Future Leaders

Academy ( FLA), an ordered series of workshops held during the summer and fall of 2014. Additionally, 336 students in Sarasota/Manatee Counties attended one-time workshops on the following topics: College Selection, Financial Aid, Scholarship Availability, and SAT/ACT Prep. Along with these programs, Unidos Now has developed activities, events, and other programs, such as:

1. Collaboration with local banks to develop a financial literacy program;

2. Partnership with the Asolo Repertory Theatre in the production of the first play to be presented, in the United States, entirely in Spanish, adapted from  William Shakespeare’s Hamlet: Prince of Cuba in 2011 and Faces of Change Growing America, in 2014;

3. Hosted the UnidosNow Resource Fair and the UnidosNow College Fair.

Needs Statement

Are you passionate about helping low-income, first-generation college students achieve their American Dream?

1. TIME: We need mentors in the form of college-educated professionals or retired professionals, so as to provide one-on-one advice and guidance for our students whose parents might not have the knowledge or background to assist their child in completing the college app process.

2. TALENT: Not interested in working with kids? We are in need of your expertise in the following areas: bookkeeping, accounting, IT, business development or marketing?

3. SCHOLARSHIP: We need to provide College Prep Scholarships for our students. 90% of UnidosNow students are on free/reduced lunch. Each one needs a sponsor.



  • $10,000 Endows 8 College Prep Scholarships for UnidosNow students with wrap-around services for their parents/guardians;
  • $ 5,000 Sponsors the College Tour for 30 students to visit 10 or more college campuses. For many, this is their first time away from home and their only experience being on a college campus;
  • $ 1,300 Sponsors one scholarship for one year of comprehensive college guidance, along with support for their parents/guardians;
  • $ 600 Sponsors a 10 campus college tour for one (1) high school senior;
  • $ 300 Sponsors a one-time workshop for high school seniors;
  • $ 100 Sponsors the purchase of 5 Fisk Guides for students.


Background Statement

In the fall of 2010, UnidosNow was founded to represent the integration needs of the region’s fastest growing and most under-represented demographic: the Hispanic population. In the last 20 years, in Sarasota/Manatee counties, the Hispanic population has grown by 300%. However, integration of this new population into the larger community’s education, civic, economic and cultural worlds settings heavily behind.

In the very foreseeable future , the ability of Latinos to secure a good education will have major ramifications on the safety and economic stability for both communities to prosper locally, statewide, and nationally. Unfortunately, despite the efforts of many well-meaning organizations, too many high-potential Hispanic/Latino students are being left behind and might continue to be left behind.

According to the Chronical of Higher Education, 43.5% of graduating seniors will be Hispanic, within the next 14 years. Currently, 66% of the adult Hispanic population in Manatee County and 60% of the adult Hispanic population in Sarasota County either dropped out of high school or only have a high school education ( Florida Department of Education, 2013).

Areas Served
Areas Served
Service Categories
Primary Org Type Education
Secondary Org Type Human Services
Tertiary Org Type Civil Rights, Social Action, Advocacy
unidos now, Dream Big Achieve Your American Dream, College Preparation, Deferred Action, Latinos, first gen college students, financial literacy, scholarships
Statement from the Board Chair/Board President

If you look at the state of Florida and recognize the fact that a quarter of our population is now Hispanic, you should also quickly appreciate that there is a tremendous gulf in how our State is embracing this dramatic demographic shift.  This is particularly true for southwest Florida and the Manasota region, where Latinos now number 80,000, representing the region's largest minority group.  When speaking before groups in the area, we frequently use the analogy, "If you are a business, a government body, an arts organization, or a non-profit organization and you do not have a strategy to engage the exploding Hispanic population, it is akin to General Motors telling their shareholders they have no interest to invest or capture any market share in China or the emerging markets of Asia."  In other words, the survival of vibrant communities and organizations over the next two to three decades will depend on this effort.  

UnidosNow is looking to get ahead of such an erosion and lead this conversation now. As our name suggests, we lead the discussion in both Spanish and English - believing that the rapprochement is a two-way street, or indeed, a two-way obligation. We are a convening body, looking to bring together faith based-leaders, educators, entrepreneurs, students, government officials, and aligned communities that push for the greater integration of Hispanic and Anglo communities in southwest Florida, that will ultimately benefit the stability and prosperity of the region for all.
Statement from the CEO/Executive Director



1. FUTURE LEADERS SUMMER ACADEMY - 6 weeks of comprehensive planning workshops for 30 students and their parents/guardians at USF.

English and Spanish workshops will be provided for parents/guardians on the following topics:

(1)How might they support their children to reach their American Dream? College Selection

(2) Parent panel to address fears of children leaving home to go to college/technical school

(3) Financial aid/ available scholarships

2. PALMETTO HIGH SCHOOL CLUB - 30 students and their parents/guardians will participate. This club is a middle - high school bridge program. It will begin during freshman orientation, continue with bi-weekly club meetings, a quarterly parent workshop, an alternative Spring Break service project, a field trip, and an end-of-year public presentation of students’ projects. The club’s goal is to prevent high school drop-outs, increase student moral through career exploration, and offers mentoring and parental engagement. 

Budget $148,000
Category Education, General/Other Educational Programs
Program Linked to Organizational Strategy Yes
Population Served Unemployed, Underemployed, Dislocated Hispanic, Latino Heritage Immigrant, Newcomers, Refugees
Short Term Success

1. Short term assessments: 90% increase in college planning knowledge ascertained via pre and post assessments


2.Interim measurement: 50% will increase or maintain an average grade point average previous to

participating in the Future Leaders Academy ( FLA ) to the semester directly following completion of the Academy.

Long Term Success
  • 80% college or technical school matriculation rate and 40% completion rate of post secondary education (national statistics on low-income student graduation rate is 9% and the national average is 34% )

Program Success Monitoring Surveys and analytical processes were designed to measure the success of the program. We analyzed the impact the program has had on students’ pathway to college or technical institutes ( higher GPA rates, increased confidence levels, greater financial knowledge, focused career assessment, etc. ) along with their parents/guardians improved knowledge regarding financial literacy and personal involvement in their child’s post-secondary education.

By focusing on educational access, UnidosNow, through Future Leaders Academy (FLA) along with its partnership organizations has doubled the application rate of Hispanic/Latino students at USF, Sarasota/Manatee. 

Program Success Examples
My name is Luis. I am first generation in the United States and to even finish high school, let alone college. My parents both clean homes for a living. I am an IB student.

In 8th grade, I was also introduced to the Hot Wheels toy cars by a friend. I started to collect them then put the pieces together and decided that I would like to do something related to math and cars, so I wanted to be a mechanical engineer. Because of my initial interest in cars, I would like to help make a car that is both environmentally friendly and inexpensive. Cars are important because they help to transport us but environment is more important and cars are causing a great environmental damage.
UnidosNow Future Leaders Summer Academy (one tier of the Youth Collaborative) informed me and my mother in Spanish about my financial aid options. I got 100% tuition covered to FIU. My mentor helped me prepare for my interview with University of Pennsylvania, in which I am waiting for a decision. I am hopeful, because I would get a full-ride with my parents financial circumstances.
My name is Guillermo. A student in my P.E. class had taken another students backpack and had stolen his phone and his iPod, while I was right next to him. The next morning I got called in and basically I was accused of being his accomplice, they felt that even though I didn't have any of the stolen material myself that, since I was next to him, that I was also involved in the situation. In other words I had been charged with a grand theft which translates into a felony for not stopping a crime that happened right in front of my eyes.
I was sent to Teen Court and found UnidosNow through compulsory community service. The Summer program has helped me learn about my college options and that I have a future regardless. I just received 20K merit to Stetson. I was given information on college prep that my parents nor I knew to do, especially the FAFSA. The program and my mentors set me on the right track.

Our 2015 Integration Initiatives are to help families understand that if they qualify for Deferred Action, an immigration process, through  Deferred Action education, social services access information, and financial education. Financial education includes money management on saving, budgeting, and using credit. This inititative provide the tools families need to work toward becoming self-sustaining. 
We fulfill this mission by way of:

  • Bilingual Community Education Presentations 

UnidosNow will coordinate workshops for social service professionals who currently work with families that already qualify for services to create wider awareness of Deferred Action.

  • Mobile Outreach
Through our community partnerships, we are able to provide outreach and educational services at off-site locations, such as: schools, local churches, etc.
Budget $85,000
Category Human Services, General/Other Financial Counseling
Program Linked to Organizational Strategy Yes
Population Served At-Risk Populations Hispanic, Latino Heritage Immigrant, Newcomers, Refugees
Short Term Success 100% of Integration Initiative class participants will acquire to the tools necessary to understand how to participate civically and contribute better to their local communities, etc.
Long Term Success
UnidosNow has helped over 400 families access social services. 
-Educate 100 families on Deferred Action and help 50 people apply for for the process 
Program Success Monitoring

The Integration Initiative has designed surveys that are distributed at the end of each program and presentation, in order to access the level of impact our work has had on them and their family.

Program Success Examples
Examples of the people the Integration Initiative has helped
Andrea was clueless and confused about her child’s progress in school. She didn’t understand the lengthy Individual Education Plan ( IEP ) she had just received from the school
Manuel and his parents paid a “notario,” in their rural town, thousands of dollars to file a petition for Deferred Action for Childhhod Arrivals ( DACA ) to Immigration, only to find out the petition was never filed. The”notario” hasn’t returned any of his phone calls.
Program Comments by Organization

A mind is a terrible thing to waste: only one in ten low-income students that go on to college will actually graduate.

Our work is vital to the continual success of Hispanics and low-income youth in our midst. We ask you - we implore you - to seriously consider contributing your TIME, TALENT, AND MONIES to this dream of integration for the Hispanic community.

Program Comments by Foundation
CEO/Executive Director
CEO/Executive Director Ms. Luz Corcuera
CEO Term Start Jan 2016
CEO/Executive Director Email luz@unidosnow.org
Experience Luz has a proven track record in community-building and engagement.  She served as Program Director for Healthy Stat Manatee and as a Community Health Director for the Florida Department of Health in Manatee Cunty.  Luz is passionate about education, health, cultural competency, and understanding the social determinants influencing socio-economic wellbeing.  Her significant work includes developing and overseeing diverse community-based initiatives to empower underserved and at-risk communities.  Luz moved from Toronto, Canada in  2000 where she had practiced family Therapy and remains a member of the Ontario Societe of Psychotherapists.  As an immigrant woman, Luz knows firsthand the challenges of integrating into a new community and sees education as the path out of poverty- values that she instilled in her own children from a very early age.  She is committed to working with any individual and organization that promotes opportunities for our young population.  Luz has been recognized with numerous awards for building strong relationships in the Manasota region with private, public, faith-based, and civic organizations to close the education achievement gap, reversing negative health and education trends and empowering people to civic integration.
Former CEOs/Executive Directors
Hector Tejeda Jan 2014 - Dec 2015
Senior Staff
Cathleen Kaiyoorawongs Associate Executive Director
Staff & Volunteer Statistics
Full Time Staff 3
Part Time Staff 0
Staff Retention Rate % 100
Professional Development Yes
Contractors 2
Volunteers 60
Management Reports to Board Yes
CEO/Executive Director Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
UnidosNow collaborates with Hispanic churches in Sarasota and Manatee as well as the University of South Florida Sarasota-Manatee, New College, Community Youth Development, Catholic Charities, Gulf Coast Legal Service, the Asolo Rep, Sarasota County School Board and Manatee County School Board are among the largest partnerships.
National Council of La Raza (NCLR) - Affiliate2015
External Assessments and Accreditations
Awards & Recognition
2011 Non-Profit Organization of the Year7Dias Newspaper2011
20 People to Watch for our Executive DirectorBiz9412012
Content of Character Award for Frankie SorianoTriPath Media of Sarasota2013
Nominee in the category of Be More InformedWEDU Be More Awards2014
Risk Management Provisions
Government Licenses
Organization Licensed by the Government No
Fundraising Plan No
Communication Plan No
Strategic Plan Yes
Strategic Plan Years 5
Strategic Plan Adopted May 2014
Management Succession Plan No
Continuity of Operations Plan No
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy No
Directors and Officers Insurance Policy No
Policies and Procedures No
Management Comments by Organization
Fund Nothing of what we do would be possible without our committed volunteers and advocates, who truly believe in UnidosNow's mission and are always there, ready to help, ready to support, ready to impact our community.
Join UnidosNow in helping every Latino achieve their American Dream and, as a result, improve the quality of life of all in our community. 
Management Comments by Foundation
Planning & Policies Comments by Organization
Planning & Policies Comments by Foundation
Multi-Media Comments by Organization Nothing speaks louder than the testimonial of our students and families. Please enjoy!
Board Chair
Board Chair Mr Kelly Kirschner
Company Affiliation Eckerd College
Board Term Jan 2016 to Jan 2018
Board Chair Email kirschkm@eckerd.edu
Board Members
Board Members
Mr. Luis Eduardo Baron TV Net Media Group
Mr Cristobal J Czaia Czaia Law
Mr. Kelly Kirschner Dearn at Eckerd College
Mr Francisco Soriano Neoform Construction
Student serving on the board through Community Youth Development? No
Constituency Includes Client Representation Yes
Board Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 1
Hispanic/Latino 3
Native American/American Indian 0
Other 0 0
Board Gender
Male 4
Female 0
Unspecified 0
Board Term Lengths 2
Board Term Limits 2
Board Orientation No
Number of Full Board Meetings Annually 4
Board Meeting Attendance % 100
Board Self-Evaluation Yes
Written Board Selection Criteria No
Board Conflict of Interest Policy Yes
% of Board Making Monetary Contributions 100
% of Board Making In-Kind Contributions 100
Standing Committees
Advisory Board / Advisory Council
Community Outreach / Community Relations
Strategic Planning / Strategic Direction
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Governance Comments by Organization

Thanks to the support and guidance of the Gulf Coast Community Foundation, UnidosNow received a partial grant to establish a Steering Committee. At present, we are in the process of recruiting new board members, creating guidelines related to board selection, and working on a board orientation model, so as to build a stronger and more viable organization.

Though UnidosNow has a small Executive Voting Board, our Advisory Board has 20 members that make up necessary working committees and are at the heart of our organization. 

Vincente Medina, one of our Steering Committee members, shares his thoughts on why UnidosNow is a vital and significant key in the community:

“I support Unidos Now, not only because I am a U.S. Citizen of Latino descent. I support it because it is an organization that is helping to elevate the quality of life of our Latino population, in Florida, concentrating their efforts in our Bi-County area. They are being successful in achieving this goal by educating, helping integrate and civically engaging young and old Latinos, alike.

Through programs such as the Future Leaders Academy ( FLA ), they help young students gain the leadership skills needed, not only to obtain a high school and college education but also shape the future of our community. They help young immigrants

obtain their work permits, social security, and driver’s license number, which is imperative if we want to achieve social and civic integration of our Latino community. Last, but not least, they are teaching Spanish to the Anglo and non-Spanish speaking community, not only for them to be able to communicate, with our Latino population, but to also show them the culture and social similarities that exist.”


Governance Comments by Foundation
Fiscal Year Projections
Fiscal Year Begins 2016
Fiscal Year Ends 2016
Projected Revenue $292,000.00
Projected Expenses $291,227.00
Endowment Value
Endowment Spending Policy
Endowment Spending Policy %
Capital Campaign
In a Capital Campaign No
Campaign Purpose
Campaign Goal
Campaign Dates 0 to 0
Amount Raised To Date 0 as of 0
Anticipate Campaign within 5 years?
Audit/Financial Documents
Historical Financial Review
Expense Allocation
Fiscal Year201520142013
Program Expense$146,649$103,872$96,620
Administration Expense$23,973$18,289$10,554
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses2.001.541.11
Program Expense/Total Expenses86%85%90%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$288,324$104,902$35,174
Current Assets$276,800$104,179$35,174
Long-Term Liabilities$0$0$0
Current Liabilities$17,270$3,858$0
Total Net Assets$271,054$101,044$35,174
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar AmountContributions, gifts, grants $334,272Contributions, gifts, grants $172,843Contributions, gifts, grants $115,967
Second Highest Funding Source & Dollar AmountCollege Prep $3,525Govertnment Grants - Unspecified $10,000Program Service Revenue $3,200
Third Highest Funding Source & Dollar AmountDACA $1,872Fundraising $5,188Membership Dues $74
CEO/Executive Director Compensation
Co-CEO/Executive Director Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities16.0327.00--
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Financials Comments
Financial Comments by Organization

 UnidosNow just completed its  financial audit of our 2015 financials. UnidosNow understands the need to diversify our revenue sources and create a viable revenue model that does not rely solely on donations. This is the reason UnidosNow participated in Patterson Foundation's No Margin No Mission. It is also the reason partnership is vital.

Through Collaborative partnership, UnidosNow will seek funding for collaborative programming. We also are aware of the need to further engage the support from those who we serve directly and have them recognize our true added value of the services they receive through UnidosNow, whether it be college access or resource center referrals. 
Financial Comments by Foundation
Financial information is taken from IRS Form 990-EZ/990.  Contributions include foundation and corporate support.
Nonprofit UnidosNow Inc dba Unidos Now
Address Glasser-Schoenbaum Human Services Campus
1750 17th Street, Building D
Sarasota, FL 34234
Phone 877 598-4466