UnidosNow Inc
Glasser-Schoenbaum Human Services Campus
1750 17th Street, Building D
Sarasota FL 34234

To become the trusted link between the Latino population and the community that serves them.

Vision: Empower Latinos to achieve their American dream.
CEO/Executive Director Mr. Hector Tejeda
Board Chair Mr Kelly Kirschner
Board Chair Company Affiliation Eckerd College
History and Background
Organization DBA
Tax Exempt Status Public Supported Charity
Awarded a competitive grant from Community Foundation in the last 5 years?
Incorporation Year 2011
Financial Summary
Projected Revenue $92,114.00
Projected Expenses $167,000.00
State Info
State Charitable Solicitations Permit Yes Mar 2015
State Registration Yes June 2017

Let our students and parents speak for themselves: https://www.youtube.com/watch?v=I-tZiFOhthE

UnidosNow College Preparation Series has as its mission to empower the growing Latino youth and other low income students to be career and college ready. This can be accomplished only through career and life skill development, academic excellence in education, and parent engagement workshops under the collaborative partnership’s direction. The objectives include:

1) Understand career and college attainment require early planning and skill development through internships and extracurricular activity.

2) Educate parents on the process to access high education, so they are best informed and have less fear behind the unknown of students leaving the home.

Additionally, students gain the following: an increased sense of self-worth, along with a stronger sense of their own identity, a belief in their ability to achieve personal and academic success through hard work and “grit”, and a desire to make a difference in their own lives and those of others.

To date: 89 students have completed UnidosNow Comprehensive academies, in the form of a Summer Academy of  Fall Academy, which are series of workshops. 
336 students in Sarasota and Manatee Counties have attended one-time workshops on College Selection, Financial Aid, Scholarships and Test Prep
Program Partners include: Community Youth Development and USF Sarasota-Manatee.
Integration Initiatives
  • Know Your Rights Forum: City government, immigration services, law enforcement representatives, along with local attorneys educated 154 residents, who lived in fear of retaliation for reporting crimes, in 5 forums, on their civil rights as well as habeas corpus and safety planning procedure.
  • Manos Unidas Resource Center: 312 individuals were counseled in one-time intake sessions to access available resources, such as Medicaid, Social Security, housing and landlord issues, child support, employment issues, English language classes, etc.

Perhaps for the first time, in the spring of 2010, with the Arizona-style law debates raging here, Florida's Latino community recognized that their civic apathy could have profound consequences, affecting their families and communities.

With this as a backdrop and on a shoestring, UnidosNow worked with a number of other immigrant/Latino support organizations, Spanish-language media outlets, the University of South Florida, the Institute for Public Policy and Leadership, New College and Southwest Florida faith-leaders for more than seven months, awakening the conscience of the states Latino community. The movement also raised the conversation from one of sound bites, ignorance and hate to one in which people began to understand the complexity of the issue in legal, economic and moral terms.

Collectively, we feel very confident that UnidosNow had a lot to do with the failure of an Arizona copycat in Florida, when similar bills passed in surrounding states like Georgia, South Carolina and Alabama, among others throughout the nation. From those first steps, UnidosNow has grown from an advocacy group to an education and integration organization with two main focuses: guide our youth on the post-secondary education process through the Youth Collaborative on College Preparation program and help our adults integrate in American society through the Know Your Rights program.

Along with these programs, UnidosNow has developed other programs, activities, and events, such as:

  • Financial literacy through both our initiatives
  • Get DACAmented! program that provides information for DREAMers on how to apply for Deferred Action, an immigration relief program for students.
  • Partnership with the Asolo Repertory Theater in the production of the first play by William Shakespeare represented entirely in Spanish in the U.S., Hamlet: Prince of Cuba in 2011, and Faces of Change: Growing America in 2014.
  • The UnidosNows Resource Fair and the UnidosNows College Fair.

Located since early July 2012 at the Center Glasser / Schoenbaum in Sarasota, 1750 17th Street, Building D. UnidosNow is a well-established organization helping Hispanic people thrive in the United States of America. 

  • Time: We need mentors! We call college educated professionals or retired professionals to offer one-to-one advice and guidance to our students, whose parents have not completed the college process and do not know how to guide them.
  • Talent: Do you have expertise in college guidance? Are you an accountant or bookkeeper? Are you a business or marketing professional? Are you simply passionate about service and want to help youth achieve their dreams? 
  • Scholarship: We need to provide College Prep Scholarships for students, so they can pay a very reduced fee. 90% of students are on free/reduced lunch and each need a sponsor. 
Sponsorship Opportunities Include:
-$10,000 Endow 8 College Prep Scholarships for UnidosNow Scholar and their family. This ensures the continuation of the Future Leaders Academy 
- $5,000 Sponsor the Future Leaders Academy @ USF which would cover workshop, food, and activities cost for 30 students
-$1300 Sponsor One Scholarship for one year of comprehensive college guidance and familial support.
- $600 Sponsor a 10 campus college tour for one Scholar
-$300 Sponsor a one-time workshop for Seniors
$100 Sponsor the purchase of 5 Fisk Guides for Scholars.
Statement from the CEO/Executive Director


Statement from the Board Chair/Board President

If you look across the state of Florida and recognize the fact that a quarter of our population is now Hispanic, you should also quickly appreciate that there is a tremendous gulf in how our State is embracing this dramatic demographic shift.  This is particularly true for southwest Florida and the Manasota region, where Latinos now number 80,000, representing the region's largest minority group.  When speaking before groups in the area, we frequently use the analogy, "If you are a business, a government body, an arts organization, or a non-profit organization and you do not have a strategy to engage the exploding Hispanic population, it is akin to General Motors telling their shareholders they have no interest to invest or capture any market share in China or the emerging markets of Asia."  In other words, the survival of vibrant communities and organizations over the next two to three decades will depend on this effort.  

UnidosNow is looking to get ahead of such an erosion and lead this conversation now. As our name suggests, we lead the discussion in both Spanish and English - believing that the rapprochement is a two-way street, or indeed, a two-way obligation. We are a convening body, looking to bring together faith-leaders, educators, entrepreneurs, students, government officials, and aligned communities that pushes for the greater integration of Hispanic and Anglo communities in southwest Florida, that will ultimately benefit the stability and prosperity of the region for all.
Areas Served
Areas Served
Service Categories
Primary Org Type Education
Secondary Org Type Human Services
Tertiary Org Type Civil Rights, Social Action, Advocacy
UnidosNow College Preparation Series is a mentorship program that focuses on both student and parent education to increase college access for low income, first generational students (mostly Hispanic).
To date, there has been no other customized program that understands the needs of the diverse Hispanic community and provides college guidance in both English and Spanish to parents. UnidosNow educates students/parents/guardians on the critical issues of college preparation, financial education and financial aid to life whole families out of generational poverty.
There are three formats:
Future Leaders Academy @ USF Sarasota-Manatee : Help guide 11th and 12th graders through the entire college application and test preparation process.
Fall College Prep Series @ State College of Florida for 9th and 10th grades. This series focuses on extracurricular, leadership development, and college prep class selection.
SAT/ACT Prep course is for 10th and 11th graders to better prepare for crucial college entrance exams.
One-time workshops @ schools and churches are mostly for seniors and focus on college selection, test prep, and financial aid/scholarships.  
Budget $148,000
Category Education, General/Other Educational Programs
Program linked to organizational strategy? Yes
Population Served Unemployed, Underemployed, Dislocated Hispanic, Latino Heritage Immigrant, Newcomers, Refugees
Short Term Success
  • Short term assessments are accomplished via pre and post assessments that demonstrate a 90% increase in college planning knowledge.
  • Interim measurement: 50% will increase or maintain an average Grade Point Average prior to participating in the Future Leaders Academy to the semester directly following completion of the Academy.
Long Term Success
  • 80% college or technical school matriculation rate and 40% completion rate of post secondary education (National statistics on low income student graduation rate is 9% and national average is 34%).
Program Success Monitored By
  •  Thorough surveys and analytical process to measure the success of the program have been created in coordination with an Advisory Council (that includes former teachers, counselors, and financial professionals). In these surveys we analyze not only the impact the program has had on the students' pathway to college or technical institute (higher GPA rates, confidence levels, financial knowledge, career assessment, etc.), but also in the parents knowledge of financial literacy and involvement in their children's post-secondary education.
Examples of Program Success
My name is Luis. I am first generation in the United States and to even finish high school, let alone college. My parents both clean homes for a living. I am an IB student.

In 8th grade, I was also introduced to the Hot Wheels toy cars by a friend. I started to collect them then put the pieces together and decided that I would like to do something related to math and cars, so I wanted to be a mechanical engineer. Because of my initial interest in cars, I would like to help make a car that is both environmentally friendly and inexpensive. Cars are important because they help to transport us but environment is more important and cars are causing a great environmental damage.
UnidosNow Future Leaders Summer Academy (one tier of the Youth Collaborative) informed me and my mother in Spanish about my financial aid options. I got 100% tuition covered to FIU. My mentor helped me prepare for my interview with University of Pennsylvania, in which I am waiting for a decision. I am hopeful, because I would get a full-ride with my parents financial circumstances.
My name is Guillermo. A student in my P.E. class had taken another students backpack and had stolen his phone and his iPod, while I was right next to him. The next morning I got called in and basically I was accused of being his accomplice, they felt that even though I didn't have any of the stolen material myself that, since I was next to him, that I was also involved in the situation. In other words I had been charged with a grand theft which translates into a felony for not stopping a crime that happened right in front of my eyes.
I was sent to Teen Court and found UnidosNow through compulsory community service. The Summer program has helped me learn about my college options and that I have a future regardless. I just received 20K merit to Stetson. I was given information on college prep that my parents nor I knew to do, especially the FAFSA. The program and my mentors set me on the right track.
The Integration Initiative at UnidosNow's mission is:
  • To provide the community with accurate information on their individual rights.
  • To connect them to resources promoting safe and healthy communities
2015 Integration Initiatives are to help families understand if they qualify for Deferred Action, an immigration process in which individuals qualify for a drivers license and work authorization. Outreach will include: Deferred action education, social service access information, and financial education and money management on saving, budgeting, and use of credit. This give families the tools towards self-sustainability.
We fulfill this mission through:
  • Community Education Presentations
  • Mobile Outreach
Many underserved community members cannot access services through our office due to barriers including transportation. Through community partnerships we provide outreach and educational services at off-site locations such as; schools, churches, other non-profits, and housing projects.
Budget $85,000
Category Human Services, General/Other Financial Counseling
Program linked to organizational strategy? Yes
Population Served At-Risk Populations Hispanic, Latino Heritage Immigrant, Newcomers, Refugees
Short Term Success
  • 100% of attendees to the Integration Initiative classes will have the tools to understand how to participate civically and contribute to their communities and the United States
Long Term Success UnidosNow has helped over 400 families access social services. 
Program Success Monitored By
The Integration Initiatives, together with its Advisory Board, have created surveys to hand out at the end of the presentations, as well as during outreach, to learn about the impact the work we are doing has in their lives.
The questions include:
  • From all the information received, what is the most important for you and your family?
  • How has this presentation improved your knowledge on (specify title of presentation)?
  • What other information do you need to improve yours and your family's wellbeing?
  • Etc.
Examples of Program Success
Examples of the people the Integration Initiative has helped
  • Jose was assaulted by three men as they yelled at him to return to Mexico. He had questions about paying his medical bills and navigating the criminal justice system.
  • Andrea is clueless about the progress of her child because she is confused about the lengthy Individual Education Plan (IEP) she just received from the school.
  • Manuel and his parents paid a “notario” in their rural town thousands of dollars to file a petition for Deferred Action for Childhood Arrivals (DACA) to Immigration, only to find the “notario” will not return their phone calls and the petition was never filed.
Program Comments by Organization
Why is UnidosNow work so relevant to the Sarasota-Manatee Region?
In the Manasota region, 60% plus of Hispanic students are dropping out of school! That is an astounding number! Nobody is advocating for this community. Additionally, their rate of post-secondary education access has declined by 10% in the last 10 years in Sarasota County.  
Only one in 10 low income students that attend college will actually graduate. Over 20% of Hispanic families will live in poverty.
By focusing on education access, UnidosNow has doubled the application numbers from Hispanic students to the University of South Florida Sarasota-Manatee through our Future Leaders Academy program partnership.  As the Hispanic population continues to grow, they ability to access education will have a ever lasting ramification to our community safety and ability to prosper as a community, state and nation.  
Our work is vital to  continual success of Hispanic youth. We ask you to join in by contributing your time, talent or treasure  to the cause.
CEO/Executive Director
Executive Director Mr. Hector Tejeda
CEO Term Start June 2012
Email hector@unidosnow.org

Héctor Tejeda, Executive Director | Hector is a Guatemalan immigrant who arrived in the United States as a baby with his sixteen-year-old mother. He went on to graduate from Marist College with an accounting degree, and obtained CPA certification while working for Deloitte in NYC. Hector continued his education at Harvard Business School where he received his MBA in general management. He joined Pfizer upon graduation and then worked over 25 years in the pharmaceutical industry in a wide range of marketing, finance, strategic planning, and general management roles. Hector’s experience includes almost five years in Hong Kong as a regional marketing director, and four years as a general manager for Merck’s operations in Ecuador and Chile. After retiring from Merck, he became an MBA career advisor at the Wharton School, where he advised students on careers in the healthcare and consumer industries. Hector recently moved to Florida with his wife of 35 years, Evelyn, who is a practicing physical therapist.

Full Time Staff 2
Part Time Staff 1
Volunteers 60
Contractors 1
Staff Retention Rate % 100
Professional Development Yes
Management Reports to Board Yes
Organization Plans
Fundraising Plan Yes
Communication Plan No
Strategic Plan Under Development
Strategic Plan Years 5
Strategic Plan Adopted May 2014
Management Succession Plan No
Policies and Procedures No
Continuity of Operations Plan No
Formal Evaluations
CEO Formal Evaluation Yes
Senior Management Formal Evaluation Yes
NonManagement Formal Evaluation Yes
UnidosNow collaborates with Hispanic churches in Sarasota and Manatee as well as the University of South Florida Sarasota-Manatee, New College, Community Youth Development, Catholic Charities, Gulf Coast Legal Service, the Asolo Rep, Sarasota County School Board and Manatee County School Board are among the largest partnerships.
2011 Non-Profit Organization of the Year7Dias Newspaper2011
20 People to Watch for our Executive DirectorBiz9412012
Content of Character Award for Frankie SorianoTriPath Media of Sarasota2013
Nominee in the category of Be More InformedWEDU Be More Awards2014
Government Licenses
Is your organization licensed by the Government? No
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy No
Directors and Officers Insurance Policy No
Leadership Comments by Organization
Fund Nothing of what we do would be possible without our committed volunteers and advocates, who truly believe in UnidosNow's mission and are always there, ready to help, ready to support, ready to impact our community.
Join UnidosNow in helping every Latino achieve their American Dream and as a result improve the quality of life of all in our community. 
Board Chair
Board Chair Mr Kelly Kirschner
Company Affiliation Eckerd College
Board Term Dec 2013 to Dec 2015
Email kirschkm@eckerd.edu
Board Members
Board Members
Mr. Luis Eduardo Baron TV Net Media Group
Mr Cristobal J Czaia Czaia Law
Mr. Kelly Kirschner Dearn at Eckerd College
Mr Francisco Soriano Neoform Construction
Student serving on the board through Community Youth Development? No
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 1
Hispanic/Latino 3
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 4
Female 0
Unspecified 0
Board Term Lengths 2
Board Term Limits 2
Board Orientation No
Board Meeting Attendance % 83
Number of Full Board Meetings Annually 3
Board Self-Evaluation Yes
Written Board Selection Criteria No
Written Conflict of Interest Policy Yes
Percentage of Board Making Monetary Contributions 100
Percentage of Board Making In-Kind Contributions 100
Constituency Includes Client Representation Yes
Standing Committees
Advisory Board / Advisory Council
Community Outreach / Community Relations
Strategic Planning / Strategic Direction
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Governance Comments by Organization
Thanks to the guidance and support of the Gulfcoast Community Foundation, UnidosNow was able to receive a partial grant to establish a Steering Committee, with the leadership of Barry J. Wolfson. That's why at this very moment we are in the process of recruiting new board members, as well as we are creating a Board Selection Criteria and planning on a Board Orientation.
UnidosNow understands the importance of a strong Board to build a strong organization, and our shift and focus to education made us realize the need to look for new board members knowledgeable in this field. 
UnidosNow may have a small Executive Voting Board, but we have an Advisory Board with almost 20 members that make up working committees. 
Vicente Medina is one of our Steering Committee members and here he shares his thoughts on why UnidosNow is key for our community:

"I support Unidos Now, not only because I am a U.S. Citizen of Latino descent. I support them because it is an organization that is helping elevate the quality of life of our Latino population in Florida, concentrating their efforts in our Bi-County area. They are being successful in achieving this goal by educating, helping integrate and civically engaging young and old Latinos alike.

Through programs such as the Future Leaders Academy they help young students gain the leadership skills needed, not only to obtain a highschool and college education, but also shape the future of our community.

They help young immigrants obtain their work permits, social security and driver license number, which is imperative if we want to achieve social and civic integration of our Latino Community.

Last, but not least, they are teaching Spanish to the Anglo and Non-Spanish speaking community, not only for them to be able to communicate with our Latino population, but to also show them the cultural and social similarities that exist."

Financial Info
Fiscal Year 2015
Projected Revenue $92,114.00
Projected Expenses $167,000.00
Spending Policy N/A
IRS Form 990s
Historical Financials
Expense Allocation
Fiscal Year201320122011
Program Expense$96,620$46,006--
Administration Expense$10,554$56,309--
Fundraising Expense$0$4,910--
Payments to Affiliates$0$0--
Total Revenue/Total Expenses1.111.16--
Program Expense/Total Expenses90%43%--
Fundraising Expense/Contributed Revenue0%4%--
Assets and Liabilities
Fiscal Year201320122011
Total Assets$35,174$23,106--
Current Assets$35,174$23,106--
Long-Term Liabilities$0$0--
Current Liabilities$0$0--
Total Net Assets$35,174$23,106--
Top Funding Sources
Fiscal Year201320122011
Top Funding Source & Dollar AmountContributions, gifts, grants $115,967Contributions, gifts, grants $115,898--
Second Highest Funding Source & Dollar AmountProgram Service Revenue $3,200Fundraising $6,227--
Third Highest Funding Source & Dollar AmountMembership Dues $74Program Service Revenue $2,010--
CEO Compensation
Co-CEO Compensation
Tax Credits No
Short Term Solvency
Fiscal Year201320122011
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201320122011
Long-Term Liabilities/Total Assets0%0%--
Capital Campaign
Currently in a Capital Campaign? No
Financials Comments
Financial Comments by Organization

Note* UnidosNow is currently undergoing a financial audit of our 2014 financials and will soon update this profile.

UnidosNow understands the need to diversify our revenue sources and create a viable revenue model that does not rely solely on donations. This is the reason UnidosNow participated in Patterson Foundation's No Margin No Mission. It is also the reason partnership is vital.
Through Collaborative partnership, UnidosNow will seek funding for collaborative programming. We also are aware of the need to further engage the support from those who we serve directly and have them recognize our true added value of the services they receive through UnidosNow, whether it be college access or resource center referrals. 
Financial Comments by Foundation
Financial information is taken from IRS Form 990-EZ.  Contributions include foundation and corporate support.
Nonprofit UnidosNow Inc
Address Glasser-Schoenbaum Human Services Campus
1750 17th Street, Building D
Sarasota, FL 34234
Primary Phone 877 598-4466
CEO/Executive Director Mr. Hector Tejeda
Board Chair Mr Kelly Kirschner
Board Chair Company Affiliation Eckerd College
Year of Incorporation 2011